The Center for Oriental Economic Studies was quietly established within the Chinese University of Hong Kong. On the day of its establishment, all the senior executives of Dongfang Electronics Company in Hong Kong were present, and the presidents and vice-presidents of CUHK were also invited to attend.

But the inauguration ceremony was very low-key, with no media reporters invited to make headlines, and no dragon and lion dances and firecrackers were fired. I just rented three offices in the CUHK office building, put a pair of flower baskets at the door, and hung a sign. Even most CUHK students are unaware of the new institution on campus.

In contrast, a week ago, Dongfang Electronics officially announced the wholly-owned acquisition of Jiahua Bank and re-listed and renamed Oriental Bank, which was undoubtedly very lively.

From the initial valuation of 5 billion, to the acquisition of ATV, to the recent sale of part of the Aikang computer equity to cash out 1.1 billion, and now the acquisition of Jiahua Bank, Dongfang Electronics has made big moves one after another in the past six months, making Hong Kong media and ordinary citizens have a dizzying feeling.

Many Hong Kong citizens have begun to jokingly refer to Li Xuan as the reincarnation of the God of Wealth. After hearing that Dongfang Company had acquired Jiahua Bank, many people came to the bank to open an account and deposit money, wanting to get a trace of "Xiao Li Sheng's wealth". Far from causing operational shocks, the change of ownership of Oriental Bank led to a slight increase in deposits, which surprised the entire management.

Because the new Oriental Bank is a wholly-owned subsidiary of Oriental Holdings, Oriental can reshuffle its board of directors without the need for a general meeting of shareholders. After Han Peng took office as the new chairman of the bank's board of directors, the first task he started was to significantly adjust the loan structure and reduce the proportion of Dongfang Bank's property market loans through a series of means.

In fact, from the perspective of value investment, now is not the best time for Li Xuan to buy a bank. Because the next few years should be the most turbulent years in Hong Kong, property prices and stock prices have plummeted, and the Hong Kong dollar exchange rate has also depreciated sharply. From the current US$1 to HK$5.1. At its lowest point, the value of 1 US dollar was 9.6 Hong Kong dollars. Later, the Hong Kong Financial Services Bureau took decisive action and adopted the linked exchange rate system, so that the exchange rate was controlled at about 7.8 Hong Kong dollars per US$1.

in the coming years. Many banks in Hong Kong are certainly under intense pressure. In particular, small and medium-sized banks with unreasonable loan structures and large amounts of loans are invested in the real estate industry. Their ability to resist risks is not strong in the first place. As long as Hong Kong's property prices plummet, they are likely to have a large number of bad debts, and they could go bankrupt and liquidate at any time if depositors' confidence is affected and a run on the market is triggered.

Therefore, from the perspective of profit maximization, Li Xuan should wait for the banking crisis to take over the purchase at a low point. But Li Xuan's acquisition of the banking industry is not only to make profits, but more importantly, to use credit leverage to guide and control Hong Kong's electronics industry.

Now the upward trend of property prices in Hong Kong is getting slower and slower, but there is still no U-turn and fall. Therefore, Oriental Bank only needs to package and sell the credit assets involved in real estate projects at a slightly lower price. There is no other financial institution willing to take over.

Li Xuan read several materials on the bank's strategy adjustment, and knew that Dongfang Bank was reforming according to his intentions, and the funds withdrawn would gradually tend to develop manufacturing enterprises with good prospects, so he didn't pay too much attention to this matter. The first arcades of Mario Bros. have already been released around the world, and the popularity of players is no worse than that of the previous games of the Orient.

Oriental Games has received a second batch of orders that have snowflaked, and the total number of contract sales of Mario's consoles has reached 125,000 units. Dongfang Electronics' three foundries in Hong Kong are operating at full capacity, with a capacity of 25,000 arcade machines per month. The company's other three arcade machines were affected by the launch of new games, and sales decreased slightly, but sales were still able to maintain around 25,000 units per month.

In other words, the monthly sales of Oriental Games' arcade machines exceeded 50,000 units at once, and it can create a net profit of more than 50 million US dollars for the company every month, which is definitely easier than robbing a bank. It is with such a powerful retreat. Li Xuan has enough confidence, and then a computer giant like IBM will break his wrist on personal computers, because even if he fails, his foundation will not be shaken.

The success of "Mario Bros. Bros." is expected in Li Xuan's opinion. But it was a bolt from the blue for other companies, and the first to bear the brunt was Sega. Forced by Dongfang Electronics' strength in the past year, Sega's two owners, David Lawson and Hayao Nakayama, reassure the company's other major shareholders while focusing on new games.

