On May 31, 1985, Lin Qi, on behalf of the New Venture Film and Television Entertainment Group, signed an asset transfer agreement with the Hong Kong government's Wenkang Broadcasting Division, bringing the radio station that was originally directly operated and managed by the Hong Kong government into its umbrella and becoming a private radio station.

After the inclusion of Radio Television Hong Kong under its umbrella, the new entrepreneurship department not only owns a paper publishing platform and a television station, but also owns an old radio station.

To be honest, the business model of radio stations is not on the same level as that of television stations.

However, in terms of talent echelon training, radio stations have expanded the platform scope of TV stations. Some radio programs can be used as a talent reserve for TV programs.

For example, radio dramas, radio music, and other programs can be used as a useful supplement to TV programs.

As a voice controller, Lin Qi is a bit hesitant about Chinese dubbing, such as Japanese dubbing. The cultivation of dubbing talents for Chinese film and television, animation, and games also requires a special platform. Traditional TV programs as a platform are expensive to cultivate, and they may not be suitable.

However, the cultivation of radio programs is more appropriate. Radio programs pay more attention to sound, so the talents needed for the sound of other entertainment products should be cultivated through radio.

"Congratulations, Mr. Lam, RTHK will be your wholly-owned subsidiary from now on. Yin Jianxin, a Hong Kong government official, said with a smile, "In the future, our broadcasting department will no longer directly operate the radio station, but simply exist as a government agency." Of course, I hope that RTHK will be able to better serve the public under your company in the future. ”

Lin Qi said with a smile: "Of course, I already had a careful plan before the acquisition, and RTHK will only be better in the future." ”

"Hopefully!" Although Radio Television Hong Kong is the financial burden of the British government in Hong Kong, after all, it has been in operation for many years, and many radio station employees are half of the entire civil servants, and they used to be their colleagues, so Yin Jianxin naturally does not want the radio station to end badly.

……

As early as 1906, on Christmas Eve in 1906, Fresendon and Alexanderson in the United States set up a radio station near New York and broadcast for the first time ever. The broadcast consisted of two jokes, a song and a solo violin piece. The radio program was clearly heard by the people who were scattered around at the time with receivers.

Since then, radio amateurs have become popular all over the world to listen to and broadcast radio, but these are niche hobbyists, and some radio waves are broadcast on irregular and irregular channels.

It was not until November 1920 that the first commercial radio station in Pittsburgh was born, and radio broadcasting gradually began to be commercialized.

Radio Television Hong Kong (RTHK) is also a long-established radio station born in the 20s of the 20th century, the earliest of which can be traced back to 1923, by some amateur radio enthusiasts in Hong Kong. Subsequently, the government intervened in the operation of the radio station, and the radio station established by the private enthusiasts was merged into the official government, which became the mouthpiece of policy propaganda and education.

During World War II, when the Japanese occupied Hong Kong, RTHK ceased to operate for a time. It was not until after the end of World War II that the name of the radio station was officially named Radio Television Hong Kong.

Before the popularization of television, RTHK relied on its first-mover advantage to become a monopolist in Hong Kong's broadcasting industry. The influence of the radio stations that was founded later could not be compared to it.

Television media has become mainstream, and Hong Kong's two major free-to-air TV stations, TVB and Star TV, are both privately owned. In addition, Hong Kong's return to the motherland has been ironclad, and the British government in Hong Kong is already a left-behind government before the return, and there is no need to control all aspects of Hong Kong.

Before Hong Kong's return to the motherland, the British government and British-funded enterprises in Hong Kong continued to sell all kinds of assets to local Chinese capital in Hong Kong that were difficult to buy before. This is not only because British capital is not optimistic about the prospects of Hong Kong, so they are determined to settle in the pocket, anyway, this asset has increased in value thousands of times or even tens of thousands of times, even if it will rise in the future, for these old British investors with earlier layouts, it is just a little less profitable.

Before the handover, the Hong Kong government also sold assets on a large scale, and at the same time, infrastructure construction increased more than before. Of course, the British government in Hong Kong has some selfish motives, and most of the benefits of these large-scale infrastructure projects are earned by British consortiums. This is because Britain cannot directly empty Hong Kong's finances, but can only hollow out Hong Kong through roundabout means.

