Chapter 232: This is called the first rich and the latter rich
In the 83rd Double 11, in addition to showing new hard disk technology, there was no other big news that made the technology industry feel huge.
The three-hour press conference showcased a bunch of new games, animations, movies, and software, but the catch of the eye was still not new hard drive technology.
Many media began to comment in the article: "For a long time, the development of hard disk technology has been mainly driven by traditional giants such as IBM. However, when it comes to innovation in hard drive technology, Hong Kong's new start-up is surprisingly coming up with a new technology that stores data densities far more than IBM......"
"128MB hard disk is only sold for 299 US dollars, 256MB hard disk is only sold for US dollars? Consumers who want to upgrade hard disks for their computers are blessed, and the new venture electronics company has developed a new generation of magnetic storage technology, which greatly increases the data storage density of hard disks, which is equivalent to reducing the price of hard disks...... It's a pity that the hard disk of the new start-up company is only a demonstration sample, and there is no clear plan for when it will be mass-produced and listed......"
In fact, the upgrade of hard disk capacity has no less impact on the computer industry than the progress of CD-ROM and CPU, memory, video memory and other technologies. Nowadays, the mainstream personal computers on the market are equipped with hard disks that are too small, generally only equipped with 5MB such small capacity hard disks, which is mainly due to the computer manufacturers in order to consider the price of the whole machine, so either not with hard disks, with only cheap prices.
Just like after the PC opened up the technical standard, basically the PC can be equipped with a larger capacity hard disk. However, most compatible device manufacturers only offer 5MB hard drives, as the price of such hard drives is as low as $40. However, a 20MB hard drive sells for at least $200 in the market, which is equivalent to the price of a 286 CPU. It is precisely for this reason that most of the main cost-effective compatible machine manufacturers will not match large-capacity hard disks, and besides, in the eyes of current computer manufacturers, most users can not use such large-capacity hard disks, and ordinary users have floppy disks, CD discs and small-capacity hard disks that can install DOS operating system should be enough.
Some don't even have a compatible machine with a DOS operating system, and they don't even have a 5MB hard drive.
The new venture electronics company dares to announce new technologies, and also quotes the price of the listing, in essence, because it has the ability to integrate the supply chain and quickly lay out the mass production of hard disks.
Because, the mechanical hard disk with the classic Winchester structure born in 73 has something in common with the optical disc.
However, the optical drive uses the laser head to read the information on the disc, while the hard disk uses the magnetic head to read the information on the disk.
Compared with the laser head, the processing process of the current magnetic head may be simpler.
In the other two, a motor is used to rotate the platter, which reads the information on the platter at high speed. Due to the different physical characteristics, the magnetic head reads the disk signal faster, while the laser head reads the data more slowly, although the process is more sophisticated. The software is mounted on a disk and is certainly faster than on a disc.
It is precisely because of the experience of the optical drive and optical disc industry that there is no technical threshold for the mass production of hard disks, and even the demand for the import of production equipment is not very large. These parts and materials, in the country can find a supplier who can process parts and materials, even if they have not produced before, but as long as they come up with samples and provide technology, and with the help of the domestic central government's organizational strength, so that suppliers in related industries can come to try it, as long as there is a market and orders for this thing, you can always find a suitable supplier.
"At most, in April next year, Pangu brand hard drives will be shipped. Gao Tian, who recently tossed mechanical hard disks, said with confidence, "It is not a problem to supply 300,000 hard disks per month." ”
"300,000 hard drives, isn't it too little?" Lin Qi asked, "Even if it supplies arcade machines, I feel that it is a bit insufficient." ”
The arcade machine of the Phoenix platform of the new venture electronics, the software is installed in the hard disk, you want to buy it together, don't buy it!
This strategy alone has led to a high demand for hard drives, and the current hard drives are mainly purchased in bulk from Seagate. Generally, it is a hard drive of about 128MB, and the bulk purchase price is as high as $500. So, $800 to sell game software is really not a black heart, after all, the hardware cost is too expensive!
But with the production of high-capacity hard drives, there is no reason to let Seagate slaughter!
"This is the capacity at the beginning. Gao Tian said, "After the trial production is successful, and the market responds well, the production capacity can be expanded." Moreover, it's not our own capacity problem, it's that the entire supply chain is not currently enough to provide enough parts. The improvement of production capacity is that the entire industrial chain has entered a virtuous circle, which you don't know, right?"
Originally, due to the backwardness of process technology and technical reserves in the mechanical hard disk industry in China, it is unlikely to compete with the two major scientific and technological powers of the United States and Japan, but Lin Qi opened a golden finger to let the MR technology that began to be applied in the early 90s be applied to the mechanical hard disk in advance. This key technological breakthrough is enough for the domestic hard disk industry chain to directly rely on the advantages of this key technology to smooth the gap with overseas hard disk manufacturers.
Although this technology was initially a monopoly of Xinchuang Electronics, the technology of components was licensed to different suppliers, and then assembled by Shenzhen Xinai Electronics.
However, in 84 years, in order to solve the sound energy problem of hard disks, Xinchuang Electronics began to license the technology, allowing more manufacturers to use its MR technology patents to produce mechanical hard disks. In a short period of time, dozens of mechanical hard disk brands emerged in China, but later after the big waves, the surviving mechanical hard disk companies only left the Great Wall, Yituo and Pangu three major brands.
Among them, Pangu is a hard disk produced by Xinchuang Electronics, which later occupied only 20% of the market in China and less than 5% in the global market. However, the Great Wall and Yituo together occupy more than 50% of the domestic market, and the largest market share in the international market is 30%.
Since Yituo is the son of the Great Wall, the hard disk market share of the two companies can be combined.
Of course, Great Wall did not expand because its market share surpassed that of Xinchuang Electronics. Because...... Its core technology has always been licensed by new venture electronics companies. Including the MR technology of the reluctance head and the GMR technology of the upgraded giant reluctance head, it has been a technological breakthrough for a new start-up electronics company, and then it has been authorized to the entire industry chain. Of course, technology licensing is certainly not free, and for every hard disk produced by Great Wall Company, it needs to pay a patent fee equivalent to 1% of the ex-factory price to the new venture electronics company.
In this way, the market share of the Great Wall Company is high, and it is still a wage earner under the new start-up electronics company.
Later, patent fees gradually became an important operating income for new start-up electronics companies. After all, later, as the new start-up electronics companies have more and more advantageous products in the global market, they have gradually been stared at by the judicial departments of many countries, and there have been a bunch of antitrust lawsuits.
It is precisely for this reason that many new venture electronics companies gradually no longer pursue self-production and self-sale of many products, but live in seclusion behind the scenes, and obtain benefits through patent technology licensing.
Of course, the technology licensing of new start-up electronics companies favors Chinese manufacturers, which on the one hand has caused China to have more fist products. But there are even more international trade disputes and lawsuits. A bunch of products are selling so well that they have been investigated or tariffs raised by many international countries because they are selling so well, which can be regarded as a happy trouble.