Xia Da.

"Hi fellow veterans, I'm Pan Yong, long time no see!"

The students burst into laughter.

"Hello Professor Pan!"

"Students, last time I told you about the cool explosion of the Three Kingdoms of Entrepreneurship. I tell you about entrepreneurship to learn Liu Bei, management to learn Cao Cao, and Shoucheng to learn Liu Bei. ”

"So what are we going to talk about in today's management class?"

"Professor, we don't know if you don't follow the tutorial!" said one student.

"Well, I don't like the textbooks, they are rigid and far from reality, those tutorials are textbooks from a few years ago, everyone knows Chinese characters, I don't think I need to read the tutorials, that's what elementary school teachers do. ”

"Isn't it?"

"Yes. The students coaxed.

We know that a leader is a person who is a leader in any organization, but if you want to become a leader from a leader, you must first cultivate the unique temperament of a leader. ”

"If you have the temperament of a leader, you will naturally show leadership ability, and when you unlock the secret of leadership temperament, you will easily have leadership. So today we're going to talk about leadership and how to develop leadership qualities. ”

"From today onwards, I'm going to teach you a lot of leadership rules, and I think no one in the world that I'm talking about can do all of them, but I think that as long as you can master five of them, your leadership will be average or above. ”

Because most of the laws I am going to talk about are independent of each other, and the laws are complementary to each other, so they are not mutually premised. What do I mean by that? Quite simply, you don't have to learn one rule before you learn another. ”

"I said these rules, if you apply them, people will obey your leadership, I think if everyone here violates or ignores these rules, you will not be able to effectively lead others, what I am saying is by no means alarmist, everyone will listen to my analysis later. ”

"The rules I'm going to talk about are the foundation of your leadership! The teacher wants you to put them into practice and apply them!"

No matter what level of leadership you are at right now, I don't care.

But I'm going to make it clear to you now that the more you master the leadership rules that I'm going to talk about, the more successful you'll become, and each of the rules I'm talking about is like a tool that will be ready for you to help you achieve your dreams. As long as you master one of them, you can become a better leader, and if you learn all the rules, people will faithfully follow you for life.

Now let me open the Leader's Secret Chest for you.

The first rule of leadership, known as the Law of the Cover.

The lower a person's leadership, the lower the position of the lid that limits his potential, that is to say, his potential is lower, on the contrary, the higher a person's leadership, the higher the position of the lid, and the greater the potential he can play.

This lid is called the human pattern.

The pattern determines the outcome!

Zeng Guofan, a famous military strategist and politician in modern China, also said such a famous sentence when talking about how to make the cause bigger: "Those who seek great things put the pattern first."

The so-called pattern refers to a person's vision and mind. It is impossible for a bird that only stare at the insects in the bark to fly above the white clouds, and only an eagle with eyes and hearts full of mountains and rivers can soar freely between heaven and earth!

I think that if a person wants to get more opportunities for struggle and hard work, he must not care about the tedious things encountered in life, cherish the present, and look at everything from a big picture of the perspective It is easy to distinguish priorities, so that he can complete the task more efficiently and behave in the world with a more open and inclusive attitude.

When we guide the present with lofty goals, life will become warm and full, and we will be full of fighting spirit on the way forward; when we stand at the highest point of our hearts and look into the distance with great expectations, we will find that the infinite scenery is in the dangerous peaks, and we will climb high and look at the mountains and small mountains, and we will be self-conscious and self-conscious.

The pattern of the entrepreneur determines the outcome of the enterprise, and the height of the entrepreneur determines the height and distance of the enterprise.

Is there such a thing as a pattern?

Of course not.

Patterns are something that can be shaped and changed.

Students, let me give you an example.

Many of the world's successful large enterprises have a strong leader, and they are all 'monopolistic powers'.

He never hid his disgust, his resentment, and his inner toughness. He is an adventurer, an opportunist, an optimist, the protagonist of a big drama and a loner. He is familiar with the rules of an old world, and is adept at exploiting its weaknesses to resist the arrival of a new world.

Even after the odds, he was always an outlier, always so expressive, decisive, adaptable to change, and terrifying his opponents.

His "joint sales body" model, which has been dubbed the "master weaver" of the market network by the Western media, connects thousands of first-level dealers, tens of thousands of second-level wholesalers and sales terminals, and firmly entrenches in China's vast urban and rural markets, and none of them have defected in this battle.

All this seems to verify the saying that Chinese enterprises can only succeed if they have relatively strong leaders, because Chinese are more difficult to manage than foreigners.

He is known as a marketing guru, a management guru, and an entrepreneur closest to the market. He gives people too much imagination, but it also makes people overwhelmed. He is Zong Qinghou.

