Chapter 339 - You Must Be Able to Make a Great Company!
Watching Xi Ming beat chicken blood, Xi Qianghao is also chicken blood.
He has been decorating for so many years, and now there is a situation that will change the industry, which makes him also have the pride and ambition to do a big job once he lives!
The huge market share and development space of the home improvement market is a huge opportunity for Internet companies.
The advantages of "user first, experience is king, single-point breakthrough, subversive innovation" and improving production efficiency advocated by the Internet will bring integration opportunities and new order to the home improvement industry full of pain points, and also give the Internet space to transform and play.
Xi Ming, who knew the trend of Internet home improvement, said to Dong Mingzhu and Xi Qianghao: "The rise of Internet home improvement comes from the change of consumer behavior and habits, and if our company wants to survive and develop, it must embrace consumers." ”
In the past 30 years, the reform and opening up of the Republic of the whole economy rapid development, home improvement and building materials industry because of the real estate hot, and show the development of savage growth, the past is lying down to make money, not long ago and now are running to make money, the future will be a rush to make money, all these changes, are the times are changing, only embrace the times of the enterprise to live,
Dong Mingzhu said very keenly: Internet home improvement has become an Internet celebrity, which is the inevitable of the times, and it is destined to be loved by young consumers!
By building a "family overall solution" scenario, it is a very meaningful thing to realize "home appliances + home + home decoration"!
Pseudo Internet home improvement that exists in the market now.
Because in the Internet era, the concept of Internet home improvement has long existed, but most of them are gimmicks with new concepts and have no substantial advantages.
Those so-called new Internet decoration companies are: pigs will fly when they encounter the wind, but it is still pigs that fall to death when the wind passes, because it is still a pig in essence.
Since 2015, the Internet home improvement has stood at the tuyere, and the pseudo-Internet of Things home improvement industry has sprung up, which has been precipitated for many years by platform enterprises and emerging vertical enterprises, many traditional home improvement companies have also taken advantage of the transformation of the Internet, and people from all walks of life have poured in to snatch the trillions of home improvement market cakes.
In the midst of this battle.
Finally, the leading enterprises in the home improvement market must be the ones that can really solve the pain points of decoration, truly meet the needs of users, and truly make decoration owners more at ease and more secure.
Xi Ming announced to the two that he was ready to use 50 million yuan to build the core technology of Internet home improvement.
For example, scene shopping guide is one of them.
With the help of scene shopping guide, users only need to enter a scene, not only to understand the real decoration effect of the goods in this scene from all angles, but also to grasp the details of the goods, the whole shopping process is more worry-free and time-saving, and the experience is more interactive.
This is what the giants of the future will do.
After June, industry giants continued to deploy scene shopping guides, the market smell of gunpowder became stronger, and the model of scene shopping guides began to appear, and the number of entrants continued to increase.
Ximing wants its Internet companies to complete the layout of scene shopping guides in advance, so that consumers can be the first to experience this "happy buying" consumption method in their own companies.
Because such home improvement products must have a highly transparent price, home improvement packages save time and effort, and the advantages of low decoration costs will be rapidly magnified under the mirror of the Internet.
Although this 7.5 trillion big market, the home improvement industry has its inherent bottleneck, but after 30 years, the free competition of the Chinese market, but at present, there is no one who can exceed 10 billion enterprises, the vast blue ocean here, the value of investment, Xi Ming is very optimistic, this is his choice to gamble, to make a more than 10 billion enterprises!
Before the countercurrent, Xi Ming only knew that the big guy had entered the game, and he didn't know what happened in this market later, whether it was a success or a failure, and he had no way of knowing.
Not knowing the clear outcome, he still chose to gamble.
Because of this blue ocean market, the potential is too huge.
Xi Qianghao has been doing home improvement for many years, and he has said a lot about the problems encountered in the home improvement market.
"The current situation of this industry is that there are delivery management problems, industry information asymmetry, subcontracting, training shortages, construction workers, difficulty in finding work, and unpaid wages. ”
Hearing that, Xi Ming hopes that the situation in this industry will be changed by his Internet home improvement company.
Solve the problems of greasy construction, opaqueness, poor customer experience, and unreliable quality.
Dong Mingzhu said sharply: "The solution is technological innovation, and guide the upgrading of the entire home improvement industry through Internet innovation." ”
"First, standardize the service, second, use the system to ensure that the standardization can be implemented, and third, massive training and certification. ”
Dong Mingzhu also said that he also believes that this industry will form a large home market integrating home appliances, home decoration and furniture.
this day.
Xi Ming, Dong Mingzhu, and Xi Qianghao held a three-hour three-person meeting.
In particular, Xi Ming threw out the concept of new scene introduction.
Xi Qianghao was stunned on the spot.
This concept flew over the next two months.
Now Dong Mingzhu and Xi Qianghao heard the scene shopping guide, which was no less than poking their hearts.
The two of them said in unison, "This is good!"
This will be a new way to display products, and it would be great if the scene shopping guide proposed a solution!
For example, some people like modern simplicity, some people like pastoral forest, some people like Nordic style, some people like classical retro, some people like elegant and subtle, dignified and rich DF city civilization, which can make people mix and match their favorite styles in the scene production to enhance the customer experience!
In addition, the home improvement industry is a much-criticized industry, home improvement traps are frequent, the decoration effect is unsatisfactory, and the decoration is constantly greasy is the norm in this industry.
At this time, the consumer market is also undergoing a sea change, and they are impatient with the traditional service model and are beginning to pursue a personalized shopping experience.
This scene shopping guide does the overall operation around the home scene, presents different categories and different categories of home products in the form of 3D virtual model rooms, and matches them in the same home scene to restore the real decoration environment of the owner. What the owner has to do is to "enter" these scenes, with the help of the experience of the 3D model room, feel the decoration effect of the goods in person, and complete the entire shopping path in the scene. This scenario-based consumption model will greatly reduce the decision-making cost of the owner when purchasing building materials, and ultimately realize the true meaning of what you see is what you get.
As a new shopping experience model, it will undoubtedly greatly reduce the pain points of the industry and greatly improve the experience of owners in the home decoration process.
In this way, the Internet home decoration will form a new ecosystem with the scene as the main content, the owner has become the ultimate leader, the scene has become the "test field" of their experimental future home, and the Internet home decoration based on experience as the main origin has achieved perfect transformation.
Scene shopping guide, Internet home improvement, must be promising!
In the end, Xi Ming emphasized that the brand experience created by its Internet brand Xi Ming in the future is to bring love home, and emphasized that decoration should give customers a warm sense of home.
Advanced VR virtual reality technology, site supervision APP, efficient remote design center drawing!
Let customers spend the least amount of money and do the best renovation.
Xiongming's Internet home improvement company began to really move from the shelf to the pace of entering the home improvement market.
"We will allow customers to experience the effect of home decoration through the real scene before moving in, we will buy the right main material at the best price, integrated all-inclusive home decoration, from decoration to check-in in one step, saving time and worry; Xi Ming's words made Xi Qianghao keep in mind, he felt from this sentence that there must be a world of them in the Internet home improvement world, a boss who is not only for money, but only for the sake of customers, can definitely be a great company!