What if you can't afford it?

Then shoot it, other brands and heavyweight 4A companies have said that the advertising creativity is particularly simple, and it will definitely be able to be done in one day's work.

So, Gu Zheng ushered in such a set of advertisements.

Between the ice peaks shaped by a pile of artificial snow, Gu Zheng was like a second fool wearing the red and yellow shorts vest of the national captain's sports training team, shivering.

I don't know which grandson came up with the advertising concept that synthesizes the sports projects that Gu Zheng has now made famous in the world.

Along with this bad idea, there are also three mountains in front of Gu Zheng, and these man-made ice peaks all need props that Gu Zheng can push away or shatter with vigor in the process of running.

The whole process of advertising is like this.

A man in trousers was running on the top of a snow-capped mountain 'in good spirits', when suddenly, three mountains that were quite close together but one after another appeared on his way.

The man who saw this was so powerful that after roaring like a giant bear, he first pushed the first mountain away, then smashed the second mountain, and finally struck the third mountain with a blow on his forehead, arching the third mountain into powder.

When he finally succeeded in breaking through all the obstacles and came to the ultimate goal, a golden medal and a pack of simple red arrows were placed on the crystal clear ice peak throne, waiting for Gu Zheng's choice.

At this time, Gu Zheng just slowly stretched out his hands, took both of them into his pocket with the bow left and right, smiled brightly at the camera, and said the following lines: "I want the gold medal, I want the red arrow." ”

"Real men, that's how they should be. ”

That's all there is to the whole ad.

And after listening to the script, Gu Zheng's eyes that rolled out never took back for a long time.

If he didn't really feel that he was still a real man, this kind of very shameful advertisement, let alone give him 1.5 million, even if he gave 15 million...... Should you still shoot it?

Gu Zheng, who did a good job of mental construction at a very fast speed, adapted quickly.

Except that this simple snowy mountain peak was a little cold when it was shattered, there was no discomfort.

Especially the last line says, it's simple.

Let the well-known advertising director behind the camera see the thighs and praise them again and again.

To say that the difficulty of shooting this advertisement really has a lot to do with whether the photographer is in the circle or outside the circle.

Because of the performance of an outsider, he can only return to his roots to express himself.

It's like the script that Gu Zheng got in this hand, for outsiders...... It's rare to break through the sky.

However, let's take a look, in addition to filming action scenes, Gu Zheng needs to take the action several times to prevent the loss of details and supplement the editing...... In other literary dramas, people just pass by with one shot.

In addition, this Gu Zheng has never been trained in acting, which can only show one problem, that is, he is acting in his true colors in the camera.

Strong, the advertising director couldn't help but take a deep breath, I haven't seen such a confident person for many years.

A multi-event champion is really different.

If the director of the Red Arrow advertisement is just sighing in his heart, then the director of binary milk is running with the camera, and the "I'm rough! I'm X" in his mouth...... It's like a mantra that goes on and on.

Yes, after the filming of the Red Arrow commercial ended, the advertising shooting of binary milk followed suit.

It's just that as a local milk brand in the capital, other brands are also very intimate.

After hearing that Gu Zheng had delayed a lot of work because of the competition, the leaders of the factory waved their hands and solved Gu Zheng's most troublesome things.

How did he solve it?

He made an effective communication with Director Li of the Fengtai Branch, the kind from top to bottom.

Starting from the General Administration of the Capital City Administration, it progressed layer by layer, and finally was assigned to the propaganda task of the Fengtai Branch.

So how is an advertisement for binary milk linked to the work of urban management?

That is, in this advertisement, it is necessary to reflect the most ordinary day of a chengguan, and use a small story to tell an advertisement for milk.

In this advertisement, the entire Fengtai branch is fortunate to become the background wall, and in the end, it is a large-scale public service advertisement that combines urban construction and brand effect.

All the people involved in this story are all related to the people in the Fengtai Branch, and none of them are models who are paid for.

Thanks to Gu Zheng's blessing, the field staff of the whole sub-bureau felt the taste of shooting advertisements.

On the day of the advertisement, next to each car of the police who accompanied Gu Zheng, there was a follow-up person, even in the dead corner of the cab of the car, fixed-point shooting equipment was installed, which could shoot the whole process of going out to patrol in an all-round way.

Because there are many followers with various equipment in Wuyang and Wuyang, there are so many that after those small merchants and hawkers saw this kind of posture, they thought that the entire Fengtai Branch Bureau had formed a group to beat them.

The New Year in February has just ended, and the small traders who originally returned to their hometowns for the New Year plan to take advantage of the heat of this year to come out and make a wave of quick money.

Who would have thought that this would encounter a large-scale purge, and what a lot of blood mold they had poured in.

They shouldn't rush to join in the excitement because there is a free temple fair near Longtan Lake.

The vendors complained with sad faces, and at the same time cleaned up the stalls.

They waited hard for three wheels in the crowd, pushed the slabs, carried the containers, and scattered in all directions, but the moment they looked back, they saw a scene that they would never forget in their lives.

I saw that under the protection of this group of urban management brothers, a stall selling egg scones occupied their pile in a grand manner...... Among the traders who had just fled...... One of the shops in the best location, Shi Shiran will let them be familiar with the incomparable stall facilities...... The code was put out.

From the pancake oven to the mazar for eating, there is a lot of it, and there is no shortage of it.

Not only that, but the items sold by this stall built by the city management are particularly complete.

It not only has egg scones based on a coal stove, but also comes with a clear glass cabinet + gas canister...... Pancake fruit.

This is simply the ultimate in grabbing business, and even the opportunity to compete with peers is not given to others.