June 15, 1993, 12 noon. The Japanese version of Tesco was launched online for 10 hours, and the number of registered members exceeded 10,000. After that, the membership registration speed throughout the day slowed down, and more than 1,000 member registrations were activated every hour, so that the website quickly began to be active.

Of course, the steady increase in member registration is naturally inseparable from the offline store traffic of Xinchuang Electronics Group. Each of Japan's 43 prefectures has at least one self-operated flagship store for new startups. In the entire Japanese market, there are more than 400 self-operated brand flagship stores. There are more than 150 in the Tokyo area, and other larger cities have more self-operated flagship stores. Even in the least populated county, there are no less than 3 self-operated flagship stores.

Moreover, self-operated flagship stores are basically stores with an area of no less than 500 square meters, employing dozens to hundreds of people according to the size of the store and the population served. The total number of store employees employed in the entire self-operated store should not be less than 10,000. In the 90s, most retail chains in Japan were shrinking in size, reducing the number of employees and stores. However, the stores of the new venture electronics group have not decreased, but are gradually increasing the number of self-operated stores.

Because...... Self-operated stores not only provide product display, sales and after-sales services, but also can collaborate on large-scale business activities.

For example, after the launch of Tesco, the newly started self-operated stores are also required to publicize the online website. For example, when posters are put up, customers will pass by, and they will hand passers-by leaflets about Tesco's online launch and promotions. On the advertising leaflet, there is not only the URL, but also how to register, how to shop, how to recharge, how to receive the coupon of the event, and enjoy the preferential price.

After this series of publicity, it played a good effect of offline to online diversion on the same day.

Subsequently, on June 16, the number of registered members exceeded 50,000. On June 17, the number of registered members exceeded 80,000.

"I told you, just to watch the excitement, I will never buy a DVD player! it, Xinfei's stock was bought for 40,000 yen a share, but it was privatized and delisted for 25,000 yen! I will never forgive the majority shareholder of this unscrupulous company!" a young man named Kobayashi Jingze said to the others who came to visit the store together. I'm Kobayashi Jingze, even if I have been using a CD drive that can only hold 650MB of programs, and I won't buy Xinfei's DVD-ROM, even if the price of DVD-ROM drops sharply, to 50,000 yen, I won't buy it! In addition, the Pangu 5th generation computer is enough, I will never be stupid to change it every few years, I will use it until I am old, I will never be fooled, and I will not contribute profits to unscrupulous enterprises such as Xinqi Electronics!"

"Backbone!"

"I don't buy it either, I just come and see!"

Finally came June 18th, and the early hours began.

The main drama of the event began......

"DVD player, 618 event promotion price, 10,000 yen drop, original price 79,999 yen DVD player, promotion price 69,999 yen, and 10,000 yen off coupon!"

"DVD drive, 618 sale price, 10,000 yen drop, original price 59,999 yen DVD drive, only 49,999 yen. In addition, you can make up an order, and if the total order is over 50,000 yen, you will receive a 10,000 yen discount on the coupon, which is cheaper to use together!"

"The Pangu 7th generation computer drops 10,000 yen, only 78,000 yen, you can buy it home, and you can also use 50,000 minus 10,000 god coupons!"

"Heaven descends God Coupon, only one day! 50,000 minus 10,000 God Coupon, only for 618 on the same day, no wait!"

Starting in the early hours of the morning, Japanese consumers are also experiencing e-commerce shopping for the first time, and a small number of consumers who have already saved money are excited to start placing orders.

Among them, after Kobayashi Jingze got up in the middle of the night, he turned on the Pangu 5th generation computer, connected to the Internet, and entered a website that he had collected.

"What? 49,999 yen can you get a DVD drive? What, the price of Pangu 7 has been reduced, and the lowest price for receiving the coupon is 68,000 yen?" Kobayashi Jingze gasped, "I really want to smell the fragrance! It's so fragrant! Yes, if you sell it at this price, this profiteer must lose money, I want to buy it!

Kobayashi Jingze quickly received two coupons, and when it was dawn during the day, he went to the nearby newly owned self-operated store to recharge his card.

Xinchuang Electronics Group solves online and offline payments, on the one hand, it relies on online banking such as Hang Seng Internet Bank, and on the other hand, it supports offline physical stores to recharge on the Tesco wallet.

At present, when online banking is not popular, offline store recharge has become a mainstream recharge channel.

All in all, after dawn, the front of the newly owned self-operated store was already crowded with people queuing. They are all rushing to recharge their Tesco wallets, for fear that they will not catch up with today's promotional feast if they are one step too late.

Throughout the 618 day, the number of member registrations of Japan's Tesco exceeded 200,000. At the same time, more than 80,000 users shopped that day, and the total number of orders exceeded 300,000.

The daily turnover exceeded 2.6 billion yen.

Among them, Pangu 7th generation computers, sales are king, selling 20,000 units on the same day.

The second only product of Pangu 7th generation computer is DVD drive, and many gamers and software industry people are very excited about the storage capacity of DVD-ROM.

As for the sales of DVD players, the sales were very average, with only more than 1,000 users buying DVD players on the same day.

This is also a very normal phenomenon, because, although the current DVD player is on sale, there are very few supporting DVD discs.

The price of VCD players is cheaper, and at the same time, the film resources are more abundant, so the vast majority of consumers are still waiting for more DVD resources before they begin to consider whether to buy a DVD player.

