Chapter 118: Good Sales
While Jamie's store was selling two aBc-1 computers in one go, there was a large computer park store in downtown San Francisco, which was also in the Bay Area.
The business area of the entire directly operated store is nearly 1,000 square meters, and a wide variety of computer products of various brands are placed inside. In addition to the microcomputer products sold at the same as other franchise stores, the directly managed stores also sell a variety of minicomputers, and there is even a scaled-down model of the IBM system/37o mainframe.
Of course, if a customer really wants to buy a mainframe computer at the computer park, the reception task will eventually be taken over by the professionals of the IBM company, but the computer park company will receive a large profit share. It's a pity that since the opening of the store, the store has never received such a big business.
Together with another friend, Johnson opened a small accounting firm that specialized in personal property reporting. Originally, he planned to wait for Apple's app1E3 computer to go on the market, and buy a computer to handle all kinds of complicated information and data in the office.
But yesterday, he saw a large ad in the San Francisco Chronicle for an Aikang company that had launched a microcomputer for small companies to use in the office. According to the advertisement, this personal computer for business office is equipped with excellent word processing software, form processing software and data library management software, which can greatly facilitate small and medium-sized enterprises to carry out computerized and digital office.
On top of that, it's priced at just $2,899, which is a cut short of the $45oo price of Apple's app1e3 computer, which is available for pre-order. This made Johnson, who had just started his career and was a little stretched thin, instantly moved. So he came over early this morning to see for himself whether its performance was as good as advertised.
"Good afternoon, sir, what can I serve you!" Johnson was greeted as soon as he pushed open the glass door of the store.
"I'd like to see the new aBc-2 computer from Aikan, do you have a prototype here?" Johnson asked directly.
"Of course, sir!" the shopper nodded and said enthusiastically, "what are you going to buy it for?"
"Company office!"
"Oh, okay, that's very suitable! Sir, please, our professional technician will show you how to use the aBc-2 computer, and you can always ask any questions!" the shopping guide politely led Johnson behind a desk with a white computer.
The shopping guide asked Johnson to wait for a while, and soon called an Asian technician, who smiled politely at him, then exchanged a few words with him, and turned on the computer.
Taking advantage of the gap in the computer's boot, the technician asked him again: "Mr. Johnson, have you used other office software before?"
Johnson nodded, and the technician began to operate the computer, and explained to him with a smile: "Then let me show you the east-ord software on the aBc-2 computer first! Let you feel the difference between it and other text software, this is a very good office software, the biggest advantage is that it is easy to operate, and it has WYSIWYG functions......"
About an hour later, Johnson willingly wrote a check and purchased an aBc-1 computer on the recommendation of a shopping guide, in addition to an aBc-2 computer. The shopping guide of the computer park guaranteed that the two computers would be delivered back to his company in the afternoon, and as for Apple's app1e3, Johnson had long forgotten about it.
"Mr. Li, the sales statistics over there in the computer park have been passed on, they have sold a total of 477 aBc-1 computers in the past week, and the sales of aBc-2 are 329 units! Among them, the sales of aBc-1 and aBc-2 in the US market are 4o2 and 271 respectively!"
Li Xuan had just come to the company, and his assistant Zhuang Erjing was immediately full of joy and reported to him with a smile.
"Oh, that's good!" Li Xuan smiled, "How is Apple's app1E2 sales?"
"168 units!" Zhuang Erjing glanced at the statistics and said immediately.
According to the information collected by Dongfang Electronics, the current personal computer market is a rapidly growing market that is not yet mature. Taking Apple, which Li Xuan is most concerned about, as an example, in 1979, Apple sold a total of 55,000 APP1E2 computers of various models, with a market share of about 15% of the same type.
And in the first six months of this year alone, Apple sold 68,000 app1E2 computers. However, the market share has only increased to about 2o%, which is far higher than the sales increase, which means that the entire personal computer market is expanding rapidly.
The PC market can be segmented into low-end, mid-range, and high-end markets. In the low-end market, the price of all types of computers is under $3oo. The best-selling is the Vic-2o computer from Kemodo, which costs only $3ooo and sells up to 9ooo units a day.
Of course, these computers are very rudimentary, such as a Zx-8o computer that costs only $2oo at a lower price, with a Z8o processor and only 1k RAM and 4k Rom. These computers are purely low prices to attract consumers, and their actual efficacy is very limited.
Mid-range machines are generally priced above $1ooo, and the most famous of them is naturally Apple's app1e2 computer. In addition, it competes with the peT computer of Kemodo and the TRs-8o computer of Tandy.
As for Apple's upcoming APP1E3 computer in September, Apple says it is aimed at small businesses to help them handle various office tasks, and the price is as high as $45oo, which can be regarded as a representative of high-end phones.
Aikang's basic aBc-1 computer is positioned in the mid-range market. Apple's app1e2 computer is certainly its main competitor. Before aBc computers were put on the shelves, the 18o branches of the computer park company sold more than 5oo app1e2 computers every week.
In the past week, that number has shrunk to 168 units, while 477 new aBc-1 computers have been sold in one go. Although the computer garden is the natural home of aBc computers, all the directly operated stores and franchise stores, under the intentional guidance and interest stimulation of the upper level, put aside the original fragrant bun app1e2 and began to fully promote aBc computers. However, aBc computer can achieve such proud sales performance, its own solid internal strength, is an important foundation for success.
In addition to its own computer park company, aBc computers are also on the counters of other large and small computer sales stores in the United States. According to the conservative estimate of the company's marketing department, the total sales of aBc-1 computers in the United States in August can reach more than 5ooo units, and the market share is about 1o%.
Although this sales volume is less than half of Apple's monthly sales, Aikang Computer, as a new company joining the competition, can have this result in the first month of listing, which is already very strong.
At the regular executive meeting of Dongfang Electronics, CEO Han Peng just flew to the United Kingdom yesterday, so this regular meeting was presided over by Li Xuan.
BBc, a partner of Oriental Electronics, has reported that in order to promote the level of computer education in British schools, Downing Street intends to provide financial subsidies for schools to purchase computer equipment in the near future.
The subsidy is rumored to be as high as 5o%, and the premise of this subsidy policy is that the school must purchase computer products from the government's designated list. The British government has spent a huge amount of money on computer education in schools, and it is naturally impossible for this piece of fat to fall into the mouths of companies outside the United Kingdom.
At this time, it shows the benefits of Aikang's skin, although he is wholly owned by Li Xuan, but it is still nominally a British company, which gives Dongfang Electronics room to operate and stuff aBc computers into the designated list.
ps: I'm about to be squeezed off the classification recommendation list, and I'm desperate for recommendation votes!
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