"What is the situation in the Japanese market now?" Li Xuan asked with a stern expression as he walked into Du Wenqiang's president's office.

"We were shot while lying down this time!" Du Wenqiang said with a wry smile, "Our Kung Fu game was very popular after it was launched in the Japanese market, and as a result, two groups of Japanese middle school students had a quarrel in a game hall over a game console. Both sides are young and vigorous, and when they don't give in to each other, they turn into group fights.

And these people were rotten boys who had no intention of learning, and a few of them had daggers on them, but after they got red eyes, they took out the knives they carried with them and began to stab people. One of them was stabbed two or three times in the abdomen, and the injuries were quite severe!"

This kind of thing is not uncommon in Hong Kong, and a large proportion of the people who go to the game hall to play are young teenagers, who are prone to impulsiveness, and sometimes they can start to do things without saying the right thing. Therefore, most of the game halls in Hong Kong have people from the community who are in charge of watching the venue, and once there is a dispute between customers, someone will come out to control the scene, so that they do not affect the business of the store.

The situation in Japan is similar, and there are mafia behind the arcades. Due to the huge profits of the arcade industry, Oriental Game Company has even found pirated arcades in the Japanese market, and the spearhead has also been pointed at Japanese associations. Piracy is very rare in Japan, where intellectual property protection is very well-developed, which also makes the arcade industry and game arcades not have a good image in Japanese society.

As for the accusation of Japanese newspapers that the "Kung Fu" game promotes violence and blood, in Du Wenqiang's view, it is even more nonsense. It's just a fighting game.,Originally, in the game screen.,After the character's HP is cleared.。 There is a red blood stain on the ground when he dies, but it has been removed in the later modifications.

A game where you can't even see blood. When you say it's bloody, that's not nonsense! As for preaching violence. If the fight promotes violence, then those Hong Kong kung fu movies and Hollywood action movies should have been banned a long time ago!

"The most troubling problem now is that the students involved in the brawls skip class to play games in the arcade during the school day. This has made many people in the education industry feel dissatisfied, and they have asked the government to introduce stricter policies to restrict the development of game halls!" Du Wenqiang shook his head depressedly, "In fact, this incident has evolved into a dispute between the education industry and the owners of the game hall, and we have become the rafters, and the sales of the "Kung Fu" arcade machine in Japan have dropped to only half of the original!"

Du Wenqiang did not know that this inconspicuous student brawl incident was published in the newspapers and eventually caused an uproar. Behind it, someone is deliberately pushing. Hayao Nakayama immediately got to work on the phone with David Rosen. His original intention was to pass the Guò incident and label the new arcade game of Oriental Games as "violent".

Originally, he also planned to join forces with other Japanese arcade manufacturers, and it would be best to use this opportunity to urge the Japanese government to adopt a stricter censorship system for foreign games imported into Japan, so as to keep foreign companies like Oriental Games out of the Japanese market.

However, the reaction of other companies to Hayabusa Nakayama's mention was not enthusiastic, so Hayao Nakayama decided to take a shot at the arcade arcade to defeat the arrogance of Kung Fu first, so that the other companies could see the results before convincing them. He contacted an editor at the Tokyo Shimbun through his connections, who arranged for a news attack on the Kung Fu arcade and Oriental Games.

But I didn't expect it to ferment with the fermentation of things. The direction of the whole affair quickly broke away from his control. A reporter from the Asahi Shimbun also became interested after the Tokyo Shimbun and the Chunichi Shimbun reported on the arcade brawl and decided to dig deeper. Originally, he was also going to organize the manuscript in the direction of misleading students into forming wrong values through violent games.

But after he tried the game "Kung Fu" himself, he didn't notice how violent and bloody the game screen was. On the contrary, it was the backgrounds of several students that piqued his interest. Most of these middle school students are playful and aborted in schools, and the appearance of the game arcade is just the perfect place for them to pass the time after skipping school.

In the past two years, arcade arcades have appeared on the streets of Japan. The impression on Japanese society is very good. The game hall is full of smoke and noise, and there is the shadow of the club manipulating behind the scenes. So the Asahi Shimbun reporter took advantage of the brawl caused by the students skipping school to play games. He lashed out at the game hall, a "cancer" that has appeared on the streets of Japan in recent years.

Student truancy is a headache for the education community in every country. Every truant student has different reasons for being disgusted with school. It may be because of family reasons, it may be because of bullying at school, or it may be tempted by undesirable elements of society, in short, it is very complicated.

