On Saturday morning, Lu Xiaorong and Liang Wenbo went out separately after dinner, one went to train others and the other to be trained, each with their own busyness. This time, Liang Wenbo's training location is in the company, but there is no need to borrow Lu Xiaorong's car to be low-key.

Mo Fan stayed at home alone, and he didn't sit idle. After reading the morning news, he made himself an instant cup of coffee and sat down on the living room couch to flip through financial publications.

It hasn't been long since Paul Chen returned to the United States, and the latest publication there hasn't come out yet. These publications were still brought by Paul at the practice banquet that day, and Mo Fan had already read them and understood the contents of them. At this time, I reread the selected articles very purposefully, and the speed of reading is not fast, and it can even be said to be very slow, mainly with the help of reading to think about some problems.

At present, Mo Fan is still in the initial stage of personal primitive accumulation, and there is still a considerable distance from the game at the capital level. But as long as you go step by step, sooner or later you will enter that level. He believed that this time should not be too long, at least a little faster than most.

Looking at these things now is not just about preparing for future developments. Although his current position is still very low, he cannot let this imprison his thinking.

To gain a wider view, you need to stand on a higher ground. When the horizon is broadened, the thinking of the problem will be more comprehensive, and it is also very helpful to deal with the specific problems in the details.

A person's thinking patterns and habits will largely determine what that person can achieve.

Take the three sales executives in the company as an example, among them, Chen Jianjun is a little older, Lu Yifang and Jiang Mao are both in their thirties, and they can still be regarded as young and promising, and there is still a lot of room for development in the future.

But Mo Fan is sure that if they don't make changes in their way of thinking, this life will be like this, and there will be no major development. Their future progress will be at most to do more business and get more commission bonuses. Even if they leave their jobs to start their own companies, they are just becoming salesmen working for themselves, and they sound like they have different identities, but there will be no difference in what they do.

It seems too hasty to make such a judgment about people, but Mo Fan feels that he is already very objective. Whether this will be the case in the future, time will tell.

The changes in Lu Xiaorong can be regarded as a positive example. She is undoubtedly much better now than in the past, and has completely departed from the original level. The most fundamental reason is not because she learned a lot from Mo Fan, but because under Mo Fan's guidance, she opened a new way of thinking.

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Near noon, Liang Wenbo called, saying that his training was over, and asked Mo Fan if he wanted to bring some food back. Mo Fan was thinking about how to deal with it at noon, so he said, then you can buy some casually. As a result, Liang Wenbo came back with a few hamburgers and a bunch of fried chicken wings, plus a large bucket of Coke.

This kind of fast food has long been regarded as "junk food" by the medical community, mainly due to the fact that the food only provides calories, lacks other nutrients, and is accompanied by very problematic additives. But no matter how much experts call for it, they can't change the fact that this fast food ranks among the top in the world in terms of popularity and audience.

Mo Fan felt that it didn't matter if he ate occasionally, if he was more serious, there would be no way to eat many things. Anyway, if you want to have a family banquet in the evening, it's completely acceptable to be wronged at noon.

While the two were eating, Liang Wenbo talked about the training in the morning. He likes to talk to Mo Fan about the things he encounters at work every day, and this kind of conversation often makes him feel very rewarding.

Mo Fan listened to Liang Wenbo a lot, but he became more and more interested in the advertising company called "Myth".

He didn't have much ambition in the futures market, and he was ready to stop when he made 20 million. Winning a hundredfold return with a principal of 200,000 may be a strange thing elsewhere, but in the futures market, it is not worth making a fuss.

Of course, if he unfortunately loses all his money, he must also stop, and he will never invest any more money in order to turn it over. This possibility is not impossible, although he has always been careful when operating, but speculation is extremely risky, and sometimes it is useless to be careful. He operates multiple entries and exits every day, and he also makes and loses. It's just that there is more time to earn and less time to train.

If he successfully earns 20 million, Mo Fan is ready to invest and start a company by himself. Earlier, he had intended to be an advertising creative company, and he felt that this kind of industry that relies on the creativity of the brain to generate profits, he felt that it was the perfect fit. Not to mention his own ability, in the plane of his dream, there are many ready-made classic creative advertising cases, which can be directly used as long as the opportunity is right.

If this resource is not utilized, it will be wasted if it remains in the brain, and it may even expire. There are so many creative people working on advertising that there are some ideas that you can think of, and others may think of them.

Creative crashes are actually very common in many fields. Some fantasy writers, thinking hard or having a flash of inspiration, emerge with what they think is a great idea, only to look on the Internet and see that someone has already written it, which is really frustrating.

