On July 6, 1985, not long after the second generation of Zhangyu was listed, in Hong Kong's "Ming Pao", a person with a pen name "Game Maniac" opened a column to serialize the "New Entrepreneurial Legend" series of articles.

The article isn't necessarily brilliant, but it was written by a former employee who started a new business.

Although the employee left, he still had a lot of information that could not be obtained by outsiders, so "Ming Pao" offered his column a high price of 300 yuan for 1,000 words.

"New Venture Electronics is no longer an unfamiliar company, for Hong Kong job seekers, becoming an employee of New Venture Electronics Group means that you get the best golden job.

Even if it is a company with a little relationship with the new start-up industry chain, its revenue will far exceed the average in Hong Kong.

The author worked in a new venture electronics company in about 80~83 years, and originally, the author could continue to hold the golden job comfortably. But because of a serious illness, the author recuperated for a year, and after looking back, the old project has ended. The company's development is too fast in a year, and I can't keep up with the new projects, so I don't want to delay the company's projects.

Therefore, he took the initiative to resign, cashed out the equity of the company, obtained millions, and bought a house and a car. Of course, if the author does not resign, only counting the appreciation of equity, the current value may soar to more than 3 million.

However, it is useless to regret it now, anyway, compared to ordinary people, the author has earned a salary equivalent to the life of ordinary people. I could have retired and started to retire at the age of 30, but after all, I was idle and bored, so I often talked about some gossip about my former owner.

Many laymen want to know how rich Mr. Lam, the owner of the new entrepreneurship department, is, although the author does not know the specific situation, but it is certain that there is no richer person in Hong Kong than him.

The new venture electronics is definitely already the largest company in Hong Kong, and it will not be comparable to HSBC in terms of its current scale, growth and innovation capabilities.

Although the new venture electronics group has not made its financial report public, the market speculates that its annual revenue level is not less than 100 billion Hong Kong dollars.

The market value of Xinfei Electronic Technology Co., Ltd., which is only its stake, is three times that of HSBC. And the value of the shares held by the new venture electronics company is far more than the total market value of HSBC!

It can be seen that Hong Kong's largest wealthy man has changed from HSBC to a new venture electronics group.

Although Mr. Lin has been reducing his holdings of shares, so that employees can also hold shares and share in the growth dividend of the company. However, there is no doubt that he is also the largest shareholder of the company, and no one should be able to challenge him for many years to come. So, those who are curious about Mr. Lin's wealth, you should have an idea.

And the history of this admirable giant enterprise dates back only to 1979. When the company was founded, it did not show any impressive level of technological innovation, but instead started with an electronic calculator. Relying on the hot sales of computers, the first pot of gold was accumulated.

The company's development to this day is due to Mr. Lin's vision. The masters of various business ideas in the world, in the author's opinion, are not worthy of Mr. Lin's shoes. Because, he has long seen through that management is secondary, and more important is vision and thinking. According to the dogma of management, can not build a great company, only one can find a more promising direction for the company, is the great mystery!

Even if it is used by the company as a transitional product scientific calculator, it fully demonstrates Mr. Lin's accurate judgment. At that time, he was fully aware that the cost gap between scientific calculators and ordinary calculators was not very large, so he quickly knocked out the high-end prices monopolized by large Japanese manufacturers through the development of scientific calculators with independent property rights. The price of Xinai Calculator, which is only one-fifth of that of Japanese manufacturers, is not only hot, but also the profits are still profitable! It is precisely because on the one hand, it is called cheap by consumers, and on the other hand, it is still a profiteering product, which provides a steady stream of profits for the new start-up electronics companies, which provides an economic basis for them to enter other markets later.

From the 70s, microcomputers and video games began to sweep the world. Game Championship started with arcade machines and gradually spread to major markets such as home consoles and arcade machines. In the turbulent business war, the head of the city constantly changed the king's flag.

New start-up electronics companies have only been involved in the video game business since 80 years. No one would have thought that this company would become the hegemon of the gaming market. Before the company was founded, no one would have thought that a single electronic product would make hundreds of millions of people around the world loyal fans of their company.

But Xinchuang Electronics has indeed done it, and its company's arcade products ship hundreds of thousands of units a year, distributed in game halls around the world.

Console products, Pangu is an unprecedentedly powerful monster, and there are already many people in the market, not only as a home game console, but also to use it to do some complex work. In fact, Pangu, which surpasses the performance of the PC, as long as the software and compatibility keep up, then its work efficiency is far greater than that of the PC.

