Chapter 358: Promotional Video
None of the audience at the scene expected that the exchange meeting of Dongfang Electronics Company would start with a short film. Of course, it's not appropriate to call it a movie, but rather a half-hour promotional film for the company's image.
The promotional video shows the superior office environment of the Hong Kong headquarters of the Oriental Group, the first-class R&D centers of the Oriental Research Institute in Japan, the United States, the United Kingdom and other places, and the production and marketing network of each subsidiary around the world.
When the promotional video ended, the lights in the auditorium were turned on again, but everyone still did not come back to their senses in the shock brought by the short video just now. For most of the teachers and students of Tsinghua University at the scene, this was the first time they had an intuitive and vivid understanding of how a cross-border company operates.
For example, there is a five-minute shot in the promotional video, which is dedicated to the entire process of R&D, production and sales of ABC-5, the latest personal computer launched by Aikang.
First of all, the ERM project team of the Oriental Research Institute, located in many real offices around the world, spent two and a half years and tens of millions of dollars in funding, and finally succeeded in developing the ERM-2 processor. At the same time, the team at Akon began to work on a new computer in sync.
Oriental Semiconductor's state-of-the-art fab in the United States began industrial-scale production of ERM-2 processors on an order from the Oriental Research Institute. The ERM-2 processor, along with other computer components, was then procured and shipped to Aikang's foundry production lines in Hong Kong and Taiwan, along with other computer components, through the global supply chain system of Oriental Trading, and then assembled into ABC-5 computers.
The ABC-5 computers were then shipped by sea to Computer Park's logistics warehouses around the world. The next delivery of the ultimatum guò appears at the counter of each store to meet the consumer.
For the first time, Tsinghua students have seen what global procurement, global production and global sales are. The Eastern Bloc spent $1 million. I invited a professional team to produce zuò, this half-hour-long corporate promotional video.
Not to mention that the Chinese students of the 80s were shocked. Graduates from other parts of the world who see such a high-profile promotional video are sure to be impressed by the Eastern Bloc.
It should be known that at this time, not only the graduation season of universities in Chinese mainland, but also the large-scale recruitment actions of the Eastern Bloc in Taiwan, Hong Kong, the United States and other places. And this short film is one of the most important propaganda tools of the Eastern Bloc this year.
This exchange meeting, which was nominally conducted between a Hong Kong company and mainland students, was actually a campus recruitment seminar. Most of the hundreds of students in the audience came out of curiosity and fun.
But when the half-hour film ended, everyone's understanding of the Eastern Bloc changed dramatically. Dongfang Electronics uses the most realistic and luxurious images. To the proud sons of China who still lack enough understanding of the outside world, it shows what a world-class enterprise is.
"The person sitting on the boss's chair in the movie just now is Li Xuan, the richest man in the world? He looks really young, and he feels younger than me! 10 billion, or dollars, how can he spend it in his life!" said the square-faced boy with an old face.
In the promotional video just now, Li Xuan left the country alone for more than a minute to explain the corporate culture of Dongfang Company, and he did look very thin and tender.
"We don't understand the world of rich people, people go out to make private jets. A Boeing 747 aircraft was specially customized from the American company Boeing. It is said that more than $60 million was spent, and millions of dollars were spent on maintenance every year!" said the bespectacled boy flutteringly.
"Really, it's fake? Zhumen's wine and meat stink, and there are frozen bones on the road!Alas, I finally understand the meaning of this sentence!" the square-faced boy shook his head. said with a look of resentment.
"Li Xuan is known as the living God of Wealth in Hong Kong, and the people of Hong Kong have specially nicknamed him 'God of Wealth Li'! His private plane is now parked on the tarmac of the Capital International Airport. When Nixon visited China that year. The presidential plane 'Air Force One' is also a Boeing 747 plane, but it is not as luxurious as the interior decoration of this Li Da capitalist's plane!" the square-faced boy continued to gossip softly.
"What is he doing in Beijing? Is he going to give a speech on stage later?" the square-faced boy's eyes lit up.
"You're thinking too much. You don't want to think about what day it is, Li Xuan is a member of the National Committee of the Chinese People's Political Consultative Conference. On behalf of Hong Kong and Macao compatriots, they came to Beijing to attend the 'two sessions'!" said the square-faced boy with a disdainful face.
