Jinhe Cinema in Jiangzhou City Park.

Ren Hongwei, the owner of the theater, was very melancholy.

In recent years, the film market has been very hot, and Ren Hongwei has heard others say that movie theaters must make money, so he invested in a small movie theater.

There are 4 halls with a total of 600 seats.

4.5 million invested.

But in recent years, movie theaters have been opened, and last year there were only 40,000 screens in the country, and this year there are 50,000 screens.

In the past two years, an average of thousands of theaters have been added a year.

So in addition to the good attendance rate in the first year, he made a net profit of 800,000 yuan.

Now the annual attendance rate is getting worse.

The competition is so fierce that the only way to attract guests is to lower the ticket price.

But it still can't hold the crazy decline in attendance.

To what extent?

In the first year, the average attendance rate was 15%, but now the average annual attendance rate is only 7%, which is less than half, and the average number of attendees per session is only 10.

The average daily sales are 5,200 yuan.

In other words, the box office revenue in a year is only 1.9 million.

What is this concept?

The box office of the cinema is divided into producers, taxes, etc., and in fact, only half of the 950,000 is actually received.

Advertising and popcorn and coke can earn about 400,000 yuan.

Anyway, it's 1.35 million a year.

and then deduct the annual rent, water and electricity, employee salaries, and the commission of the group buying website...... In the end, the net profit in his hands was only a fraction of 350,000.

This is a movie theater with an investment of 4 million.

And attendance is still declining.

Go on like this.

10 years may not be able to recover the cost.

It's a loss to grandma's house.

And Ren Hongwei heard that there was another Wanda theater not far away.

I already want to die.

It's like it's Wednesday, it's a weekday, and there aren't many people even in the evening.

Ren Hongwei sat on the massage chair in the empty hall, looking at a few idle ticket sellers and cleaners.

I wondered if to fire 3 employees, so that I could save 100,000 wages a year.

"Dad, no one has booked tickets for the "Memories of the World" show at 22:10 tonight, is it okay to cancel the show and give it to "Iron Fist Thief" or "Meet Love 2"?"

The conductor standing behind the counter shouted, it was actually Ren Hongwei's daughter Ren Lei.

Generally, cinemas are like this, if no one watches this movie, or the show is canceled directly.

Otherwise, it will be given to other popular movies.

"Let what let's make, that's all. I haven't had time to watch this movie yet, and the theater will not arrange a show tomorrow, so I'll watch it myself later. ”

Ren Hongwei is worried about which three employees to fire.

"Okay, okay, I'll keep it for you. You are the boss, rich and capricious. But I think this movie is very good, why is the box office so low. Ren Lei was speechless.

Hearing his daughter's doubts, Ren Hongwei had the capital to show off, and immediately laughed.

"You're just helping me temporarily, and you don't know the inside story of this business. The box office of this movie must have been stolen, and I heard that the boss of Zhenglang Media is still suppressing this movie, and all kinds of bad reviews are being made, and there is a lot of negative noise. As for this movie, it has no money to publicize it, and it suffers a big loss in public opinion. ”

"And now all theaters are showing this movie, our Jiangzhou City, I guess our family is still showing it. But tonight, tomorrow it's gone. ”

"In short, this movie is a loss to grandma's family, which is worse than your father's investment in this movie theater. ”

Ren Hongwei was also embarrassed.

He is the owner of the movie theater, so he naturally knows the relationship between Xi Shanshan and Zhenglang.

A star in the province fights a media tycoon, isn't that looking for death?

It's a pity.

In fact, although Ren Hongwei is not a fan of Xi Shanshan, he thinks that Xi Shanshan looks more pleasing to the eye.

At that time, when I knew that this was a movie made by Xi Shanshan, I also deliberately added a few scenes to "Memories of the World".

As a result, because of the bad comments on the Internet, the attendance rate was miserable, and the film schedule was declining all the way.

In desperation, he could only keep shrinking the film schedule.

"Dad, someone is looking for you. Ren Lei shouted.

Ren Hongwei raised his head in confusion and glanced at the two people who walked over.

The woman was wearing sunglasses and looked a little familiar, but because of the sunglasses, she couldn't recognize it at once.

Male.

More familiar.

Ren Hongwei suddenly slapped his thigh, hissed, and quickly stood up from the massage chair: "Mr. Su, why are you here, are you here to watch a movie?"

The people who came were Su Yang and Xi Shanshan.

Ren Hongwei has always regarded Su Yang as a business legend.

Especially when his movie theater is becoming less and less profitable, Ren Hongwei can't wait to let Su Yang, the richest man in Jiangzhou, mention it more.

So there is still concern for Su Yang.

As for Xi Shanshan with sunglasses, Ren Hongwei has already tacitly accepted that this woman is Su Yang's lover.

Rich, who doesn't have a lover.

"Mr. Ren knows me, but I'm not here to see the movie, I'm here to find you. ”

Su Yang was also a little surprised, Ren Hongwei was able to recognize himself.

Although he is famous in Jiangzhou City.

But most of them only know Su Yang's name, and they don't know themselves as a person.

"Looking for me?"

Ren Hongwei was stunned, he opened a movie theater, and he shouldn't have any commercial connection with Su Yang.

