He was naturally reluctant in his heart, but what could he do, Lin Qi came to the UK, and he had already received the attention of the British business community, once the gang learned about it, he would definitely seize the opportunity to attack the royal family, the image of the royal family was originally operated for many years, if this was the case, he, the minister of etiquette, would be the end.

"Oh, what's wrong with Mr. James, it's my subordinate who is ignorant and abrupt His Excellency. Lin Qi snorted lightly, he didn't plan to buy it like this, and since he had done it, he wanted these arrogant guys to really know something.

James's heart sank, and he said in his heart, my lord, this surnamed Lin is really not easy to deal with, but fortunately, he also came prepared.

"Mr. Lin, I specially set up a banquet, accompanied by several ministers that day, and I want to give Mr. Lin a formal apology, and I personally apologize deeply for Mr. Lin's rude behavior. ”

"Don't be so troublesome, just publish it in the newspaper and give some explanations on this matter, otherwise this matter will spread in the future, and my partner will cause some misunderstandings, right?"

Lin Qi kicked the ball directly to James, his purpose was not the James in front of him, but the British business community, the necessary deterrent means, which will be of great help to the future business development, commonly known as the dismount.

James hesitated, a little angry in his heart, he thought that he had come with enough sincerity, if he did what Lin Qi said, this black cauldron could only be carried down by him alone. Although, he is a hereditary nobleman, and it is impossible to lose much, but in doing so, he will lose his reputation. You must know that many old aristocrats in Britain occupy the upper class, and these people may not be able to compare their wealth with modern conglomerates, but they mainly rely on this style and reputation to maintain decency.

These people's biggest asset is face, and losing face is sadder than killing him.

To put it simply, these British aristocrats are similar to those children of the Eight Banners at the end of the Manchu Qing Dynasty, they have no ability, and they are not even particularly rich, but they will brag and pretend to be forced all day long. Bragging has become the main work of these lives.

"If Mr. James doesn't agree, then we'll have to leave today. Lin Qi said indifferently.

"Mr. Lin, it's almost time, let's go!"

Less than was in high spirits, and when he spoke, a pair of eyes were nailed to James, intent on seeing this foreign devil make a fool of himself.

"Okay, I promise, Mr. Lin's request is not excessive, a true gentleman must be able to admit his mistakes. James grinned on his face, and his mother sold it in his heart, so he agreed ruthlessly.

……

The next day, the news appeared in the newspapers, and the whole process was widely publicized, which surprised British high society. The veteran aristocrats of Britain, because of the inconsiderate etiquette, apologized to the distinguished guest Mr. Lin Qi. This apology was published in a number of mainstream British newspapers, covering most of the British newspaper readers.

Overnight, Lin Qi's name became popular in the UK!

Even people who had never heard Lin Qi's name before and didn't know him instantly learned that there was such a powerful businessman. Not only is it the richest person in Asia, but it is also self-made, and in ten years it has amassed one of the largest conglomerates in Asia.

With the nominal bonus, Lin Qi's business investment in the UK has also been much smoother. At least, many companies will not refuse to talk about cooperation without understanding Lin Qi.

Historically, in the early years of Huawei's entry into Europe, it basically failed to negotiate any business. The vast majority of European companies refuse to cooperate simply because they have not heard of Huawei.

Therefore, fame is also an important goodwill asset!

At the same time, Lin Qi walked into the door of Acorn with Xiao Xiao.

"Mr. Lin, why don't we go to Vodafone?" was a little puzzled, when they were at the banquet before, Lin Qi and James discussed Vodafone, and it was logical to invest in Vodafone at this time.

"Let's dry it first, it's not in a hurry, since there is a dinner incident. Vodafone should have been ready, and now it must be in full swing, and when they are ready, it will save a lot of time to talk. Lin Qi smiled.

Less than suddenly realized, he gave Lin Qi a thumbs up in his heart, he didn't have this kind of thinking.

The future trend of new businesses is to prepare to enter the mobile phone market, and the mobile business will occupy a large market in the future, and to a certain extent, it can even replace computers.

