Chapter 618 Internet Conference (4) CG Company

"Hey boss, Schultz from BestBuy just called me! He started to congratulate me on the opening of the CG hypermarket in Birmingham, haha, this excuse is really bad!

I know he's panicking, after all, he triumphantly mocked us at the company's internal meeting last month, saying that our online store is just an eye-catching gimmick!

However, Boss, your speech today has given him a hard blow, the future belongs to the Internet, and our CG company has taken the lead in walking on the right path!"

Li Xuan has just finished watching NBC TV's evening news, as one of the ace programs of NBC's evening file, "NBC Night News" has maintained the title of the national news program ratings for many years!

In the program, which only lasted half an hour, the program director actually took 10 minutes in one go to cover the Global Internet Conference held in Austin.

In recent years, Li Xuan's shareholding in the NBC broadcasting company has been maintained at about 30 percent, and although it is not an absolute controlling shareholder, it has firmly occupied the position of the largest shareholder.

In addition to Li Xuan, the top ten shareholders are basically all kinds of investment funds and pension funds, and they generally do not interfere in the management of the company when the company's performance is good. So in fact, NBC, the TV station with the highest ratings among the three major public television networks in the United States, has been firmly controlled by Li Xuan.

It's just that in order to avoid being put on the hat of manipulating public opinion, Li Xuan rarely interfered in the operation of NBC on the surface, but boldly delegated power to the management! But this does not mean that Li Xuan's will will not be reflected, and tonight is a good example.

This 10-minute long report on the Global Internet Conference can be said to have focused all the focus on Li Xuan's opening speech. The first half of the time is a fine cut of Li Xuan's speech, and the second is an online interview between the host Lester Hurt and the two experts.

Hurt, a veteran fritter who joined NBC in 1952 to host a news program, asked clever and tricky questions when he connected with two off-court experts. Therefore, in the professional answers of the two experts, the thesis that the Internet will completely subvert the existing business model has been further strengthened!

One of these two experts is a tenured professor at Harvard University, and the other is a senior analyst at the Brookings Institution, one of the well-known think tanks in the United States. Their own authority can be said to be beyond doubt, which further proves that Li Xuan's previous keynote speech at the Internet conference was not alarmist.

The Internet will disrupt this era, and those who are not prepared may be overwhelmed by the rolling torrent of new changes!

As the world's richest man and the founder and behind-the-scenes controller of the world's largest technology group, the Oriental Group, Li Xuan's words and deeds are very topical. After the amplification effect of the media, the shock caused can be imagined.

However, Li Xuan didn't expect that the first person to call him turned out to be John Martin, chairman and president of CG Group. His tone on the phone was not at all like the solemnity of the president of a multinational group, and he called Li Xuan "boss".

CG Group is the computer park company that Li Xuan bought ten years ago. The English name of "Puter Garden" is "puter garden", and from the name of the computer, you can tell that it is a company that sells computers.

However, after nearly a decade of development, the company has developed from a single sales of computer products to the world's largest multinational electrical appliance chain hypermarket.

Because computers make up a smaller and smaller proportion of the company's overall sales, the company adopted "CG" as its new logo many years ago in order to reduce the stereotype of "puter" in the company's name as a store that buys computers.

CG's development can be divided into two phases, the first stage was from 1980, when it was acquired by Li Xuan for $33 million, to 1983, when it went public. During this time, CG began to stake its ground in the United States, relying on a large number of blood transfusions from the Eastern Group, and it took less than three years to become the largest computer retailer in the United States.

After the listing on the NASDAQ, CG's development has entered the fast lane. With a huge amount of funding from the stock market, CG became the first U.S. retail company to expand globally on a major scale. At the same time, CG has also started the first transformation road, from the previous single sales of computer products, to develop into a comprehensive electrical appliance seller.

By the beginning of 1990, CG had opened 455 directly operated hypermarket chains around the world, and the company's development was very successful, and it has successfully surpassed Wal-Mart to become the largest retail company in the United States.

However, as the saying goes, people have no long-term worries, and CG has been opening branches all over the world for the past few years, giving investors a great space for imagination. Therefore, although the company's profit data is not pretty, it has supported the soaring stock price by relying on the rapid growth of revenue.

But as CG's global footprint begins to slow down, the rapid expansion that was previously seen will become a thing of the past. This will inevitably bring a psychological gap to investors, which is reflected in the stock price is the end of the surge and the beginning of a rational pullback.