However, there is a mistake, and after the handover, Hong Kong's land prices have increased dramatically compared with before. As a result, the cost of infrastructure demolition and relocation will be much more expensive than in the past, and these infrastructure projects that assaulted the upper limit of planning before the return have later saved Hong Kong a lot of money. Forget that he originally harbored evil intentions, but he did some good things.

After RTHK was acquired, Lin Qi and Huang Xizhao held a meeting overnight to reassure the station's staff and management.

……

On June 1, 1985, Hong Kong's largest radio station, Radio Television Hong Kong (RTHK), announced a news that the radio station was officially acquired by Star TV at a price of 100 million Hong Kong dollars and became a wholly-owned subsidiary of Star TV.

After this news was released, the entire radio channel was in a sensation.

After all, at present, most of the TV stations and radio stations in Hong Kong are concentrated in the broadcast road, because there are five major TV and radio stations on the same street, so this street is called the broadcast road, and the industry also calls this area Wutai Mountain.

After years of change, the industry pattern has long been no longer like this. Instead, it has become a duopoly with the two major TV stations TVB and Xingchen Channel. As for the traditional broadcast media...... Sorry, most families nowadays spend their entertainment time on the TV instead of the radio.

Although there are still some users of broadcasting, such as some car drivers, the on-board terminals are still mainly broadcast. However, the market share of radio is really not comparable to that of television.

RTHK has been relatively stable because it was not profit-oriented in the past. Anyway, the advertising revenue earned is only a small part of its working capital, and in fact, it is affiliated with the government, which has government grants every year. Of course, many people don't think so, thinking that why should a commercial radio station be supported with taxpayers' money?

It is precisely because there are many people who disagree with this, and the price offered by the new venture department is relatively reasonable, so there is not much resistance to selling RTHK.

"Ladies and gentlemen, from today onwards, this radio station will become a wholly-owned subsidiary of Xingchen Channel, and will no longer be subsidized by the government. There will also be some changes to the program. In the future, radio will also be more youthful and fashionable, close to listeners. For example, we will launch more music, radio dramas, game guides, and spit type programs. Of course, we will still maintain some public welfare news, laws, weather forecasts, education, and so on. The new RTHK will continue to grow and become a good companion who will always accompany our listeners and relieve their loneliness and sorrows......"

After RTHK announced the change of owner, the entire radio station was relatively stable. Because, after being merged into the Xingchentai of the new entrepreneurship department, its treatment will also be in line with the Xingchentai. And some anchors who have the potential to become stars will also get more opportunities.

After all, in the past, although RTHK was stable, other media would go bankrupt and lay off employees at a loss, but RTHK would not have any worries about bankruptcy. But in the same way, the future of Radio Television Hong Kong is also slim, staying in the radio station to develop, even if it becomes the most popular radio anchor, but compared with TV and movie stars, it is a world of difference. Because, the anchor can't sell records and movies, and the show is more popular, but the status is a little more stable and he receives a little more bonus, which is not much different from ordinary office workers.

Of course, in terms of political stance, like Le Chin Channel, RTHK has gradually transformed from a comprador position infiltrated by the British to a truly pro-China stance.

However, although he is pro-China, he is not keen on politics. On the contrary, after RTHK is co-opted, it will curtail any political propaganda programs, and any programs that preset political positions will not be allowed.

Lin Qi's requirements for his media are mainly to be less involved in politics, less political slogans, and less coverage of even news programs.

There are so many news media in the world, but there are not many of them, and there are many of them. Therefore, the media of the new entrepreneurship department, including Xingchen Channel, are the least active media in making news, and it is expected to spend a lot of money on a big news, so it is better to focus on making TV dramas, animations or variety shows.

In the future, RTHK will be the same, the program platform will gradually focus on radio dramas, music, education, and life, although there will be news programs, but they will not actively do first-hand news, but go with the market, and everyone will report the news.

In fact, less involvement in politics is the biggest pro-China, and later RTHK can be said to be the most reactionary in the relevant mainstream media. From the original mouthpiece of the Hong Kong government, it has become a political radio station sponsored by international anti-China forces.

