Hong Kong, early January 1983. Pen "Fun" Pavilion www.biquge.info

The negative news of the Atari empire has long been widely spread with the mentality of the American media to watch the excitement and not make a big deal, and the game "ET Aliens" is also famous for being unprecedentedly rotten.

Originally, Xingchen TV was not keen on news-type programs, but how could it not step on the crisis when Atari, the enemy of the owner, was in crisis? Therefore, Xingchen TV invited people from Hong Kong, the United States, Japan, and other game industries to comment on the Atari crisis for several days.

Most people in the industry only dare to cautiously predict that Atari will suffer a financial impact in the short term, such as the huge loss caused by the recycling of "ET Alien" game cartridges. There is also the R&D and publicity costs invested in the early stage, and more importantly, the resistance of consumers!

There are only a handful of people in the industry who think that Atari will collapse!

And in this kind of foresight, Lin Qi undoubtedly predicted the Atari pill at the earliest! Not even, not when the Atari company encountered problems now, in fact, in the most glorious period of the Atari company, Lin Qi predicted that the company would eat the jujube pill.

"This is the trigger for the collapse of the Atari Empire that you predicted?" Yu Youcheng said, holding the latest newspaper.

The cover of the game cassette of "ET the Extra-Terrestrial" is completely unrecognizable that it is a bad game. However, it's really the worst video game in fashion, and even decades later, people are judging it as the worst game ever!

A game that destroyed the most powerful company in the game industry, Atari! It can be seen that the power of this game is comparable to that of a nuclear bomb!

"That's right!" Lin Qi had a magic expression, "At the beginning of Atari's establishment, it laid the groundwork for collapse. "ET Aliens" is the catalyst, and even, the 6507 chip is only an external factor, and the more important factor is. This company has made so much money, much richer than MOS Technology, Intel and other companies, but it has been playing a little trick, taking commercial marketing methods as the company's main competitiveness, but it is not clear that the real hard power is technology! From 77 to 83 years, it basically relied on the Atari 2600 host and a 6507 chip to win the world. If such a company does not perish, it is really intolerable!"

"What a big ......" Yu Youcheng looked at Lin Qi's excited and hideous expression, and couldn't help muttering.

"Hatred in the way of people's wealth!" Lin Qi gritted his teeth, "Atari doesn't fall, how can we seize the fattest piece of the game industry!"

Handheld sales will even surpass home console platforms, but handheld is a light entertainment, and users don't change cartridges too often. Some handheld users even only need one game - "Chinese Cube" is enough. If you add that, simple games such as "Snake" and "Racing" are enough to pass off the vast majority of players.

However, home hosting is different, home hosting is essentially a kind of computer, but it is limited to the strength of the PC. In order to survive, you can only avoid PCs and other office areas where computers are strongest.

The requirements for computers in the office do not necessarily have to be strong. It's about system stability and compatibility with a wide range of professional software. This kind of thing, only IBM, a company like IBM, which has accumulated a lot of experience and solutions for decades of continuous service to American enterprises, can truly popularize microcomputers in offices and major work scenarios.

Home game consoles, on the other hand, segment the market into computers that are specifically used to play games. Until the Internet era, the size of the console game market was far larger than that of the PC game market.

It wasn't until after the advent of the internet that the PC gaming market surpassed the console platform.

For the time being, he can't beat IBM, and Lin Qi can only play with weaker opponents.

After Atari died, he quickly took over Atari's console game market......

"Atari perished because of the neglect of core technologies. Yu Youcheng said, "You shouldn't be, right?"

"Of course......" Lin Qi has realized that once the scientific researchers withdraw money, it will definitely not be a small amount.

Once these people are keen on brushing papers and achievements, then even the gold and silver mountains will be quickly spent and turned into his papers and honors.