At the same time, CG is also beginning to face many challenges from similar competitors. For example, there is bestbuy in the U.S. market, and Yamada Electric in the Japanese market. Both of these are the same as CG companies, and they are both electrical chain hypermarket models.

In fact, whether it is BESTBUY or Yamada Denki, there is still a big gap between the scale and CG. For example, the total number of BESTBUY chain stores is only 43, which is less than a fraction of that of CG companies. Except for one of the 43 outlets in Vancouver, Canada, all of them are in the United States, and they have not yet had the strength to expand overseas.

But investors don't necessarily see it this way, and the emergence of competitors means that the market competition will be more fierce in the future. This virtually increases the risk of long-term investment!

As a listed company, once investors are dissatisfied, the pressure on the company's management will increase suddenly.

As Chairman of the Board and President of the company, John Martin used to be a man of his own for CG. What he really needs to pay attention to is the opinion of Li Xuan, the absolute controlling shareholder.

Because even if all the other shareholders oppose it, as long as Li Xuan, who has a controlling stake of more than 50%, supports him, his position will not be shaken.

But as CG has been raising huge sums of money for global expansion in recent years by issuing new shares to the secondary market, Li Xuan's stake in CG has already been diluted to less than 50%.

Without an absolute controlling shareholder, CG management will have to start listening to the majority of shareholders! For example, in the event that the stock price continues to fall to the detriment of all shareholders, it is necessary for the management and the board of directors to come up with a plan to revive the stock price.

John Martin has obviously been facing this kind of trouble recently, but Li Xuan has solved the problem for him perfectly today!

In his afternoon speech, Li Xuan also described what sales will look like in the Internet age. When you can easily buy your favorite sneakers, computers, and other items with a simple click of the mouse, those brick-and-mortar stores that need to pay expensive labor costs and rent will gradually wither!

Of course, Li Xuan did not solemnly promote Taobao or Amazon in his speech. The only place where the Oriental Group has anything to do with the terminal retail industry is CG Company, and CG Company's position in the Oriental Group is relatively marginal.

Li Xuan's development plan for the Oriental Group has always been biased towards climbing the technology tree, rather than simply expanding revenue and profits. Therefore, whether it is CG or Oriental Games, the position of the entire group is declining.

You must know that in another time and space, Wal-Mart, with its rapid expansion in the eighties, has sent Sam Walton to the position of the richest man in the world as early as eighty-five years.

The development of Wal-Mart in this time and space has not changed much because of the appearance of butterflies like Li Xuan. But now it has been firmly pressed under CG and can only be the second largest in the American retail industry!

From this point, it is conceivable that if Li Xuan had not diluted his stake in CG Company, this part of the valuation alone would have made him the richest man in the world!

After Li Xuan's speech spreads today, there may be smart people who will open an eBay or Amazon in this time and space tomorrow. Li Xuan won't stop it, after all, money will never be earned. If you put all the good food on your plate, you will be angry!

However, when Li Xuan was speaking, he casually mentioned CG's online electrical appliance mall, which is why Martin is calling now!

Because he is the richest man in the world, it is equivalent to making a new outlet for CG company's reputation. This is naturally enough to dispel investors' doubts about whether CG still has room for growth in the future!

After Li Xuan chatted with Martin for a few words, he hung up the phone. He has never been involved in CG's online appliance store.

CG will become the first pathfinder in the industry to test the waters of the Internet, in fact, it is also a very reasonable thing. After all, his parent company, the Oriental Group, can be called the company with the most Internet genes in the world.

The Oriental Group is also the most important and active promoter of the commercialization of the global Internet, and it is normal for CG companies to be tainted with some of the fairy spirit of the Internet!

Li Xuan is looking forward to CG's online mall, where can it develop in the future? Will it become the key for CG to face the next transformation in more than ten years?

This made Li Xuan can't help but think of Suning in another time and space. After eight years of arduous transformation, Suning has finally completed a key step from "+ Internet" to "Internet +". Let the original "e-commerce Chuhan dispute" between Ali and Jingdong become the "three kingdoms of e-commerce"!

And Suning's competitors ten years ago, Gome has long been out of the picture, and Best Buy has long since withdrawn from China!

That's right, Best Buy is the Chinese translation of BestBuy in another time and space! Now CG has replaced Bestbuy as the world's largest electronics retailer, which is beyond doubt.

Li Xuan only hopes that more than ten years later, when the Internet really begins to impact the real economy, CG's transformation will be smoother than Suning's!

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