Chapter 291: Interview (2)

"The early group of employees who joined were at least a few million, at most like Mr. Yun, most of their salaries were subscribed to equity, and according to the average valuation of similar companies in the market, he was a billionaire, and he only took millions of dividends. Lin Qi said proudly, "Half of the company's employees, the wealth appreciation brought by equity has far exceeded wages! In the future, the equity of me, a major shareholder, will definitely continue to decrease, and eventually the company's equity structure will be close to Hu Hua, there is no real controlling shareholder, everyone has the dual identity of employees and shareholders." The future of the company's development is completely decided by everyone, rather than by the majority shareholder!"

"How did you first come up with the idea of starting Felix, and did you think that Felix would grow to this point?"

"In the beginning, I only thought of making content platforms, such as online platforms. The most successful paid is China Literature, whose model is VIP chapter payment, such a platform is similar to Taobao in the literary world, there is only one Taobao in the e-commerce industry, and the same is true in the online literature industry, and there will only be one such a big platform. There are several other platforms second only to China Literature, similar to websites such as JD.com and Suning. Those content platforms are too big for us, and they are not suitable for entrepreneurs who start relatively late and have weak capital strength. But I thought of the magazine model, a magazine generally has a fixed number of pages, does not pursue the number of content, but also selects the best according to the number of submissions, so that the magazine will have a set of survival of the fittest mechanism, so that the platform continues to evolve. And our Felix station,It's made up of 100 paid serials,And dozens of pre-warm-ups ready to be put on the shelves for payment,Arrange a batch of paid natural endings or cut in half every month,How many copies are finished at the same time,Only then are many fewer books on the shelves,Keep VIP serialized in 100 copies。 These 100 books are charged a monthly fee, 10 yuan per month. At the beginning, the discount was 1 yuan, and now the official version is 10 yuan a month. This model of not seeking to become big makes us very different from other peers on the Internet, which lays the foundation for our future success!"

"This model is very successful?" Bai Lingling was curious.

"It's just survived, receivables and profits don't account for the mainstream of the company!" Lin Qi looked at the data in the background of the website, "Felix Literature Platform, with more than 300,000 monthly members, has rarely changed. It is possible to lose some old members every month and add some new members, and in general, the number of VIP readers is in this range, and there are few ups and downs. Each person is fixed 10 yuan, more than 3 million a month. After that, in addition to paying the author's remuneration and operating costs, the platform actually made a very small profit, a little profit every month, which was about ...... interest on 3 million cash deposits."

"This site is already calculated, music, comics are all pure losses. Meng Xin added.

"So, how did your company's miraculous take-off come about?"

"A copy of the website has appeared, 'Otaku is always crossed!'" Lin Qi said.

"Ah, I know this is a game!"

"Yes, it is because of the profits of this mobile game that our company is now in shape. ”

"So, can the secret of this game's success be revealed?"

"......," Lin Qi said speechlessly, "If I knew the secret of success, wouldn't I have copied them one after another?"

So far, Felix has been researching the successful elements of "Otaku Always Crossed", but the successful elements that were later refined to replicate and develop other mobile games have all hit the streets.

It can be seen that summing up successful experiences is unreliable. The real secret of success is hidden in places that are hard to discover.

Of course, it can't be said to be completely ineffective, at least, the "Fairy Sword 1" mobile game produced by Felix Company later, the operation concept is close to Hu's previous "Otaku is always crossed", that is, the recharge of the mobile game is very expensive and very unpopular. However, the resources that need to be recharged can be obtained for free in the game every month by logging in and checking in and doing tasks.

In this way, if the player calculates the resources obtained and recharges them, they are worth thousands of yuan, and they naturally feel very satisfied.

And the krypton boss will not be discouraged because of the high price, so a big guy may be tens of thousands of krypton a month. A small part of the big guy's krypton gold can bring a lot of turnover to the game.

Moreover, the operation will find reasons to compensate players for all kinds, maintenance to compensate, and server instability to compensate, because of such and such irresistible factors that make players dissatisfied, continue to compensate and block the mouths of most players. These compensations actually cost nothing, but are virtual kryptonite resources in the game. From the point of view of the real kryptonite boss, this point of delivery is a resource, but it is just a drizzle. However, for micro-krypton players, it is like a timely rain-like resource, and seizing these resources is like grasping hope.

In addition, Felix has also begun to make more reasonable use of IP and understand what kind of IP is needed by the company. Moreover, how to develop IP in order to maximize benefits.

At present, the domestic mobile game market has broken the 100 billion mark, and although Felix has a good development momentum, in fact, it only accounts for about 1% of the market share. Compared with those giants that occupy half of the country and have a market share of more than 10%, it is naturally incomparable.

However, the company's current business situation is still very good, and there is still huge room for growth.

"Your company's animation is also very powerful. For example, the animation of "Sword and Fairy 1" activates the feelings of many players, how did you make these animations?"

"In terms of animation, we are different from traditional animation companies. Lin Qi said with a smile, "We are looking for more animations with themes that have feelings, can be linked with games, and drive popularity." For example, the IP of "Sword and Fairy 1" is not ours, but we feel that this IP has feelings and can be used to do it, so we bought the IP license. After obtaining the authorization, we are not aiming for short-term interests, but to make high-quality products. If the quality is not up to par, we would rather spend money in vain than let the work be released. Because, we believe that only good anime can be taken out, and although our ability is limited, we strive to make the best and most sincere work within our ability. Sincere works are called IP, and only then can the benefits be maximized!"

As this interview deepened, Lin Qi's image began to emerge on paper. With some pictures and some text descriptions, Lin Qi has a large number of fans.

Of course, Lin Qi's fan public account platform is Meng Xin to help him manage, Meng Xin often takes out his mobile phone, shows him the messages and photos of those fanatical female fans, and asks him what he thinks.

How do you feel? Have the ability, hand over the official account to him to manage by himself!