Chapter 6 The Past and Present of Rover Motors and BMW!The seller wants to give the buyer 500 million?
"You weren't tempted by so much money! Didn't you finally turn down Porsche's invitation and stay in the BMW Group? May I take the liberty of asking, what are you doing this for?" Jia Lei asked.
"Yes, I didn't say yes to Porsche's invitation at the time!
But that's because my philosophy of building cars doesn't match Porsche's, and I stayed in the BMW Group more for my dreams, and of course there are reasons why I want to become the president of the BMW Group......" Reitzler replied with a wry smile, but unfortunately in the end he ended up empty.
Two years later, Reitzler did not receive either a stake in the Porsche Group or the position of President of the BMW Group!
"Mr. Reitzler, I say it again! I sincerely want to invite you to our Victor Blackstone Company as president, even if you turn me down for a while, I promise that this invitation will always be valid!
You can come to our company at any time, and I promised you that your shares and positions will be given to you. Jia Lei said seriously.
"No, I still want to stay in the BMW Group!
I've been working here for decades, and I have a deep affection for the BMW Group, and my dream is about to come true, so I can't just fall short!" Retzler refused, saying that his first child, the BMW III, was about to go into production.
"What is your dream? If your dream is to be the president of the BMW Group, then it is going to be shattered!
As far as I know, the people of the Quandt family have always disliked you as a person, so no matter how loyal you are to the BMW Group, as long as the people of the Quandt family have always disliked you, you will never want to become the president of the BMW Group in your life!" Jia Lei said.
At this time, the Quandt family had not been forced to sell the shares of the BMW Group to several other car companies because of the huge losses in the acquisition of Rover Motors, and the Quandt family held more than 51% of the shares in the BMW Group, and they had an absolute controlling stake in the BMW Group.
"I'm sure if I work harder, sooner or later, the Quandt family will recognize my abilities!" Retzler said.
"I don't think it's possible! I just said casually that I want to invite you to work in our company, and Mr. Stephen Quandt's eyes turned red when he saw you, and I am afraid that your life in the BMW Group will be even worse than before.
At that time, you may not even be able to keep your position at the BMW Group headquarters, let alone become the new president of the BMW Group!
And that only rhetorical Pyrrhid is still in your way, the president that the Quandt family wants is just a person they like, and it doesn't matter whether this person is capable or not. Jia Lei said very seriously.
In fact, Jia Lei doesn't understand why the BMW Group chose Beacon, a good-for-nothing person who is only keen on socializing and showing off, to be the new president of the BMW Group, is it really just because of Beacon's eloquence?
"If there really is such a day, let's talk about it......" Reitzler said with a wry smile, and then he politely said goodbye to Jia Lei.
Jia Lei left the BMW Group on the front foot, and Bi Ruide was called to the office by Stephen Quandt on the back foot.
"Look what good you've done?" said Stephen Quandt, slamming the two folders on the table.
"What is this?" asked Breed, puzzled, and then he picked up the blue folder on his desk and flipped through it.
"This ...... Where did all this stuff come from?" said Breed incredulously.
"Where did it come from? This was sent to me by someone who wanted to see our BMW Group jokes!" said Stephen Quandt angrily.
"Who would be so idle? This kind of thing is slanderous at first glance, how could British Airways do such a thing and do such a thing to fake accounts? This investigation must be fake!" said Bitter defended.
"Fake? If this thing is really fake, it is impossible for someone to send it to the door in person, these things are not trade secrets, as long as we investigate a little bit we can get real data."
Young Master Jia is a director of Citibank and the owner of Victor Blackstone, so does he need to cheat on such a trivial matter?" said Stephen Quandt exclaimed.
"Victor Blackstone's boss, aren't they the same British company that competed with us to buy the Louvre Motors? I don't understand, why did they send this to us?" asked Breed, puzzled.
"They said they were kind enough to give us a heads-up call and blow our confidence in buying Rover Motors!" said Stephen Quandt.
"Do they think that this thing alone can stop my determination to buy Rover Motors? Young Master Jia is worthy of being a child, and he is too naïve to think about it!
