In the next few days, all Hollywood studios, as well as many entertainment media, are paying attention to the box office changes of "Transformers".

After the Golden Weekend, although the box office data of "Transformers" has declined slightly, everyone has noticed an unusually special situation.

That is the part of the decline in the box office data of "Transformers", only the box office of the 2D version, while the 3D box office data not only does not have the slightest downward trend, but even has a little bit of growth.

Because Oriental DreamWorks has negotiated and added several 3D theaters to the ranks of screening "Transformers".

After all, there were only more than 1,000 3D theaters in the United States, and many of them did not belong to the theater chain, but belonged to high-tech theaters, which were used for popular science education.

And now they have been persuaded by Oriental DreamWorks to sign a screening agreement.

Among them, the local manufacturers of 3D movie projection equipment in the United States have made a lot of efforts.

These manufacturers dream of making 3D movies mainstream in the current film market overnight, and cinemas around the world are lining up to buy their equipment and transform their theaters.

Now that a "Transformers" has suddenly appeared, causing a wave of people watching 3D movies, how could they miss this opportunity.

The equipment is a little old, it's okay, and I immediately sold a new one to the theater at a low price.

There are not enough glasses to watch 3D movies, it's okay, all cost price is sold.

Even, in order to detonate the 3D film market as soon as possible, these manufacturers sold equipment for some theaters in the back, half sold and half sent, just so that all fans and audiences in the United States can watch the 3D version of "Transformers".

In addition, Oriental DreamWorks saw that the situation was very good, and Barber would not miss this opportunity and frantically spent money on various media to publicize.

As for the promotional offensive of "The Flash", a week after the release of the movie, it has basically been stopped.

What is often seen on the market now is basically the overwhelming promotional advertisements for "Transformers".

Time flies, and a week passes.

When the box office data for the new week came out, the entire Hollywood was stunned when they saw this data.

There is no doubt that "Transformers" is at the top of the list, but the gap with the second place "The Flash" makes everyone feel shocked.

"Transformers", 280 million meters!

"The Flash", 110 million meters!

With a difference of 170 million yuan at the box office, the box office of "Transformers" exceeded that of "The Flash" by more than 2 times.

This box office figure is unbelievable to everyone.

Could it be that this is the blockbuster showdown that was previously known as Mars hitting the Earth?

Now it seems that Dimei Pictures' "The Flash" has no power to fight back at all.

Not only did they not fight back, but judging from the news reports of the entertainment media, it is estimated that the gap will get bigger and bigger.

This result surprised Hollywood.

All film companies, all filmmakers, all opened their glasses and looked at the box office data of "Transformers" carefully, the media may be telling the truth, the more you go to the back, the gap is getting bigger and bigger.

Because this week, the 2D box office of "Transformers" can still be normal like other blockbusters, and the box office will decline over time.

But in terms of its 3D box office, the trajectory of this week's box office data is extremely unusual.

Not only has it not declined in the slightest, but it is also showing a trend of continued growth.

This is so unscientific.

From this detailed box office statistics of "Transformers", everyone can know that the 3D theaters that have screened "Transformers" in the past week are basically full.

After a week, it was still full, and the situation made everyone in Hollywood stunned.

It seems that the era of 3D movies has officially begun.

This week, Yang Ming was not idle, and Niu Hua and Hua Xiaoyue have been touring to promote and help the release of "Transformers".

Compared with the box office results of "Transformers", which disgraced the entire Hollywood, Cokeley's situation at this time was not very good.

The gates of Pan American Entertainment.

As soon as Corkley walked out of the office, several reporters who were already waiting rushed forward.

"Mr. Cokley, may I ask you that you have always concluded that the box office of "Transformers" was fraudulent, but now that the box office data released has been verified by the Film Association, do you have anything you want to say?"

A reporter asked in one breath with a voice recorder to a blank Cokeley after squeezing to the front.

"May I ask if you deliberately said this remark against Oriental DreamWorks for personal reasons?

