In the global personal computer market, PCs have been on the offensive since May, and the share of Pangu computers has continued to decline. But the Chinese market is an exception!

It's not that Chinese are patriotic and prefer to use Chinese computers. It's because ...... College Entrance Examination!

That's right, it's the college entrance examination!

Because of the exam factor, computers outside of Pangu are difficult to sell!

June 1995, Beijing.

IBM China announced that IBM has launched a Pentium 2 computer specifically for the Chinese market, with a price of only 6,999 yuan. At the same time, IBM continues to attract domestic computer dealers, giving 1,500 yuan to the channel, so as to attract computer dealers in China to purchase.

Of course, advertising is also overwhelming.

In Beijing and Shanghai, IBM's flagship stores modeled after the new venture electronics group were once crowded with customers when they opened.

IBM's advertising strategy is to promote the main office of the PC, buy the PC and get the office software and some practical work software, so as to distinguish it from the Pangu computer.

"The most powerful chip to build the most powerful personal computer ever. IBM's Pentium 2 series PCs have 100 million floating-point operations per second, and each chip is comparable to a supercomputer of the 80s. 6999 yuan, the supercomputer is bought home......"

IBM's promotional strategy is obviously to confuse the supercomputers of the 80s with the PCs of today, so that consumers feel that they are very cost-effective to buy.

To tell the truth, the floating-point performance that the 6999 yuan IBMPC can achieve is indeed slightly better than that of the Pangu 9th generation.

However, just a few days before the store opened, IBM's store seemed to be more lively, and people kept coming to inquire.

At first, some people bought some PCs, but in the next few days, people kept returning them, because the customer was mistaken, thinking that IBM's computers were Pangu system, but when they bought them back, they found that they were different and could not be used for exams at all. If it doesn't match the exam textbook, naturally people will continue to return it.

A few days later, as fewer and fewer people watched the excitement, the IBM store became more and more deserted!

"Welcome!" the salesman of the IBM computer store hurriedly greeted the customer when he saw the customer coming to the door.

The person who came was a middle school student and his mother.

"Mom, I want to buy an IBM computer! IBM is the most famous technology company in the world, and the computer must be the best. A middle school student in his teens said, pointing to an advertisement for an IBM store.

"No, the teacher said, you can't buy the wrong computer. Obediently, now is the learning stage, you have to buy the Pangu computer required by the syllabus and exam syllabus, and after graduation, you can buy whatever computer you want!" A woman in an OL suit said with a straight face, "The computer that is useless for the exam, let's not buy it!"

"Mom's ......"

"Buy Pangu, at most agree that you can buy a set of game software a year, and you can play games during the holidays, right? You can usually study computer knowledge seriously, and you must get a full score in the exam! The college entrance examination computer is the easiest item to get a full score, and if you lose a point, you will lose at the starting line!"

"Mom, go next door and buy Pangu!"

Seeing the mother and son go to the computer store next door, the salesman of IBM changed from hope to disappointment!

This kind of thing is happening all the time these days!

Because, since the 80s, Pangu Computer has been deeply linked to the education system and the government and enterprise market. Whether it is exam-oriented education or the work of government enterprises, Pangu computers are used as the main tools for learning and working.

More than 10 years ago, China's computer market has developed rapidly, and now the annual sales volume has exceeded 10 million units. However, the computers in the Chinese market are basically dominated by Pangu computers and Pangu compatible machines!

The sales of computers on other platforms in the Chinese market are basically negligible!

The college entrance examination has become the largest moat of Pangu in the Chinese market, basically, Pangu Computer Co., Ltd., does not need to invest much marketing resources, relying on the computer has become a compulsory subject in the college entrance examination, plus, the textbooks and examination syllabus are tailored according to Pangu computer, which ensures that the domestic market is undefeated.

Even if you don't consider the college entrance examination, under years of training, the habits of tens of millions of computer users in China have basically been completely changed by Pangu computers!

Switching from the Pangu platform to the PC platform does not require a change of habits!

Moreover, Pangu computers are really much richer than PCs in terms of entertainment!

Especially in the field of games, the number of game software on the PC platform does not exceed 20,000, while the game software accumulated by the Pangu platform for more than ten years is more than 500,000. 5~100,000 kinds of games are released every year! The world's mainstream game developers have taken the Pangu platform as the mainstream platform.

Even if PC adopts a policy of subsidizing game developers, it will be difficult to recruit high-quality game development teams for a while.

Because some boutique game development teams and companies have made far more profits in the Pangu market than other platforms combined. Currently, the global gaming software market has exceeded $13 billion. The Pangu market accounts for more than $10 billion, and the rest is the share of the PC, game console, handheld and arcade markets.

Although, games on PC are growing at a very fast rate, like the economic growth rate of developing countries. The share of the Pangu platform in the game market is equivalent to that of developed countries, and the growth rate has slowed down, but the total amount of annual growth is still far more than that of the PC platform.

As for the office and application software markets, the two are evenly divided. The annual non-gaming application software market for both platforms is more than $10 billion.

However, it is the advantages in the field of games and entertainment that have caused Pangu Computer's current market leading position to be relatively stable. Unlike at the beginning, the PC was invincible soon after its inception, stealing market share from Apple and other non-mainstream computers that were not compatible with PCs in the North American market, and quickly turned the PC from a hastily launched product into one of the standards for personal computers.

Fortunately, IBM and compatible computer manufacturers continued to fight in the 80s, so it created a huge growth space for Pangu computers. By the time companies like IBM and Intel began to react, Pangu had become the mainstream technology standard no less than the PC.

Unless the PC camp can get the U.S. government to forcibly beat Pangu with policy means, conventional means can no longer prevent Pangu from becoming the mainstream standard.

In fact, after Pangu and PC stand side by side, the global supply chain is also trying to develop hardware that is compatible with both Pangu and PC. The most typical is the hard disk, basically, the mainstream hard disk is now compatible with both PC and Pangu platforms.

The global market share, in fact, the gap between the two is not big.

But the local market, such as the Chinese market, is not that the PC does not work hard, but China has a college entrance examination!

What makes the PC feel even more speechless is that Pangu Computer tried to make computer courses enter China's primary and secondary schools in the 80s, and became a compulsory subject in the college entrance examination. What's even more shameless is that the computer test of the Chinese college entrance examination, the textbook is basically based on the Pangu computer, and the operation of the commonly used software of the Pangu computer is regarded as the test center for sending questions, but assuming that the computer used by the student is a PC, platform, not a Pangu computer, then ...... If you send points to the questions, you will lose points, so you will lose at the starting line!