Chapter 203: Market Possession
"Why do you want to come to my house for dinner? Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½ā
"Oops, by the way. Come, Lynn, and let Auntie feed you. ā
"I'll eat it myself, grandma. ā
"Well, Lynn, that's a good point. ā
Zhao Lingling's face was full of black lines, and she stuffed a poached egg into her mouth with a little dissatisfaction.
"Really, children don't tell a lie, even if it makes me happy. ā
"Children are the most honest. ā
When I had breakfast, it was already a quarter past seven, and when I got home, I ate non-stop and rushed to the company, and this morning was really busy.
"This little girl, do you want to take it with you later?" Zhao Lingling touched Lin's head, she was eating an English breakfast, black tea, bacon meat, omelette, and bread.
Since Lin arrived at the two sisters' house, they deliberately reduced the influence of European and American food on the little girl, most of the time they entertained her with dishes with rich flavors and flavors, and occasionally made a Western meal to change her taste.
"Yes, Lynn is the baby that Lady Jobona gave to us after all, and if the little one is hurt a little, it is not easy to explain. ā
Su Yishui looked at Lin, who was very happy to eat, and said.
"Hmm. Zhao Lingling didn't continue to say anything, lowered her head and drank all the black tea in her cup, and stood up.
"It's getting late, it's time for us to go. ā
"Oh. Lynn agreed, drank the only remaining glass of orange juice, and touched her mouth.
"You guys go first, I'll clean up the house and go straight over. Su Yirou began to pick up the table.
"Alright, Yishui, Rin, let's go. ā
The three of them were heading in one direction, and after waving to their sister and saying byebye, they took the elevator outside.
got into Zhao Lingling's car, Lin couldn't wait to take out the game console she was carrying, turned on the switch and started playing games.
Su Yishui fastened her seat belt and sat beside her and looked out the window.
The novelty of riding in a Porsche sports car has now been worn out. Aside from the aura of a famous car, it is also an ordinary car, decorated a little more luxurious, and a little faster. It doesn't make much sense.
Zhao Lingling concentrated on driving and didn't pay attention to herself.
There's a lot going on.
She looked out the window and looked at the children laughing and playing along the street, the students with school bags, and the couples and couples snuggling. There are also crowded people who are stuck in the bus platform and are looking forward to the arrival of the bus, and their minds are complicated and they think a lot.
I am glad that I was able to embark on this path, or I am successful, or I feel something else?
I don't know, I don't know anything.
She remembered a sentence that the meaning of life is to toss.
yes, if you don't toss. What else is the meaning and value?
Looking at the dazzling array of shops, specialty stores, supermarkets, restaurants, shopping plazas, and digital cities on both sides, which one is not tossed out.
Now that he has been appointed as the administrator of the shopping street, although it is only temporary, sooner or later he will have to take charge of the power of Shelley, which he founded single-handedly, and even so, he will have to toss some fame.
She doesn't dare to say how much share of the beauty cosmetics market she controls, and she doesn't have that kind of certainty, so she can only say that she should do her best.
"Mr. Zhao. Have you ever thought about the O2O model?" Somehow, she suddenly thought of this word, and couldn't wait to ask Zhao Lingling's opinion.
"Oh, spread the word online. The method of purchasing and inspecting goods in physical stores, our model is not suitable. You must know that the net profit of a beauty cosmetics is very high, but the price difference is not obvious, if you use this model to visit the physical store for inspection. Even the cost of taking a taxi and taking a bus will be in it, and it is not worth it. ā
It is not worth doing this for professional beauty and cosmetics products, but it is necessary for products that require on-site inspection.
For example, beauty medical equipment product series, steaming noodles, massage, physiotherapy, light therapy and other professional equipment.
However, although this kind of product also belongs to the category of beauty cosmetics, its huge size and high price have become the biggest drawbacks, and in general, few people choose to buy it except for professional beauty institutions and beauty hospitals.
At this time, the business scope of the shopping street is facing the vast number of beauty-loving consumer series, and they have not considered this market at all.
The reason is simple, the market share is too small, the cost is high, and the demand is too low. Large instruments are not low-value consumables such as cosmetics and beauty products, which can be consumed quickly and in large quantities, and they are necessary every day, so even if there is a market for this area, there is no preconceived plan for the time being.
"Why did you suddenly think of mentioning this? Is it influenced by other shopping platforms?"
"yes. It's a doctrine. ā
"Hehe, I guess it's pretty much the same, Yishui, the shopping street is not suitable for that model. Although there are suitable products, it is useless to not be suitable for consumers, you know?"