"Yes. Why don't you go to the office and have a chat?"

Su Yang said that he was going to the office, but Ren Hongwei would say that he disagreed, and hurriedly took Su Yang and Xi Shanshan into his office.

Ren Hongwei repeatedly said that his office was small, so Mr. Su didn't mind.

Su Yang actually cared about this, but asked Xi Shanshan to take off her sunglasses.

At the moment when Xi Shanshan took off her sunglasses, Ren Hongwei almost didn't scream: "Xi, Xi Shanshan!"

He really didn't expect that Xi Shanshan would actually come to him.

And he came with Su Yang.

"By the way, I heard that Nanhu acquired Xihui Film and Television. ”

Ren Hongwei hurriedly slapped his forehead.

It is not surprising that Su Yang and Xi Shanshan appeared together.

Su Yang didn't explain much, but went straight to the topic: "Mr. Ren, I came over with Miss Xi today to discuss something with you." ”

"Mr. Su, you said. Ren Hongwei hurriedly responded.

"That's right. Miss Xi is now an actor under Nanhu Film and Television, and she wants to meet the audience at Jinhe Cinema tomorrow night. So I hope that your theater can arrange a few more shows tomorrow night for "Memories of the World", which is also owned by our Nanhu Film and Television and starring Miss Xi. ”

As soon as Su Yang's request was raised, Ren Hongwei hesitated first, and then asked tentatively: "What does Mr. Su mean, do you want to book a few movies to brush up the box office, and then arrange some audiences to meet with Miss Xi to create a topic?" If that's the case, I can give a preferential price." ”

Speaking of this, Ren Hongwei gave a meaningful smile.

Everyone knows this kind of thing about the cost of the box office.

"There is no chartering, and there is no box office. ”

When Ren Hongwei heard this, he was stunned at first, and then said depressedly: "Mr. Su, you don't charter the venue, you don't brush the box office, you have to arrange a few more shows, it is difficult to gather the audience, when Miss Xi comes, it will be either an empty viewing hall, or just two or three people, how embarrassing."

"And the theater chain has issued a notice that there will be no schedule for "Memories of the World" tomorrow, and I am also embarrassed by the theater chain. ”

"If you really don't charter the venue, I think for the sake of Mr. Su and Miss Xi, you can arrange a hall during the best prime time. You can bring some people over and make it look popular. ”

"One?"

Su Yang frowned.

In fact, Su Yang didn't want to charter the venue.

However, if Nanhu charters, or Su Yang instructs others to charter the venue, it will be judged by the system to be fake, thus canceling the effect of super publicity.

"Mr. Su, let's just play one game, and now this movie theater in Jiangzhou City is still being screened. ”

Xi Shanshan also felt that Ren Hongwei's words made sense, otherwise there would be few people in a viewing hall, which would be too embarrassing.

Su Yang thought for a while, then nodded: "Okay, then let's see how many people will come to see tomorrow night, if there are more people tomorrow night, it's not too late to increase the number of shows at that time." ”

If both sides have discussed it, then the matter will be simple.

The golden session at 19:30 tomorrow night has been agreed, and the hall is Hall 1.

After everything was arranged, Su Yang and Xi Shanshan left.

Looking at the two people who left, Ren Hongwei sighed for a while: "This Xiao Su shouldn't be, why is he so courageless, how did he make his business so big." ”

Can't figure it out, can't figure it out.

Ren Hongwei shook his head again and again, but he still asked his daughter to leave Hall 1 at 19:30 tomorrow night to "Memories of the World".

19 p.m.

It's already prime time.

The number of people in Jinhe Cinema has improved slightly, but it is still not good.

Wait until 22 o'clock in the evening, basically there are few people watching movies behind, and the turnover can be counted.

No surprises.

The income of the all-day movie ticket is 800 yuan, and the half is only 400 yuan.

On the contrary, popcorn and Coke were sold for about 300 yuan.

"It's another bleak day, your dad will become a poor man in the future, and he will sleep under the bridge hole. ”

Ren Hongwei walked to the ticket counter and glanced at "Memories of the World" at 19:30 tomorrow night, and there is not a single online booking ticket at present.

Judging by past experience, if it is another popular movie, someone will book tickets tomorrow.

But "Memories of the World", no one should come to book tickets tomorrow.

Xi Shanshan will come over tomorrow, maybe not a single audience will be able to see it, unless it is all arranged by Nanhu.

Thinking that Xi Shanshan was so miserable now, Ren Hongwei was even more embarrassed.

Thinking of Su Yang's eyes, he wanted to go to the toilet and shush.

Never mind.

For Su Yang's sake, tomorrow can't embarrass Xi Shanshan too much.

"Xiaolei, tomorrow night's "Memories of the World", pick me a middle 5 rows and 8 seats, your father is going to give a movie of Xi Da Beauty. ”

Ren Hongwei walked over to the popcorn and asked for a glass of Coke on the rocks.

Although he may be a real audience by himself, he can be regarded as one of the more than 50,000 screens in the country.

"Dad, that seat is gone, you can change it. Ren Lei shouted.

"No, what do you mean, did someone buy a ticket?" Ren Hongwei was a little surprised.