Chapter 354: Transformation
Li Xuan has been the richest man in the world for two consecutive years, and a very important impact has been brought by countless aspiring young people who have begun to devote themselves to the electronics industry, trying to write their own wealth myths. In Hong Kong, for example, in the past two or three years, dozens of new companies have emerged in both the game industry and the computer industry.
This phenomenon also appears in Taiwan-Gulf and the United States, and more and more manufacturers have begun to manufacture compatible machines for ABC series computers. The quality of their products may not be comparable to that of large companies, but they still eat away at a large market share by relying on cheap prices, which also leads to more fierce competition in the entire personal computer industry.
Under Albert Hawke's leadership, Akon is in the midst of a conceptual transformation. The more sales, the higher the market share, is definitely the pursuit of most commercial companies! But the higher the market share, the more product sales, does it mean more profits?
This is not necessarily true, the total sales of Apple's Mac computers in later generations are less than 5% of the entire computer industry, but Apple has reaped 50% of the profits of the entire industry, which is more than the combined profits of the five companies in the world's top five computer sales.
After Jobs became Apple's second owner, he successfully established Apple as a fashionable and high-end brand image. In terms of computer performance alone, Apple's Mac computer is by no means better than other companies' computers, but it is sold at a fraction of the price of other companies' products.
As more and more companies join the competition, the competition in the PC industry is bound to become more and more intense. As the leader of the personal computer industry, Aikang will also be under the greatest pressure.
If other companies start a price war, Aikang wants to keep its market share. It is necessary to follow up. But Hawke was reluctant to engage in such a lose-lose war, let alone as the computer industry grew larger. No single company can swallow the entire market.
Therefore, it has become an inevitable choice to clarify their own positioning and market segmentation. And the high-end areas of each industry are always the most lucrative. And it's also the least price-sensitive.
If Aikang can establish the Personal Computer Industry Technical Standards Association as a leader, the standard of its own ABC-5 computer will be established as the technical standard of the new generation of 32-bit personal computers in the whole industry. In this way, Aikang can not only obtain rich and stable profits through the transfer of intellectual property rights, but also greatly enhance its brand image.
Unlike computers, which have become an ordinary consumer electronic product decades later, today's computers, especially high-end computers, still have certain technological equipment attributes. A large part of the consumers of Apple's products in later generations were petty bourgeoisie who pursued fashion.
But at this time the main customer base of high-end computers. It is also mainly for business users rather than individual users. Aikang, which is ready to gradually position itself in the high-end market, is also making some transformations in line with this positioning.
As early as when the ABC series of computers first came out, Aikang opened the door of the American school education market with guò LAN solutions. A large number of computer classrooms in the United States have adopted iKang's computer and networking solutions.
Later, after the first version of the Ethernet technology blue book came out, Aikang chose to join the Ethernet camp for the first time. Ethernet adapters, commonly known as network cards, and router equipment from iKang have made it the world's largest supplier of personal computers. It has also become the world's largest supplier of network equipment.
While other competitors are still struggling to catch up with Aikang in terms of computer performance, Aikang has begun to build a series of product lines such as personal computers, workstation computers, servers, network cards, routers, etc., to provide the best overall LAN solutions for enterprise users. to capture the hearts and minds of potential users!
In this way, when competing for high-end enterprise users, Aikang can take advantage of the perfect overall compatibility of the design scheme and the convenience of maintenance. Avoid the disadvantages of the high price of a single product, so as to maintain your profit margin.
Li Xuan became more and more satisfied with Albert Hawke's expression. Aikang's recent transformation plan is also fully in line with his expectations, so he is also willing to fully delegate power. Although Han Peng still serves as the chairman of the board of directors of Aikang. But the board's intervention in the company's operations was very minimal, giving Hawke and his management team full confidence.
Of course, Aikang Company is on the right path, and Li Xuan does not hesitate to give enough rewards to the management. In 1983, Albert Hawke received stock option awards worth up to $10 million, ranking among the world's top executives of listed companies!
After Li Xuan talked with Hawke and Yu Youcheng for a while, he got up and left Dongfang Electronics' U.S. headquarters in Silicon Valley. He is now rarely directly involved in the specific management of the company, and only sets the direction of the group's future development at the highest strategic level.
Recently, he has begun to spend more time in Hong Kong's real room. After all, as the time of rebirth became longer and longer, the value of those technologies in his mind was rapidly shrinking. Before these things were completely devalued, Li Xuan hoped to make use of them as much as possible.
However, instead of flying directly back to Hong Kong from New York, he made a short stop in San Francisco to meet an old friend.
In a luxurious box in the grandstand on the second floor of Candlestick Stadium, Li Xuan and George W. Bush were chatting and laughing while watching the opening game of the new MLB season of the San Francisco Giants, which faced its archrivals the Los Angeles Dodgers.
Sports are an important part of American culture, and Oriental Electronics has long leased two luxury suites at Candlestick Stadium to host customers or reward its employees. Candlestick Stadium is not a professional baseball stadium, it is actually a football stadium and the home of the NFL's San Francisco 49ers.
With a maximum capacity of nearly 70,000 people, the stadium is often sold out during the NFL's football season. But it's almost impossible to fill an entire stadium in baseball, because the MLB season is too long and there are too many games.
With more than 150 games played by the San Francisco Giants throughout the regular season, even rivals like the Los Angeles Dodgers face each other dozens of times a year because the two teams are in the National League West. The NFL only has 16 regular season games in a season, including only 8 home games, and fans are naturally very enthusiastic about watching the game. However, today is the opening game of the new season, and there are still many baseball fans who have poured into Candlestick Field to cheer for the Giants, and the stadium has just been broadcast that it has exceeded 20,000.
Li Xuan was very clear about the purpose of George W. Bush's visit to him, because the quadrennial US election was about to begin again. Donald Reagan has already begun the build-up for his re-election campaign, and his chosen running mate is still George H.W. Bush. And Li Xuan, as a huge financier hidden behind the Republican Party, naturally had to contact him as soon as possible.
But Li Xuan now is no more concerned than four years ago, and he has received a lot of attention as the richest man in the world. What's more, he is not an American, and once the media dig up that he funded the campaign, it will be a huge political scandal.
But Reagan and Bush Sr. were reluctant to give up this bold supporter, you must know that in the last election, Li Xuan directly threw out two checks for $5 million. Therefore, in order to avoid risks, Bush Sr. did not come forward in person, but sent his son Bush Jr. to meet with Li Xuan. (To be continued......)