On August 28, 1982, "Happy Ghost" was released for nearly 20 days, and the box office has exceeded the 20 million Hong Kong dollar mark. Pen, fun, pavilion www. biquge。 info

When the media reported a lot of myths about the box office of "Happy Ghost" breaking 20 million, in fact, its box office growth has been weak.

Even if Lei Juekun and Lin Qi traded behind the scenes, "Happy Ghost" did not start painting until September 20. However, with the decrease in attendance, it has become inevitable to reduce the number of theaters. At the peak of the box office revenue of "Happy Ghost", the attendance rate exceeded 9 percent, and the number of full-day screenings was approaching 100 times at most. The end result, of course, is a win-win situation for both the theater chain and the filmmaker.

But now the new box office every day has gradually dropped to about 500,000, which is still the strongest among movies in the same period. After all, the misery of the suppression of Shaw Brothers' "The Palm of the Gods" made other movies shy away from "Happy Ghost". Therefore, the release time of this movie will be more than 40 days, which is twice as long as the average 20-day cycle of Hong Kong films!

But the average ticket price of the movie under the Golden Princess Cinema Line is 10 Hong Kong dollars, which means that there are 2 million moviegoers, even if it is a popular movie, with a population of 5 million in Hong Kong, this moviegoer is already close to the limit, and the audience who should watch it has already seen it. Even if it is spread by word of mouth, the rest of the people who don't plan to see it will not buy tickets because of the recommendation of the people around them.

Later generations often mentioned the myth of the movie box office of "Shaolin Temple", which exceeded 100 million at the box office in the mainland in the 80s, and the number of moviegoers was hundreds of millions, which is equivalent to more than 0.5 times per capita watching "Shaolin Temple". Such exaggerated data, on the one hand, is because there are very few domestic televisions, videos, games and other entertainment equipment in this era, and movies have become a rigid need for many people's entertainment. Even at the current level of income in China, the burden of film consumption is lighter than in the 21st century. Based on the monthly salary of 30 yuan per month for newly recruited workers in China, 1 cent a movie ticket, even if you watch a movie every day a month and watch 30 shows in a row, it is only 3 yuan, accounting for about 10% of their income. In later generations, factory workers with a monthly salary of 3,000 yuan seem to have risen 100 times compared with 30 years ago. However, even if the movie ticket price is 50 yuan, watching a movie every day, movie consumption has accounted for half of its monthly income.

Therefore, the consumption of movies in the 80s was not a luxury, but the cinema was a civilian entertainment venue. A few decades later, although China's box office market has gradually developed into the second largest box office market after North America, the number of moviegoers per capita has actually declined dramatically.

Of course, the current sales model of domestic films is not box office sharing, but the production company sells copies to movie theaters, and a movie copy is tens of thousands of dollars for the first time. The price of domestic movie tickets is very cheap, and it takes 100,000 people to watch the movie to earn back the money of copying. In this way, in order to recover the cost, the cinema has nothing to say about painting, as long as it can make money and the attendance rate is okay, a popular movie can be screened in the cinema for a few years in this era.

For example, the box office of "Shaolin Temple" exceeded 100 million yuan in the mainland, which is not a normal one-month box office income, but an income accumulated in at least one year. Since the current competitive pressure of mainland cinemas is not great, the issue of market competition and attendance is not considered. On the contrary, buying a copy of a new film is a very large expense, while the copy of an old film has already been bought with money, and there is no need to share the account with the production company, so the screening cycle can be stretched for a long time.

Hong Kong's mature cinema sharing mechanism is not based on selling copies, on the contrary, many rely on copies to produce, and distributors need money to make copies, and some small film production companies, after filming movies, do not even have the money to make copies, of course, they need to find distributors to cooperate.

Of course, the cost of film copies in Hong Kong is not the main cost of the film, each copy is 10,000 yuan, even if it is released in 20 theaters, it only needs to make 20 movie copies. It is precisely for this reason that most of the powerful production companies are ready to make all the copies themselves, so as to avoid theatrical distributors and take the opportunity to lower the account sharing ratio.

As the box office of the movie gradually enters the final stage, at this stage, every additional day of screening is equivalent to an increase in profits.

However, because "Happy Ghost" is not a small production, but for the sake of excellence, the film budget has been increased to 10 million Hong Kong dollars. In fact, although the quality of the 10 million yuan budget has been improved compared with the cost of 2 million yuan, it will not improve its quality indefinitely.

Suppose that a movie with an investment of 2 million yuan can earn 17 million box office, and if it is raised to a budget of 10 million, it can get more than 20 million box office. Then, with the careful planning of the Hong Kong film industry, it is definitely better to invest 2 million yuan and make 5 movies with 10 million yuan. and will not be willing to invest 10 million yuan in a movie whose quality has been improved, but there will be no essential changes.

Therefore, "Happy Ghost" is the second blockbuster in Hong Kong to break 20 million Hong Kong dollars at the box office, but in the Hong Kong film market, it is not able to recoup the cost, after all, after the distribution of shares, taxes will be deducted, and after that, at most, it will barely break even.

But the biggest benefit of "Happy Ghost" is probably not the movie itself, but with the help of the movie, it tied up potential seedlings such as Weng Meiling, Zhou Huimin, Du Lisha, Maggie Cheung, and created the "Happy Girl Group".

Originally, Maggie Cheung also acted in the Happy Ghost series, but she played the heroine and heroine Xu Banxiang in "Happy Ghost Collision", Maggie Cheung in this movie, her appearance is higher than later, I don't know how high. The character in the movie, Xu Banxiang, was a singer during his lifetime, so many people mistakenly thought that Maggie Cheung had a talent for singing, but ...... In fact, the most brilliant song "A Bend of the Bright Moon" in the later movie was sung by Chen Jialing, a member of the Happy Girl Group. Maggie Cheung's voice of opening her mouth and kneeling has not been discovered by fans for a long time, but when she was in her 50s, the queen was also willful, and she actually announced the release of the record, and the voice was really "close to the people", many people found that the voice of singing and kneeling was the same as that of ordinary people.

It is precisely because of this that Lin Qi knows the insoluble mystery in history - the reason why Maggie Cheung doesn't sing must be persuaded by a bunch of industry bigwigs, for the sake of the future, don't sing.

And this time the "Happy Girl Group" will be arranged to sing on the stage, and Maggie Cheung will not have anything to do, even if she played a very high supporting actress in "Happy Ghost".

In fact, starting on August 20, the newly started film and television company began to promote the concept of "Happy Girl Group".

On August 28th, it was the first time that the "Happy Girls Group" held a concert in front of the scene.

"The Happy Girls Group is going to have a concert!"

"Happy Girl Group, who's it?"

"Lin Qingqing, Lin Xiaohua, the actors of the red and purple characters in the "Happy Ghost" movie. ”

"I see, I definitely want to support the Happy Girl Group!"

"People live for Lin Xiaohua. ”

"Heresy to death, Lin Qingqing is the goddess. ”

For the concert of the "Happy Girl Group", the flagship cinema with 3,000 seats under the Golden Harvest Cinema Line was selected.

The reason why I didn't choose the theater of the Golden Princess Cinema Line is because the theaters under the Golden Princess Cinema Line are basically 1,000 seats, and for movies, the number of seats is enough.

But the concert is a bit insufficient.

Therefore, the Happy Girl Group chose to hold a concert in Golden Harvest's theater. The ticket price of the concert is as high as 200 yuan (with a free record), which is equivalent to the price of 20 movie tickets, but more than 3,000 concert tickets are still sold out. Such popularity is comparable to that of a first-line star.