However, after the sudden incident of the game hall luring students to skip school and play games, some people in the education sector seem to have found an excuse to shirk their responsibilities, and they put all the charges on the heads of the black-hearted bosses of the game hall. It seems that as long as the game hall industry is banned, bad students can also go back to school.

But Japan is not China, and the government cannot just ban game halls, behind which there is a huge industrial chain of game halls and arcade companies, representing a large number of jobs and votes.

As the events unfolded, the focus of the controversy in the newspapers had long been less related to the "Kung Fu" game of Oriental Games. Instead, it focuses on the pros and cons of the arcade industry behind the arcade industry to Japanese society. At this time, the game companies that were originally out of the way were also dragged into the water, and they started public relations one after another, hoping to extinguish the fire.

Nakayama's plan against Dongfang Game Company was by no means perfect, it could be said to be a hot-headed and hasty action, and the incident quickly escaped his control. Yu Du Wenqiang, the president of the Oriental Game Company, had just received a report from the Japanese side at the Hong Kong headquarters, and before he had time to study countermeasures, the focus of the incident had shifted from the Oriental Game Company to the game hall owners.

So much so that Du Wenqiang couldn't even notice that this was a competitor's smear action against the company, and he thought that his company was being shot. It can only be said that the rise of Oriental Game Company has put too much pressure on the two bosses of Sega. Although Taidong's "Space Invaders" also swept the world, Taidong Company was only short-lived, and failed to launch other dazzling games in the future.

Although the game production of Oriental Games Company is not high, each one is a classic game that can crush the entire arcade market, and one after another is as breathless as a mountain of people. In the past year or so, Sega has been suppressed one after another in the competition with Oriental Game Company, and Hayakuo Nakayama can be said to have messed up. Oriental Game Company showed a slight flaw, and he couldn't wait to seize the opportunity to beat the water dogs.

"The temporary drop in Kung Fu sales doesn't matter, and other game companies on the market don't have arcade products that can match it. As long as players are still enthusiastic about playing this game, the game hall owners will still order our game consoles in order to make money after the limelight has passed! What I'm really worried about is whether the Japanese government will impose a stricter censorship system on the game products of foreign companies!"

Li Xuan frowned and said, "Japan already has very strong barriers to the foreign market, such as the electronics industry and the automobile industry, all of which rely on the trade protection of the Japanese government, so that American goods and European goods could not enter the Japanese market in the fifties and sixties, which gave Japanese companies an environment for rapid development in their infancy, and now they can counterattack the global market!"

If the Japanese government comes up with a policy to censor every game we enter Japan and then reject it for a variety of reasons. Not only are we likely to lose the market, but what is even more terrifying is that Japanese competitors can have an undisturbed backyard as a way out, and then fight with us in the global market without any scruples!"

The game industry in later generations was a huge industry worth more than $80 billion, but now the game industry is just getting started. Li Xuan can only hope that the Japanese government will not look down on this small industry.

"We have the Japanese branch keeping a close eye on the Japanese government, and we have recently been in contact with several major game companies and game traders in the United States. If the Japanese government is going to introduce industrial protection policies for foreign companies, we need to unite with them in time and let the U.S. government intervene to stop it!" Li Xuan said after thinking for a while.

This is also the embarrassment of Oriental Game Company as a Hong Kong company, Hong Kong as a small land, but also a colony, the international influence is very weak, and it is impossible to guarantee the interests of Hong Kong companies overseas.

Li Xuan felt that he needed to reconsider whether he should push Oriental Game Company to go public in the United States, after all, Uncle America, as the number one power, is a very powerful backer.

"Do we want to use any publicity in the Japanese market to deal with this incident?" Du Wenqiang asked again.

After all, we are a foreign company, and our roots in the Japanese market are unstable, so it is acceptable to temporarily give up some of our interests! The release of the FC game card of "Kung Fu" in Japan has also been postponed for the time being!" Li Xuan shook his head and said.

It would be self-defeating to be cautious in the event that the propaganda plan once again concentrates the contradictions that have been transferred to the Oriental Game Company. After this rumor has passed, we will readjust our sales strategy in the Japanese market.

"Well, it's really a bad year!" Du Wenqiang nodded and lamented. Japan is the second main street machine market after the United States, and this turmoil has caused Oriental Games to adjust the production plan of the "Kung Fu" game console. (To be continued......)

PS: Monday is always more eventful, the first is more late, sorry!