The amazing sales of the handheld market have also repeatedly refreshed people's understanding of the game market. Previously, people thought that video games were something that would appeal to children, and adults would not be interested in video games because they had more ways to play them. However, the "China Cube" handheld launched by Xinchuang Electronics five years ago has sold more than 200 million units. Most of the players are adults. It is regarded as a super popular product that can challenge traditional entertainment methods such as television, poker, mahjong, etc.

The first generation of Zhangyu was launched after the cube machine, because the new start-up electronics company recognized it very early. Selling handhelds that can't replace cassettes is a one-shot deal. However, if you sell a handheld that can replace the game cartridge, then all users who own the handheld will likely buy new game cartridges in the future, which may create a steady stream of revenue for the company.

The 1st generation of Zhangyu, which has been on the market for four years, has not exceeded the sales volume of the cube machine. However, it has also created a miracle of more than 100 million units sold. However, because of the characteristics of replaceable game cartridges, its total sales and profits far exceed those of the block machine.

Its new handheld platform, Zhangyu 2nd generation, was launched for three days and sold millions of units. Although Xinchuang Electronics has a large number of stocks before the product is launched, it still underestimates the consumer's love for the 2nd generation handheld of palm entertainment. This generation of handhelds, compared with the previous generation of entry-level, flagships and other versions with different pricing, the second generation of handheld entertainment, there is only one, and the global reference price is 398 Hong Kong dollars.

The release of this handheld was introduced by Mr. Lin Qi, the founder of Xinchuang Electronics Group, which shows the importance that his company attaches to this handheld.

According to the company's official information, the main selling point of the 2nd generation of palm entertainment is the 4-inch TFT-LCD LCD screen, and its display effect can be called the king of the current color LCD screen. This new color LCD panel allows the LCD display to transition to the era of true color, and the delicacy and clarity of the color are even better than the top color TVs on the market.

In addition, the 2nd generation of Palm Entertainment does not use the No. 5 battery passed on the market as its battery size standard. Instead, it launched its company's specially customized, square-shaped rechargeable battery module. Its products can only use official standard battery modules, and can not choose other third-party batteries on the market. The battery has a range of approximately equivalent to four rechargeable No. 5 batteries. Or 1 disposable No. 5 battery with the most powerful power. Basically, this battery can be fully charged in about 5 hours, and once fully charged, it can be used for up to 24 hours.

In addition, the CPU of this handheld is a further improved and more power-efficient X8 chip. The performance is stronger than the traditional X8 chip, and even comparable to the performance of the 286 chip. At the same time, the power consumption of the X8 chip is only one-third of that of the 286.

It is worth mentioning that the CPU chips of the new entrepreneurship department are all independently developed. X8 is only a low-power 8-bit chip, and the performance is incomparable with X16. What's more, the X16 also has a multi-core version.

These innovations make the author can't help but sigh that it is not a new start-up electronics company. It still retains the same vigor as it did at the beginning! Just the launch of a new product has such a bright spot.

What's more, the 2nd generation of Palm Entertainment also has an amazing game "Pokemon...... The success of this new platform is not surprising to the author. The author predicts that the shortage of the 2nd generation of Palm Entertainment is not only at this stage, but will continue for a long time. Because, even if manufacturers continue to increase production capacity, it will not be enough to satisfy the frenzy of a large number of users around the world!"

……

As expected in the article in the column of "Ming Pao", after the launch of the second generation of Zhangyu, it has been accompanied by a shortage of stock!

Before the launch of the second generation of palm entertainment, preparations have been made. With a total inventory of 2 million units, only one-tenth of the quota is obtained because it has to take care of the global market. That is, the spot of 200,000 palm entertainment 2 generations will be sold in Hong Kong.

This quota is already based on the fact that Hong Kong is the headquarters of the new venture group, so it takes special care of the local market.

But including Lin Qi, they all underestimated the sales of the 2nd generation of Zhangyu. The product was released for a week, and almost every day the Zhangyu 2nd generation counters in major shopping malls were like being looted, basically opening the door every day, and the goods on the special shelves were sold out.

Of course, relatively speaking, the sales of other game consoles in the vicinity are far inferior to those of the 2nd generation of Palm Entertainment.

As for the 1st generation of Palm Entertainment, it has long been discontinued, because the stock of the 1st generation of Palm Entertainment that was released before is large enough, with more than 100 million units in stock around the world, and everything that should be bought has been bought. And players with higher requirements will now most likely only buy the 2nd generation of Palm Entertainment, and no longer buy the 1st generation of Palm Entertainment.