Later, even if the Hong Kong government invested 1 billion yuan a year to subsidize the big revenge of only 0.1% of the listening users, it could not interfere with Hong Kong and Taiwan, because it had long used "editorial autonomy" as a talisman.

The main reason why RTHK's public opinion became so harsh later was that the government's money only subsidized the operation of the radio station and could not fall into the hands of employees. And those employees and management, for the sake of their own "money", only take that dead salary is naturally very miserable, and most of them are given money by various political forces.

However, the best way to deal with the media is - capital!

The media all over the world talk about the ass without conscience, and whoever feeds it dog food, the media is someone's dog.

As long as the same media has a different boss, its stance and style may change drastically! Even, the boss had this kind of political stance some time ago, and later the political stance changed, and the media's propaganda style will also change drastically!

Lin Qi's political position was different from that of many people in this era, and he hardly believed in most of the world's political ideas, including the leftists and the rightists, the Soviet Union and the United States.

On the contrary, Lin Qi may be a nationalist, proud of China's splendid 5,000-year-old culture, and identifies with the belief in the great rejuvenation of the Chinese nation. The rest of the political ideas are all floating clouds in his eyes. National and cultural identity is more long-lasting.

Compared with political propaganda, Lin Qi believes that it is better to promote culture. Cultural influence is sometimes very terrible, for example, Japan's later products are no longer good, and the craftsmanship and quality of the past have been lost for many years, but many countries around the world are still superstitious about the quality of Japanese products.

For example, electrical appliances have been beaten by domestic manufacturers for a few streets, but there are still a large number of users who are superstitious about the quality of Japanese manufacturers. However, this quality myth often can't stand up to scrutiny.

For example, in 2000, the Three Gorges Power Station on the Yangtze River used products from major manufacturers in Japan, the United States, and Germany at that time proved to be unqualified. At that time, the quality inspectors, staring at the pressure of the superstitious myths of foreign factories all over the country, constantly argued with reason, and proved that the products provided by these foreign factories were substandard and the data was fraudulent. These domestic technical experts have been ridiculed by countless domestic public knowledge.

In the end, more than ten years later, Japan's Kobelco really broke out a scandal of falsifying its product data, involving various products such as airplanes, ships, automobiles, etc. More than ten years later, the innocence of these Chinese quality inspection experts who insisted on the truth was returned. If, at the beginning, they could not withstand the pressure and insisted that Japan's products were substandard, if they really used those substandard products in the Three Gorges Project on the Yangtze River, the consequences would be really unimaginable.

Due to the inadequacy of cultural propaganda, some technical standards, which are obviously advanced, were not believed by the Chinese people at the beginning. For example, the wireless LAN technical standard, obviously China's API technical standard is more advanced and safer, but after its launch, it has been viciously attacked at home and abroad, and the Chinese people do not believe in this set of standards, but are superstitious about the ifi standard. But then the ifi really broke out a big vulnerability scandal, not only can not prevent the Internet, in fact, its security vulnerabilities are full of holes, hackers can steal the account and password and other information of any device that uses IFI to surf the Internet.

After being suppressed for many years, API technical standards have begun to be adopted by many terminals.

This is the same as the comparison between Xiaomi's products and the products of OV manufacturers. Xiaomi's cost performance is high, however, because it is only advertised on the Internet, it has not penetrated into the second, third, fourth and fifth line novice users who are better deceitful.

If cultural propaganda doesn't work, it's like Xiaomi can only sell 2000 for high configuration! And the hardware configuration of other OV manufacturers is lower than yours and can be sold for 4000! Users buy low configuration at a high price, and their satisfaction is still very high, which is the culture and propaganda at work.

In any field in the world, 99% of people are novices, and cultural influence can influence 99% of novices.

So, don't use the majors and comparisons that take time to understand to convince Xiaobai, Xiaobai doesn't want to know, and he doesn't bother to know. The only way to fight for Xiaobai is to capture Xiaobai's group before Xiaobai is publicized by others.

Propaganda at the political level may not increase the world's goodwill towards the Chinese nation. However, at the cultural level, it is possible, a steady stream of excellent works, imperceptibly exporting the history and culture of China, and when the people of other countries around the world know and even yearn for it, it proves that a large number of whites have been conquered through culture!