The times create heroes, "The Legend of the New White Lady" became a classic in the previous life and a good memory of a generation, although the quality of the TV series itself is a key factor, but it also has a lot to do with the background of the times at that time. Pen fun and pavilion www.biquge.info

The history of China in the present world is unrecognizable, and it is obviously impossible for the people in the new century to be in an extremely hungry state of entertainment culture like the nineties in China in the previous life, thus creating a ratings myth that is almost impossible to break after "The Legend of the New White Lady".

Before Director Liu told Yang Ming that the opponent might be broadcast on national television, his publicity plan for "The Legend of the New White Lady", although it was also huge, was not very careful, just let the people below arrange it.

But not anymore.

National television has put a lot of pressure on Yang Ming.

Then the propaganda plan must be adjusted, and there is news that Director Liu notified in advance, which gives Yang Ming enough time to deal with it.

He couldn't help but think of the era of all-media marketing that emerged in the entire film and television industry after 2010 in his previous life.

Affected by the impact of the Internet, the ratings of traditional media TV theaters have inevitably been greatly affected, and the ratings have declined year by year, but after 2010, several popular dramas have appeared one after another, such as "Divorce Lawyer", "Step by Step", "The Legend of Zhen Huan" and a series of TV series.

TV dramas have the foundation for their own success, and they also have a certain relationship with omni-media marketing.

Thinking of this, Yang Ming immediately turned on his laptop, it seems that it is difficult for "The Legend of the New White Lady" to not be in the limelight this time.

In fact, after so many years, the film and television industry has long been familiar with various propaganda methods.

Over and over again, no matter how it is changed, it is just the same old thing.

Spending a lot of money on advertising to cover many media outlets, 360-degree publicity without dead ends, as well as word-of-mouth marketing and viral marketing, which have become increasingly popular in recent years, are nothing new.

What Yang Ming has to do now is to take a step further on this foundation and let the entertainment industry enter the era of all-media marketing.

In today's world, China has strong national strength, developed science and technology, and all walks of life are at the top level in the world.

It's just that the entertainment and cultural industry is a bit of an exception.

Because this industry has never relied on technology to speak, but on creativity.

Perhaps the hardware level of the entertainment and cultural industry is at the world-class level, but the software is much worse.

This is due to historical reasons.

Today's China did not go through the decades-long war between the late Qing Dynasty and the Republic of China, and the flames of World War I and World War II did not burn to the mainland, which not only gave China a foundation for take-off, but also allowed the Manchu Qing to rule China for 300 years of conservative poison and dross to survive.

It is precisely because of the obstruction of various conservative ideas that the development of China's entertainment and cultural industry has not been smooth, and it is only in recent years that the high-level government has decided to attach importance to the entertainment and cultural industry and introduced various support policies to gradually make the entertainment and cultural industry shine again.

Yang Ming has experienced the impact of the era of all-media marketing in the entertainment industry, and his memory of these is still fresh, so he thought of these at the first time.

The first is topic positioning.

The TV series "The Legend of the New White Lady" is one of the few TV series suitable for audiences of all ages, which makes the TV series publicity plan twice as effective.

Especially the legend of the White Lady, which is widely spread among the people, is popular, and the number of versions of this love myth and legend depicted in various local dramas cannot be counted, which makes this TV series have a wide audience base.

However, the same is true of "Liang Shanbo and Zhu Yingtai", which is even more charming than the legend of the White Snake among the people.

As long as the other director's shooting is not too bad, then the results of this TV series will not be bad, and if it is broadcast on national television, it will undoubtedly be a tiger with wings.

Yang Ming had to be cautious in his heart.

Liang Shanbo and Zhu Yingtai.

Liang Zhu.

Suddenly, a thought seemed to flash through his mind, it felt familiar, but he couldn't remember what it was.

Yang Ming couldn't help but stand up and scratch his scalp, but he still didn't think about it.

After a few moments, he had to sit down first, temporarily giving up the thought that had just flashed away.

Keep typing.

Omni-media marketing is not complicated, to put it bluntly, it is to make film and television dramas with Internet thinking, which also breaks through the traditional marketing methods.

In fact, under the influence of Yang Ming, Oriental DreamWorks now has a little shadow of the all-media marketing model in terms of film and television promotion, as long as it is further deepened.

Bibs, post bars, major online forums, and their own WeChat platforms integrate all media resources to carry out all-round publicity for "The Legend of the New White Lady".

Yang Ming wrote some key points, and then sent them to Liu Xinsheng by email, asking him to arrange for someone to come up with a detailed plan.

He doesn't believe that in this life, through his hands, it can be regarded as a strengthened version of the classic "The Legend of the New White Lady", supplemented by an all-media marketing plan, it will definitely lose to the behemoth of national television.

Isn't it Liang Shanbo and Zhu Yingtai?

