Chapter 728: Mobile Phone
After the meeting in Beijing, Lin Qi received an email from Li Ruoxi's team in Shenzhen, and the GSM mobile phone independently developed by Xinchuang Electronics Group has been successfully developed.
Of course, the so-called GSM mobile phone is only a communication baseband, which is GSM standard, so the communication baseband containing the antenna is temporarily purchased from Nokia, and it is only a communication baseband with low technical content, which is sold for $50 a set. At present, the new start-up company first orders 1 million sets of baseband as an excess, and when it can produce communication baseband independently, it will directly use Nokia's GSM baseband.
In fact, in the mobile phone SOC, the baseband is relatively low-tech, and later Huawei, ZTE and other companies actually have their own communication baseband. Just like ZTE, not all chips and basebands are purchased, ZTE, which is accused of being a comprador, is actually a semiconductor company under it, and it is also one of the top ten semiconductor giants in China.
The space of a mobile phone is naturally not as large as that of a computer, so the components need to be designed to be smaller, and most of the components should be integrated into a single SOC substrate as much as possible. A SOC that integrates CPU, GPU, memory, flash memory and communication baseband is basically equivalent to a semi-finished mobile phone. Add some speakers, display panels, batteries, and other components, and after installing the operating system, it is already a complete phone.
Later generations of copycat mobile phone manufacturers, in fact, bought ready-made SOC substrates from the market, and the operating systems in the substrate were installed. After that, it will be welded and assembled, and the other parts will be assembled on the substrate, and a plastic shell will be put on. Compared with regular mobile phone manufacturers, copycat mobile phone manufacturers only have intellectual property infringement, do not pay patent fees in accordance with the rules, and the channels for purchasing hardware are not so formal, and the quality cannot be guaranteed. Therefore, the product is lower than that of regular manufacturers.
Before the touch screen mobile phone, the most copycat mobile phones in the era of feature phones, mainly because in the first few years of the early 21st century, GSM patent fees have reached the point where except for a few patent giants can survive, other regular manufacturers can not survive at all, after paying the patent fees, it is really difficult to make the product develop a price that can be accepted by the market.
After the era of touch screen mobile phones, due to the expiration of GSM patents one after another, and the GSM camp is no longer the mainstream, if a mobile phone does not support GSM, it can save a lot of patent fees. Therefore, mobile phones in the touch screen era were once cheaper than in the era of feature phones.
The CPU, memory, and display chips contained in the mobile phone SOC, as well as the operating system contained in the mobile phone, are all developed by the new venture electronics group itself.
Other accessories, such as batteries, LCD panels, speakers and other components, are basically provided by their own affiliated companies or domestic suppliers.
Roughly speaking, in addition to the substrate or procurement temporarily, the mobile phone developed by the new venture electronics group can be said to have a high degree of localization.
Well, in a sense, the new entrepreneurial electronics group is a bit like the Samsung of later generations. Samsung is a very amazing company in later generations, and the entire mobile phone can do it, almost all the hardware, to the extent that it can be produced independently. Apple, which has a market value twice as large as Samsung, actually has a revenue scale that is not as large as Samsung, and at the same time, Apple's hardware is basically not produced by itself, but by finding the world's leading manufacturers to OEM.
Samsung mode and Apple mode, after a period of thinking, Lin Qi decided to focus on the Samsung model, after all, the Samsung model is mainly independent and controllable, most of the parts can be produced independently, and many advantageous parts are not radical for self-use, but also sold to the outside world. Of course, Samsung was a little arrogant and self-serving, which is reflected in the fact that when there is a product problem, public relations has been making mistakes, but it is not the mistake of the Samsung model, but the public relations mistake of Samsung, and the wrong attitude.
The Apple model is actually only suitable for American companies, because the United States has global hegemony, and it is difficult to imagine American companies being subject to economic sanctions and cutting off supplies. Because there is no fear of being cut off from supply, Apple can boldly outsource its products to the global supply chain, and after that, Apple will mainly do innovative design, system ecology and brand marketing.
Lin Qi attaches great importance to innovation, but ...... You can't be like Apple, after you design it yourself, and let others build all the core components. Lin Qi has a clear understanding of the fragility of the global division of labor system, and even in peaceful years, globalization often regresses, and the division of labor and cooperation will fall apart at any time. Therefore, it is necessary not only to take advantage of the benefits of the global division of labor, but also to do a good job in the industrial planning that all core components can be produced independently.
When you can purchase parts, at least you have to have 20% of your own production capacity, and once there is a problem with 80% of the supply of external procurement, you can quickly expand your production capacity on the basis of 20% of your own production capacity.
In the previous Pangu computer industry chain, Lin Qi made a similar layout. As a result, even after the CPU supply was cut off by the core supplier AMD, it only caused the market share and shipments of Pangu computers to regress for a year. However, as self-produced CPUs replaced AMD's products, shipments quickly stabilized and recovered.
"Mr. Lin, you can count it back. Li Ruoxi said excitedly after seeing Lin Qi return to the company.
"Is the mobile phone developed?" asked Lin Qi.
"It has been developed and tested for a month, and the communication signal is very stable, and the support for GSM base stations is very good. Li Ruoxi said, "At the same time, our products are different from all the products on the market! Just like the screen, now mobile phones are mostly 2-inch and 2.5-inch small screens, and we start directly with 4.5 inches...... In addition to being able to connect to the Internet through the GSM base station, the mobile phone has also developed the function of downloading and surfing the Internet through a data cable to the computer, as well as unlimited router networking for home use. ”
"By the way, our self-developed mobile phone has built-in Pangu Pinyin input method, TT instant messaging and Pangu browser mobile version...... It can be said that we should be the world's first Internet mobile phone, which makes full use of the advantages of GSM base stations. Other GSM mobile phones, on the basis of the voice function, add SMS and MMS functions, and do not really reflect the advantages of 2G mobile phones!"
Li Ruoxi, the product manager, is actually mainly responsible for the appearance design and product experience, supervising the product to meet the design requirements, and other key technologies are still completed by different departments of the new entrepreneurship department.
"It's useless for you to brag with me now! I want to experience it myself!" Lin Qi said indifferently.