In fact, Tsinghua University did invite Li Xuan to give a speech at the school, but he politely refused. Li Xuan was recently co-opted as a member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), and he is coming to Beijing to attend the Second Session of the Sixth CPPCC National Committee. This is his first plenary meeting after the addition, so he has to show up, and he is ready to take a long leave of absence in the future.
Even this trip to the "Two Sessions", Li Xuan is ready to keep a low profile and a low profile. You must know that because he was abruptly added to the National Committee of the Chinese People's Political Consultative Conference, the attention of the Hong Kong media to this year's "two sessions" in China has obviously increased by a level.
Not only did the two major television stations send special film crews, but Hong Kong's major newspapers also sent reporters to the north to cover the news. And Li Xuan is obviously the key figure in the siege of Hong Kong journalists. Although Li Xuan has a red heart towards the party in his heart, if he is labeled as "pro-communist" by the media, it will certainly be detrimental to the future global development of the Eastern Bloc.
Tsinghua University can be said to be the dream palace of every Chinese student. If he can give a lecture to the students on the podium of Tsinghua University, it will definitely be a matter worthy of glory for a lifetime for Li Xuan, a person who wears the skin of Hong Kong but has a mainland heart.
However, the timing of the "two sessions" is too sensitive, and Li Xuan came to Beijing this time to be a completely transparent person, so he had to politely decline the invitation of Tsinghua University. Previously, Mr. Huo Yingdong also hoped that he could put forward a few new proposals as a member of the CPPCC, but Li Xuan also declined.
After the promotional video, a deputy director of human resources of Oriental Group took the podium and began to introduce the pilot recruitment plan of Oriental Group in detail. and career planning for new employees after they join the company. Although there is a hint of Cantonese in the spoken Mandarin of the Deputy Director, there is still no obstacle to communication with mainland students.
Li Xuan in his previous life grew up in the Deep Sea Special Zone since he was a child. Shenhai City, on the other hand, is a typical immigrant city, and its Mandarin base is much better than that of other parts of eastern Guangdong Province. So Li Xuan is actually fluent in Mandarin and Cantonese. For this reason, in this life, he specially invited a special Mandarin teacher, so that the fact that he could speak Mandarin would not be abrupt.
And under his leadership, the middle and senior levels of the entire Eastern Bloc began to learn Chinese. After all, their bosses have set an example, and the people below should also be a little more interesting. One of the biggest benefits of the company-wide language learning boom is that it is easier for researchers recruited from Taiwan to communicate with local researchers when they work in Hong Kong.
The bigger benefit is that it will be easier for mainland employees to integrate into the system of the Eastern Group. For example, the Hong Kong team of more than a dozen people who was responsible for the pilot recruitment in the mainland this time can all speak Mandarin fluently without exception.
"Sister Liu, here!" Liu Chang stood in the corner of the exit of the small hall. waved his hand at Liu Lili, who had just come out.
Liu Lili was the receptionist and living assistant arranged by the Oriental Group for the mainland students when Liu Wei and Liu Chang went to Hong Kong to participate in the "Dongfanghong" exchange program on behalf of Tsinghua University.
During the year that Liu Wei and Liu Chang studied and lived in Hong Kong, Liu Lili helped them solve a lot of problems. In the year of getting along, we have also established a good relationship. This time, Liu Lili happened to be in the team that went to the mainland for special recruitment, which is definitely good news for the two.
"Sister Liu, you invited us to eat the food of HKU in Hong Kong before, and this time the two of us invite you to taste the food of our Tsinghua University canteen as well!" Liu Chang said with a smile.
Compared with Liu Wei, who is a little shy, Liu Chang's communication skills are better. Lily Lau is an alumnus of the University of Hong Kong. On one occasion she bragged in front of the two of them that the food at HKU was much better than that at CUHK. But Liu Wei and Liu Chang expressed disbelief, so she took the two of them to the restaurant of the University of Hong Kong for a full meal.
"Hehe, then I must try the craft of your school cook. Don't let me down!" Liu Lili pursed her lips and smiled.
The reason why Liu Wei and Liu Chang became good friends with Liu Lili was because they did not feel from each other that Hong Kong people are accustomed to being arrogant. In fact, Li Xuan attaches great importance to the issue of regional discrimination within the company. The company's human resources department often conducts special questionnaires.
And once an employee's rating in this area is too low, it will directly affect his promotion within the company. And Liu Lili is because of dozens of mainland students in the first phase of the "Dongfanghong" talent exchange program. Before leaving Hong Kong, her work was generally highly regarded and she was quickly promoted and raised.
