Chapter 124 Becoming famous in one fell swoop, the world's famous (2) Estate giant
Li Jun, a veteran reporter for the Hong Kong Economic Journal, recently interviewed a small boss of an electronics factory. His electronics factory makes discrete electronic components such as resistors and capacitors. Recently, he is making every effort to improve the quality and reliability of his products, hoping to enter the procurement catalog of Dongfang Electronics.
According to the boss, as long as he can enter the procurement catalog of Dongfang Electronics, the scale of the order can instantly double the output value of a small factory like him.
Looking at the boss's fascinated expression, Li Jun suddenly became a little more interested in Dongfang Electronics Company. He is actually no stranger to this Dongfang Electronics, and the "Hong Kong Economic Journal" has had several reports about it before. But years in the industry with a keen intuition told him that the company should have deeper news to dig into.
"Ah Jun, are all the materials you have collected single-handedly?" Lin Xingzhi, who was full of books, pushed the glasses on the bridge of his nose and asked.
"Yes, Lao Xi! These are all the information I have spent more than half a month collecting, and I was originally going to make a sensational feature in Hong Kong in the near future, but I didn't expect to be robbed of the soup by the "Oriental Daily"!" Li Jun said with a wry smile on his face, "If I don't hurry up, the information of this new wealthy Li Sheng will be dug up by other newspapers and periodicals!"
"Can the valuation of Dongfang Electronics Company really be 5 billion Hong Kong dollars?" Lin Xingzhi sighed in disbelief.
He thinks he is already familiar with this company, and has written an analysis article in his column with this new rising company as an example, making an outlook for the future development of Hong Kong's electronics industry. But Lin Xingzhi didn't expect that he was looking away, where is this potential stock, and it has grown into a towering giant tree in the blink of an eye.
"This is the valuation I asked to be made by the senior analyst of Dolly!" Li Jun said in an affirmative tone, "In the past three months, Dongfang Electronics Company's monthly revenue has been more than 250 million Hong Kong dollars, and it has been on an upward trend, and it is very likely to exceed 300 million this month! Valuing Dongfang Electronics at 5 billion Hong Kong dollars is already very conservative!"
"In that case, I'll keep the headlines on the front page for you tomorrow! I'll send a few more people over for you, and based on the information you've collected, I'll try to make a big feature that will be serialized for two or three issues!" Lin Xingzhi immediately made a decision.
It is said that the "Oriental Daily" launched today was sold out before noon, and it was urgently printed by 50% before it could resist the enthusiasm of readers. But after all, "Oriental Daily" is a tabloid that can only create gimmicks and burst lace news, and in terms of financial professionalism, "Hong Kong Economic Journal" can throw off him a few streets.
Let this new myth of wealth and the new dream of Hong Kong be detonated by the Hong Kong Economic Journal! A smile appeared at the corner of Lin Xingzhi's mouth. After Li Jun left, he made another phone call and asked the printing house to double the circulation of Hong Kong Economic Journal directly from the original plan.
"The Wealthy Giants Who Walked Out of the Estates: Hong Kong's New Wealth Myth"!
The front page headline of the new newspaper launched the next day was a bit long, but it still instantly attracted the attention of countless readers. Hong Kong is a fast-paced, drunken metropolis, "wealthy", "wealth", such words are always the most eye-catching.
“……
At this time last year, Li Xuan, who was called Xiao Li Sheng by the company's employees, was still a teenager in a housing estate. The family of five huddled into the less than 400-square-foot public housing in Sau Mau Ping, weeping tears of joy over the admission letter he had just received from the Chinese University of Chinese. The Li family, who is financially constrained, only buys a roast goose and half a catty of barbecued pork, which is the most hearty celebration dinner for the whole family.
……
Arcade games that have swept all arcades in Hong Kong and Kowloon, "Hong Kong Cubes" and "Tank Battle" are the original products of Dongfang Electronics. The first appearance of these two arcade machines was last Christmas.
At that time, it was in the ticket hall of Lisheng Cinema, which is now the Golden Princess Cinema, which immediately caused a sensation among players, and thousands of game fans just tried to play these two interesting new games, and discharged a hundred-meter-long queue, and even blocked the surrounding traffic for a time, requiring the police to clear order.
After that, Mr. Li Xuan personally took two game consoles to North America and became an instant hit at the Western Electronics Show held in San Francisco, officially opening the road to the magical rise of Oriental Electronics.
At present, Dongfang Electronics Company's arcade factory located in Fo Tan Industrial Zone, Sha Tin, is working overtime every day to produce arcade machines. Dongfang Electronics sells more than 20,000 game consoles around the world every month, and the monthly sales of arcade machines alone exceed 150 million Hong Kong dollars.
……
How to define Li Xuan is a difficult problem, he is a student, an outstanding inventor, an excellent entrepreneur? Maybe it is difficult for us to give him an accurate judgment, because he has only reached the age of 20, and his life journey has just begun, but he already has his own creativity and wisdom, and in just one year, he has created a large electronics group with a valuation of more than 5 billion Hong Kong dollars.
This is a miracle in the history of Hong Kong business, and even in the history of world business! Perhaps we can only use magic to describe this little Li Sheng, who is the most dazzling wealth myth in Hong Kong in this era!