I'm in a hurry, and he'll make a film too!

Suddenly.

Yang Ming's expression suddenly froze, and a bright light flashed in his mind.

He finally remembered what had just come to his mind.

Liang Zhu!

There is no "Liang Zhu" in this world.

Liang Zhu here does not refer to the poignant love legend, but to the musical violin concerto "Liang Zhu" of the same name in the previous life.

In all fairness, in the previous life, the love legend of "Liang Shanbo and Zhu Yingtai" was a little more well-known than "The Legend of the White Snake".

Although both are household names and have far-reaching spreads, Liang Zhu's tragic love is even better, and it is known as the swan song of love.

However, this also has a large part of the credit for the violin concerto named "Liang Zhu".

This violin concerto may not be a well-known piece in the international violin world, but it has a high status in China and East Asia.

Liang Zhu's tragic love legend that has been passed down for thousands of years is described by the folk in various operas, but it is not as direct as this violin concerto.

This violin music is like the finishing touch, which completely makes the legend of Liang Zhu more infectious.

Yang Ming suddenly remembered that there is no such violin concerto in this world!

What that meant, he couldn't have been clearer.

Let's put it this way!

In the previous life, as long as there were films and television related to Liang Zhu, this "Liang Zhu" violin concerto was definitely a hurdle that could not be bypassed.

In most TV and movies, this violin accompaniment will be sounded countless times.

It is conceivable that this violin concerto has the status of Liang Zhu in film and television!

But not in this world.

Yang Ming deliberately searched on the Internet, and also found a few film and television themes that are considered to be classic versions of "Liang Zhu", and searched in detail, but did not hear music similar to the violin concerto of "Liang Zhu".

In this way, a thought in his heart couldn't help but pop up!

"Liang Zhu"!

"Liang Zhu"!

He's going to shoot too!

Not only to shoot, but also to take out this violin concerto.

In his previous life, there were many versions of the violin concerto of "Liang Zhu", but his favorite version was the one recorded by Mr. Yu in 1996 in collaboration with BMG Records.

As soon as he thought of this, Yang Ming felt his blood boiling, and he couldn't wait to take this violin concerto to this world immediately.

But he thought that he was still filming "The Legend of the New White Lady", so he held back the excitement in his heart and slowly calmed down his emotions.

It's going to be filmed, but it's definitely not now.

But when he remembered the news that Director Liu told him, he felt unwilling in his heart.

Victory Pictures, Zhonghuang Entertainment, Zhao Jianfeng, Bai Chongshi, they must be here for Yang Ming, otherwise they would not not have followed the trend and filmed a four folk love legends, and they also tried to make this TV series broadcast on national television, and the schedule was also "The Legend of the New White Lady" at about a time period.

This is obviously to suppress Yang Ming, otherwise how could there be such a coincidence.

Everything came together.

Yang Ming was naturally unhappy in his heart, but it was obviously too late now.

It's late September, and even if "The Legend of the New White Lady" is filmed quickly, it won't be completed until the end of November, and it will take less than three months to finish filming this classic, which is already very fast.

This is still because Yang Ming has the memory of his previous life, and no matter how fast he is, he can't guarantee the quality.

After finishing post-production, there is less than a month before New Year's Day, and it is impossible to shoot another TV series!

Yang Ming was unwilling to think about it, he was not the kind of person who repaid his grievances with virtue and couldn't fight back if he was beaten.

Having a grudge and not staying overnight has always been his style of doing things.

It's definitely too late to make a TV series, but what if you make a movie?

This thought popped up involuntarily in Yang Ming's mind.

"Liang Zhu"!

Wu Qilong, Yang Caini!

He didn't think about whether it would take him a month to make a movie, but he couldn't help but think of the classic love tragedy in his previous life that made him cry when he watched it in high school.

Tsui Hark, Xu Lao Wei!

The martial arts films he directed and filmed are known as a generation of masters, but who would have thought that he had filmed such a tragic love story as "Liang Zhu"?

Among the countless film and television versions about Liang Zhu in the previous life, there are three classic versions.

One is the mainland Yue Opera version, the other is the Huangmei Opera version directed by Li Hanxiang, and the other is the version of Xu Laowei.

"Liang Zhu" directed by Xu Laowei is not a big production, there is no martial arts action, and there are no big scenes, except for the scene of crying graves at the end, there are no other special effects shots.

You can shoot!

Yang Ming was immediately moved when he thought of this.

He thought about it carefully, the time was not too tight, since he was filming the movie "Liang Zhu", there was no need to rush to finish filming with the other party's "Liang Shanbo and Zhu Yingtai" in about the same time.

"Liang Zhu" can be a little later.

If the other party's "Liang Shanbo and Zhu Yingtai" can really be broadcast on national TV in the end, then even if it is pressed by "The Legend of the New White Lady", it will not be much worse.

