"It's really blinding. ”

Yu Xiaoyu watched "Traveling Frog" enter the tenth best-selling list of the App Store, and regretted it in her heart.

She never thought that this simple and rough casual game, which is not kryptonite at all, would become a social topic.

It seems that Xu Chengwei still has two brushes!

Yu Xiaoyu naturally put the main credit on Xu Chengwei's head, thinking that maybe he and his team could be dug up together?

After sighing for a while, Yu Xiaoyu suddenly saw another article about "Traveling Frog", and suddenly felt a lot better.

Wall Street: "Fragmented operation and low simplicity, "Traveling Frog" may not be popular for long!"

A "Buddhist" frog with expressionless eyes and eating and traveling alone suddenly became popular. As of the evening of May 25, this mobile game ranked 10th on the best-selling list of the App Store in China, and has been firmly in the first place in the free-to-play game category.

"Traveling Frog" became popular in mid-May, and as of May 22, the game has accumulated 3.5 million downloads on Android and Apple app stores, and 400,000 new daily users, according to data provided by Aurora Big Data to All-weather Technology. In the domestic mobile game market with heavy kryptonite, the success of "Traveling Frog" is considered a counterattack of "Buddhist" mobile games!

But this "counterattack" is not expected to last long. Some industry insiders believe that the operation of "Traveling Frog" is fragmented, the simplicity is not as good as that of WeChat mini games, the sustainability of the gameplay to mobilize players' emotions is low, the profit model is single, and the product life cycle will not be too long.

As of now, the iOS version of Traveling Frog is still stuck in version 1.0.1. Its gameplay is simple, even a little nonsensical: two scenes, zero plot, no need to upgrade to fight monsters, no negative experiences such as bloody fights and death, and it doesn't take up too much of the player's time.

Bai Qi, who has worked as a product operator in many Internet companies, candidly pointed out that if the game is not iterated according to this setting, it will enter a period of decline in about two weeks, and gradually disappear from the circle of friends and daily conversations......

"That's right, I thought it wouldn't be popular because I took these shortcomings into account, and even if it's popular now, it's hard to continue!"

After reading the full text, Yu Xiaoyu was in a very comfortable mood, because it proved that it was not his vision that was wrong, but that the popularity of this game was accidental and unreasonable.

As it turned out, Wall Street was right.

After "Traveling Frog" was reported on Renri, the popularity reached the highest, breaking through 900,000 in one fell swoop.

Many other brands also participated in the popularity of marketing, such as Durex, Meidi Air Conditioning, Chacha Food, Green Group Takeaway, etc., all posted relevant marketing plans on Weibo, which attracted a lot of onlookers from the people who eat melons.

But then, the hot search index of "Traveling Frog" is gradually declining, and the rate of decline is getting faster and faster.

On May 31, the hot search index dropped to 250,000, and on June 7, there was only 100,000 hot search index, directly forming a normal distribution curve.

On the best-selling list of the App Store, it rushed to the ninth place after the daily report.

There's no way, although raising frog sons has become a social topic, and the popularity is unprecedented, but it's not a heavy kryptonite game, and it can't be rushed anymore.

Since then, the ranking has gradually declined, and by June 7, the ranking has dropped to 22nd, and according to the trend, it is estimated that it will soon fall out of the top 50.

"Old Xu, your vision is really accurate!" Tang Hao said to Xu Chengwei with admiration.

"I wish I wasn't so accurate. Xu Chengwei smiled bitterly.

"Hehe, even if it's only on fire for half a month, it's successful enough, don't want to eat it in one go, a long-lasting and popular game like King Pesticide, Penguin can only encounter such a one for many years. ”

Although Tang Hao regretted that the trend could not last, he was more lucky, even if it was only popular for half a month, it also made Datang Company famous, and earned dozens of times the benefits.

What's not to be satisfied with?

"Mr. Tang is right. Xu Chengwei nodded in agreement, the first game can be a big hit, causing a strong response from the society, even if it is only half a month, it is enough to laugh at the industry.

"Lao Xu, the second game is on the agenda. Tang Hao said again.

"Well, I'm already planning with the team. ”

"Alright, I'll go back to school first, I'm going to defend this afternoon. Tang Hao nodded.

Xu Chengwei blessed: "Then I wish Mr. Tang a smooth defense." ”

"Jiang University is not as good as your Beijing University, and the graduation defense is very watery, and it is completely a formality. Tang Hao didn't have the slightest worry, even if his GPA was less than 3.

After returning to the apartment rented off campus, Tang Hao still had to prepare to some extent, read the paper from beginning to end, and wrote down the matters to be paid attention to.

At two o'clock in the afternoon, Tang Hao drove to the teaching building to be defended, and when he entered the classroom, he found that there were already twenty or thirty people.

"Mr. Tang is here. ”

"Mr. Tang, long time no see. ”

"Mr. Tang has every opportunity, it's really not easy to meet. ”

The classmates in the class greeted Tang Hao one after another, Tang Hao smiled and nodded in response, and then sat next to Zhang Wei.

"Mouse, how are you preparing?" asked Zhang Wei.

"I wasn't very prepared. Tang Hao shrugged his shoulders.

Zhang Wei was stunned for a moment, shook his head and said, "It's still you, anyway, it doesn't matter if you have money or this graduation certificate." ”

"It's just a formality, you need to be so serious? It's our own teachers who defend, right?" Tang Hao smiled.

"That's what if. Zhang Wei was still a little nervous.

Tang Hao wanted to say something, but suddenly felt that someone was staring at him, making him look back sharply.

Suddenly, I saw Wang Yuze, who was sitting in the back row, staring at him gloomily, and when he suddenly looked at him, Wang Yuze instantly retracted his gaze.

Tang Hao frowned slightly, this guy is very angry, do you want to strike first?

"What do you want?" Seeing that Tang Hao was suddenly silent, Zhang Wei asked.

"Nothing. ”

At two o'clock, the four defense teachers arrived on time, and sure enough, these four people were all teachers who had taught Tang Hao, although one of them was usually stricter, but everyone's hearts were relaxed.

In the defense, it is true that it is not very strict, and after the student reports, the questions asked by the defense teacher are not deliberately difficult.

Even, when it was Tang Hao's turn to defend, one of the teachers joked: "Mr. Tang, don't be nervous, with your current management level, it is enough to graduate." ”

Tang Hao smiled embarrassedly, "Teacher Li just call me by name." ”

After more than ten minutes, Tang Hao ended his defense, and naturally everything went well.