Chapter 379: A New Challenge

Due to the unexpected disruption of a typhoon on the way, the camping program in the orientation of new employees of Oriental Group had to be cancelled temporarily and a series of team games were held in the gymnasium of CUHK instead.

According to the original process, all 25 teams were selected as the winning team according to a series of competitions and competitions, and these 5 teams with a total of 100 members, in addition to the previously announced regular reward of 50% salary increase for three consecutive months during the internship period, the mystery prize was finally revealed!

That's the 100 new employees who have the opportunity to go to Los Angeles, USA, to watch the 23rd Olympic Games live. The Los Angeles Olympics are a very special event in the history of the Olympic Games, as it is the first ever Olympic event to be hosted entirely by the private sector.

In 1978, California's state legislature passed a resolution prohibiting the government from using public funds to host the Games, so the city of Los Angeles proposed that the Games be hosted by the private sector. If the IOC does not agree, it will have to re-select other cities to take over.

But the situation faced by the Olympic Committee at the time was very awkward. The 1972 Munich Olympics cost $1 billion and ended up losing $600 million. The 1976 Montreal Olympics cost $2 billion and ended up losing $1 billion. The 1980 Moscow Olympics had even begun with more than $2 billion invested.

The increasing investment and losses required to host the Olympics are becoming more and more unbearable for all countries. So much so that by the time of the 1984 Olympics, only one city, Los Angeles, had submitted a bid. If Los Angeles, which has won without a fight, refuses to continue to host the country, the High Olympic Committee will simply not be able to find a replacement. The 23rd Olympic Games are likely to be dead.

In this grim situation, the Olympic Committee was forced to make significant concessions. The Los Angeles City accepted the conditions of the City of Los Angeles, and Peter Ueberroth, a 45-year-old financial figure, became the chairman of the preparatory committee. And in order to control the budget as much as possible. The Los Angeles Olympics has pushed commercialization to the extreme in all aspects.

For example, the organizing committee did not build a new Olympic Village at all, but rented dormitories from two universities for the accommodation of delegations from various countries. Even the sacred Olympic Torch Relay has a fee, and in the United States you can run a mile with the flame for just $3,000.

The Olympic Games and the World Cup are two of the most influential sporting events in the world, and the Eastern Bloc will not miss this opportunity to showcase its brand image. Under the agreement with the Los Angeles Organising Committee of the Olympic Games, Oriental Group contributed $12 million to become the top sponsor of the Games.

Although this price is higher than Coca-Le's 8.6 million and Fuji's 7 million. But for the Eastern Bloc it was earned. Because according to the agreement, the subsidiaries of Oriental Group, such as Aikang, Computer Park, RCA, and Oriental Games, have the right to share the rights of the main sponsor.

Of course, the Eastern Group has invested much more than that at the Los Angeles Olympics, with its NBC broadcaster beating rivals ABC and CBS to become the sole broadcaster in North America at a whopping $230 million. This is also the first big move made by the TV station after Li Xuan's successful acquisition of NBC broadcasting.

Another television station under Li Xuan's name, Asia Satellite TV, also won the rights to broadcast the Olympic Games. But Asia Satellite TV did not buy the exclusive broadcast rights. Instead, together with Shao Daheng's TVB, he organized a group to buy the Hong Kong broadcast rights of the Los Angeles Olympics.

This is a kind gesture released by Li Xuan to Shao Yifu. In the past few years, the reason why ATV and TVB have competed desperately is to change the unfavorable situation that ATV has been weak in ratings for a long time. Li Xuan needs to let ATV have a strong public opinion guidance to increase his bargaining chips.

And now. ATV has been able to hold TVB firmly under him. At the same time, Li Xuan's most important purpose in acquiring ATV, the Sino-British negotiations, are also nearing the end, so it is time to adjust his posture.

After all, ATV was ahead in the ratings before. It was bought by throwing money on a large scale. Although TVB is slightly inferior in ratings, its profitability is much better than that of ATV. This is also although TVB has been fully overtaken by ATV. The fundamental reason why Mr. Shao Yifu is still firmly seated in Diaoyutai.

Asia Satellite TV is willing to show goodwill to TVB in a strong situation. Shao Yifu is naturally something that cannot be sought. In the face of the triumph of New Arts City, Golden Harvest and Asian Pictures, the Shaw Brothers Company, the former king of the Hong Kong film industry, continued to sink and weaken when the Hong Kong film industry entered its most glorious time in the 80s.

Shaw Yifu started a few years ago, gradually shifting the focus of his career from film to television. Recently, there have been rumors in the market that Boss Shao may be ready to withdraw from the film industry completely, not only the Shaw Brothers will stop production, but even its Shaw Brothers Cinema Line may be resold to others.

The fierce competition between ATV and TVB has greatly raised the operating costs of TV stations. For example, in the face of ATV's silver bullet poaching offensive, TVB was forced to significantly increase the salary level of employees.

In the face of ATV's well-made TV series one after another, TVB was also forced to invest more money in TV drama production. However, TVB's ratings have been at a disadvantage in the competition with ATV, so the offer to advertisers has also been forced to lower. In this case, TVB's profitability in recent years has not been as good as before.

For Li Xuan, Asia Satellite TV is just a drop in the bucket of his $10 billion total assets. Even if the TV station loses one or two billion Hong Kong dollars a year, it will not hurt him. But for Shao Daheng, TVB has become his lifeline.

His assets are completely incapable of burning money with Li Xuan, so it is the best choice for the two TV stations to shake hands.

