Chapter 384: Li Shiyun's Suggestion
In addition to his father leaving the jade shop ahead of schedule, the two who left were Ji Yanran.
Unlike Xiaoqian, or her mother, Ji Yanran was able to help in 'Green, Fat, Red and Thin' today, just because she saw that the business here was too busy, and Jia Rudao didn't have a good preparation, even Li Shiyun joined the ranks of helping, Ji Yanran had a similar experience in 'Zhou Ji', and naturally she was very handy. However, after the afternoon, as the flow of people decreased slightly, Xiao Qian and Jia Yidao had their hands free, and Ji Yanran stood on the side of the display counter again, which did not make much sense.
What's more, because of Ji Yanran's appearance, there were originally a lot of customers who followed her, almost on par with Li Shiyun. However, even in the face of customers, Ji Yanran's smile was very stingy, and for a while, she won the nickname of 'cold beauty' in the hearts of customers.
Compared with the cold jadeite in 'green, fat, red and thin', it complements each other a little.
"What, Sister Li, are you also ready to leave?" Seeing Ji Yanran's departure, Jia Rudao came to Li Shiyun's side and asked with a smile. Speaking of which, Li Shiyun and Ji Yanran's situation is similar, both of them are looking at Jia Nidao's face, and they deliberately stayed to help. At this time, after the initial excitement of the business in the store, it can slowly cope with it, and if Li Shiyun is ready to leave, it is reasonable.
"Me?" Li Shiyun pointed to herself and said, "I haven't gotten your payment yet." ”
Although there was a feeling of wanting to ask for a little bargain in his words, it made Jia Rudao's heart warm. Thinking of this, Jia Rudao's heart moved, and he couldn't help asking: "By the way, Sister Li, when are you going to go back to the provincial capital?"
"What, you really wish I had left earlier?" Li Shiyun looked at Jia Rudao with a little amusement, and said, "Is it because of the woman who was very close to my aunt just now?"
"Sister Li, what do you say. Jia Rudao suddenly realized that Li Shiyun seemed to have the potential for gossip, but what she was referring to in her words was naturally not Ji Yanran, nor could it be Xiaoqian, because of Xiaoqian's name, Li Shiyun can undoubtedly be determined. Then, there is only Zhou Sha.
In Jia Rudao's mind, Zhou Sha's figure suddenly flashed, and then he quickly made a rough comparison with Li Shiyun in front of him. However, the result of the comparison in my heart is that I will not say it if I am killed, it is nothing more than that Zhou Sha looks taller on the surface, but in terms of temperament, Zhou Sha is more changeable, but Li Shiyun is always indifferent and demure.
"I just think that if you can stay here for a few days, no, I'll go to Hangzhou in a few days. In that case, let's go to the provincial capital together. Jia Rudao staggered the topic and said, "For a conference like the jewelry exhibition, although I don't know what the scale of the provincial city is, but from the perspective of participation, I think it is still necessary to go." ”
"The jewelry exhibition in the provincial capital?" Li Shiyun muttered and said, "In my opinion, it doesn't really matter whether your 'green, fat, red and thin' here goes or not." ”
"Why?" Jia said, a little surprised.
"Because in terms of your 'strength' on your side, the sensation caused by going to the jewelry exhibition in the provincial capital is actually not much different from the reputation you have won after you opened today. As long as you wait a few days, wait until the jadeite collectors who have come here for field trips will publicize some of the best jadeite in your store, and your store will be famous in the province. Li Shiyun analyzed and said: "Perhaps, you don't know much about the jade market in the provincial capital." ”
Hearing this, Jia Rudao also nodded, not to mention the provincial capital, it is in the Linhai area, Jia Rudao really doesn't know much about the market of jadeite, at most he knows what kind of quality jadeite jewelry exists, and how much value exists in the market flow. In addition, it is easier to circulate jadeite jewelry in the market at any price.
Let's just say that today's 'green, fat, red and thin' trading volume.