Now everyone in the automotive industry knows that Rover Motors has been losing money, and what is in this report does not affect our basic policy of acquiring Rover Motors, the only thing it can prove is that Rover Motors is losing a little more than we originally thought.
Didn't we at the BMW Group originally plan to spend $1.5 billion to develop a new sports utility model, but now we can buy the Rover Group's Rover, Land Rover, MG and mini brands for only £800 million.
With the same price of 1 for 4, no matter how you look at it, our BMW Group will not lose!" said Billed unconcernedly.
"If Rover Motors only lost a little more money, of course I wouldn't have called you over so angrily, and our BMW Group wouldn't even be able to afford to lose this money!
I've got a folder on my desk, why don't you take it with you? And then you can talk to me about the acquisition of Rover Motors. Stephen Quandt said.
"Is that what you're talking about?" said Bill, who reached out and picked up the black folder on the table, but he only halfway through the folder and fell to the floor with a "snap".
"Impossible, this can't be? mini...... How could it be that the mini had never been profitable since the day it was produced? You must know that the mini is the most popular model in Europe! This is fake! It is slander! It is slander!" said Bilred with shaking hands and incoherent words.
"I understand your affection for the mini, after all, it was developed by your grandfather, Sir Alec Issigonis, and Alec Izgoni is the first person to invent a subcompact car for his contribution to the UK and the automotive industry as a whole. Stephen Quandt reassured Pitred.
"I don't believe it's true, the mini has always been the greatest car in the world, and my grandfather even lost money because he was knighted by Her Majesty the Queen...... "Bitter muttered to himself, which was unbelievable to everyone.
If Jia Lei was present and heard the conversation between the two now, then all his confusion about Bi Ruide would be solved.
Compared to Reitzler, who was an engineer, he was a veritable "car" for three generations in the automotive industry, and his maternal grandfather was one of the four giants of the automotive industry.
Sir Alec Issigonis has a pivotal position in the entire automotive industry, which means that the network behind him is extremely broad.
Well...... , although Bi Ruide is good in terms of background and appearance, it is a pity that he is only one thing bad......
He does not have the ability to control such a large multinational company as the BMW Group, and he is not the president of the BMW Group at all!
******
"Jia Lei, you said that if you sent those black materials to the BMW Group, then they won't buy Rover Automobile Company, right?" asked the little Jew.
"Not necessarily! The BMW Group is still very rich, and even if I put all kinds of evidence in front of them, they will send someone to investigate it themselves before making a decision.
If we only rely on these materials to determine whether the BMW Group will buy Rover Motors, the result will only be five or five points!" Jia Lei thought for a while and said.
"Do you mean that the BMW Group has only half a chance that it will give up on the Rover car company? What do we do now? Do we want to do something more?" asked the little Jew.
"Let's not move for the time being! The BMW Group is not stupid, and they will definitely be suspicious if we make too many small moves. Don't worry, I still have a killer idea, we'll just wait until this acquisition is at its most critical. Jia Lei said.
"What if we hadn't been able to stop the BMW Group from buying Rover Motors?" asked the little Jew worriedly.
They've been busy with this for months, and I don't want to end up falling short, little Jew.
"If the BMW Group refuses to give up Rover Motors, then let the BMW Group buy it! Anyway, as long as Rover Motors loses a few more years, the BMW Group will definitely sell it, and we will buy Rover Motors with the BMW Group at that time." Jia Lei said indifferently that business should be long-term and not just look overnight.
"This can't be, right? BMW Group is so rich, how can they spit out the fat that they have eaten to their mouths?" said the little Jew in disbelief.
"You're wrong! Rover Group is not fat but poison for BMW Group, a poison that can poison BMW Group ......" Jia Lei said meaningfully, and then Jia Lei squinted his eyes and recalled the events of his previous life.
(I am the dividing line of memories)
In the last life, the 90s was an era of changes in the world's automobile industry, and in just a dozen years, several major automobile companies in the world carried out dazzling acquisitions, reorganizations, sales, mergers and other operations, and finally made the major companies have different harvests, forming a pattern of several powerhouses competing for hegemony.
In this world-class merger and reorganization in the 90s, the BMW Group suffered the most losses!
