Chapter 562: Expansion and Contraction

Li Xuan turned around and nodded at him with a smile: "Mr. Li, if my analysis is not wrong, the meaning of your words seems to be to warn this comrade not to invest heavily in research and development at will, which seems to be a bit contradictory to your views at the venue just now!"

As soon as Li Xuan's words fell, a middle-aged man in a cyan suit next to him immediately answered the phone.

When he saw Li Xuan looking at him, he immediately smiled and stretched out his hand to introduce himself: "I am Ni Runfeng of Changhong Electric Company, and Mr. Li's exposition at the seminar just now made me wake up and be enlightened!"

It turned out that this was Ni Runfeng, who was famous all over the country for "serving the country through industry", and he was a very controversial business figure in contemporary China. Ten years later, under his leadership, Changhong Company carried the banner of the TV industry to fight against foreign brands, and once had unlimited scenery.

Li Xuan smiled and shook hands with the other party: "Scientific and technological innovation is the core competitiveness of a company or even a country, there is no doubt about this!

I have heard that there is a proposal in China called exchanging the market for technology, which in my opinion is a false proposition! Because it is unlikely that any enterprise will exchange the technology that it really lives in to others!

For example, Sony's Trilon technology has monopolized the high-end CRT market for 20 years! Before all the relevant patents expire, Sony can continue to enjoy the huge profits brought by the technology monopoly, how can it share these technologies with outsiders!

Another example is the ERM-3 processor just launched by our Eastern Group, which has invested as much as $300 million in the research and development stage alone. How huge does the domestic market have to be so that we are willing to exchange it! So from the national level. If you want to cultivate an internationally competitive industry, the only way out is to encourage innovation!

But when it comes to a single case. For example, Mr. Liu Chuanzhi's Lianxiang Computer Company, I estimate that the total assets are less than 10 million yuan. This can only be regarded as the last enterprise in the global computer industry!

In view of the fact that the domestic market is still relatively closed, it is even thought that the company can still develop more moisturizing. However, if the domestic government opens up its market to the outside world from tomorrow, the influx of international brands will be able to tear it to shreds in an instant! For example, the Hongji Company in the Taiwan-Bay region also focuses on the low-end personal computer market, and the cost-effectiveness of its products is even inferior to that of Aikang Company!

Therefore, it is irrational for Lianxiang to want to compete with foreign brands in the field of technology in the short term. It's really in the same way as a local snake, more familiar with the local market and consumers. So in my opinion, if Lianxiang wants to expand rapidly in the future, it should put more effort into market development.

Of course. This does not mean that even thinking about the company can completely throw aside the technology research and development. In fact, even Aikang, the leader of the international PC market, has not achieved complete control over all technologies. For example, in terms of hard disk technology, Aikang completely uses products from other companies!"

D's 92-year southern tour was a watershed moment for China's economy and Chinese enterprises. After 92 years, the market economy gradually began to play a leading role, and the country's further opening up to the outside world has allowed more and more foreign brands to enter the Chinese market in a big way.

Now Lianxiang company can also take the route of "technology, industry and trade". Use technical advantages to defeat domestic counterparts. But when a large number of strong multinational companies come in, its technical background is simply not enough!

In fact, this situation will not only happen to Lenovo, but also the domestic TV industry will face the same challenges. Why did Ni Runfeng and Changhong Company hold high the banner of "serving the country by industry" ten years later, and kick off the bloody price war in China's TV industry. It is because of the influx of a large number of foreign brand TVs. It greatly compresses the living space of domestic TVs.

You must know that China's TV production ranked first in the world in 1987, but ten years later, in 1996, the sales of domestic TVs only accounted for two or three percent of the domestic market.

In the case of a price difference. Consumers naturally prefer high-quality foreign television sets. Since it can't compete with foreign brands in technology, Changhong can only provoke a price war. Attract the attention of consumers by slashing the price!

"Li Sheng, our Changhong Electric Company is an old military factory. We have just completed the transformation of the military into a civilian shareholding system, and our total assets are only 30 or 40 million yuan! For example, we wanted to squeeze in the technology transfer negotiations with your group organized by the Ministry of Electronic and Electronic Industries, but we were turned away!

You may not imagine how tight the supply of domestic color picture tube is now, we can get a part of the quota from the Xian-Yang picture tube factory every month, but we must send people to watch it 24 hours a day to ensure that our indicators are not cut off by others!

So if possible, I naturally hope that our Changhong factory can have its own CRT production line, so that it will not be choked by others! But our financial strength is not enough, and it is not the backbone enterprise of the Ministry of Electronics Industry, so we can only stare at the side!" Ni Runfeng said helplessly.

The domestic enterprises that signed the technology transfer agreement with the Oriental Group this time are all key backbone enterprises under the Ministry of Electronic Industry, and they can be regarded as the sons of the Ministry of Electronic Industry. For example, Changhong Electric Appliance Company was originally a military enterprise and was under the jurisdiction of the military.

However, in the million-dollar disarmament in the past few years, Changhong Factory was completely transformed into a civilian enterprise, and the jurisdiction was also delegated to the local government. Although Changhong Company is also a state-owned enterprise, it is only a local state-owned enterprise, so it naturally cannot be given priority like the backbone enterprises under the ministry.

In fact, if your company is not ready to introduce a full set of production technology, but only needs a picture tube assembly plant, it can be done with an investment of several million! In the Nanhu Electronic Development Zone in Shenhai City, it can provide almost all the parts and components needed for the production of picture tubes!"

Li Xuan shook his head lightly and smiled. The Eastern Bloc is preparing to gradually withdraw from the traditional CTR CRT field and move into the liquid crystal field. However, it will take at least ten years for LCD technology to mature, and the domestic TV market will usher in rapid growth in the next ten years.

Even if the Eastern Bloc is ready to retreat, it is not willing to give up this piece of big fat. Therefore, he is ready to use a more positive attitude to cooperate with the domestic TV industry! )