Although it is not yet time to close, it is only half of the afternoon, but, according to the rules of the antique street, the evening time is rarely open for business, not that the antique street side, there will be no one at night, as long as all the antique street shops are open, the flow of people here should not be no one. However, because of the peculiarity of the 'antique' industry, many shops are not even open during the day, let alone at night.
In the evening, more time is reserved for those potential big customers to communicate privately. Or maybe it's for the owners of these shops to better 'shop' some 'treasures' and come back.
Although Jia Rudao opened a jade shop, it was not easy to open a business alone, right?
In the original plan, Jia Rudao was ready to open as usual during the day, and when it was time for dinner, he would close the door. A salesperson like Xiaoqian can also have more free time. And mothers, like them, can also have more time to rest and adjust.
At the end of the day today, my mother was tired. Although, in Jia Yidao's view, the mother's face is always full of smiles, and she doesn't seem to be tired at all, but it belongs to a mother's smile for her son's success, and it has nothing to do with whether she is physically tired or not. Jia Rudao didn't want to, in the first three or five days of opening, his mother was tired.
According to Jia Yidao's prediction, this situation can last for at least three to four days, and three days later, it will be a weekend market after the opening of the jade shop. At that time, no matter what the situation was, Jia Yidao felt that he should find a few more salespeople to come over.
It's like when Ji Yanran came over to help on Saturday at the time of the 'Weekly Diary'. Even a store like 'Zhouji' needs a helper on market day, not to mention Jia Yidao's 'green, fat, red and thin'.
When I got to my mother's side, I whispered about today's sales performance, and my mother didn't answer directly, but showed the ticket to Jia Yidao. Because there is a full refund business, for every piece of jadeite jewelry sold in their store, there are tickets with stubs, and even photos are kept.
Jia Rudao looked at those tickets and could see that the best-selling ones were undoubtedly jade jewelry between 1,000 yuan and 10,000 yuan. For this point, Jia Rudao is a little helpless, after all, Linhai is still a small place, generally speaking, the jadeite market, the most circulating jewelry should be between 10,000 yuan and 50,000 yuan.
In Jia Yidao's view, the value preservation effect of jadeite jewelry, although not as strong as hard currency like gold, is also a good investment. However, just like the investment in diamonds, on the one hand, jadeite is a non-renewable resource, similar to diamonds, but even diamonds, not all diamonds have a value preservation effect, at least there is a 'carat' limit, right?
The same goes for jadeite.
Those jadeite jewelry with good quality naturally have a value preservation effect. Not to mention that it rises by 350,000 yuan a year, at least 350,000 yuan to get started with jadeite jewelry, from the value growth trend in recent years, it can rise by 35000 yuan a year. Of course, if you are collecting treasures worth millions or tens of millions, then the added value in the market is not a simple percentage.
The best jadeite in the market, has always been a high price. In addition, what affects the value of a superb jadeite is personal preference. For example, if a glass bright green jadeite bracelet has a circulation value of 12 million yuan in the market, if you are in a hurry to find such a bracelet to give away, perhaps, you will have to pay 13 million yuan. But if you take it to the pawnshop to redeem it, you may not get 10 million!
It's all a question of who takes the initiative on both the supply and demand sides.
However, fortunately, in Jia Yidao's 'green, fat, red and thin', the jade jewelry between 30,000 and 100,000 yuan, since the opening today, it can be regarded as nearly ten pieces, just from this point of view, today's one-day turnover, more than one million is no problem. As for the higher-grade jadeite jewelry, the higher it goes, the more difficult it is to sell.
Jia Nidao noticed that those jade jewelry worth millions, there were relatively few people who asked, and those who were willing to pay immediately, so far today, that is, a customer of a half-old that Jia Nidao noticed before, she accepted a glass red jade bracelet at a price of one million.
For customers of this level, even if many of them just came to see the real thing today, and they were still hesitating whether to make a move immediately, Jia Yidao recorded their personal information very well. These are Jia Rudao's most important customers in the future.
If you want to make money, just relying on those jade jewelry of thousands of dollars, there must be no big flowers. Even if all the transaction amount is earned for you, how much money does it have? What's more, there are also the manual fees of the carver and some wear and tear fees of the tools. As for the utility bills and waiter's salaries in the jade shop, I don't need to talk about it.