"Regarding the joint research project to enter the 1-micron process within 5 years, we have signed memorandum agreements with the Chinese Academy of Sciences, Lishan Semiconductor and other companies. The entire project budget is about 1 billion US dollars, if we don't come up with this money, then, after 5 years, the 1 micron process production line will definitely not be able to ...... independently" Yu Youcheng said seriously, "If, with the help of this opportunity, the integration of domestic research and development forces, from 5 microns to 1 micron." Then, not only can our company obtain great benefits, but also make a huge contribution to the country. ”

"This project can be had, but it is not ...... now," Lin Qi said, "within this year, it is the company's large-scale investment stage......

"Buying less stocks and real estate will save money!" Yu Youcheng said sarcastically.

Since last year, Lin Qi has made the company continue to invest in real estate and finance, which makes Yu Youcheng very unaccustomed to it. After all, this is not the same as saying good, the company should be technology-oriented!

"This ......," Lin Qi said embarrassedly, "Half a year, right? Half a year later, the project will start again!"

"What you said! In July this year, the technical research project of 1 micron process must be launched!" Yu Youcheng said, "If we can't catch up with international counterparts in technology, then even if we work hard in design, it will not work! IC design is just a move, and more advanced technology is internal strength!"

Lin Qi nodded and said, "I know!"

The reason why it has to be delayed for half a year is that at present, not only the company invests 5 million a day to buy falling Hong Kong stocks. A total of more than 200 million Hong Kong dollars have been bought, and in the future, it will still buy about 100 million per month.

In addition, real estate projects are also constantly buying, including housing, shops, office buildings, as long as someone panics and sells, the price is unreasonably low, then, buy buy!

At present, the real estate in the New Territories has fallen the most, after all, the advertised 97 limit is mainly the lease in the New Territories, and 97 is definitely expiring. This has caused a lot of panic, and the price of some properties in the New Territories has fallen to HK$120 per foot, and there is even a tendency to fall below HK$100 per foot to get closer to Shenzhen's housing prices.

In such a situation, what can Lin Qi do?

If those who rush to sell houses in the New Territories know that the housing prices in the New Territories will exceed 100,000 yuan per square meter in the future, and the housing prices in the Shenzhen city next door will not be less than 50,000 square meters, then what kind of mood will they have?

Do you want to buy such cheap real estate? Of course, you have to buy it!

In addition, at present, the Pangu host of the new venture electronics company is still in the stage of burning money for the market, and the initial goal is to lose two billion yuan first.

According to the estimation of the company's financial staff, the peak period of the listing loss of the Pangu host will last for about half a year, and this half year is also the stage of gradual mass production of the Pangu host. By June 83, the main engine production capacity reached its peak, and the loss will also reach the peak. After that, the monthly shipments were fixed, and with the expansion of the scale of console platform users, game software sales gradually began to offset the loss of the console, and from the second half of the year, although the Pangu console ecological chain was reorganized, although it will continue to lose, the monthly loss will decrease. When will the cash flow completely turn positive? That is to ensure that the price of Pangu host remains unchanged and the user scale reaches 5 million. Or is it...... Direct price increase, then, you can quickly stop the loss, however, that's not a good idea! Already, selling the host is not for the host, but selling the host to occupy the market, and after that, a steady stream of selling software on the host platform.

It is precisely for this reason that Lin Qi at this stage has to postpone the investment until the second half of the year, although he knows the importance of process improvement to the company's future development.

Spending $1 billion on technical research projects in 5 years, even Lin Qi will feel that it is poor, very poor!

"Poor...... Lin Qi was a little annoyed, "so that you can make money quickly and with low risk?"

"......" Anyone who knows Lin Qi's troubles will feel speechless. After all, in the eyes of the outside world, the new venture electronics company can already be called a money printing machine company. The reason why I feel that the money is not enough to spend is mainly because the company, from the technical staff to the boss, has a heart to burn money.

The fun of this group of people is to make more money to burn. If the pace of investment is a little slower, you won't be screaming bad money.

However, the law of the technology industry is that 10,000 years is too long, and it is only a matter of time! For example, in the 80s, a project was established to develop a computer that was stronger than the 486 computer. As a result, the project has been in development for 20 years, and it has only come out in the 21st century, so what's the point?