"The box office statistics of "Transformers" this week have come out, can you please ask Mr. Cockley to make another evaluation, whether it is reliable and true. ”……

Several reporters rushed to ask questions as Corkeley asked, and when they asked questions, these reporters had a trace of inexplicable smiles on their faces.

Well, no matter how you look at it, this smile tastes a bit like watching a joke.

When Corkley heard the question of the reporter in front of him, his face was extremely gloomy, but he still couldn't help but not answer a word, and then under the protection of the company's security guards, he got into the car and left quickly.

"These B-raised media!"

When the car was far away from the company and the reporters were no longer visible, Corkeley sat in the car, loosened the tie around his neck, and cursed through gritted teeth.

It's no wonder that Corkley is scolding at this moment, and he doesn't even know what other vicious words he is in the mood!

In fact, at this moment, his heart was already filled with infinite anger and a trace of remorse.

Why did he take the lead in standing up before and openly say that the box office data of "Transformers" was absolutely 100% fake?

When the entertainment media released last week's box office statistics today, he has become a laughing stock in the hearts of everyone in Hollywood.

Statistically, the box office data of "Transformers" gave Corklee a resounding slap in the face.

If you don't know or don't understand, don't give your opinion.

Now, when everyone mentions last week's box office statistics, they won't forget to mention that Corkley had previously said that "Transformers" was a box office fraud.

This made Corkley completely disgraced, and his own personal image hit rock bottom.

Originally, because he was involved in the previous Academy Awards scandal, his image was extremely bad in the eyes of all the people.

Now when the 'fake box office' incident comes out, it is even worse.

So, all day today, Cokeley's whole face has been black.

It's just that his current personal image has been completely ruined, and it is estimated that he has long become stinky in the hearts of fans, and now in the face of the media, even if he has the heart to refute it, he is powerless to say it.

Because of what he said, no one believed it anymore.

The internal atmosphere of Dimei Pictures, another Hollywood giant, was also a little depressed at this time, and everyone was cautious when facing Harrison and did not dare to speak loudly.

"The Flash" was a defeat against "Transformers", and even to some extent, the two were not opponents at the same level at all.

The gap is just too big.

Although Harrison did not show the slightest anger in the company, even he was still expressionless as usual, and his voice was always soft.

But as long as you are familiar with Harrison's subordinates, you know your own boss, and the more this is the case, the more you prove that he cares in his heart.

Harrison sat in his office, his brow furrowed, his eyes flickering from time to time.

On the table in front of him, on the newspaper, is the box office statistics of the last week released by the media today.

He really didn't expect that "The Flash" would lose so completely, and he didn't have the power to fight back at all, and it was 170 million short of the box office.

Such a blood-soaked gap made it impossible for Harrison to look directly.

For many years, he didn't feel this way.

Dimei Pictures has dominated Hollywood for many years, and even in the most difficult times, it has not been defeated so badly.

It seems to be a contrast between children and adults, which is difficult to accept.

He did not accept such a failure, and even if he did, he tried to turn it around.

Even if it's impossible, give it a try.

Thinking of this, a flash of sharpness flashed in the depths of Harrison's eyes, and he already had a decision in his heart.

It's just that reality soon tells him that the tide is impossible to stop.

The next day, some media outlets in the United States questioned the popularity trend of 3D movies.

"After detailed statistics, at present, there are more than 1,000 theaters that can show 3D movies in the United States, only a few months ago, even if you add the newly renovated 3D theater of AMC cinema line in the past two months, it will not exceed 1500 screens; ”

"Such a high cost of renovation is undoubtedly the biggest obstacle for 3D movies to become mainstream, so it is too early to propose the opening of 3D movies. ”

"According to the renovation of a 3D theater, it takes nearly 3 million meters of funds, so if the largest theater in the United States, Guolian, wants to completely renovate, it needs at least 300 million yuan of funds, which is simply impossible for the League of Nations. ”

"3D movies are just sensationalism, and the essence of movies is to tell a good story, not to please the audience with gorgeous visuals. ”

"Personally, I don't think the 3D version of "Transformers" is an epoch-making production, and the so-called 3D version is just a gimmick to win the attention of the public. ”

Overnight, many media in the United States have published news reports on "Transformers" and the decline of 3D movies.

