Chapter 359: IP Cultivation Strategy

Originally, Sasaki's company was the famous Dragon Son Studio, and the animation company's fame was not all due to its success. It's because many of the top people in the animation industry have come out of the dragon company, such as Amano Yoshitaka, Mamoru Oshii, Kunio Okawara, Akemi Takada, Koichi Shinshita and Nishikubo Toshihiko and other animation industry bigwigs, who used to be independent after the growth of the dragon company.

The Son of the Dragon is quite a failure as a company, and many excellent talents cannot be retained. However, as the cradle of talent in the animation industry, it's a bit like Silicon Valley's fairchild. Fairchild is undoubtedly a well-known company in Silicon Valley, and even if it is now in decline, it is still mentioned again and again, because Intel, AMD, National Semiconductor, and a bunch of other well-known semiconductor companies were founded after the departure of Fairchild employees.

Soon after the company was incorporated, Sasaki recruited two assistants from the company to change jobs. Because, it is already commonplace for the son of the dragon to change jobs, and the boss above has changed jobs, and the younger brother will not be able to find a new boss for a while and a half, so it is better to start a business with the boss, and find a job moving bricks after the failure of the business.

After all, animators are not a high-paying profession, and if you can put it down and find a job at will, you may earn more than the animation industry. Of course, people at the bottom who do not have a high income and are not famous, if they are famous, they must have a bright future.

"In the early days, Sasaki was supposed to be stable, focusing on animation OEM. This is the exclusive copyright of the new venture publishing company "The Legend of the Son of Heaven", which was originally serialized in Hong Kong's "Hong Kong Manga Shonen Weekly", and later was serialized in the Japanese version of "Juvenile Marvel Weekly", and the popularity of "Juvenile Marvel Weekly" has been stable for a long time, and the comic version has been translated into more than 10 languages, with a total of 15 volumes published in a single book, with a cumulative sales of more than 3 million, and an average sales of 200,000 per volume!" If you are sure that the budget of 10 million yen per episode can be adapted into a TV anime that exceeds the industry average, this list can be handed over to you!"

Sasaki nodded and said, "Thank you so much, Junmei! I have read the manga "The Legend of the Son of Heaven", and it is a very good manga. It's just that "Shonen Marvel Weekly" is too niche, and its popularity is not as popular as the popular manga on "JUMP". If it's made into an animation and plays normally, it's just a single book of the original book, and there should be hope that the sales will double!"

A budget of 10 million yen, with a sharp increase in costs after a few decades, may seem shabby. But in the 80s, TV anime costing 10 million yen per episode was not a very low budget. Most of the anime that normally is shown on TV cost less than 8 million yen per episode. This is because the procurement budget of many TV stations is only 8 million yen. Such a procurement budget not only won the rights to Japanese TV broadcasting, but also the overseas television broadcasting rights also belonged to those TV giants. Animation investment and production companies can generally only rely on peripheral products, such as DVDs, books, toys, etc., to obtain additional benefits.

In the 80s~90s, animation of robots and mecha became mainstream, not only because toy manufacturers became major investors in the Japanese animation industry. These investors invest in animation, not for ratings or to sell DVDs, but more concerned about whether the animation can drive its toy sales after it is broadcast.

As for the income from game adaptation rights or film and television adaptation rights, they have not yet been taken seriously by the traditional Japanese animation industry. However, after the 21st century, the animation industry has experienced a decline in toys and a gradual decline in the disc market, and has become more and more dependent on game adaptations.

Many popular animations in later generations, in fact, mainly focus on talents through animation, and then, use games to cash in on the benefits of these popularity and traffic.

Junmi Watanabe said with a smile: "The increase in the circulation of single books has nothing to do with me, it is mainly the business of a start-up publishing company. I am a senior partner of the Japanese branch of the new venture electronics group company, and the purpose of investing in an animation company is for the sake of the game business of the group company! Now, our group's self-operated game development business is all about the pursuit of big IP and big production, and if the "Legend of the Son of Heaven" TV animation can quickly drive the popularity of the game, the game development project is conservatively estimated to be an investment budget of more than 50 million US dollars! I am also responsible for the game investment in the next two years. If the development is successful, this IP will either be hidden or taken over by other senior partners!"

"Understood!" Sasaki said with a fist clenched, "what if...... This anime has been successfully adapted, please get along with me!"

"Huh?" Junmi Watanabe blushed and said after a while, "The animation is successful, you can consider it." ”

Since these two are not married, and they used to be old classmates, and now they have a cooperative relationship, their feelings are heating up rapidly, and they have become a pair of adulterers**, which is just a little bit worse.

However, Watanabe Junmei is also a girl with a certain value, although she is already 30 years old, she is more picky, and her boyfriend must at least have a successful career, so whether Sasaki can date her depends on whether Sasaki can succeed. Successfully establishing herself in the animation industry, Junmi Watanabe's investment business can also pay off, and at the same time, as the president of an animation company, she can also be worthy of her.

Sasaki is not a genius in animation, but he has many years of experience, and through seven or eight years of experience, he knows which people are more expert and experienced. It is also clear which people are buried, and it must be worth it to dig up.

Therefore, after Sasaki received a capital injection of 100 million yen, this money was used to win over some acquaintances in the industry in addition to renting offices and buying equipment.

After that, through the animation of "Legend of the Son of Heaven", it gradually became a well-known animation company in the industry.

Many years later, Sasaki recalled, "90% of the credit for my success goes to my wife......"

In fact, Sasaki's good fortune is more due to the fact that his development direction coincides with the "IP cultivation strategy" of the new entrepreneurship department.

New start-up electronics companies are hoarding a lot of cheap, comic resources. The benefits of these copyright resources, if they are used only for the publishing market, are very limited. However, through animation adaptation, it is possible to double the value of IP. For some top IPs, the influence is dozens or hundreds of times higher!

And those that have been adapted through the anime have been very successful, and even, the anime is more popular than the original level. Then, further adaptation of games, theatrical versions, and live-action films and television will further enhance the success rate.

For cultural and creative companies, in addition to having capital, technology, and channels, IP is also a very important resource for influence. In particular, some classic IPs that are still outdated after decades, but enduring!

Even Hollywood's giants rely heavily on classic IPs like DC, Marvel, 007, and Star Wars. Every classic IP can be called an irreproducible resource. The impact on the success probability of a work even exceeds that of actors, directors and other elements.