Lin Qi's first plan was to prepare for the acquisition of Acorn Computer Company.

Acorn Computer Company was the predecessor of the now famous ARM company. Historically, the debate between reduced instruction sets and complex instruction sets has been going on for a long time. Even in the academic community, most people in the industry believe that chips with a reduced instruction set are more efficient, and the future semiconductor industry should be dominated by chips with a reduced instruction set. However, for a long time, complex instruction sets were developed decades earlier than reduced instruction sets, so commercial success was higher. For example, the well-known Intel X86 architecture processor is a complex instruction set chip. However, due to the long-term cultivation of the market and stronger software and hardware compatibility, the X86 chip has become the most widely used chip in PC, server, industry and other fields.

However, later ARM chips broke people's superstition that X86 chips will always be the mainstream architecture.

In the beginning, the ARM chip was only a small one in the reduced instruction set camp. However, this chip is very simple from the beginning, starting from the perspective of low power consumption, which is just suitable for mobile phones, tablets and other mobile smart devices that have high requirements for battery life. In the 21st century, it has swept the global market share, accounting for 90% of the market share of mobile phone processors, 80% of the market share of tablet processors, and 30% of the market share of netbook processors.

To put it simply, the CPUs of Apple and Android in later generations are essentially all ARM architecture. In essence, there is no difference between the two, it's just that after the hardware manufacturer bought the ARM license, they deeply optimized it and packaged the so-called different chips.

However, later, the shipment of ARM chips has far exceeded that of X86 by several times or even more than ten times! It has become a well-deserved and most widely used chip.

After the popularization of ARM chips, no one doubted that the reduced instruction set could become mainstream.

Founded in 1978, in the early days of the revolution, this company made great contributions, and its status in Central Asia is equivalent to that of the "Apple Computer Company" in the United States.

In 1991, Acorn Computer Company spun off the ARM division and established ARM Corporation, which only did research and development of chip architectures because ARM had no funds to produce chips, and sold patent rights to chip architectures to semiconductor companies that could produce chips. With the explosion of smartphones, tablets and other terminal shipments in the 21st century, ARM processors have quickly become mainstream.

In fact, Acorn did not consider developing processors at the beginning of the production of computers, but successively turned to Motorola and Intel for help, hoping to buy chips cheaply and obtain technical authorization for chips, which was naturally rejected by the two companies successively, which made Acorn have the idea of developing its own chips.

After two years of struggle, I finally made a RISC instruction set chip, referred to as ARM (Acorn RISC Machine), which is the origin of the name ARM.

The XRM chip of Xinchuang Electronics Group is also a chip with a reduced instruction set. However, for many years of development, it is mainly based on desktops that pay more attention to performance, and constantly improve the main frequency and power consumption for performance considerations. Although the power consumption is much lower than that of X86, it is difficult to be a little out of line with the development trend of low power consumption in the future mobile device era.

It is precisely for this reason that Lin Qi plans to buy another chip instruction set. This instruction set mainly takes the route of low power consumption, and in the future, mobile terminals may not use XRM chips.

It is possible to use ARM as the mainstay, and then add some XRM instruction sets to enhance compatibility and lower power consumption of mobile chips.

At this time, Acorn was a small company, with a scale of only 10 million US dollars and an annual profit of only one million. Such a small company whimsically wants to develop chips, even if it is a simple simple instruction set chip, it is very difficult, because the budget is insufficient, so the initial research and development of ARM chips is also relatively slow.

It is precisely because of this that Acorn's head Allen, when he heard that someone was willing to invest in Acorn, although he didn't know who it was, he still raised his spirit and went to meet potential investors.

In the conference room, Lin Qi met Allen, a tall and thin young man, thirty years old, with two dark circles under his eyes, a little listless.

"Although we are willing to accept investment, we declare in advance that we want to maintain our status as independent R&D and do not intend to accept research outsourcing. "Allen's meeting is throwing out the bottom line.

In fact, there are also many large companies that propose to merge and let them join the chip R&D departments of large companies. These proposals made the ARM R&D team flatly refuse, because they wanted to complete their work.