If you really want to calculate it, if it is a small amount of jade jewelry, if you don't rely on quantity to win, Jia Rudao doubts whether he is going to lose money.
Therefore, the majority of the profits of Jia Rudao's jadeite business still depends on those superb jadeite, which is why Jia Yidao wants to obtain some high-end jadeite customers from Wang Biao. Moreover, the sale of the best jadeite does not mean that whoever comes, if you like it, you can pay immediately. In many cases, the sale of the best jadeite, just like the treasures and antiques in other stores in the antique street, requires a long-term run-in between customers and shopkeepers, to put it bluntly, it is because of the relatively large price elasticity on this, even if you like it to death, it will be because of the price difference, and 'kill' such three or five days of time. I can't say it, these three or five days are worth a few millions.
At this moment, Jia Rudao thought about it, a bright green glass bracelet, sold out, that is tens of millions of cash, and it is really a bit of a feeling that it has not been opened for three years, and it has been open for three years.
"By the way, Sister Li, why don't you tell me about the jade market in the provincial capital?" looked at the customers on the side, it was not very busy, but Jia Yidao chatted with Li Shiyun.
"How can you say it, you've been to my 'Shiyun Jewelry' over there, right?" Li Shiyun said, seeing Jia Yidao nodding, she said with a smile, "What do you think is the biggest difference between my store and yours?"
"No, that's a lot. Jia Rudao said while thinking, "In terms of the decoration of the store, the style is quite different. ”
However, just when Jia Nidao was about to talk eloquently, Li Shiyun was annoyed by Jia Nidao, and directly interrupted and said: "You, don't talk about these fictitious things, talk about practical ones." ”
"The style of the store I just talked about, it's also very practical. At least, there is a big difference in the consumer groups targeted. However, seeing Li Shiyun's increasingly annoyed face, Jia Rudao quickly entered the state and said directly, "However, if you really want to talk about it, Sister Li, the varieties of jade jewelry in your store are undoubtedly much more than on my side, and in addition, the grasp of popularity is much stronger than mine." ”
For these, Jia Rudao really has no choice.
The 'green, fat, red and thin' store has just opened, and all the jade jewelry is carved out by a group of people like Jia Yidao and Xu Zhiguo. If you want to say that in the craftsmanship of carving, there is really nothing to say, and the texture of the jadeite material is all natural, directly dug out of the jadeite rough. However, when it comes to the shape of jadeite jewelry, I have to say that Xu Zhiguo's design work is not bad, and the aesthetic vision is not bad, but compared with some jadeite styles in big cities, there are still great shortcomings.
If you don't see a diamond, do you need a corresponding design to match?
In jadeite jewelry, there is a need for a lot of designers to carry out some trendy designs for the color and style of jadeite. Of course, such as rings, bracelets, etc., are classic styles, and they will not drop in price no matter when they are taken out. But can you count on these classic jadeite styles to attract more consumers' attention?
"Xiao Jia, you're not honest, you're talking about the advantages of the jade jewelry in my shop, but you didn't talk about the advantages of your own side. Li Shiyun was very disdainful of Jia Yidao's sad face, and couldn't help but smile and said, "You can't always praise my store and not talk about your own, right?"
"What's there to say about this?" Jia Rudao rolled his eyes at Li Shiyun and said, "The biggest advantage of my side is that there are more high-quality jadeites. ”
"Yes. Li Shiyun snapped her fingers at Jia Rudao, and suddenly felt that such a state was a bit out of place, and couldn't help but restrain herself a little, and said, "Completely correct! However, what kind of effect do you think will be after participating in the jewelry exhibition in the provincial capital?"
"That's naturally expanding the influence of your own jade shop. Jia Rudao said a little casually, and then, he frowned, and said, "Sister Li, you mean that as long as I can maintain the current number of high-quality jadeite in my jade shop, then whether I go to the jewelry exhibition or not, I can form a certain scale of influence in the province?"
"That's right. Li Shiyun replied, "Jewelry exhibition, to put it bluntly, its effect is not as good as you imagined. You think, I've been to 'Poetry Jewelry' a few times, but what about the end result? It's not that different from usual!"