……

"Boss, on the day of 618, the trading volume exceeded 2.6 billion yen, and now it is being delivered one after another!" said Uejima with a smile, "Although the trading volume has decreased today, it is expected to be no less than 300 million." In addition, the number of registered members is increasing every day. It's just that I can't see the shopping that day of 618!"

"It's normal, interval time, promotions in the name of festivals or commemorations. Continue to activate consumers' desire to shop through promotional activities, and increase the number of registered users and active buyers. Lin Qi smiled and said, "In addition, users can log in and sign in every day to receive a red envelope of 1~10 yen, which is valid for 3~30 days." When shopping, the red envelope can be used to deduct the actual payment amount. If the user has saved some red envelopes in his hand, and the red envelopes expire and become invalid, it may prompt some consumers to shop in order to use up the red envelopes! Buy more times and become active users of the platform, and the frequency of use in the future will be very high! Even if it is an ordinary product, the price may not be the lowest, maybe consumers may also buy one-stop in order to save trouble. Or, if you need to make up the amount of money to enjoy the discount, you will buy some other things. Some products that are used in small amounts may not be cheaper than other channels. In short, keep a lot of items with attractive prices, but not all the time. Rather, the price fluctuates, and the other part of the commodity is profitable. Adjust profits and burn money to continuously drive the number of platform users and the size of transactions. ”

Although, since the 90s, the Japanese economy has come to a standstill. However, this only represents some problems in Japan's traditional industries, but some emerging industries, such as the Internet market, are not as depressed as traditional industries, but are conducive to technological progress, and the market is showing a blowout development.

However, Japan's investment industry was once indifferent to high-risk Internet start-up projects, so that a large number of Japanese Internet start-up projects did not receive capital support in the 90s, so the development was very slow. Even in the 21st century, the Japanese government began to pay attention to the Internet and increased investment in Internet infrastructure, but the hardware infrastructure of the network has improved, but there are still not many local Internet projects that can be successful.

Most of Japan's top Internet applications are imported from the United States.

Japan's local investment tycoons are not very interested in investing in Internet projects in Japan's local market, even Masayoshi Son, who is famous for investing in the Internet, it should be said that this person is the most successful venture capital giant among Japanese entrepreneurs. By investing in Yahoo in the United States and Alibaba in China. Later, Yahoo and Alibaba's huge sums of money began to invest in the technology industry in Europe and India. The scope of investment is gradually spreading all over the world, but ...... Even SoftBank is very conservative about Internet investment in the Japanese market, and although it has invested, it has not invested as much as it has invested in overseas markets. In the Japanese market, SoftBank is more likely to cooperate with overseas giants to achieve a win-win situation. For example, after investing in Yahoo in the United States, Masayoshi Son later introduced Yahoo to Japan and established Yahoo Japan. Yahoo has cooled down internationally, but Yahoo's business in Japan is still the leader of the portal industry, the leader of the search industry, the leader of e-mail, and the leader of blogs......

Therefore, the Japanese Internet industry is a market environment that is not bad. After all, the consumption level of the developed country market with a population of 100 million is not as good as that of countries of the size of China and the United States. However, the size of Japan's Internet market is very rare in the world.

Even, in some fields, such as krypton in the game market, all countries in the world, in Japan, kryptonite sows, are still willing to bow down. For example, in terms of the mobile game market, China ranked first and Japan ranked second. However, at the beginning, the recharge of Japanese mobile games was the first for many years, because, in terms of mobile game krypton, Japanese players said that I krypton gold sows have never lost to foreign countries. The per capita krypton gold of Chinese mobile gamers is not inferior to that of any developed country, but ...... The average Japanese player's krypton strength is more than 5 times the average of developed countries!

In later generations, even the scale of China's e-commerce market has jumped to the first place in the world. Moreover, China's express delivery industry data, the express parcel data in the Chinese market, is much larger than the rest of the world combined. The scale of online shopping in the Chinese market is also more than that of other countries combined. However...... The total scale of e-commerce in the Japanese market cannot be compared with China, but since 2016, Japan's per capita online shopping consumption has been 1,156 US dollars, and the per capita online shopping consumption is the largest in the world. Similar to the gaming industry, Japan's per capita consumption is about twice that of China's in the same period.

Therefore, Japan is not only a small Internet company, but Japanese Internet consumers are quite affordable. It's just that the Japanese e-commerce in later generations is basically occupied by international giants such as Amazon.

Therefore, it is necessary to occupy the Japanese market quickly, if it is slow, soon those giants in Silicon Valley, after staking their ground in the American market, will soon target Japan and other international markets.

It is precisely because of the fact that you have to be quick and ruthless, quickly staking your ground in the Japanese market, and waiting for Amazon and other competitors to enter.

Of course, Amazon's Lin Qi also has venture capital, but it is impossible to interfere with Amazon's operation. When investing, Jeff Bezos only has the right to know about dividends and business progress, and does not have the right to vote and interfere with business. This approach, if it is anything else, I am afraid that Lin Qi will spray him with a face, but thinking of Amazon's later market value, Lin Qi still silently chose to invest.

It is precisely for this reason that investment is investment, but Amazon is not its own son after all. Therefore, to occupy the market, it is still based on the pro-son Tesco network.

The layout of the Japanese market is an important step for Tesco to enter the overseas market, and if this step is taken well, it will be able to replicate the experience in the future and occupy one market after another.