Chapter 1226: Stimulation

In the end, the meeting between Yang Ming and the Watson family ended in a rather discordant atmosphere.

It's just that when he walked out, Bobble's face was not lost, but with a touch of surprise and expectation.

He knows very well that although the two sides have not negotiated tonight, because they both have the intention of cooperation, then there will be no complete collapse, and the next step is the process of asking and lowering prices, and it is estimated that there will be no results in less than a month.

For Bobble, who has been waiting for so many years, how could he care about this month!

Thinking about it, it is impossible for such a huge financial negotiation involving billions of meters to achieve results in a short period of time.

After getting into the car, Yang Ming said to Barber: "You will contact Thomas directly when you go back, and I hope he will arrange for the GOX TV network to promote "Fast and Furious". ”

Hearing Yang Ming's words, Barber hadn't spoken yet, and Li Xingyi in the car couldn't help laughing.

"Haha, you kid, you haven't negotiated it yet, and you've already made the GOX network your own business, and I guess that young man Thomas will be angry when he touches you. ”

Yang Ming shrugged his shoulders when he heard this, and didn't say anything more.

The two sides have been in contact and probing for so long, and they have been testing each other since the end of this year, and after such a long time, both sides obviously have the purpose of cooperation.

Then there's the question of price.

In this case, Yang Ming naturally will not give up such an opportunity to promote his new film.

After all, in the United States, it is not his home field.

Barber heard Yang Ming's words on the side, and nodded approvingly, this is the advantage of having his own media channels.

As long as you maintain enough exposure, you can ensure the attractiveness of the film, and you can also avoid some deliberately spreading negative news.

There are also many other benefits, otherwise Barber would not have been sorry for not establishing a media channel for Pan American Entertainment for so many years.

As expected by Barber, he contacted Thomas the next day, and although the other party's face was ugly, he still agreed to arrange various promotions for Yang Ming's new film "Fast and Furious" on the GOX TV network.

For TV stations, in fact, as long as they have money, they can do any advertising.

However, some column advertising positions, because they are in demand, have long been unaware of which day they will be scheduled.

At this time, only the top management of the TV station can coordinate.

In addition, there are soft advertisements, such as the theme of Yang Ming's new film as the focus of the production of a column, which will bring better advertising effect, the more well-known the column, the greater the effect.

That's not something money can solve.

This is also the benefit of having your own media resources, which is why Barber is dedicated to pursuing her own media channels.

Once Yang Ming really holds 25% of the shares of GOX TV network, although he will not become the largest shareholder, it will be enough to make his voice heard.

That's enough for Bobble.

In the United States, it is absolutely impossible for a media with extensive influence like GOX TV Network to be in the hands of a foreign-funded enterprise.

To be able to acquire 25% of the shares, this is enough.

In the next few days, Yang Ming took Huang Xiaofeng, Zhao Sheng, Xiong Zhuang, and Bruce Craig, who came to meet them, to start a propaganda tour in the United States.

Huang Xiaofeng, Zhao Sheng, and Xiong Zhuang once again saw Yang Ming's terrifying popularity, even in the United States.

Even Bruce Craig is ashamed of himself, and in casual conversation, it is not him who thinks that this film has the greatest box office appeal in the United States film market, but the director of this film, Yang Ming.

He highly respected Yang Ming.

In each subsequent campaign, what Bruce said was also confirmed.

Whenever Yang Ming appears, it always attracts a large number of fans to gather and scream for every word Yang Ming says.

Yang Ming's popularity in the United States is not only the local entertainment media in China, but even the media in the United States are all surprised.

The appeal is too strong.

But think about it.

This young man from China is not just a simple movie star or director, but he is also the king of pop music in the current music scene.

The sum of the two has an impact that is not as simple as one plus one.

It's like a chemical reaction and an explosion of infinite energy, which makes Yang Ming's popularity in the United States not inferior to any first-line star in Hollywood, or even surpassed.

Pan Am Entertainment.

Corkeley looked at the news of the newspaper in his hand, his face was blue and white, and then he slammed the newspaper on the table, and his whole expression was extremely gloomy.

It's no wonder he's in a good mood.

The company's major drama "Speed Drift" has become the focus of Corkley's attention recently.