In fact, Shao Yifu has already released his goodwill to ATV Media before, such as allowing Asian Pictures' films to be scheduled in Shaw Brothers Cinemas. This time, ATV and TVB jointly bought the broadcast rights of the Olympic Games, which can be regarded as a heavy signal of a comprehensive reconciliation between the two sides.

A Cathay Pacific Boeing 747 passenger plane took off from Hong Kong and landed smoothly at Los Angeles International Airport. The plane can almost be called an Eastern Bloc charter flight, since more than 90% of the passengers on board are related to the Eastern Bloc.

Liu Wei's group is one of the five teams that won this time. So he had the opportunity to set foot on the land of American imperialism for the first time.

Liu Wei and other colleagues were about to walk out of the pick-up gate when they heard a shout behind them: "Comrade." Wait a minute!"

Hearing the affectionate title of "comrade" in the United States, Liu Wei turned his head in some surprise. He saw a Sven man with glasses. He took three steps and made two steps, and chased after him quickly.

"Hello, I'm a reporter from CCTV, are you students coming to the United States from China? Can I do a brief interview?" said the man with glasses, who had already pulled out a shorthand book from his pocket.

Liu Wei looked at the small national flag he was holding in his hand, and guessed why the other party could know that he was from China. At the end of July and the end of August, it is the beginning of the season for Chinese college students to study in the United States. China is not like 30 years later, it has rapidly risen to become a major exporter of tourists. Unless they are going to study abroad, ordinary young people in this era have no chance to go abroad at all.

Liu Wei smiled shyly: "We are not international students. We are employees of Dongfang Electronics Company. This time, the company organized a support group to cheer for my country's athletes!"

"Liu Wei, hurry up and keep up, it's time to start the roll call!" Han Ying, who was in the same group, found that Liu Wei was far behind, so he beckoned to him and said.

"Are these people colleagues from your company?" asked the bespectacled reporter with some curiosity.

The size of the group was not small, it looked like there were nearly a hundred people. Willing to spend money to let so many employees come to the United States to watch the game, this Dongfang Electronics Company is really very wealthy! What is even more surprising is that there are only two kinds of small flags waved in each person's hand, and one is the five-star red flag. The other is actually the blue sky white - the sun flag!

And among the people waving the five-star red flag and the blue sky and white flag, there are still all laughing, this picture is too ......

"Can you help me ask your colleague if we can take a picture of the interview?" said a glint in the eyes of the bespectacled reporter. Said a little eagerly.

"I can ask, but will they agree, I don't dare to pack the ticket!" Liu Wei nodded.

watched Liu Wei walk towards the group of colleagues. The bespectacled reporter quickly turned around and waved to another man who had just walked out of the pick-up gate. He's not really a journalist. It's a commentary from CCTV. But his professional acumen allowed him to discover valuable news at once.

Compatriots on the mainland and Taiwan-Gulf. Although they each waved the five-star red flag and the blue-sky white sun flag. But everyone walked together so harmoniously and cheered for the Chinese athletes who were competing overseas. The fact that the blood of compatriots on both sides of the strait is thicker than water brooks no change, and what a meaningful scene this is!

So he immediately motioned for another person who had arrived in Los Angeles to come over quickly, and the other person was a photojournalist from Xinhua Huaxin, who had been stationed in the United States to cover the Olympic Games.

Just when Liu Wei and others had just arrived at Los Angeles International Airport, Li Xuan, who had brought his whole family to watch the Olympic Games earlier, came to the Los Angeles Olympic Organizing Committee's Foreign Liaison Center and News Gathering and Editing Center, which had just been officially put into use.

During the upcoming Olympic Games, this office center will not only become a place for the Organizing Committee to release all information to the outside world, but also a place for journalists from all over the world to gather and edit and produce news reports.

Of course, the Los Angeles Olympic Organizing Committee, which has cut the door to the extreme, will naturally not be willing to spend money to establish such a center. From renting the premises to purchasing various equipment, all the funds were fully sponsored by the Eastern Group.

Naturally, the Eastern Group is not a good person with a good heart, but wants to use the global platform of the Olympic Games to carry out a beautiful brand promotion war!

While the development of the Eastern Company has been smooth, its competitors have not been idle. Just last month, DEC, Intel and Apple suddenly announced at the same time that the three companies had reached a "diamond alliance".

The English name of diamond is "diamond", and the first three letters of this word happen to be the English initials of the three companies. The market generally speculates that the establishment of the DIA alliance is aimed at the Eastern Bloc.

Apple and Akon have fierce competition in the PC market. After the launch of workstation computers and enterprise-level servers, the sales of DEC small computers had a big impact. The ERM architecture of the Oriental Research Institute has directly kicked Intel's x86 architecture into the garbage heap of history.

All three companies have a blood feud with the Eastern Bloc, and now they have finally joined forces to fight against the powerful Oriental Electronics. Intel Corporation took the opportunity to announce that the first processor i8610 using RISC architecture will be officially put on sale.

DEC immediately announced that its company's new generation of workstation computers with enterprise-grade i8610A processors as the core will also be launched in the United States on August 10. Apple also announced that the Super Macintosh personal computer with the desktop i8610B processor as the core will be launched simultaneously in the world on December 10.

As soon as this series of heavy news came out, the market predicted one after another that the personal computer industry was about to enter a new battle of dragons and tigers! In the face of the challenge of the competitors, the Oriental Group naturally did not dare to slack off in the slightest! (To be continued......