Chapter 688: Expansion

"Haha, Miss Su, let me be honest, I can only use one word to describe the standard of your advertising fees, that is, it is too low. Pen Fun Pavilion www.biquge.info"

"Is it too low? Ms. Zhang, do you think it's too little? This standard is formulated by our President Zhao, and it is based on euros and quarters, you need to multiply it by forty to be correct. ”

"Yes, I've taken all of these into account, that's why I think it's low. ”

"So what is the standard you can give?"

"Five million and more a year, what do you think?"

"Five million, is that your minimum?"

"Yes, and don't forget the characteristics of our brand, it is a domestic branch, not Biotherm headquarters and headquarters, we are responsible for production and operation sales, about 60% of the profits and revenues must be handed over to the headquarters, and the advertising cost of this piece of annual expenditure is more than tens of millions of euros, because it is a global sale, so it covers almost six continents except Antarctica, even so for publicity and promotion, Biotherm's income is still not comparable to Estee Lauder and other brands, and it is precisely because of the appearance of your shopping street website and Ms. Erin and our president are so highly recommended, so this expenditure is nothingThe target given to me by our president is an advance payment of 2 million euros, which is basically 40% of the advertising cost when we work with you, so you can imagine how much we invested. ”

Five million euros, or 50 million, were invested in the shopping street, which is indeed a large amount of money.

"How about Miss Su, I can't think of it, but we also have a small request, your performance and income The traffic and sales are indeed very expensive, and the fame is also quite large, and I know that I have recently started to build branches, but your scale still seems to be a little unsatisfactory, the main reason is that you are still in a small two-story studio in a great e-commerce business, I can turn a blind eye to the past, after all, our brand itself is not focused on these problems. It's sales, revenue, advertising and brand recommendation, in addition to a series of things that are closely related to us, but our president doesn't think so, she thinks that a website with such a big name will be quite high-profile. Since we are partners with each other, I have to say it. Your studio is a bit small, so we're looking forward to having one that's at least the size of the building. “

"Huh, the size of the building, an office building?"

"Yes, this is a small request of ours, and it is also put forward by our president. Of course, this is just a suggestion, because our president will come to China to visit your website soon, so you need to give her a good intuitive impression. “

"Well, it's a bit of a false nature, and we don't need to rent a building for this, besides, we're all going to move to Shanghai soon, and it doesn't make sense to be in S City even if it's large." “

"Wait a minute, you said you want to move all the websites to Shanghai, is that true?"

"yes, what's wrong? You look excited. “

"If that's true, you can ignore what I just said. As long as it can solve the problem of city and location, even if it is a small building, she will not have any objections. “

"What does this mean? I'm confused, do you mean to look down on S City?"

"A little bit of this flavor.,The president means that since a website like yours can reach such a scale,There must be very strong strength and technical support,It's difficult to do it in a small city.,Because most people like to be happy to concentrate in big cities and megacities.,So... “

"I understand, I'll expedite our plan as soon as possible. So let's stop this topic for the time being, I want to ask about this advertising fee, that... “

"Of course, that's it, no matter where you are. We can pay by credit card or transfer money, which do you think is better?"

"Are you going to make the payment now?

"Didn't it start on August 1st? Why don't you check the situation and decide how much to spend on advertising?"

"If you don't spend it now, maybe it will be financed somewhere else, and finally the funds have been allocated to me, you always want to see it drain in vain, our president is very concerned about the flow of funds. “

"Okay, then let's transfer money online. My card number is... “

After talking with Zhang Yuhan for more than two hours, and also entertaining three people at Biotherm's domestic branch before leaving. Bai Momo looked very happy, 50 million advertising dollars, what kind of concept is this, 50 million a year, when I heard Su Yirou talk about what she saw and heard abroad, many brands are 100,000 euros a month, that is, 1 million advertising dollars a month, which is scary enough, and this is even more exaggerated than those.

Of course, Zhang Yuhan also put forward some requirements, such as the rounding plan, 50 million advertising costs are not until August next year, but at the end of the month, that is to say, 50 million advertising costs in 16 months, and it must be broadcast 24 hours a day, in addition to the advertising space that you don't like, there must be Biotherm's figure, and even the background color and skin of the web page must have Biotherm's logo, these are indeed a bit excessive, and it is not a sponsor's request, is it too much? In the end, Su Yishui only agreed to a few of her conditions, and the others were prevaricated by allowing herself to consider them.

Nonsense, if Ms. Erin had agreed to these non-centrific ideas, what would Ms. Matilda think, they are the new shareholders and sponsors.

"Hehe, after delaying five million to earning fifty million, Yishui, your vision is quite vicious. “

"But Mr. Zhao, she has made a request to rent an office building, where can we find so many employees? And now it is basically enough. “

"Enough? What are you kidding, think for yourself, how many branches of various brands in the domestic world there are, just calculate it yourself, let me tell you, twelve brands basically have domestic branches. There is still about half a month to go, so hurry up and expand the enrollment by a factor of 15. “

"One and a half times? Do you mean an increase of 150 employees now?"

"That's right, add fifteen people to the makeup and high-quality products, and you add one hundred and fifty people, and then find an office building in Shanghai, Lujiazui, the Bund, and rent a few floors. “

Don't say it so easily...

The phone in Su Yi's hand slipped down silently, which was too much pressure for her.

"Haha, don't be nervous! I'll help you figure out a way in Europe, and you can also consider adding dozens of foreign employees. “

"Huh?" (To be continued.) )