Chapter 028: First Arrival in Japan

If you want to compete in mature markets like the United States and Japan, this kind of knockoff produced by Ke Kee is definitely not possible. But if Li Xuan invested in building a large-scale computer motherboard production factory, the one or two million Hong Kong dollars he had accumulated would only be enough for a fraction of the investment.

Li Xuan's original plan was to give up some of his interests, such as the game production license, and ask game giants such as Taidong and Sega to produce game motherboards on his behalf. After all, even companies like Taidong had to bow to Sega when they promoted the Space Invaders arcade. The law of competition in shopping malls is always that big fish eat small fish, and small fish eat shrimp. When a new company first starts, it's often the toughest time!

But Seiko Epson is a printer equipment manufacturer, and he has no direct stake in Dongfang Electronics, which produces game consoles, and Li Xuan only needs to be in business, so naturally he doesn't need to give up too many interests. The most reborn person, he knows better than anyone else how classic the game of Hong Kong Block and Tank Battle is that he has developed, and if he is forced to license the game to other manufacturers, he will suffer a huge loss.

The sweet voice of the purser was heard on the cabin radio: "Ladies and gentlemen, welcome to Japan Airlines' flight from Hong Kong to Tokyo. The plane is about to land at Tokyo Narita International Airport, so get ready!"

At the same time, bright flight attendants reappeared in the cabin, urging passengers to pack up their drinks, refold the retractable tables in front of them, fasten their seat belts, and prepare for landing.

This is the first time Li Xuan has taken a plane since he was reborn, and the previous shadow is still hovering in his heart and has not completely dissipated, but he doesn't want to show his cowardice in front of his employees. Fortunately, the Boeing 737 passenger plane did not hover over the airport for long, and the captain adjusted the attitude of the fuselage, aimed at the runway, and landed the plane smoothly on the ground.

Li Xuan quietly breathed a sigh of relief, Tokyo has arrived.

In the airport pick-up hall, a middle-aged man in a black suit stood next to a much younger-looking young man, holding a pick-up sign that read, "Welcome to Mr. Li Xuan of Hong Kong".

Li Xuan took Du Wenqiang and Liang Ning and walked towards them.

"Hello, is it Mr. Li Xuan of Dongfang Electronics Company?" Seiko Epson Company was very thoughtful in its preparations, and specially brought a Cantonese translator to the arcade.

"Hello, I'm Li Xuan!" Li Xuan also smiled politely at the other party.

"Li Jun, welcome to Japan, I'm Yuto Hase, from Epson Club, please take care of me!" The middle-aged man in the lead, who obviously also knew English, bowed ninety degrees to Li Xuan without waiting for the translator to relay Li Xuan's conversation, and then shook hands with him with a smile.

From the account of the Japanese translation, Li Xuan learned that this Yu Hasei was the head of the external liaison department of the marketing and marketing planning department of Seiko Epson. Yuto Hase, Li Xuan walked in the front, and the group walked out of the airport together.

Seiko Epson's headquarters are located in Suwa City, Nagano Prefecture, a four-hour drive from Narita Airport. Epson has specially prepared a black luxury extended version of the Kedrak sedan, so that the guests will not be too tired during the next four hours of the long journey.

Mr. Hase's eloquence was very good, and he kept telling the guests in English about the places of interest and celebrities in the area he was passing through, and he never let the atmosphere go cold. Sashimi salad, salmon sushi rolls, cheesecakes, and sake are also prepared on the bus, so you can enjoy a meal while chatting, and the whole long journey will not seem monotonous.

When Li Xuan and his party arrived in Suwa City, it was already eight o'clock in the evening, and Yuto Haseki directly sent the guests to a pre-booked hotel. Everyone was very tired, so after a brief dinner, they went back to their rooms to rest.

Li Xuan's hotel is located on the edge of Lake Suwa, and in November Nagano Prefecture has already entered winter, and there was a light snow last night. Early the next morning, Li Xuan stood at the window and looked out, the distance was covered with snow, the lake was rippling, and the scenery was beautiful.

Unfortunately, he was not in much of the mood to enjoy the view, and the next negotiations were crucial for him. The one who came to pick up Li Xuan and the three was still Yuto Hase, yesterday.

Seiko Epson's headquarters is located in the Suwa Industrial Zone on the shores of Lake Suwa. Nagano is known as Japan's famous agricultural prefecture, but Suwa City became an industrial city after World War II with the rise of the manufacture of watches, cameras and lenses. Seiko Epson is the most important industrial business card of Suwa City.

Accompanied by Yuto Hase, Li Xuan visited Epson's printer production plant and the newly built wafer factory. The $12 million chip factory is about the size of two or three football fields and is all flooded with natural daylight.

The wafer fab is all designed to be highly clean and dust-free, and it is very troublesome to visit the production workshop inside this dust-free factory, which needs to go through complex dust removal procedures. Li Xuan just looked at the situation inside through the glass, accompanied by Section Chief Hase.

The current semiconductor factory is a small drop in the bucket compared to 30 years later, and Li Xuan's investment through the previous large wafer factory has been billions of dollars, and without strong capital support, he is not qualified to enter the game at all. The cleanliness process in the production workshop is more than 1,000 times cleaner than the most strictly sterilized hospital operating room. It can be said that the semiconductor industry represents the pinnacle of human industrial civilization.

After the morning tour, the afternoon was followed by formal negotiations. Li Xuan proposed that Epson would manufacture the arcade computer version for Dongfang Electronics.

"Mr. Li, after our company's understanding of your company, Dongfang Electronics is only a small company that has been established for less than a month. We are very sorry, but this does not meet the minimum requirements of the company for partners for the time being!"

The representative sent by Seiko Epson to negotiate with Li Xuan was Yusuke Ishishima, the deputy director of the marketing and sales planning department, who gave Li Xuan a dismissal from the beginning.

"I don't deny this, the total number of employees in my company, including myself, is less than twenty, compared to a large enterprise like Seiko Epson, it's just an insignificant grain of sand!" Li Xuan was not intimidated by the other party's rejection, and still said unhurriedly.

"But the electronics industry is the easiest industry to create miracles. I've just looked at a lot of Apple's Apple2 computers in your office area, and three and a half years ago, Apple was just a leather bag company that Steve Jobs and two friends had raised $1,300 to set up in a garage.

But now, it's the most important driver of your dot matrix printers in the United States! Although my company makes game consoles instead of computers, I believe that my company has as much potential as Mr. Jobs' Apple!"

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