This scene where the hero and heroine ride home together in the car after an outing party, Yang Ming quickly finished filming.

To be honest, this type of commercial film, with Yang Ming's acting skills, is at ease, even Hua Xiaoyue, who does not have much acting experience, did not waste too much time of the crew.

As long as the vase is beautiful enough, it can cover up the shortcomings of other aspects.

Due to the full preparation in the early stage, the filming speed of "Transformers" is very fast after the start-up, and the scenes that are filmed now are all filmed on location, and when all the exterior scenes are filmed, Yang Ming will take the drama to stay in the blue-screen studio that has been built long ago.

However, the models of each machine in "Transformers" have been completed by Zhang Kaile and his team, and the workload has been reduced a lot.

Compared with the disaster special effects shots of "2012", the special effects of "Transformers" are more cumbersome.

First of all, he had to make a corresponding conceptual design for each person who appeared in the movie, but fortunately, Yang Ming had already memorized every person in his previous life, and he could draw a general image of each person with a pen.

This also made Zhang Kaile and them directly start 3D modeling.

3D modeling is not the most troublesome, the most troublesome is the texture generation at the back. Can't the time when everyone sees Optimus Prime on the movie screen bare, and each dyes his eyes with different colors, right?

Obviously, it is necessary to generate expressive surface textures.

Now wait until Yang Ming shoots all kinds of exterior scenes, and then goes to the blue screen studio to shoot the rest of the scenes, and then the next thing is to compose various shots, and post-production.

Every second of special effects shots, that's burned with a lot of money.

Recently, because Yang Ming and the Ministry of National Defense reached a cooperation agreement to support filming, Zhang Kaile has taken some people to the military base to shoot photos of various advanced fighters that will appear in the movie this time.

There is a picture of the fighter plane being blown up by Megatron in the movie, but it can't be deliberately blown up in reality, right?

Even if Yang Ming can afford this money, it is impossible for the military to agree.

Therefore, this requires the special effects production team to step in.

It's just that Zhang Kaile personally went to shoot the Thunder Dragon fighter, so Yang Ming couldn't help but wonder if this guy really went to work, or if he was fake to get in touch with the Thunder Dragon fighter that was worshiped by countless military fans.

When Yang Ming was looking at the staff who were packing up various props, a staff member came over with two people.

"Director, there are two people from Geely Automobile Company looking for you. ”

When he heard this, he looked up, and then noticed a yellow sports car parked not far behind them, and immediately knew that the other party had sent the car over.

The success of "Transformers" in the previous life also made a classic car, which is Chevrolet.

However, in the past, all kinds of marketing advertisements in the shooting of Hollywood blockbusters have long been mature, but in today's China, it has just begun, and many people even doubt the effect of this kind of advertising in movies.

Neither professionals in the film and television industry, nor businesses, believe in this kind of product placement.

Some people in the special film and television industry, after Oriental DreamWorks publicly announced the external bidding for product placement, criticized Yang Ming's practice in the media, which simply tarnished the film art industry.

Even the old dean called to ask him what was the matter.

Yang Ming didn't explain much, and he waited until everyone saw the movie.

"Transformers", a movie about "Autobots", is almost an indispensable and perfect marketing theme for car manufacturers.

In the previous life, Chevrolet Bumblebee used huge costs to implant advertisements in "Transformers", and the sales of Chevrolet's global brand soared by nearly 90% in three years, which is enough to prove the power of "Autobots", and it is also the most classic case of movie product placement.

How could Yang Ming miss this opportunity!

"Director Yang, the one not far behind me is the new Bumblebee sports car launched by our group this year, according to Mr. Li's instructions, we will send the car to you. ”

The Geely Automobile staff who walked in front said with a strange face.

Recently, there is a saying in the group that the sports car model that the group company will launch this year is not called a bumblebee, and the main product and publicity are not focused on yellow.

But I don't know why, after Mr. Li started a project cooperation with Oriental DreamWorks in the entertainment industry, he immediately changed the company's publicity and marketing plan.

To say that it is strict is almost to start over.

And the reason for Mr. Li's change of heart was the young man standing in front of him.

Yang Ming took the sports car key from the other party's hand and said with a smile: "Thank you!"

He noticed the confusion on the other party's face, but he didn't explain too much, not to mention that the people of Geely Automobile Group were puzzled, and it is estimated that not many people in the outside world are aware of the cooperation between him and Geely Automobile Group.

In the Oriental DreamWorks public bidding for product placement, especially car brands are a top priority.

Undoubtedly, the most outstanding thing about this movie is the main character's car, Bumblebee.

Of course, Yang Ming attaches great importance to it, although after the public bidding, many automobile companies came to ask for quotations, but they could not satisfy Yang Ming, even if he already had a certain reputation and status in the international film industry, it also made most automobile companies feel that Yang Ming's request was simply a lion's mouth.

100 million Chinese yuan for the whole brand series of advertising placement.

See clearly, this is the lowest starting price, and there are various requirements behind it, once the box office reaches the standard of more than a few jù, then the cost of advertising placement will rise.

Up to 300 million Chinese dollars.

In other words, Oriental DreamWorks spends 600 million yuan to shoot a blockbuster, and if the global box office reaches a certain point, they can guarantee a minimum of 300 million yuan through advertising placement.

Half the cost of making a film.

Nima, this Oriental Dream Factory really dares to think.

When Yang Ming asked Liu Xinsheng to announce this advertising implantation cooperation plan, it directly made many auto manufacturers retreat and expand too much.

And it is still unknown whether this new type of ad placement will be successful.

Therefore, of course, those car companies do not dare to spend a lot of money on Yang Ming's new film, if it is said that millions of Chinese dollars, even if it is 50 million Chinese yuan, with Yang Ming's strong international popularity, it is not impossible.

But Yang Ming, the lion, opened his mouth and directly scared off many automobile companies.

However, what he didn't expect was that Chairman Li of Geely Automobile Group came over, and he went to Yanjing to meet him in person with his uncle, and then agreed to Yang Ming's request.

Yang Ming thought of the close relationship between his mother's mother, the Li family, and the Zhejiang Foundation, and his uncle helped to match, most likely because he didn't want to see himself laughed at by others.

Originally, he thought that if the president of Geely Automobile really cooperated with a helping attitude, he would not agree to such cooperation, but he didn't expect that when the president Li read the script that Yang Ming took out, as well as the cartoon shape of the bumblebee machine, he immediately agreed to Yang Ming's request for cooperation.

In this regard, Yang Ming still remembers saying 'you earned it' at the time, and almost choked his uncle to death.

Others don't know, doesn't Yang Ming know?

In his previous life, Chevrolet only spent less than $5 million on product placement in the first part, making a lot of money, and later spent $30 million in order to be able to win product placement, and the cost of the sequel to "Transformers" at that time was 1. 500 million US dollars, through guò this income, before the film even started shooting, it recovered one-fifth of the cost.

If there were no benefits to be made, would GM probably cost such a large amount?

Apparently impossible.