There will definitely be some results.

In this case, then the other party's TV series "Liang Shanbo and Zhu Yingtai" can be regarded as opening the way for his movie "Liang Zhu", warming up in advance, and it just so happens that he even omits publicity.

However, Yang Ming still felt that he didn't want to let go of the other party so easily.

Immediately, he thought of the violin concerto in his mind, and couldn't help but think of a notice, with a wicked smile on his face, this time he wanted Zhao Jianfeng and Bai Chongshi to steal chickens and rice, and let them make wedding dresses for themselves in everything they did.

I don't know what's going on, I thought about the film and television about Liang Zhu for more than an hour, and Yang Ming's whole mind is now full of movie pictures of Xu Laowei's version of "Liang Zhu" in his previous life.

Especially the classic Liang Zhu music always comes to mind involuntarily.

Yang Ming suddenly realized that this state was very bad.

If the adjustment is not good, it will definitely affect tomorrow's shooting.

But sometimes that's it, the more you don't think about something, the more it brings back memories in your mind from time to time.

Yang Ming sighed lightly in desperation, then sat down in front of his laptop and began to type and write the script.

Write the script out and talk about it.

In addition, if you really decide to make this film, then there are many things that need to be prepared in advance.

This movie may not have any big scenes and special effects, but the selection of the Zhu family and the academy must choose a place with beautiful scenery.

He sat for three hours at a time, and even forgot to eat dinner.

- Knock knock.

There was a sudden knock on the door outside, interrupting Yang Ming's rhythm of continuing to type, he reacted, and then immediately rushed to a back ache, he wrote too engrossedly, as if the whole person was substituted into the story.

Butterfly!

It seems that this time, he is going to direct and act himself again.

He stood up and opened the door and saw Su Su and Hua Xiaoyue standing outside, Su Su was still carrying a bag in his hand, containing the meals he had packed from the restaurant.

"I heard from them that you didn't even go to dinner, so you packed some and brought some for you!" Su Su walked into the room and said softly.

Su Su didn't say that it was okay, as soon as he said that Yang Ming immediately rushed to his stomach hungry, he hurriedly took the meal from Su Su's hand: "I was so busy that I forgot to order the meal, but fortunately I have you!"

"Well, I'm not doing anything bad. Hua Xiaoyue walked into the room and swept around, sat down on the chair and said casually.

Yang Ming suddenly heard Hua Xiaoyue say this, and almost didn't squirt out a mouthful of rice, and looked at the other party with disdain: "Am I so dirty?"

As the knot between the two was untied, Hua Xiaoyue behaved like a comrade-in-arms brother in the barracks, becoming more and more casual.

"This is not good, there are not too many unspoken rules between directors and actors in the entertainment industry now. Hua Xiaoyue pretended to be strange and said, and then she took Su Su's hand: "In this regard, you have to keep an eye on it, and you must always check it immediately." ”

When Yang Ming heard Hua Xiaoyue's words, he rolled his eyes weakly, and then continued to eat with his head down.

"It's okay, Ah Ming is not that kind of person. Su Su patted Hua Xiaoyue on the shoulder and smiled.

Hua Xiaoyue also rolled her eyes, and then pulled Su Su to sit down beside her: "You are so good to Yang Ming, if I were Yang Ming, I would also choose you as my wife, the word good wife and mother is specially customized for you." ”

"You're talking nonsense again. Su Su lightly slapped Hua Xiaoyue's hand.

There is no sign of a so-called love triangle between the two at all, and there is no mess of the so-called bloody plot, just like best friends.

Sometimes Yang Ming also has a hard time understanding the relationship between the two of them, how can they handle it so well.

After such a long time, he also got used to it.

The two of them, one is elegant and gentle, and the other is a woman who does not let her eyebrows go, but they have a common characteristic, that is, they never hide their own ideas, and they both have their own bottom line.

It is precisely because of the personalities of the two that they will not let that kind of bloody episode happen at all.

Just when Yang Ming was thinking about this, Hua Xiaoyue, who couldn't sit still, turned her head and saw that Yang Ming had spent three hours writing part of the script of "Liang Zhu" on the laptop on the table!

"Liang Shanbo and Zhu Yingtai? Damn, you are actually writing this script, it seems that the new drama made by Zhao Jianfeng's company is also this theme, right? Hua Xiaoyue glanced at the script in the laptop, and immediately pointed at Yang Ming and laughed evilly.

————

When I was thinking about the plot in the past two days, I suddenly thought of Liang Zhu, and watched several versions of Liang Zhu in succession, among which every time I saw the scene of Shanbo vomiting blood and crying in Yingtai's grave at the end of the version directed by Xu Laowei, I always burst into tears.

I really didn't expect that I could still be moved by the love story........