Although both the company and the outside media are very optimistic about this film, thinking that even if it can't beat Yang Ming's new film at the global box office, there is absolutely no difficulty in the Chinese film market.

After all, the other party is just a Chinese film.

Although there are many white characters in it, and Bruce was invited from Hollywood to play an important role, it is still not as attractive to fans in the United States as the all-star cast of "Speed Drift".

The cast in it, each of them is a familiar name for fans of the United States.

Cockley is also confident of the film's box office success in the domestic film market, and has no doubts.

It's just that now he saw the other party's sudden force, stormy publicity, coupled with the joint publicity of several well-known international companies in the United States, it was really in just a few days that the name of Yang Ming's new film appeared on the front page headlines of various media several times.

Greedy capital!

Corkley couldn't help but curse in his heart.

Yang Ming took advantage of the opportunity of advertising placement to unite all the companies that placed advertisements in his new film to promote and build momentum together, which has been considered a classic film marketing case by many Hollywood film companies.

It opens up another way for all film companies to promote their films, and it can save a lot of money.

Whenever he thought about it, he couldn't help but feel depressed.

With the same publicity budget, the other party has to get a better publicity effect than Pan American Entertainment, and thinking of this, Corkley feels aggrieved.

But there was nothing he could do.

Who called "Speed Drift" Before the start of filming, there was no attention paid to advertising placement, and even if there was, it did not play any role without coordinated planning.

On the contrary, Yang Ming was obviously premeditated.

However, all the companies that place advertisements in his films are basically internationally renowned enterprises, with hundreds of directly-operated stores around the world, or mature publicity channels.

For example, in "Fast and Furious", there is a mobile phone advertising placement company, which can be ranked among the three major mobile phone manufacturers in the world, and it has at least thousands of directly-operated stores, and there are one or two hundred in the United States.

These mobile phone stores all come to promote a movie, and the advertising effect is no worse than that of TV stations and newspapers, or even better.

This Chinese company naturally will not promote Yang Ming's film for no reason, and the two sides are completely mutually beneficial, which has been analyzed by Hollywood and has also been confirmed.

Because Yang Ming's commercial value is too great, he himself has almost no possibility of endorsing any products.

In this publicity, Yang Ming acquiesced to the fact that manufacturers and enterprises can use the identity of his new film to bundle their products for publicity and sales, although it is not an endorsement, but for Yang Ming, who has tens of billions of yuan in assets, it is already very satisfying to have such an effect.

Let the super-rich, who have tens of billions of assets, directly endorse and shoot advertisements for them.

No kidding.

Apparently impossible.

Now that there is such a good opportunity to be involved, these manufacturers and companies will naturally work very hard to promote the new film for Yang Ming.

Originally, for these manufacturers, the more successful the movie, the better the effect of their product placement, so why not?

Although Corkley has heard many people guarantee that "Speed Drift" will undoubtedly crush Yang Ming's new film in the local film market, but now he can't help but feel a little flustered when he sees that the other party wants to promote the formation.

Just then, the secretary below him came in and reported: "Mr. Cokley, the CAA gentlemen have arrived. ”

CAA!

Hearing the name, a hint of anger flashed in the depths of Corkley's eyes.

Pan American Entertainment, the film "Speed Drift", not only invested a lot of money, but also occupied most of the company's resources, but as soon as CAA joined in, it directly asked for half of the profit share.

It's not just a box office share.

All.

All the share of the generated profits.

Now Corkley couldn't help but feel like a wolf had been lured in.

But he didn't have a good idea at the time.

With Barber's departure, Pan Am's management became more and more chaotic, and many well-known Hollywood directors were reluctant to make this racing film for Corkley, or they were not optimistic about Corkley.

If it weren't for CAA's involvement at the time, "The Extreme Drift" would not have had the extravagant cast it has now.

Wayne, Edgar, Renard, and the three walked into Corkeley's office in a row.

"Cokley, the other side has now made efforts, so we can't lag behind, if the local box office does not meet expectations, then it is likely to affect the European box office. As soon as he entered the door, Edgar couldn't wait to speak.

At the beginning, CAA made the decision to fully intervene in "Speed Drift" and block Yang Ming's new film with Pan American Entertainment, but Edgar insisted on it.

He naturally didn't want to see Yang Ming leading people to the limelight now.

Especially last night's propaganda from the other party stimulated him fiercely.

