Chapter 834: Be prepared for danger in times of peace

"The delisting and listing of subsidiaries is only a matter of capital operation, which helps to increase the return on capital of the group's shareholders. However, deeper competitiveness and existential moats cannot be achieved by such means. Therefore, in the future, the development of our new venture electronics group must rely on innovation and development, and rely on the continuous growth and progress of each subsidiary or team. Lin Qi said, "As the boss of the enterprise, I know that I can only interfere with a small part of what I know, and the vast majority of the people and teams of the group company are doing what they are doing, in fact, I don't know, so it is impossible to understand the importance of business better than the people who do business." What I can see is only a small part, and there are more things that I don't know, so completely leaving me to make decisions about everything will definitely lead to a lot of important things being ignored or even completely ignored. ”

"Therefore, we will continue to streamline management and reduce the number of executive orders issued by our group companies to subsidiaries and business teams. How to do the business and how to play the cards in your hand should be more of a consideration for the team of the subsidiary, and do not wait for orders from above. Initially, give the team a part of the resources, and after making good use of these resources, develop the support of the parent body, and have more of their own resources, they can completely decide for themselves how to use these resources to lay out their careers. ”

"The group company is not a system of central leadership, upward and downward effects. The positioning of the future group company is a platform. A platform that provides support for subsidiaries and business teams in terms of capital, manpower, technology, market channels, brands, etc. How to use the platform to develop their own departments is something that the management of the major subsidiaries should think about. ”

"Unless you're doing a bad job, you won't be given KPIs at the group level, and you know what you want to achieve, and you can use your own resources. If resources are insufficient, apply for additional resources from the Group with sufficient convincing reasons. But there must be a price, for example, if the employees of the subsidiary and the group hold equity, if they apply for resources from the group, most of them will issue additional equity to dilute the shareholding ratio of the employees of the subsidiary. Therefore, if you can do a good job, do not apply as much as possible, because the group is a major shareholder, but except for the business that has not yet been weaned and needs to be incubated for a long time. We will not provide pro bono support for other independently operated companies and projects. There is always a cost to apply for resources, and everyone should think about this clearly. ”

After Lin Qi's pause, many employees present reflected one after another.

"Although the group company as a whole, continues to obtain some profitable projects to feed back the profits, we have a lot of cash in hand, but sometimes, we will still long-term layout of some projects that may lose money for ten or twenty years, for example, our current Internet business, TT instant messaging, Tesco, Internet finance, music, reading, portals...... None of them are profitable, but why we invest is more because these projects are meaningful, there are continuously growing users, it is possible to make profits in the future, and in the future, the cost per user per capita will decrease, and the profit contributed by the per capita user will increase. If you don't invest now, you will have eaten it when the industry has completely changed, the traditional business can't make money, and there is no market. Therefore, we can only take advantage of our money to lay out some new technologies and new applications that do not see profits now, but are the future direction and trend. Because of these things, the scale of users is indeed developing rapidly, and more and more consumers' time and energy will be attracted by these new technologies and platforms. If we don't pay attention to words, the giants that will develop on the Internet in the future will carry out asymmetric blows on us. Just like the Gulf War in the United States, it was completely different from the era, with asymmetrical technical weapons and striking at the forces composed of traditional weapons and ideas. Although Iraq has made some mistakes, if it is confronted with traditional tactical weapons, it will not cause such a great effect, but it is a completely new way of playing, which will cause such an asymmetrical strike. The future business model and company will also be an asymmetric blow to the current traditional industry and business in the future. Therefore, we cannot look at the current asset scale and market share and feel that it is as stable as Mount Tai, but in fact it is unstable! There is no need to have a sense of crisis, no sense of crisis, and no innovation, and the future will definitely die! Moreover, if the giant collapses from the peak to death, if there is no psychological preparation, the collapse will be very fast and almost irretrievable! It is not the obsolescence of one or two products, but the entire product and work have become meaningless because they cannot keep up with the times. We must continue to innovate to avoid that fate. ”

"For example, at the end of the 70s, the giants who were dominant. Atari was a shining jewel in the technology and video game industry, and many of them were tech giants, including Intel and the like, whose profits were far inferior to those of Atari. However, in the early 80s, this giant, due to strategic and product mistakes, completely fell. ”

In addition, Atari left employee Steve Jobs, founded Apple. However, the biggest shortcoming of Apple's computer lies in the fact that it cannot control its core technology independently and its CPU is controlled by others. As a result, the 6502, a classic CPU in the 70s, has made Atari in the game console market and Apple in the field of personal computers. Who would have thought that Mos Technology, the dazzling star of the semiconductor industry in the 70s, only had a 6502 chip as the main product, and after that, it was unable to develop the next generation of products to help the whole machine manufacturers who adopted its technical solutions to upgrade the hardware configuration. ”

"Atari and Apple have made strategic failures before, strategically handing over the core lifeblood to the unreliable MOS technology company. As a result, the company did not want to make progress, and only relied on the 6502 and some improved versions of the 6502 to mix until death. I haven't worked hard since I started, and I upgraded the 8-bit chip of 6502 to 16-bit and 32-bit chips. Atari and Apple's products were perfect at the beginning, but as the market changed, the technology changed too fast, and they simply had no ability to change, so they could only watch themselves slide from the peak step by step. ”

"Suppose that Apple II, an epoch-making product of Apple Computer, was originally developed, and the CPU hardware was independently developed, then Apple would control its own destiny, and would not be affected by the stagnation of upstream hardware technology, Apple II This product has been sold as the main product for more than ten years. After that, although it switched to using Motorola's chips and developed new products, it has not been able to return to its peak. Because, between the later products and the main Apple II, they are completely incompatible, and they are two completely different platforms. Therefore, the current Apple company, the financial year is not a year, the product is unsalable, and the financial bankruptcy may be at any time. Of course, if Apple had mastered the core technology by itself, there would have been no PCs and our Pangu computers in the future!"

"This is the power of technological innovation. Consumers can do without our new technologies, but we can't do without them. The more hole cards we have, the more choices we can have in the future! If we don't innovate, our current scale and technical reserves will die in five years at most. ”

"Therefore, whether it is our group company or subsidiary, try to live as well as possible. Think a little more about how an insignificant opponent can use new technology to subvert our seemingly impregnable moat, and that's important, constantly simulate how the opponent can beat us! So, it may be the opponent's weapon that defeats us, why can't we take it into our own hands?

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