"Why is the 2nd generation of Zhangyu out of stock, didn't you say yesterday that it will be available today?"

"I'm sorry, sir, today the company did mention 500 game consoles from the manufacturer's warehouse. However, distributed to more than a dozen chain stores, each of which is a few dozen units. Within five minutes of opening, the business was gone. ”

"Come early tomorrow. ”

"Sorry...... Sir, it is said that the manufacturer's warehouse is out of stock, and there will be no new batch of goods arriving tomorrow at all. ”

"MD, are you a monkey? I can't buy it all the time!"

"This ...... I guess it's not a monkey. In a shopping mall as big as ours, we buy more than 10 TVs a day at most, and only a few dozen of them sell well. However, the 2nd generation of Palm Entertainment game consoles, which sell more than one product every day, are too popular...... Otherwise, I'll recommend you a color handheld made by a Japanese manufacturer!"

"I know, those are STN panels, the color display is very poor, and it is even better to use TN black ** crystal directly. ”

"Well, that can't be helped. ”

"Forget it, buy a few cassettes. Although they didn't buy consoles, many consumers chose to buy some game cartridges in advance, "handheld consoles to buy on the black market!"

"I suggest you buy Tank Wars 4, there are not many colorful handheld games on the market now, and even fewer are developed by new startups themselves. If you go to the Black Market and buy a Pokemon cartridge, it comes with it, but Tank Wars 4 doesn't. "The merchant is still a warm introduction.

In fact, half of the 200,000 handheld phones sold in Hong Kong went to the black market. The handheld machines of these black market channels are not bought by scalpers who hire people to queue up for them, which accounts for only a small part. Most of the Zhangyu 2nd generation that flowed into the black market was raised by scalpers by more than HK$100, and some players were tempted to resell the handheld they bought to scalpers with HK$500 per unit.

The cost price of the black market has reached 500 Hong Kong dollars, and the price of shipping to consumers has risen to more than 700 yuan. Even, after the trend of the market shortage was grasped by the black market dealers, the black market trading price jumped up almost every hour by more than a dozen yuan.

By July 10, the black market price of Zhangyu 2 spot in Hong Kong had risen to HK$1,000.

As a result, many scalpers on the black market excitedly said: "The most profitable investment this year is to stock up on the second generation of Zhangyu! Hurry up and buy it, otherwise it will rise!"

Of course, sensible consumers will wait for manufacturers to increase their supply and market prices gradually return to rationality. But there are still many impatient players who have to accept the exploitation of black market profiteers.

In markets all over the world, the hot-selling myth of the 2nd generation of palm entertainment is continuing.

……

On July 10, 1985, the global sales of the second generation of Zhangyu exceeded 2 million units. At the same time, the handheld and TFT-LCD panels in stock are out of stock.

At present, there are only three production lines with low production capacity for TFT-LCD panels. They are Aika Electronics, Xinai Electronics and BOE Optoelectronics Group. Together, the three companies were able to produce 700,000 4-inch TFT-LCD display panels per month. In addition, we had been preparing for the realization for three months and had a large number of parts in stock. I thought that even if it was out of stock, it would have to wait until next month.

But who would have thought that these stocks would be completely sold out after only ten days.

These three LCD panel manufacturers are all subsidiaries or partners of the new entrepreneurial department. Of course, more than 90% of the patents related to TFT-LCD are owned by Xinchuang Electronics Group.

Several other major enterprises have obtained production authorization through the technology transfer of the new entrepreneurship department. Since there has never been a TFT-LCD production process before, the production line is also from the first generation, that is, several major LCD panel manufacturers in China have found their own ways to tackle technical problems from scratch.

Since the market orders of TFT-LCD are mainly distributed by Xinchuang Electronics, several major enterprises can share the process technology in LCD panels for a fee. To put it simply, it is to exchange technology patents with each other and jointly carry out technical research.

At present, the first generation of TFT-LCD production line can be said to be domestic technology from beginning to end, and even the equipment is independently developed. Because of the mastery of the core technology, the upgrade completely depends on whether you want to or not, and there is no need to rely on a bunch of patented technology and equipment manufacturers.

When the second generation of Zhangyu was seriously out of stock due to the production capacity gap of the panel, Lin Qi asked it to increase its production capacity in order to pay the supplier of the panel. It also paid the cash of the 1 billion yuan order to the manufacturer in advance, so that the manufacturer could get the cash in advance to expand the production capacity. [.]