For example, how much did the first generation of Apple mobile phones sell for 199 US dollars, and the price is the same level as the later Android 1,000-yuan machines.

However, with the increasing number of iOS system users in Apple's mobile phone circle, Apple has started a price increase route that is more expensive from generation to generation, from the original cheap consumer goods to luxury goods.

This luxury route has not become the opportunity to become the most mainstream system in the smartphone market. However, because of the continuous price increase, Apple's mobile phone market share peaked at 15, and after that, the continuous small shipment contraction, but the revenue and profit are soaring.

From the point of view of profit, it is either small profits and quick turnover, relying on long-term repeat customers to earn profits.

Either it is the luxury route, which keeps increasing prices, and on a user, earns dozens of times the gross profit of the cheap route.

For example, if a product with a material cost of 1,800 yuan is priced at 2,000 yuan, and then the channel manufacturer is divided into profits, it may not necessarily make money.

However, after the same 1800 material cost is gradually increased to 3000, 4000, and 5000, the material cost is getting lower and lower, and a single commodity can earn dozens or even hundreds of times more profits than peers.

Although this price increase route may cause the number of users to shrink in the long run, who can consider the long term?

Ten or twenty years from now, it's hard to predict.

If you can make far more profits in five years than in the ten or twenty years of the low-profit and high-turnover route, then it is actually more beneficial to shareholders.

Not only mobile phone manufacturers, but also any high-profit field in the future, profit growth is increasingly dependent on price growth. For example, Moutai is a typical example, a liquor manufacturer with much higher profits than other liquor manufacturers combined. This is because of Kweichow Moutai's continuous price increases, which is still recognized by the market. Although there may be a few people who recognize Moutai's price increase and really don't care about the price, it only takes a few million people to drink Moutai and sell tens of millions of bottles a year, which can be more than the total profit of other manufacturers selling billions of bottles of liquor.

Of course, Pangu Computer Co., Ltd.'s price increase and taking the luxury route will undoubtedly cause the subsequent sales of Pangu Computer Co., Ltd. to stagnate, or even decline.

However, for the Pangu camp, it will no longer reduce the shipments and market share of the entire camp. Because, there are hundreds of Pangu compatible machine brands in the world, and there will be more in the future!

These compatible machine brands fill the low-end market abandoned by Pangu Computer Co., Ltd.

In a sense, it is the opening of the compatible machine market to ensure that after Pangu Computer Co., Ltd. gives up low-end market models, it will be replaced by other manufacturers, which will make room for the Pangu camp to make market cakes.

As long as the user continues to use the Pangu operating system and Pangu's technology, then ...... No matter which machine you use, the impact is not very great.

In essence, the new venture electronics group has laid out such a big situation, not more to make money in hardware by fancy to the shipment of Pangu computers, but to obtain the content market benefits brought by technical standards and Pangu system ecology in the longer term by controlling the lifeblood of CPU and operating system.

It is precisely for this reason that Xinchuang Electronics Group supported its subsidiary Pangu Computer Co., Ltd. and began to take the route of high-end luxury goods.

……

With the end of Gao Tian's report, Xinai Industrial Group, Xinchuang Semiconductor, Xinfei Electronic Technology Co., Ltd., Xinchuang Communication Co., Ltd., Phoenix Game Co., Ltd., Tesco and other subsidiaries have successively reported their results.

After that, there are regional branches, which report on the operation of regional companies by market.

Based on the current business scale, the highest ranking is already the North American branch operating in the three North American countries of the United States, Canada and Mexico. With the Democratic Party coming to power, the business environment in North America has shown signs of improvement. The annual sales revenue of the North American market exceeded US$30 billion for the first time, reaching US$34.7 billion, and it continued to be the champion in major regional markets.

The revenue of the Japanese branch, although it is still growing, has been less than 5% growth, although it is still the second place with a revenue of 26.5 billion US dollars.

In addition, the annual revenue of the headquartered Chinese regional market has also reached 23.5 billion US dollars, and the annual growth rate has remained above 40

In other regional markets, although the scale of revenue varies, they have maintained a relatively optimistic growth rate.