"Hmm. Su Yishui nodded, Zhao Lingling's words have always been concise and to the point, only when the passage between the seller and the buyer is unimpeded, the shopping street itself has the need to exist, the space for expansion, if one of them is blocked, then it is unnecessary to pestle here.
"Next, I plan to move on to the next plan for Shelley's development, and after this promotional rally, Shelley will move on to the next development model. Zhao Lingling said.
"What is it?"
"What you are advocating, the production of men's beauty cosmetics lines. ā
"Hey, really?" Su Yishui was very happy, this was the good news that he had been waiting for a long time.
"Why did you suddenly decide? Don't you look at market share and sales?"
"Of course, it depends, but this data has nothing to do with my plans for the next development, it's just a juxtaposition of events. ā
"You should know that many international big brands are in multiple directions to develop models at the same time to occupy the market, such as olay, beauty products account for a large part of the market share, but hair products are also unambiguous, in order to advocate silky hair, smooth to the end of the spirit of development, development and production, and the product itself also has a variety of business models. For example, the Brightening Beauty Serum Set and the traditional beauty hydration products with a single effect form form a diversified horn form, so that it can achieve the effect of hitting the market with a small number of scientific laboratory development processes. Similarly, Estee Lauder is even more so, and even has a certain success in the perfume market, while we have launched a whitening skin care line. Moth Mei series and mellow fragrance series, but the scope covered is still pitiful, so in order to achieve a large market at once, more points of application are essential. ā
"The application of dots? is the meaning of a chess piece?"
"That's right. Two points form a line, and three lines form a surface. You should know. ā
Su Yishui suddenly understood, yes, now Shelley has the original whitening skin care series brought by Zhao Lingling with X.S, and has its own classical beauty series products. That is, the mellow fragrance series and the moth eyebrow series, then, these two types have formed an angle, as long as there is a new variety on the market, you can achieve the formation of a market occupancy.
Zhao Lingling's ability to choose men's grooming products is closely related to her own proposal.
Men's grooming, compared to women's beauty recipe series, is much easier, from the nature of the skin classification, men's skin condition is mostly oily skin. This is closely related to the nature of physiology.
The biggest characteristic of oily skin is that it is oily, prone to acne, and has been soaked in oil for a long time in the gaps between the skin, especially in the T-shaped area. It is very easy to produce enlarged pores, which can lead to blackheads and rough pores, and at the same time, severe dehydration and a large loss of moisture in the skin. Causes symptoms of dryness.
Hydrating your skin is not the same thing as drinking water. Therefore, if you want to reduce the skin's oil, you must drink water from the skin.
So to sum it up. Men's beauty only needs to cover a few aspects, such as oil control, hydration, acne control, and pore refinement.
It's easy to say, but it's not very difficult to do, and a lot of energy has been poured into traditional cosmetics, and only the formula needs to be changed appropriately, and it can be perfectly achieved and quickly occupy the market.
You know, in the past, whether it was ancient or modern, there were very few products for men's beauty and skin care, and it could even be said that there were none, and after washing your face, apply some ointment, that's what happened, rouge powder, that's what women use.
When I think of this level, Su Yishui sometimes feels that it is very difficult to be a man.
The face is full of acne and annoying, the male makeup says it is perverted, the little white face says it is a mother, and the voice is nasty.
Although it is very complicated, these have nothing to do with him, so Su Yishui will not analyze psychology. Others like to think and go, all she thinks about is the market and her own wallet.
In reverie, Zhao Lingling had already driven the car into the gate of the headquarters, and the other end of the square was the office building.
The Porsche stopped at the front of the office building, Su Yishui and Zhao Lingling walked downstairs, and she walked straight to the building by feeling.
"Hey, where are you going?"
"Hey, didn't you say you were going to pick up the goods?"
"What about the previous sentence I said, you don't forget at a young age, do you? ā
"Oh. Su Yishui remembered that Zhao Lingling asked her to see the car that was configured.
Hee-hee, now I have a car, it's really good.
"You have to get a driver's license as soon as possible, the car can be used by you, but the driver is a resource of the company, and it can't be used by you alone. ā
"Hey, Mr. Zhao, it's too stingy. Su Yishui puffed out his cheeks.
"It's called the distinction between public and private. I'm cultivating this awareness in you right now. ā
"Then you don't have to cut me. ā
"I don't know how to restrain my employees? Moreover, this is not a difficult behavior, rather than others driving for you as a driver, you can drive yourself is the king. It's only chic when you drive it. ā
When the two of them were talking, they had already turned a corner and turned to the back of the office building, where a Dongfeng Tianlai was waiting quietly. (To be continued.) )