After sending the two of them to the school, Chen Feng drove himself to the commercial area near the school.

I deliberately looked at the time, it only took eight minutes from the school to the business district, which is a fairly close distance, and the female students in the school can go to the restaurant to eat by themselves.

After arriving, Chen Feng did not immediately get out of the car to look for a shop, but went around the front and back of the commercial street, the scale of this commercial street is slightly larger than the general commercial street, the whole street is a semi-arc, the whole street is about more than 300 meters, there are many merchants who live in, large and small shops are dazzling, and then look at the nearby community, this commercial street should belong to the regional commercial street, it is estimated that it can serve about 3 to 100,000 people.

For ordinary businessmen, such a scale is not bad, especially the few neighborhoods in this neighborhood are all high-end communities, and it is relatively easy to make money for these people, but for Chen Feng, these people can only be regarded as a very small part of his planning.

He has bigger goals.

This wasn't the end of his goal, just a small step in his quest for his ultimate goal.

After parking the car, Chen Feng walked around the commercial street.

There are many types of shops in the commercial street, such as food, clothing, housing and transportation, everything you can think of here, Chen Feng is not interested in others, and takes a closer look at the restaurants here.

There are basically three types of catering here, one is a beverage shop, bubble tea shops and cafes fall into this category, the other is a fast food restaurant, Chinese fast food and Kaifeng cuisine Golden Arches all belong to this category, and the rest of the category is a restaurant.

Chen Feng paid special attention to the restaurants on this street, and found that the restaurants here also have their own positioning, some specialize in the young market, the price is low, the service and environment are average, some are in the middle-aged market, those middle-aged people who have a family are generally stronger in terms of consumption power, care about the service and environment of the restaurant, the requirements are higher, and the restaurant charges are higher, and the last one is a specialty restaurant specializing in the high-end market, which not only serves the good environment but also the food here.

What is the positioning of Aiwei Restaurant?

There is no doubt that Aiwei Restaurant belongs to the extremely high-end positioning, just like Armani in clothes, Prada in shoes, and LV in bags, which belong to the luxury positioning of the restaurant.

And......

It is a luxury among luxury.

Chen Feng has reason to believe that when the reputation of Aiwei Restaurant continues to spread, those who are richer will be proud of having a meal at Aiwei Restaurant, and the gastronomic environment and overall dining experience of Aiwei Restaurant will become their after-dinner conversation, and even show off capital.

What is Luxury?

A luxury that is not worth showing off is not called a luxury, it should be called a museum exhibit.

The essence of luxury is to show one's wealth to the outside world, and Aiwei Restaurant is fully equipped with this characteristic.

Now the per capita consumption is around 50,000, and the woman who can afford to come here to eat every day is undoubtedly proving to the world in the most everyday way that she is rich and her husband is rich.

Although this trait is a bit out of touch with the goal of making restaurants and food accessible to women all over the world, the pricing of the system itself labels these delicacies as luxury, although there are some cheap delicacies that are not large overall.

Especially now that these delicacies are unlocked, the overall price is continuing to rise, before Chen Feng thought that the 29999 sea cucumber chicken soup was already very expensive, but the Buddha jumping over the wall unlocked later at a price of 59999 yuan broke Chen Feng's cognition again.

But there are still people who order such expensive dishes, and there are not a few people who order them.

It's a visible and invisible flaunt of wealth.

It satisfies the vanity of these women, but also their pursuit of good food.

Chen Feng is not worried about his business at all, just like in the global luxury market, no matter how expensive things are, people will consume them.

Instead, he was worried about the high-end restaurants on the street.

Once the Aiwei restaurant officially settles in, I am afraid that the customer flow of these restaurants will be seriously lost, and I am afraid that some stores will have to close their doors and sublease them.

It's a pity that Chen Feng is not a good person, and he will not give up his goal because it may cause harm to their interests, the market is like this, there will always be a zero-sum game.

Chen Feng smiled and walked around the entire commercial street, but Rao didn't see a store that hadn't been rented out, not even a subleased store.

After thinking about it, I found a blue coffee and ordered a cup of boiled water, and drank it all afternoon.

He had to wait until meal time to see how these high-end restaurants were doing.

Zero-sum game exists in any commercial place, one side is strong and one side is weak, the business of these stores cannot all be the same, there are always some businesses that are better and some businesses are not so good, to start is naturally to find those restaurants whose business is not so good, and the success rate is greater.

By five o'clock, the men and women who had been strolling around the street all afternoon began to look for a restaurant to eat.

Chen Feng's attention is focused on the customer flow of several high-end restaurants, and the attendance rate is not high, a few good businesses can reach 70% to 80%, and one seems to be less than 50%?

Chen Feng grinned at the corner of his mouth and entered the restaurant.

The size of the restaurant is very large, at least twice the size of the Aiwei restaurant, and if the kitchen is also integrated and renovated, the area is larger, and it is more than enough to place 80 tables.

However, the business of this restaurant is really not very good, there are few people in such a large area, and it is a little embarrassing to see, perhaps in order to hide this embarrassment, the number of tables in the restaurant is very small, and the whole layout is very spacious and comfortable, which is not found in ordinary restaurants.

"Welcome, what do you want to eat, sir?" A not-so-beautiful receptionist immediately greeted him when he entered the store and took the initiative to get a menu for Chen Feng.

"I don't eat, I want to find your manager. Chen Feng smiled and found an empty seat to sit down.

"Is there anything you can do with our manager?"

"It's a big deal, it's delayed, and your job should be gone. ”

"This ...... Wait a minute. ”

The waiter was taken aback, a little inexplicable, but she still went to the manager, in case something really happened, she really couldn't afford a small waiter.

It was the lobby manager who came over, and he had already heard from the waiter that this young guest had come in and had nothing to do with him, and he didn't know what was going on.

"Is there something wrong with this gentleman?" the lobby manager politely stood beside Chen Feng.

"You're welcome, sit. Chen Feng looked at him and smiled.

"No, sir, don't hesitate to say anything. ”

"Then I'll just say it, do you have your boss's phone number? I want to buy your restaurant, you shouldn't be able to make a decision on this matter, right?"

"This ......" The manager was directly stunned, he didn't expect this kind of thing.

(End of chapter)