Due to the size of the business of the subsidiaries and branches controlled by the group of companies, it is getting bigger and bigger. The entire company's annual meeting and board meeting could not even end in one day, so the meeting lasted two days.

After the first day of work reports, the second day is a shareholders' meeting and various votes.

Finally, there is the dividend to shareholders.

After the profits paid by the regional branches and subsidiaries. The net profit in the consolidated financial statements was US$24.7 billion, but the part handed over to the group company was about US$13 billion, equivalent to about HK$100 billion. Considering that the group company and its subsidiaries now have abundant cash flow, Lin Qi proposed a decision to distribute a dividend of HK$80 billion to the shareholders of the group on the basis of a total annual profit of nearly HK$190 billion.

This decision was quickly approved by the majority of the shareholders in the company.

At present, the net assets of the group company are more than 460 billion Hong Kong dollars, and the total share capital is 100 million shares. The capital required to subscribe for 1 share is as high as HK$4,600.

After the dividend, the price of the subscription equity can be reduced to HK$380 billion.

However, in fact, the profitability of the group company has not been substantially reduced. On a daily basis, the assets owned by the shareholders of the group companies are constantly increasing every day. I can earn about five or six billion Hong Kong dollars a day. If the dividends are too small, not only will the threshold for new people to buy shares in the future become higher and higher, but even if he is given the opportunity to buy the company's equity, it is because of the high price and unattractive growth rate, which makes the equity incentive system useless.

However, the large-scale distribution of money reduces the net assets of the group company. To a certain extent, it lowers the capital threshold for employees to buy shares, which is of greater benefit to the employees of the group company, especially the new employees who join later.

Otherwise, the group company will become a paradise for old employees and a hell for new employees.

Because, the cost of new employees to buy shares is expensive, and when they struggle to be eligible to subscribe to the company's equity, they find that the rate of return is very low, which is embarrassing.

"It's people who create value, not money itself. Lin Qi said, "In the future, the group company will increase the scale of dividends year by year according to its own operating conditions and with financial support." Through high dividends, it not only improves the dividend return rate of old employees who hold shares. At the same time, we have lowered the threshold for shareholding through large-scale dividends, which contributes to the company's equity incentive system and is attractive to new employees!"

"In the future, Xinchuang Electronics Group will definitely adhere to the people-oriented, and the creation of profits is more dependent on the continuous contribution of wisdom from new and old employees. Instead of the old way of the traditional giants, the money accumulates more and more, blindly expanding the scale overall. Or they will only use money to make money and do financial business, and no longer value people's creativity. ”

"In the future, the management team of the group company and I will still do our best to enable the company to continue to maintain long-term and sustainable stable growth returns, and we will continue to incubate more profitable projects to develop, and these subsidiaries will still provide more returns to the parent company." At the same time, the group company will continue to attract more outstanding new talents every year. I hope that each new generation of employees will join on average higher than the previous generation. Old employees should not be jealous of the newcomer being more capable, in fact, the earlier you join, the earlier you join, the newcomer actually needs to put in more effort than you, and only after providing more value to the company's shareholders can they begin to get the opportunity to become a shareholder, and the threshold for their shareholding is higher than yours. Therefore, as much as possible to attract new talents, we want to develop better in the future......"

With a round of applause.

After the end of the annual meeting in 93, the staff of the annual meeting of the group company arranged a dinner for the delegates attending the meeting. Relatively speaking, the group company's own chefs are far higher grade and specifications than the chefs of the hotels outside.

Therefore, many representatives from overseas come to the country every year to sigh that the employees of the group company are really good. Not to mention the other treatment, it is to serve the food of more than 5-star hotel chefs for free, and the restaurant has more than 400 chefs, which makes many people envious.

Of course, the qualified subsidiaries also learn from the practice of the group company and recruit some top chefs as to provide benefits to employees. However, due to the size constraints and lack of attraction, it is not enough to attract more talented chefs.

These top chefs joined the new venture electronics group, but they were staffed by the group. These chefs do not contribute to profits, but they are part of the Group's attraction to talented employees.

For example, some limited talents, just because they went to the staff restaurant of the new venture electronics group, they completely made up their minds to stay!

。