The three of them came to the faculty cafeteria. I ordered a few stir-fried dishes that were widely praised by the teachers and students of the school, and then talked about recruitment while waiting for the dishes. Liu Wei and Liu Chang have been to Hong Kong, so their understanding of the Oriental Bloc is much deeper than that of their classmates.
"Alas, I originally thought that the pressure of this competition would not be very great, but I didn't expect you to release such a big move! There must be a lot of people who signed up tonight, and it seems that there will be a bloody battle during the interview tomorrow!" Liu Chang shook his head at Liu Lili, showing a very helpless wry smile.
Originally, according to their private investigation, most of the students who were graduating in the same class did not have much emotional understanding of Dongfang Electronics, a Hong Kong company. As the first foreign company to come to Tsinghua University for direct recruitment, Dongfang Company really made everyone very curious. But very few students are willing to give up their school's graduation assignment and try to join a foreign company.
After all, Tsinghua University is the best university in China, and its graduates are assigned to first-class good units, so it is necessary for everyone to take the risk of joining a Hong Kong company. What should everyone do if the Oriental Company pats its ass and leaves after two or three years? The job assigned by the state is an iron rice bowl, and you don't have to worry about having no life for the rest of your life.
Liu Wei and Liu Chang couldn't help snickering when they heard this kind of thinking from others, and thought that there would be very few people who signed up to apply for the Oriental Group this time. But the two didn't expect the Oriental Company to release a promotional video. Everyone who has watched this propaganda film will have a feeling that those large state-owned enterprises in China who are bullish and coaxed are simply scum in front of the Eastern Group.
According to the general concept of career choice among students in the 80th year, the best unit after graduating from university is to go to a large state-owned enterprise. For example, Liu Wei studied electronics in college, so his best job assignment was to enter a large state-owned electronics factory in Beijing-Jingjiu-Xianqiao.
As early as the fifties, with the assistance of democratic-German technical experts, the Jiu-Xianqiao area built the country's largest electronics industry base. The five state-owned electronics factories of 798, 706, 738, 774 and 751 are all backbone enterprises directly under the Ministry of Electronic Industry.
In the 80s, China was in a seller's market where the supply of goods exceeded demand, and this period can be said to be the most efficient period for state-owned enterprises, and the welfare of employees was much better than that of state agencies.
Therefore, the best choice for graduates in the 80s for job assignment is large state-owned enterprises with good efficiency, in fact, the second is government agencies. The welfare of government agencies may not be as good as that of state-owned enterprises, but as a state cadre, the social status is higher, and it is also a very good choice. After these two, there are schools, scientific research institutes and other public institutions.
It is not that Tsinghua students have not visited state-owned enterprises, but it is precisely because they understand the situation of state-owned enterprises, and after comparing them with the real face of the Oriental Group shown in the film, they can naturally find the extraordinary features of this Hong Kong company.
After that, the human resources department of Dongfang Company, the deputy director surnamed Chai, answered a series of questions about Tsinghua students in detail. For example, on the question of whether Oriental companies will invest in the mainland for a long time, he only gave a detailed account of the Oriental Group's plans for investment in the mainland.
For the RCA CRT and PCB factories in the deep-sea zone alone, Dongfang has invested more than $100 million. If the Eastern Bloc had not made a long-term plan for its investment in the mainland, it would have been impossible to invest so much money.
Moreover, Deputy Director Cai also introduced the personnel turnover system within the Oriental Group. After joining the Oriental Company, mainland employees can apply for positions in other parts of the group, such as those in the United States and Hong Kong, if they meet the conditions.
This is equivalent to giving everyone a curve to go abroad, knowing that going abroad is unparalleled for the Chinese in the eighties. Moreover, according to the agreement between the Eastern Bloc and the relevant state departments, even if the Eastern Bloc withdraws from China in the future, the relevant government departments will be responsible for reassigning jobs to everyone, which is equivalent to solving the worries of the graduates.
"You two don't need to be too nervous, you have joined the 'Oriental Red' exchange program before, especially when you were in Hong Kong, you also worked part-time at the Oriental Real Yàn Building. This is a huge advantage and you will definitely make the most of it when you interview tomorrow.
You need to convince the interviewer that you know more about the system of Dongfang than other students at Tsinghua University, and it is easier for you to integrate into the culture of Dongfang! As long as you can do this, you should be admitted!" Liu Lili said with a smile. (To be continued......)