Chapter 079: Big Guy Chen
"How much does this handheld cost?" Li Xuan raised his head and asked, this was the question he was most concerned about.
"According to preliminary calculations, the manufacturing cost of each machine should be about 40 yuan, and the cost should be reduced after large-scale production!" Du Wenqiang immediately replied.
Li Xuan frowned, the manufacturing cost of each Gameboy reached $8, and if calculated at a 33% sales profit margin, the ex-factory price would be $12.
After a series of distributions, the price of the Gameboy finally reached customers at least $25, which was much higher than he originally expected to be no more than $20.
"Can the cost be pushed down any further?" Li Xuan asked again.
"It should be difficult!" Du Wenqiang shook his head with a wry smile and said, "After all, we still have to set aside a part of the profits for the foundry!"
Dongfang Electronics has already laid a lot of stalls at this stage, so it does not plan to build a new factory to produce handheld game consoles, but will outsource all the production of Gameboy.
In fact, this is the normal level of profitability in the electronics industry, and even if Gameboy is a huge success, selling 10 million units a year, it is only a profit of 40 million US dollars. And now the two arcade machines of Hong Kong Square and Tank Battle can generate more than 15 million US dollars in profits for Dongfang Electronics every month, which is easier than robbing a bank.
It's a pity that the golden age of arcades only lasted for four or five years, and from the mid-to-late eighties, North America, the largest market for arcades, began to shrink rapidly due to the combined effect of various factors.
"How's the Mario project going?" Li Xuan asked about another highlight of the game development department in the first half of this year.
"It's been progressing quite fast recently, and after the scrolling algorithm came out, I've already started to make the picture, and I'll be able to get the first draft of the game out in a month or two!" The smile on Du Wenqiang's face was much happier.
Some time ago, the entire project team was stuck in the design of the game reels and couldn't move. The background of a scrolling game changes as the main character moves, so the processor constantly needs to dedicate a portion of its computing power to create new background maps. If the program algorithm is not reasonable, it will cause various problems such as screen overlap and freezing.
Although Liang Ning is the director of the arcade department, he is not from a technical background, so he can only be in a hurry. He also knew that the members of the development team had been working overtime until midnight every day to solve this problem of the scroll algorithm, and he couldn't continue to put pressure on them.
So he bothered Du Wenqiang, the vice president of R&D, every day, which made Du Wenqiang depressed, so he could only leave other work first and join the project in person.
Li Xuan didn't know the difficulties encountered in the "Mario" project, he actually had a detailed solution in his heart, but he was stunned and didn't say anything, and let the project team figure it out by themselves.
Dongfang Electronics' goal is to become a game giant that tramples Sega and Atari under its feet, and Li Xuan cannot support the entire game company by himself. And in the next period of time, he will not focus all his energy on game developers, the era of personal computers is coming, and Dongfang Electronics is bound to not want to miss this incomparably broad market in the future.
Moreover, with the current sales momentum of Tank Battle and Hong Kong Cube, the boom of the two games can last at least until the end of the year, and Li Xuan has enough time to let his company's technicians really grow up in the slow grinding of one problem after another.
The "Mario" project team still has plenty of time, and Li Xuan has no need to wait to intervene in person. Because for the sake of profit maximization, Dongfang Electronics will never do cannibalism. Until the sales momentum of the existing two arcade machines slows down significantly, the new arcade machines will not be released to the market immediately, even after they are developed.
Li Xuan nodded and said that he understood, so he didn't continue to ask. He had seen the art design of Mario before, and the graphics of the game were basically based on a few sketches he had given before, with grass, brick walls, and pipes, similar to the Super Mario he remembered.
After the first draft of the game comes out, he will have a discussion with the project team members to check the general direction against the classic version in his head.
As soon as Du Wenqiang walked on the front foot, Li Ke on the back foot broke in with a nervous expression.
"Big guy, what's wrong? Who's going to you!"
Li Ke, as the deputy manager of Feihong Real Estate, yesterday hosted a dinner with Lin Yuhao for dinner for several major leaders of Shenhai City in the Special Economic Zone. Now is not the era of a mobile phone in everyone's hand, let alone pagers over there, there are very few phone calls.
When he received a call from his younger brother from Hong Kong, it was already after the dinner. The content of the incident had been relayed several times, and by the time it reached his ears, it had been somewhat distorted. The little brother on the other end of the phone told him that he called him to find him, and it was said that Dongfang Electronics had just been attacked, and someone might want to deal with his family next.
Li Ke couldn't sit still as soon as he heard this, and he wanted to go back to Hong Kong overnight to find someone to work hard, but Luohu Pass was closed at five o'clock in the afternoon every day, so he could only rush back early this morning.
Li Xuan told the eldest brother in detail what happened. Li Ke breathed a sigh of relief after hearing this, things were not as strict as his phenomenon.
"Guy, what are you going to do now?"
Li Ke took out a cigarette, his eyes swept over the newspaper that Li Xuan had just thrown on the table, and the top page was a report about Dongfang Electronics being smashed yesterday.
He smiled lightly: "Guy, aren't you going to use the newspaper to suppress the guy, right?" The mounds in the hands of the big guy Chen shouldn't be being checked now, right?"
Li Xuan smiled and nodded: "Come and don't be rude, since that big guy Chen dares to attack Dongfang Electronics, we must be ready to take revenge! We are good citizens, we can't do anything to fight and kill, so we have to ask the royal police for help!"
"He Shengyi's previous sits in Stanley, but the signboard of the club is getting brighter and brighter, and the momentum is very strong. As a result, after the boss Chen took office, he became a turtle with a shrunken head and only cared about making money for himself. He Shengyi has been in conflict with other societies several times, but he has never won a victory, and he has been ridiculed by the rivers and lakes for being defeated by him. ”
Li Ke flicked the cigarette in his hand and continued, "The original status of the second Hong Kong society of He Shengyi has almost been replaced by Xinji! As a result, the big man Chen only served as a member of the museum, and was ousted by dozens of dissatisfied uncles in the community, which is the first time in the history of He Shengyi. If he hadn't had two tigers and a cow to support him for the façade, he would have been killed a long time ago!"
There are about 60 uncles who have the right to vote in Kazutsuyi, and only those who have the support of more than half of them can be elected to sit in the museum. Therefore, if you want to sit firmly at the head of a large community, you must have a high prestige, be able to suppress the ghosts, snakes, and gods below and arbitrate all kinds of internal disputes. If the prestige is not enough, you must be able to bring enough benefits to everyone, otherwise why should others choose you.
ps: I'm sorry, a small marriage, today and tomorrow may be updated late, sorry!