Compared with building a company from scratch, it is undoubtedly easier to acquire a company outright and can save a lot of hassle. Mo Fan felt that the "mythical" company that Liang Wenbo stayed in might be a good target.

Liang Wenbo didn't know that Mo Fan had already started the idea of the company he worked for, and he was still talking about the content of the training class.

Today, their boss invited a professor from Puhai University to teach them advertising creativity. In class, the professor talked about an example, talking about the advertising words of two well-known instant coffee brands. The advertising slogan of N Coffee is "It tastes great", and the advertising slogan of M Coffee is "It is still unfinished, and the drops are fragrant". Apparently, the professor said, the advertising slogan of N coffee is better because it is more popular and easier to circulate, as shown by the sales of both coffees.

Liang Wenbo explained this content, and then asked Mo Fan: "Do you think the professor's words make sense?"

Mo Fan asked rhetorically, "What do you think?"

Liang Wenbo said: "There is a little doubt, but it sounds quite reasonable. ”

Mo Fan smiled: "I think it's quite nonsense. ”

"Then tell me, what's the?" Liang Wenbo threw down the chicken wing bones that he had gnawed, wiped his mouth, and showed a posture of listening to his ears.

Mo Fan said: "I don't know the sales volume of these two types of coffee, so I won't talk about this for the time being. But there are quite a lot of factors that affect the sales of any kind of product, how much do you think an advertising slogan can play in it? And it is also subject to the constraints of publicity. For example, N Coffee's advertisements were advertised on TV stations in 10 provinces, while M Coffee was shown on TV stations in only one province. Over the course of a month, N Coffee is known to more people, but can you say it's because their advertising words are better?"

Liang Wenbo nodded and said, "That's the truth." ”

Mo Fan said: "The advertising words cannot determine the sales of the product, so on the contrary, the sales of the product cannot prove the quality of the advertising words, and there is no causal relationship between the two." ”

Liang Wenbo said with a smile: "Listening to your analysis like this, it is really quite nonsense. ”

Mo Fan said: "You are an advertising creative company, and it is certainly right to focus on advertising creativity in the training. But this kind of bastard logic really makes me doubt the level of the professor who gave you a lecture. ”

Liang Wenbo said: "I heard that it is a friend of our boss, and he is still well-known in the industry. ”

Mo Fan said: "Let's go back to the advertising slogan of these two coffees themselves. Since everyone has heard of it, it is considered a success in itself, and there is no obvious distinction between superior and inferior. If you have to say that 'it tastes great' is easy to spread and more sophisticated, then I can also think that 'unfinished, dripping fragrant' is more level. ”

Liang Wenbo said: "Can you tell me why?"

Mo Fan said: "What can't be. Coffee is not the first drink in our country, and there are definitely not as many people as tea drinkers. Most of the people who love coffee are young people, and they all have a bit of petty bourgeoisie. For them, I'm afraid it's still 'unfinished, dripping fragrant' is more charming. ”

Liang Wenbo smiled: "Well, it makes sense, it makes so much sense." I think you should be allowed to give us a lecture, and the level of fooling people is obviously higher than that of today's professor!"

Mo Fan snorted and said, "What's the point of fooling a rookie like you." ”

Liang Wenbo thought for a while and said, "Aren't there any products that have become popular simply because of advertising words?" He now works in an advertising company, and he can't help but pay more attention to this aspect of things.

Mo Fan said: "Yes, the most classic is 'three bowls are not posted'!"

When the two were drinking together a few days ago, Mo Fan laughed at Liang Wenbo's cow drink, and he mentioned this.

Liang Wenbo shook his head and said: "You are just a pure fool, what should be the things in the novel." To put it mildly, the reason why this advertising slogan became popular is only because of the wide ordinariness of the novel. ”

Mo Fan said: "Don't underestimate this advertising slogan, it's very doorway." First of all, it shows that the quality of the wine is good, and three bowls can make people drunk, which is naturally a good wine with a strong body. In the Song Dynasty, it was not like now, where wine was sold everywhere. People who are good drinkers, of course, will not let go of alcohol. ”

Secondly, this advertising slogan implies the meaning of agitation. A good man can't drink three bowls? I still want to drink four or five bowls! Wu Song didn't drink six or three bowls because he was not convinced by the restriction of three bowls. Men, there are a few people who don't like to be reckless, and it is estimated that when you see you, you will have to drink a few more bowls. ”

Liang Wenbo said: "Why are you pulling me again, when will I be able to do it!

Mo Fan smiled and said, "The last point is the associated economic benefits." I drank too much and couldn't walk, and there were tigers on the mountain ahead, so the guests had to stay and stay for an extra amount of silver!"