This sudden change surprised everyone in Hollywood.

Everyone realizes that it seems that there are people who don't want Transformers to be too successful.

Yang Ming also received a conversation with Bobble in the first time, and Dimei Pictures made a move.

It is still the first to attack public opinion through the media.

It seems that the other party is not willing to fail like this, and wants to weaken Oriental DreamWorks through other means.

Barber reminded Yang Ming very vigilantly that it is estimated that Harrison's methods must be more than these, and there may be other actions in the future.

However, it is necessary to get over this sudden media crisis.

But no one expected that just when Yang Ming and Barber were discussing how to deal with the tricks played by Dimei Pictures, there was a sudden change in the media, or other media began to sing praises for 3D movies, affirming that "Transformers" is definitely a masterpiece that opened the era of 3D movies.

This caught Dimei Pictures and Harrison a little off guard.

And the same is true for Yang Ming and Barber's side.

Because these media are not the two of them to discuss the response.

However, Barber soon found out through some channels what was going on.

Several giant manufacturers of film equipment in the United States have taken action.

"Transformers" has set off a 3D movie-watching frenzy in the United States, if you want to say that the happiest people, except for Oriental DreamWorks, then they must belong to these film equipment manufacturers.

Now the market for old-fashioned movie projection equipment is shrinking more and more, and there is no big business order at all.

Therefore, these manufacturers have been looking forward to the day when 3D movies can come quickly.

Why?

Because if this day really comes, then the world's cinemas will face a time of transformation and upgrading of projection equipment.

That's a market of hundreds of billions!

With such huge interests and cakes, how can these manufacturers not feel valued and cared about?

And now some people say that 3D movies are not good, and it is impossible to become mainstream at all, how can this not make these manufacturers angry?

Stopping the promotion of 3D movies is literally killing them!

Blocking people's money, such as killing parents.

So, of course, these manufacturers have to work hard.

"The human sensory system has a strong aesthetic function and cognitive awareness, which can enrich our spare time, enhance and enhance aesthetic taste, and at the same time flexibly apply it to practice and life. ”

"Today's film works pay more attention to the rendering of artistic effects, from the original flat form to the effect of three-dimensional films, three-dimensional films, also known as 3D films, are to enable the audience to present three-dimensional characters, three-dimensional spaces and scenery after wearing 3D glasses, so that people have an immersive feeling, people bring themselves into the plot of the movie, according to the transformation of each scene and change. ”

"This kind of pleasure is not achieved by ordinary films, and the birth of 3D movies brings the visual beauty of film art to the extreme. ”

Several media outlets, some well-known figures in Hollywood, have issued remarks to refute the previous news of the decline of 3D movies, and talked about the benefits of 3D movies and the fact that they can bring more enjoyable viewing experience to the audience.

Among them, Neil, a well-known film critic, also said on the personal page of "Hollywood Movie Weekly" that the arrival of the 3D film era is unstoppable.

"3D movies are not only the pursuit of the beauty of visual effects, because people's perception and interpretation of beauty are different, 3D effects no longer stay on the surface of beauty, we bring beauty to the depths of our hearts according to this "immersive", and at the same time shocking the soul is also moving, recalling, and nostalgic for the aesthetic characteristics and dazzling effects of the movie. ”

At the same time, Neil also analyzed why "Transformers" was so successful and why it detonated the market for 3D movies all at once.

"The 3D effect of "Transformers" can be said to be the perfect combination of technology and art, the film in the early publicity to grasp the audience's curiosity psychology, starting from the audience's psychology, try to cater to the audience's preferences in the advertisement, stimulate and attract the audience's curiosity, so that the audience has an irresistible force to want to intervene in the movie, arouse their impulse to watch, strong box office and successful publicity make the movie already half. ”

"The success of "Transformers" is not accidental, it is the result of the combination of the film's step-by-step solid production foundation and perfect effects. ”

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If it broke out today, because my nephew was delayed and lost his words, I will break out tomorrow if I grit my teeth