When Corkley heard Edgar's words, he couldn't help but look up, his eyes noticed the gloomy and angry look on the other party's face, and he was quite surprised in his heart, why did the other party seem to be more angry than himself?

Suddenly, he remembered something, and his eyes lowered his eyes to the newspaper on the table.

A conspicuous photograph jumped into his sight.

On a star-studded stage, Afra, the diva of the Chinese music scene, sang affectionately with the microphone, and five luxury sports cars lined up behind her, which looked extremely dazzling.

"The crew of "Fast and Furious" appeared at Afra's first concert after her comeback, bringing real Fast and Furious to this concert. ”

Afra!

No wonder!

Thinking of this, the corners of Cokeley's mouth curled slightly, as if he understood why the other party was even more angry than him.

CAA's ban on refrigerated diva Afra is a well-known secret in Hollywood.

And it was Edgar, who was now standing in front of him, who made this decision in the first place.

Obviously, this time Yang Ming's behavior slapped the CAA No. 2 person in the face.

Oh, no, or rather, since Afra switched to Oriental DreamWorks, the feud has already been settled.

Otherwise, the other party would not have made the decision to join forces with Pan American Entertainment to block the box office of Yang Ming's new film.

Thinking of this, Kirkley was immediately relieved.

Edgar noticed the direction of Corkeley's gaze, and he couldn't help but look at the newspaper on the table, and when he saw the glaring photo and the eye-catching headline on the paper, his face immediately turned red.

If it weren't for the wrong occasion, he would have wanted to scold.

His eyes looked at Corkley coldly, and he snorted secretly, turned his head to the side and sat down on the couch.

Wayne saw all of this in his eyes, smiled wryly, and then exchanged pleasantries with Corkley, proposing to expand the scale of the film's promotion.

"You know, now the film's promotional budget has reached 80 million meters, and Pan American Entertainment is not a bank. Cockley said unhappily.

Even, his heart trembled slightly, no one knows Pan Am Entertainment's financial situation better than him.

In fact, for a film company as large as Pan American Entertainment, the success or failure of a movie's box office will not bring any serious consequences.

But the key is that Cokley had drawn blood from Pan American Entertainment many times before, which had kept Pan Am's cash on a dangerous alert, and then after Barber left, the company was in chaos because of Corkley's wanton suppression of Barber's former subordinates, and everyone was worried.

Not only that, but in the last year or two, Cockley has borrowed money from the bank to fund the filming of Pan Am Entertainment's following films, which has made Pan Am Entertainment's financial situation extremely bad.

Spending more money on propaganda will undoubtedly further increase the burden on Pan American Entertainment.

Pan American entertainment has a big business, and there are too many places to use money.

At first, Corkley didn't agree with expanding the scale of publicity, he thought that the local box office was almost successful anyway, and that was enough, plus the box office in Europe and East Asia, making money would not be a problem, and there was no need to continue to spend money.

To be honest, because of Pan Am Entertainment's financial situation, the idea of blocking Yang Ming's new film in his heart is not as heavy as before.

The two sides argued for a long time before Cockley agreed to increase the budget by 20 million.

As a result, the publicity budget of "Speed Drift" reached an unprecedented 100 million meters.

After Wayne and Edgar left, a sneer appeared on Corkley's face, CAA!

Although he was extremely disgusted with the old guy Bobble now, he finally understood why the old guy had been looking at CAA unpleasantly before.

The other party is simply a hungry wolf who eats people and does not spit out bones.

In an elegant private estate.

Yang Ming wore sunglasses, lay under the sun umbrella, drank juice leisurely, and said to Afra beside him: "Your manor is really good, I want to get one here in the United States when I go back." ”

With the expansion of his career, he will definitely come to the United States often in the future, and it is not considered to buy a manor to settle down in the United States.

Hearing this, Afra smiled and said, "Go back and ask my lawyer to help you contact you, they have resources in this area." ”

After saying this, she said to Yang Ming with a sincere face: "Yang, thank you, if it weren't for your support, I wouldn't have come back so soon." ”

"You're welcome. Yang Ming smiled freely, but he remembered something, "I guess those guys from CAA will have a deeper impression of Oriental DreamWorks when they see today's media reports." ”

- Haha.

The two looked at each other and laughed heartily.