"Yes. ”
Regarding the business status of Li Shiyun's store, Jia Rudao still has some understanding. At this time, I nodded and couldn't help but feel a little helpless.
"The jade market in the province is only so big in itself. Li Shiyun also said helplessly, "There are not many famous jade shops. As long as you continue to maintain this momentum, I believe that you will soon make a certain name in the province. Moreover, the news of jade burners is far more well-informed than we imagined. ”
For this, Jia Rudao is very relieved.
Let's just say that Jia Yidao often goes to the 'world collection', and some collectors often exchange antique markets around the world. The jadeite and jade section of this, the exchange is naturally the situation in the jadeite market, such as where a new jadeite shop appeared, or it was in a certain store to see the glass imperial green jadeite pendant and so on. The circulation of gossip does not have any geographical limitations.
And Jia Yidao is fortunate that the sensational effect brought by a weighty jade treasure is far better than if you do some simple advertising by yourself. No matter what other jade jewelry is in your jade shop, just the appearance of treasures such as "Zodiac", "Blood Jade Bracelet", "Peerless Chanterelle", and "Glass Imperial Green Jade Bracelet" is enough to attract most of the jade lovers.
Distance, fare, time?
In Jia Yidao's impression, the jadeite burners said that it was not good, that is, the loser! In their eyes, there is only the precious jadeite, and nothing else. As Li Shiyun said, the jadeite market in the provincial capital is so big, and Jia Rudao has the advantage of rare jadeite, and it is a matter of time before he becomes famous. And going to the jewelry exhibition in the provincial capital is nothing more than increasing the exposure of some jade shops.
I can't say that the best jadeite that appeared at the jewelry exhibition is not as good as the 'green, fat, red and thin' here of Jia Yidao.
"Then Sister Li, what do you mean, I can only wait like this?" Jia seemed to say for a while, but felt that since he was not going to participate in the jewelry exhibition, he would have plenty of time in the future, but there was nothing special to do.
"Who said you can only wait?" Li Shiyun said: "Moreover, I just said that the jewelry exhibition in the provincial capital, your store can not go to it at all, because the best jadeite that can appear in that place will not have too much effect in itself, and the exposure rate may not have much effect, and some interpersonal relationships at the jewelry exhibition are also complicated." But what about other places?"
Jia Yidao's eyes couldn't help but light up!
Compared with the provincial capital, Shanghai, the closest metropolis, is far better than the provincial city in terms of publicity effect compared to the propaganda effect of Shanghai, right? This is not that Jia seems to be arrogant and feels that his provincial city is inferior to Shanghai, but that Shanghai, as the leader of the Yangtze River Delta region, undoubtedly has great advantages.
Moreover, if Jia Nidao's business is to become bigger, not to mention the provincial capital, Shanghai will undoubtedly become a big springboard!
So, Jia Rudao immediately asked: "Sister Li, when is the jewelry exhibition in Shanghai?"
"This ......" Li Shiyun glanced at Jia Yidao and said, "I don't know the specific day." Don't look at me like that, at least, I haven't been to Shanghai for the exhibition. However, I do know that if your jade shop in Shanghai is famous, there is still a chance to go to Hong Kong. ”
I have to say that the two words Hong Kong also gave Jia Yidao a great shock and a very far-reaching reverie. The market of jadeite, the sales of the mainland, is still not as good as Hong Kong, Taiwan and other places, especially the transaction of the best jadeite. If Jia Rudao's 'green, fat, red and thin' is opened in Hong Kong, no, it is in Shanghai, Jia Rudao pondered, it is impossible to complete a transaction order of millions in a day, right?
The geographical limitations of the seaside are vividly displayed at this time. And Jia Yidao has no way to do this.
"Okay, since you don't know Sister Li, why don't I go to Shanghai in person. Jia Nidao said, and, in his heart, Jia Nidao didn't ask Liu Yufei and Wang Biao what they meant. In Jia Rudao's thoughts, the two of them will at least know more about Jade and his party, right?