In 1981, Sega finally released a major game for the North American market, Frogger. The task of each level of the game is to send five frogs home one by one, and the frogs must first cross a busy road and then cross a treacherous river before they can reach their home safely.

The game map of Frog Crossing the River is as fixed as Tank Wars. The frog initially appears at the bottom of the screen, crossing a road in the lower half of the screen. There is a constant stream of trucks, bulldozers and even big cars on the road, and frogs have to dodge these vehicles. Those who are responsible will be killed.

The top half of the screen is a river of assassination, where frogs must cross the river by stepping on the fulcrum that appears on the surface of the river, such as turtle shells, crocodile backs, and driftwood, and will drown if they fall into the water. Throughout the journey home, the frog has to avoid deadly elements such as traffic, poisonous snakes, otters and crocodile mouths, but extra points are added if they eat bugs and carry the mother frog home on their backs.

The game is very easy at first, and players can pick it up quickly after inserting coins, but the more difficult it gets, the more cars on the road and the faster they go, and the more dangerous elements in the rivers that become more active and active.

For example, the turtle shell on the river, which seems to be a stable fulcrum, may sink at any time. Maybe you've already delivered the frog to your doorstep, but suddenly a crocodile emerges from the water and eats the frog. All of this quickly motivates players to keep taking on challenges*, because the moment they have worked hard to overcome a difficult level is especially rewarding!

After the launch of "Frog Crossing the River" caused an enthusiastic response from players, Sega finally swept away the previous decline and had a coin-eating monster that could compete with Oriental Game Company. The arcade machine sold more than 5,000 units in its first month in North America. Just when David Rosen was in high spirits and ready to go all out to promote the game, Mario Bros. was released.

"It's an epoch-making game, and while other companies are still spinning around on fixed maps, Oriental Games has pioneered a new concept of scrolling maps!" - these are the words used by British game journalist Wayne Rooney when he returns to London to introduce Mario Bros. as a new arcade game in the new issue of the CVG game magazine.

Under the intentional guidance of Li Xuan, Dongfang Games has opened a technical gap with other game companies. What's more, the excellence of Mario Bros. is not only reflected in the scroll map. It first established a series of game concepts that can be used for decades, such as characters, game objectives, process distribution, operability, hidden elements, bosses, and miscellaneous soldiers, which can be called the best model of action games.

Under Li Xuan's requirements for excellence, the operability of "Mario Bros. has reached an unprecedented height" in this era. Moreover, the game also sets up a large number of hidden elements such as water pipe tunnels and hidden houses, which can be explored and discovered by players.

The configuration of props such as coins, mushrooms and golden flowers throughout the game also makes the game process not cold from beginning to end, and mini-games such as flagpole jumping bonus points can greatly stimulate the player's challenge*.

All things considered, Mario Bros. was an epoch-making game for the arcade market in 1981. And to compete with such a great game is undoubtedly an epoch-making tragedy.

"Frog Crossing the River" did not grow as wildly as Sega President David Rosen had hoped, immediately surpassing 10,000 units, 20,000 units, and then sweeping the entire American arcade market, but declined.

Because it was greatly squeezed by the subsequent launch of "Mario Bros." Many small owners of grocery stores, laundries, and gas stations who were ready to buy the Frog Crossing arcade machine changed their minds when they heard that there was a more profitable game console.

In all fairness, "Frog Crossing the River" is a creative and well-made game, but it is a pity that he met an opponent who was not at the same level at all, so he was crushed without any resistance, which can be said to be a non-war crime.

And the best proof of the strength and excellence of "Mario Bros. is not only how many consoles you sell", but also how many fewer consoles you have sold to other opponents.

While David Rosen was in the office of Sega America, gritting his teeth and going crazy, the other person was not having a good time. At the end of last year, Apple's listing on the NASDAQ stock exchange was very successful, which brought great fame and wealth to several founders.

But at the same time, there is tremendous pressure, and listed companies are required to publish financial statements every quarter. If a company's revenue figures do not meet the market's expectations, the criticism of the decline will come to the face, and the stock price may fall, and if this shape cannot be changed, the management will be in an unstable position on the ass.

Now, Steve Jobs is really feeling the pressure. Sales of the Apple 2 PC in recent months were significantly lower than the company's original expectations. The Apple 3 computer, which was urgently delisted in order not to affect the company's listing, was re-launched after improvements, and the sales volume can only be described as bleak. (To be continued)

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