In March 1983, Lin Qi met an unexpected visitor - Steve Jobs!

Although, since Apple's IPO in '80, it has created 4 billionaires and more than 40 millionaires, and has a market capitalization of more than $2 billion, and its operating income reached the standard of the world's top 500 companies in '85. Pen, fun, and www.biquge.info

But in fact, the current Apple company is in the same crisis as Atari, and the old product Apple II was launched in 1977, when it used a 6502 chip worth $25 a piece, and the performance was not outdated. However, in '83, five years later, the CPU, which was released in the mid-70s, was still only an 8-bit CPU, despite minor overhauls and changes to tap into its performance potential.

All the computer functions using the chips provided by MOS technology have been far behind the mainstream technology in the market.

Among them, the most affected are probably Atari and Apple. Strictly speaking, the early Apple computers were born out of the Atari console. With the design ideas and semi-finished drawings that Atari had learned, he went out and made a computer, and as a result, he achieved no less than Atari's achievements.

And now Atari's problems are already very serious, and Jobs, as the 40th employee of Atari, naturally has a sense of crisis. So, since '81, Apple has been starting to transform, trying to develop a non-MOS 6502 architecture computer. At the same time, they acquired unreliable low-cost chips, so they chose the products of large companies. After all, compared to a small company that does not want to forge ahead, it may take a chip for a lifetime. Those ambitious giants will continue to invest heavily in upgrading chip architecture and process level according to the performance of competitors in the market.

Historically, Apple chose Motorola's 16-bit chip and developed a computer that pioneered the use of a mouse, mechanical hard drive, and graphics display operating system - Apple Lisa!

Originally, Apple Lisa was intended to be a high-performance, low-price, PC-like mass computer. But, I don't know what to think, this computer later turned into a high-end machine.

This computer, when it was first launched, used a 68,000 CPU from Motorola, plus 2MB of RAM, and had a 5MB HDD. The price is as high as $10,000, and the high price is definitely its biggest failure.

Although this machine uses a graphics operating system, although the memory is comparable to a small computer, it is limited by CPU performance, and the graphics operating system card is maddening.

The Lisa computer is the first failed design in Apple's history. After its launch, it was cold and lacked support from consumers and computer manufacturers.

However, Mr. Jobs withstood shareholder objections and insisted on developing a computer with a graphical operating system, while France reversed itself to the rudimentary operating system of the past. The Lisa series of computers has also undergone technical improvements, starting with the Lisa 2, the configuration has shrunk, and its standard large memory has been reduced from 2MB to 128K! But the price has been reduced to 3495 US dollars, even so, the Lisa computer is still an incorrigible failure.

A year later, Jobs launched the Macintosh computer, which learned the lesson of the failure of the Lisa computer, and the same graphical operating system interface, the configuration is roughly the same as the Lisa 2 generation, but the price is based on the Lisa 2, and it has been reduced to 2495 dollars.

Macintosh computers are not cost-effective, at least, purely than hardware configurations, not necessarily more cost-effective than PC-compatible computers.

But the problem is that the PC compatible machine is dominated by the DOS system, and the fashionable value of that system cannot be compared with the graphics operating system.

As for Microsoft's graphics operating system, it did not make efforts in this area in the 80s, at least until the early 90s to compare with Apple's Macintosh system.

The Macintosh system allowed Apple to develop the first fruit powder, because it can take you to pretend.

No matter how well your PC sells, ugly DOS operating system. And we've entered the era of graphical operating systems.

Even if the performance of a Macintosh computer at $2,495 may not be comparable to that of a PC compatible computer at $1,500. But it doesn't matter, anyway, fruit powder is an animal that recharges faith.

But unfortunately, fruit fans have always been a niche. Since the Macintosh computer era, a large number of office computers have been occupied by the PC camp. At the same time, even for entertainment purposes, because PC users far exceed Macintosh computers, entertainment software developers represented by game manufacturers are also focusing more on console platforms and PC platforms, and there are even fewer games on Macintosh platforms.

By the 90s, the gap between the PC and Apple camps had formed a huge chasm. There aren't many new apps and games in the Apple camp as a whole, but there are countless new apps and games in the PC camp. In addition, the PC camp in the 90s has gradually begun to de-DOS, and windows are gradually becoming popular.

As a result, even die-hard fruit fans had to abandon Apple computers that could do almost nothing, and even in the 90s, the graphics operating system was still better than Windows.

In the late '90s, Steve Jobs returned to Apple, and he soon felt that computers couldn't save Apple. So, Jobs decided to look for a new market, from MP3 music players to iphones, completely from scratch, to find a new market. It is equivalent to building a new skyscraper based on the foundation of the old Apple site, abandoning the previous small western-style building.

"Welcome to Hong Kong, Mr. Jobs!" Although Lin Qi originally grew up, the computer was a PC, and the mobile phone was an Android.

After all, he is a cost-effective maniac, and when buying consumer products, the first thing to look at is the cost performance, and in addition, it is to consider compatibility, so a person like him can't become a fruit fan.

Even if he is not a fruit fan, Lin Qi still respects the living Jobs.

For the first time, Steve Jobs created the multi-billion dollar Apple computer. Later, Apple was dying, on the basis of this insolvent and imminent bankruptcy, it actually drove the ship to a new continent and created a super company with a market value of 800 billion US dollars, setting a new record for the highest market value of listed companies in the world!

"Lin, I've admired you for a long time, but it's a pity that you're too low-key, rarely interviewed by the media, and don't communicate much with the tech industry!" Jobs laughed.

"In fact, I like to put myself in the shoes of the consumer and think about what we want to launch as a company. Lin Qi smiled and said, "So, more time is spent eating, drinking and having fun." Sometimes, watch TV, watch movies, and play games for hours. From the standpoint of players and spectators, I make a series of requirements for the company!"

Jobs gave a thumbs up: "Originally, I told Apple employees that I wanted to become a company like Sony, but since last year, I have repeatedly said that I want to be a company like New Venture Electronics!"

Being praised like that by Jobs, Lin Qi was a little embarrassed.

"Of course, our time is precious, and this time in Hong Kong is not for small talk with you. It's for the collaboration of our two great companies!" said Jobs.

"Cooperation?" Lin Qi thought, what does Apple need? a high-performance CPU? or something else......