Chapter 506: Digital Cinema Projection Technology
"Sixth Uncle Shao, doesn't matter about your body, right?" After Lin Qi left, he didn't immediately start to repay his kindness, but was concerned about Uncle Shao's physical condition.
"Thank you Lin Sheng for your concern, but I know what you have to say. Shaw Brothers is my life's work...... Selling the company has not yet been considered. Shaw reached out and asked the doctor to prick blood from his hand for testing.
"No, no, Uncle Shao, I also thought about doing it like Qingshan before, but later dismissed this idea. Whether or not to acquire the cinema chain is no longer the key, I just want to help Shaw Brothers Film Company get out of the predicament, and in addition, use some new technologies of our new entrepreneurial department to improve the movie-watching experience! In this way, the performance of Shaw Brothers can be improved, and we can show the new technology to the industry, and in the future, we can eat the big cake of updating hundreds of thousands of movie screens around the world!" Lin Qi was rumbling in his stomach as he spoke, you must know that in order to catch up with the Japanese and get the ownership of Shaw Brothers Film Company, Lin Qi has personally gone out in the past few days, and he didn't even bother to eat.
"Mr. Lin hasn't eaten yet, we just ordered a little food, and it hasn't been served yet, if Mr. Lin doesn't dislike it, let's have a meal with the old man." ”
Run Run Shaw smiled and waved his hand, and after that, Huang Cianming nodded, went out to urge the hotel, and took the meal to the table.
The food in the hotel, to be honest, may not be as good as the canteen of the new business.
Because, in addition to salary, project dividends, equity incentives, pension, children's education, vacation, medical care, etc., employee benefits also include a variety of enjoyment.
Just like the canteen of a new start-up company, it is basically a top chef in Hong Kong and China. If a five-star hotel chef cooks a good meal, then it is possible to be poached by the new entrepreneurship department. Therefore, even the world's top hotels have reluctantly said that their best chefs have been poached by the new entrepreneurship department.
That said, an empty stomach is the best meal.
If you want to taste the food, the best way is to be hungry, and after that, the food that I originally thought was ordinary began to become more delicious.
After the meal was served, several people did not drink, but simply ate with vegetables.
"What exactly did Mr. Lin mean by the new technology?" Run Run Shaw wiped his mouth, he was quite curious about how Lin Qi would help Shaw Brothers.
"Previously, the executives of our new entrepreneurship department had promoted digital cinema chain technology to several major cinema chains in Hong Kong, but the major cinema chains refused because there was no precedent in the world. Lin Qi said a little helplessly, "In fact, the traditional film projection technology and the movie-watching experience have reached a bottleneck. Just like the CRT technology in the TV industry has been stagnant for decades, there is not much room for improvement. The traditional film projection technology in the film industry, such as resolution and contrast, is also stagnant. However, switching to the latest digital cinema technology can solve the technical bottleneck. Originally, the clarity of the cinema should have been around 720P. Some of the newer cinema lines can reach 1080P. However, our technology started with 2K HD. ”
"2K HD?" Shaw was puzzled.
"Oh, that's our latest technical standard. 1080P, is quasi-1K HD. 1K HD is the standard for pixel wars with resolutions above 1000 and below 2000. 2K high-definition technology is the clear standard with a pixel resolution of 2000. For example, the resolution of our current digital cinema line is 2560x1440, which is far clearer than 1080p. Lin Qi said excitedly, "More importantly, digital cinema 2K is just the beginning, and there are advanced 4K, 8K, 10K and other technologies behind it, all of which can be realized successively in the next ten or twenty years, and there is no technical bottleneck." Digital cinema, and many more. In addition to the clearer resolution, the computer system is used to play the movie, which makes the probability of the film projection error lower than the probability of manual projection of the previous film copy...... Also, after that, the technology can be upgraded, box office data statistics, and the Internet can be connected. Managers can more easily understand the real-time box office data of major movie theaters, and understand the market analysis faster than manual statistics. After that, the Internet became more popular, and even online pre-sale of movie tickets further made the attendance rate of the cinema more certain!"
Shaw's eyes narrowed, and he was very surprised on the surface. Although he doesn't know much about these techniques, as a businessman who has been doing business for many years. Run Run Shaw naturally knows that if you want to make money in business, it is nothing more than product experience, order stability, turnover rate and other factors.
In order to achieve better performance, cinemas need to have a better viewing experience than others, and there are more and more newer good films, in addition, when there is a low attendance rate, you can understand the situation faster, so that you can quickly reduce losses.
Lin Qi's technical solutions are basically to improve the experience of the cinema and the stability of the attendance rate, and at the same time, let the management better understand the instant attendance rate of each cinema, which can also improve the management efficiency.
"So, Lin Sheng, you know, for the time being, my capital turnover is a bit of a problem. If we install the equipment, we will not be able to make cash in the short term. Shaw said.
"It's okay!" Lin Qi said generously, "I don't just rent equipment to your theater chain first, try it for free for three months, and then you can pay in installments, or rent equipment." In addition, I can lend you HK$300 million in cash to solve the debt problem of the Shaw Brothers cinema line, which can be repaid after three years. ”
"How much is the interest?" asked Run Run Shaw.
"No!" Lin Qi said. A loan of 300 million yuan, the market interest rate is tens of millions a year, but Lin Qi's worth doesn't care about such a little money.
The positive impact brought by the righteous action has also exceeded tens of millions of interest.
"No interest, 10% interest. 10% p.a. interest rate, repayment of principal and interest at maturity. Shaw said.
"Okay!" Lin Qi also agreed.
300 million loans, 10% interest is not very expensive.
You must know that the interest rate on loans in Hong Kong's banking sector is now above 12 percent. Of course, the new entrepreneurship department has a high credit rating, and it can currently borrow 9.5% of the bank loan.
However, the debt ratio of the new venture department is not high, taking the new venture electronics group as an example, the current asset scale exceeds 300 billion, and the daily profit is as high as more than 150 million.
Banks are begging for more loans from the new venture electronics group, but the total quota of the new venture electronics group is 200 billion yuan, in fact, only 83 billion Hong Kong dollars of credit line is used. These loans come from more than 100 banks and financial institutions around the world.
It's not that the new start-up department can't borrow more, but it finds that there are no better projects, so there is no need to borrow more. If you find a good project, then those credit lines will still be used.