"Can you understand the feelings of a middle-aged man in his 40s facing the last opportunity of his life?"

When 42-year-old Zong Qinghou took out a loan of 140,000 yuan to start a business, he pulled a three-wheeled "yellow croaker car" to sell popsicles on the streets of Hangzhou.

The pattern of his life changed at the moment of entrepreneurship, and when he reached middle age, everyone chose to live a stable life, but he started his business and ran around the streets.

He probably never imagined that 20 years later, the Wahaha Group he founded would become the largest beverage company in China. With a wealth of 80 billion yuan, he became "the richest man in Chinese mainland in 2012." "And all because of the change in the landscape when he was 42 years old.

Everyone says that Wahaha Zong Qinghou is now an ancient figure, so let's talk about Ma Huateng, the inventor of QQ and WeChat that we use every day.

If we want to talk about Ma Huateng's leadership and his pattern, let's go back to before the 3Q war in 2010, Tencent faced a different encounter, at that time, Tencent was a completely "closed" company, regarded as an enemy by its peers.

Forced pop-ups, forced upgrades, forced scanning, and forced promotion, Tencent's business model is built on the word "mandatory".

China's Internet is very chaotic, the law of the jungle, the law of the jungle, the law of the jungle. The reason for this is that China's largest Internet company is unwilling to assume social responsibility, but instead treats its competitors in a hooligan manner.

On September 22, 2010, some netizens on the Internet reported that there was suddenly an icon of "QQ Computer Manager" on their desktop, and it would start automatically when they turned on. This is QQ's second large-scale forced installation after the mandatory installation of QQ Doctor during the Spring Festival in 2010. With QQ's huge user base, QQ PC Manager will directly threaten 360's survival position in the security field.

At the time of life and death, 360 stood up, and 360 launched a small software to help users block QQ pop-up ads, 360 buckle bodyguard. This gadget ended up annoying Tencent, China's number one Internet hegemon.

The battle between 360 and Tencent is vividly called the "3Q War" by the industry.

Tencent announced that it would stop running QQ software on computers with 360 software, and users must uninstall 360 software before they can log in to QQ, forcing users to "choose one of the two".

This fierce action. This move caused a shock in the industry, and netizens were angry, and the industry believed that Tencent's move was to force users to make a choice between the two. According to 360 CEO Zhou Hong, 60 million users of 360 software were forced to uninstall.

One of the most thrilling sleepless nights on the Chinese internet. The dispute between 360 and Tencent escalated from a dispute over products to a confrontation between companies, and then to an either/or battle between Internet users, which no one wants to see.

The State Information Security Department issued a circular to severely criticize Qihoo and Tencent, and immediately stop all acts that harm the legitimate rights and interests of users. The two companies were ordered to stop attacking each other, strengthen communication and consultation, solve the problems encountered in business in strict accordance with the provisions of the law, publicly apologize to the society, and properly deal with the aftermath of users; order the two companies to draw lessons from this incident, conscientiously study relevant national laws and regulations, strengthen the construction of professional ethics, strictly regulate their own behavior, and prevent similar behaviors from happening again. The two companies were ordered to publicly apologize to the public within 5 working days of the release of the notice, and properly handle the aftermath of the user.

Ma Huateng is "a person who knows the times as a handsome".

After the 3Q war, Tencent has undergone reflection and nirvana, completed the mutation from "closed" to "open", and the enterprise pattern has changed from "self-interest" to "benefiting others", and gradually realized the evolution from traffic openness, to capability openness, and then to ecological openness.

Tencent's open development ideas have won the "hearts and minds of the people", and now peers are more willing to regard Tencent as a friend.

Today, Tencent has become one of the top ten companies in the world by market capitalization, and it is also a "connector" that more than 900 million people (more than 900 million WeChat users) cannot do without.

Look at Ma Yun's lid again, his pattern, Ma Yun has to pull a banner in everything he does, and write "tall and noble". For example, to do Ali is to solve the business problems of small and medium-sized business owners, for example, to do finance is to solve the problem of "big shops and bully customers" of banks, for example, to do rookie logistics is to solve the stubborn problem of Chinese-style logistics.

Mr. Ma is always condescending, like a savior.

"If we want to be a leader, if we want to have a leader, we must know this first law of cover, that is, the law of pattern, your vision determines your future and achievements!"

"Oh yes! The bell is ringing again after class! I haven't talked about it yet! I can only talk to you next time. ”

"Today, this first law of leadership, the law of cover, I hope the old iron will understand!"

"Finally, I would like to give you a word: if you want to become a leader, you must be far-sighted and self-conscious!"