The plan of "Hong Kong Man Youth Weekly" made Shangguan Xiaobao, the president of the Holy Flame Publishing House, hit it off, in fact, he has also been running a serial platform, but it has been failing. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In essence, Shangguan Xiaobao relied on the work "Bruce Lee" to serialize hundreds of issues, and the income from manuscript fees earned was 8 million if not 10 million. However, over the years, in addition to buying a house and a car and a certain amount of savings, he is far less wealthy than Huang Yulang.

The reason is that Huang Yulang has been on the right track since the mid-70s. Shangguan Xiaobao, on the other hand, founded a number of newspapers, magazines and publishing houses, and its best achievement was the Holy Flame Publishing House, but if it were not for the acquisition and capital injection of the New Venture Publishing House, the Holy Flame Publishing House would have gone bankrupt.

Lin Qi, the boss of the parent company, came up with a plan for running a magazine, and Shangguan Xiaobao felt that some of his ideas were similar, so he was naturally very willing to implement them.

After all, this is the boss's doctrine, and if something goes wrong, there is a problem with the idea of the boss, and there is no pressure to carry the black pot. After the results are out, they can also be polished and executed effectively.

Soon after the plan was announced, the Flame Publishing House quickly began to make moves, publishing an open letter to the Hong Kong print media.

A letter to Hong Kong comic creators:

Dear friends who love comics, since the 70s of the twentieth century, the world's animation industry has developed rapidly. Animation is no longer synonymous with young age and naivety, but a new cultural industry after film and television.

Hong Kong's comic industry began in a period of reckless and rapid development. Today, we are not boasting, in fact, in terms of commercial achievements, we have become the third largest comic market after Japanese comics and American comics! According to market research, the local comic publishing market in Hong Kong is about 400 million Hong Kong dollars, which is slightly inferior to Hong Kong movies and on a par with Hong Kong's music record market.

However, due to the immaturity of the market mechanism, only a very small number of Hong Kong comics make money. According to statistics, there are at least 5,000 cartoonists in Hong Kong, but less than one-tenth of their works have been published.

Because, Hong Kong Man has adopted a backward master-apprentice system, and some well-known cartoonists have adopted a group of cheap ghostwriting cartoonists on the Internet in the way of accepting apprentices. On the other hand, a large number of cartoonists have no way to submit their contributions, and are blocked by the invisible ceiling of the industry.

In Japan, the world's largest manga market, it has long been based on weekly magazines as the core, and it has been selecting talents and incubating works more fairly.

For example, Shueisha's "Weekly Shonen Jump" magazine serializes more than 20 full-length works in each issue, and millions of readers of its magazine send feedback forms. At the bottom of the rankings, unpopular works will naturally be eliminated. In this way, "Weekly Shonen Jump" offers new manga artists the opportunity to serialize their works almost every week. Based on fair reader feedback, Weekly Shonen Jump has incubated a large number of world-class manga artists. The works of these manga artists are often distributed worldwide, with cumulative sales exceeding 100 million yuan! They have also been adapted into animations and broadcast on cinemas, television, and other platforms, further giving Japanese manga artists the status of world-class celebrities.

The Hong Kong comic industry needs to have its own "Weekly Shonen Jump...... So, we appeared - "Hong Kong Man Juvenile Weekly"!

"Hong Kong Man Juvenile Weekly" is affiliated to the Holy Flame Publishing House led by President Shangguan Xiaobao, and the parent company is New Venture Publishing House. The company is based on the Hong Kong comic market, similar to the operating mechanism of "Weekly Shonen Jump".

The short-term goal is to create a fair platform and solicit contributions from the public. For cartoonists, our platform distributes manuscript fees quickly and stably, and for readers, we value their feedback and adjust the serialized content of the magazine according to their voting feedback.

The long-term goal is to export our comics to the global market. It aims to create a top-notch manga flagship magazine that is no less than "Weekly Shonen Jump". ”

"Hong Kong Man Juvenile Weekly" inaugural issue call for papers, interested in short stories, long comic creation, can be submitted to the editorial department of the Holy Flame Publishing House "Hong Kong Man Weekly", once accepted, depending on the quality of the work, the minimum per page starts at 100 yuan, and the maximum can reach 2000 yuan per page. Note: Long-form comics require a professional contract.

The parent company of this magazine is the New Venture Publishing House, and the famous Hong Kong enterprise New Venture Electronics Co., Ltd. is a brother company, the owner of the company is Lin Qi, the parent company and affiliated enterprises, to provide sufficient resources to support the excellent comic works and writers of the company.