The BMW Group bought Rover Motors in 1994, but in 2000 it spun off the Rover Motors brands, and at that time the BMW Group was losing money under the drag of Rover Motors itself and the pressure of the pound's skyrocketing......
The BMW Group even lost money to the verge of bankruptcy for a time, and it finally fell into the situation of selling itself to pay off its debts!
In the six years since the acquisition of the Rover Group, the BMW Group has directly lost £3 billion in various investments and expenses, but Rover Automotive Company is like a bottomless pit that will never be filled, constantly sucking blood from the BMW Group to feed itself.
At the worst time of Rover's losses, BMW even lost a huge sum of 3 million pounds every day because of Rover.
£3,000,000 per day!!
After 6 years of persistence, the BMW Group finally couldn't hold on, and if it continued like this, the BMW Group would be dragged bankrupt by Rover Automobile Company, so they finally planned to give up the burden of Rover Automobile Company to save themselves......
However, Rover Motors' ability to pit people in the past 6 years has been known to all car companies around the world, and now no one is willing to buy Rover Motors even if the BMW Group wants to sell Rover Motors cheaply.
As a last resort, in the early 2000s, the BMW Group had to inform its old rivals Volkswagen, Toyota, Honda, Fiat, General Motors, and Ford that they wanted to sell Rover Motors.
However, the BMW Group soon found itself that it had to pay a high price if it wanted to get rid of the heavy burden of Rover Motors.
If the BMW Group wants to sell Rover Motors, it must tie in its own shares, which is one of the conditions for several other car companies to buy Rover!
The BMW Group will be forced to sell up to 25% of its shares, which is an absolute blow to the Quandt family, which owns the BMW Group.
As soon as they lose this 25% stake, the Quandt family will lose their absolute controlling stake and ownership of the BMW Group!
But the Quandt family and the BMW Group had to buy this share, otherwise the BMW Group would go bankrupt with Rover Motors.
After tying in the shares of the BMW Group, Ford, General Motors and other companies are interested in acquiring a certain brand of Rover Motors, and the most active one here is Volkswagen.
In 2000, in order to be able to sell Rover Motors, the BMW Group not only had to take stock of its own company, but also invested an additional 3.2 billion pounds to help the successor of Rover Motors restructure the company.
The only thing that the BMW Group can sell for a good price in this deal is the Land Rover off-road brand, and the American company Ford generously gave the BMW Group 2.9 billion pounds to buy the Land Rover brand and its production plant.
But the £2.9 billion is just a drop in the bucket for the BMW Group, counting the £800 million that BMW Group initially bought from Rover Motors and subsequent investments, the BMW Group spent a total of £7 billion on Rover Motors in six years.
And in this deal of the century, the BMW Group finally got the only mini left in its own hands.
****
By the way, I have to mention it here!
Among the many buyers of Rover Motors in 2000 was a British company called Phoenix, whose president was the former president of Rover Motors at British Airways.
Neither the company nor the British government wanted Rover Motors to go out of business, because that meant tens of thousands of British workers would lose their jobs.
However, none of the British banks would lend money to Phoenix for its acquisition of Rover Motors because they were afraid of losing money, and in the end it was an American bank that raised a sum of money for them.
At that time, the BMW Group and the British Phoenix signed the agreement for the acquisition of Rover Motors, and the British Phoenix paid the BMW Group a symbolic 10 pounds to buy the Rover car brand and the Longbridge production base, and promised to be responsible for its 7,000 workers.
Moreover, Phoenix also has the power to produce the Rover 25, Rover 45, Rover 75, MG and the old mini cars, which belong to BMW.
What is even more jaw-dropping is that in this acquisition case, the BMW Group will in turn pay 500 million pounds to the Phoenix consortium to reorganize the production and operation of Rover Automobile Company.
Poof! The BMW Group spurted out a mouthful of blood at this time...... , they were so miserable by the British this time!
However, the BMW Group's broken arm survival is not without value!
In 2000, when the BMW Group sold Rover Motors to the Phoenix consortium for £10 and sold the Land Rover brand, their sales profit in the first quarter of that year reached an all-time high, and the stock price exploded by 53% in a year.
.。 m.