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If yesterday's "Oriental Daily" article "The Sparrow Becomes a Phoenix, Miss Hong Kong Catches the Golden Beetle!", it just gave Hong Kong citizens a little more gossip after dinner, and fiercely guessed who the mysterious boyfriend of the popular actress Zhong Chuhong was. This report of the "Hong Kong Economic Journal" completely made the names of Li Xuan and Dongfang Electronics resounding inside and outside Hong Kong and Kowloon.
A magical boy who has just turned twenty years old, but has accumulated a fortune of five billion in just one year. The first action of many people after reading the newspaper is to wipe their eyes and repeatedly confirm that it is an article published by the Hong Kong Economic Journal, which has a strict newspaper style and is highly credible.
The Hong Kong Economic Journal not only occupies the front page, but also includes three or four pages, with a three-page detailed analysis of the industrial distribution, affiliated companies, and rise of Dongfang Electronics Company. The information is very detailed, and people can't help but believe it.
What is the concept of accumulating 5 billion yuan of wealth in a year? The annual salary of ordinary workers in Hong Kong is only about 10,000 Hong Kong dollars, and 5 billion yuan is equivalent to the total annual salary of one-tenth of Hong Kong's population.
"Lao Xi, do you still have the Hong Kong Economic Journal here? Give me one, no, two!"
At the company where Zhang Yonghao works, everyone is discussing the new myth of wealth in Hong Kong, Xiao Li Sheng, and several copies of the Hong Kong Economic Journal bought by other colleagues on the way to work in the morning were coaxed by everyone. Zhang Yonghao only read a little bit of the report and was snatched away by others, this Xiao Li was born powerful and amazing!
Five billion, how can you make so much money. So he couldn't help but want to take a closer look at the full report of the Hong Kong Economic Journal, so he simply took advantage of the afternoon tea break to come out and buy a newspaper by himself.
"No, it just sold out! If you're not in a hurry, you can wait here for a while, I've already called, and the new newspaper will arrive soon!" said the owner of the newsstand, glancing up.
"Don't you still have one in your hand!" Zhang Yonghao found that the boss was holding today's "Hong Kong Economic Journal" in his hand.
"I'll keep it for myself, I won't sell it!" the boss continued to read his newspaper.
"Lao Xi, if I pay the money first, buy two copies, and then you lend me this one in your hand first, you can't let this customer wait here!" Zhang Yonghao said a little speechlessly.
The owner of the newsstand finally smiled at him and pulled out one of the newspapers in his hand: "The third and fourth editions of this one have what you want to read!"
Zhang Yonghao took it and took a look, and sure enough, it was the content of Dongfang Electronics that he was most concerned about. He won't be in a hurry: "I heard that Xiao Li Sheng's old bean worked in a garment factory near here?"
"Well, the Yongming Garment Factory on the eighth floor of that building!" said the boss, pointing to the nearby industrial building.
"Do you know Xiao Li Sheng's old bean?" Zhang Yonghao asked curiously.
"I don't know, there are so many industrial buildings around here, there must be tens of thousands of workers, how can I recognize them!" the boss smiled, "There have been several groups of reporters this morning, all going to that building." A reporter came to me to buy water, saying that Xiao Li Sheng's old bean had been working there before and was a porter. After Xiao Li Sheng ran Dongfang Electronics Company and began to develop, he resigned from his old bean, and now he lives in a single-family mansion in the upper middle of the mountain to enjoy Qingfu!"
The newsstand owner's words were filled with envy, and he sighed in his heart why he couldn't give birth to such a good son. At this time, the newspaper delivery car of the distribution association just arrived, and the workers on the car threw down a bundle of newspapers!
"Wang Laoxi, the goods you want!"
"Thanks, drink saliva, rest for a while?"
"I don't have time, there is still a truckload of goods to be delivered, all of them are the same as you, and I urgently want the "Hong Kong Journal"!"
"Selling so well?"
Today, the "Hong Kong Economic Journal" in Hong Kong is selling like crazy, and the printing press of their newspaper has not stopped since it started in the early hours of the morning, and it has already sold 300,000 copies, and the goods are still very tight!
The newspaper delivery truck stopped for a moment and immediately rushed to the next newsstand, leaving the stunned newsstand owner behind. In this line of work, he naturally knows the sales of various newspapers in Hong Kong very well. Among the dozens of newspapers in Hong Kong and Kowloon, the largest seller is the Oriental Daily, which sells about 300,000 copies a day, and yesterday it was said that it sold 420,000 copies. The best newspaper on his own newsstand was the Oriental Daily.
Hong Kong Economic Journal, on the other hand, is a rigorous financial newspaper, with a much smaller circulation, selling about 70,000 or 80,000 copies a day. The people around his newsstand are all small citizens, and few people buy such strict newspapers. But today is indeed abnormal, and the "Hong Kong Economic Journal", which usually only sells five or six copies a day, has been snatched up by passers-by since it was put on the shelves in the morning. Then there were people who kept asking to buy the Hong Kong Economic Journal, and this was the second time he had called to ask for additional goods.
The night began to cover Hong Kong, and the Hong Kong Economic Journal office was still brightly lit, and at this moment, the head of the marketing department looked at the sales numbers that had just been summed up in his hands, and forcibly suppressed the excitement in his heart. 400,000 copies, this is the groundbreaking historical sales volume of the "Hong Kong Economic Journal" since its founding, and it has reached five times the usual circulation!