Excellent comic works will not only have the opportunity to receive a magazine serialization manuscript fee, but also have the opportunity to have a single comic book and adapt animation, film and television, and games. The company only receives 50% of the income from copyright adaptation, and the author can get 50% ......"

The continuous advertising bombardment not only has feelings, but also shows the background that the parent company is not a local tyrant with bad money.

Not to mention the future prospects, the minimum remuneration standard of "Hong Kong Man Youth Weekly" is 200 yuan per page, which has attracted a large number of cartoonists, or painters with certain painting ability, who have begun to devote themselves to the hot creation, and continue to send their works to "Hong Kong Man Youth Weekly".

……

"We have received more than 800 submissions, and although most of them are not of great use, the inaugural issue can still make up a few hundred pages of content. Feng Zhiming said respectfully to his master Shangguan Xiaobao.

Feng Zhiming is an old man in the Hong Kong comic industry, who dropped out of school in the second grade of middle school and worked as a worker in an electronics factory halfway. Later, he joined Shangguan Xiaowei's "Good News", and at that time, Shangguan Xiaobao and Shangguan Xiaowei had not yet separated. However, with the poor management of "Good News", Shangguan Xiaowei founded "Golden Comics", and Ma Rongcheng, Xie Zhirong and others defected, but soon after, "Golden Comics" went bankrupt and collapsed.

Next, he partnered with "Qing Pao", and after "Qing Pao" was acquired, Lao Feng was at odds with the boss of "Qing Pao", so he resigned. Next, it is back to Shangguan Xiaobao's banner, whose Holy Flame Publishing House is also operating dismally, and its original comic newspaper "Liantu Daily" has become the main reason for dragging down the company's performance. Originally, in history, Shangguan Xiaobao couldn't hold on, so he had to take a large team of people to defect to the relatively stable Yulang International.

In fact, most of the reasons for the failure of the above comic newspapers and magazines are due to a lack of capital and long-term investment resilience. If there is no profit in the short term, it will be unsustainable because the investors no longer provide funds.

And failure is the mother of success, after making a bunch of failed newspapers and magazines, Feng Zhiming summed up countless lessons - first of all, you have to have money!

If you have money, you can be patient, and you can insist on running the platform well. No, in just a few months, it was announced that the publication would be closed because it didn't make any money! In such a short period of time, unless it was Lady Luck and her husband, how could she make any achievements so easily?

Shangguan Xiaobao asked him to pick out the parts that were of acceptable quality, and after a brief look at them, he said with a smile: "These submissions are not as good as the works customized by Boss Lin!"

"Boss Lin is talented, just take a few cartoons out, and the whole Jianghu is not an opponent. Feng Zhiming said with emotion, "If the boss can come up with hundreds of ideas, then let alone dominate the Hong Kong comic industry, it may not be impossible to rely on the boss's creativity to attack the Japanese comic market!"

"Don't dream, the boss has to work so hard, what kind of boss is he going to be?" Shangguan Xiaobao said with a smile.

Of course, when it comes to creativity and ideas, the entire Flame Publishing House is in limbo with Lin Qi!

Everyone believes that if Lin Qi is really willing to make money with articles, then it must be Jin Yong's second. It is even possible to be more powerful than Jin Yong in terms of making money from words.

But...... As we all know, the entire publishing industry in Hong Kong is tied together, and the profits may not be as high as Lin Qi's game company. Therefore, most of the ideas that Lin Qi came up with in his head were used first in games rather than in the publishing market.

Next, the Flame Publishing House kept contacting the contributors one by one according to their contact information. The manuscript fee for the short story will be sent with the reply.

However, the submission of long-form comics is visited by the editor. The editor will come to confirm whether it really has the ability to serialize stably for a long time, and then decide whether to hire or not. Once hired, you will have to sign a long-term serial contract.

To put it simply, magazines are more restrictive to long-form cartoonists, and they are treated better. After all, long-form comics are the current comics industry, and they are mainly a source of profits. Discovering excellent serialized cartoonists is the main purpose of the founding of "Hong Kong Man Youth Weekly".

Once a talent is discovered, it must be bound by a contract to avoid being poached by competitors after it has just accumulated fame on the platform.

Because, the serialization position of comic magazines is, in fact, also a kind of advertising resource. Long-term serialization is not only a packaging of comic works. After accumulating stable popularity, whether it is the publication of a single book, or the development of anime, film and television, games and other copyrights, there are great benefits.

Only by ensuring that these interests are controlled by the magazine platform will an exclusive serialization agreement be signed with the author.