The report in Li Xuan's hand is the performance test number of Apple's new products that has just been sent from the United States. Apple's new personal computer is called the Macintosh, which is the ancestor of the later generation of Macs.

On January 22 of this year, Apple purchased two 15-second commercials for the broadcast of Super Bowl 10. The ads are all about their upcoming new product, the Macintosh computer.

The NFL Finals are known as the Super Bowl, an annual TV extravaganza across the United States that is definitely comparable to the Spring Festival Gala across the Pacific. For example, according to the just-released ratings, the average viewer of this year's Los Angeles invaders' 38-9 victory over the Washington Reds exceeded 50 million people.

In the face of such high ratings, the advertising time between Super Bowl games has naturally become a fragrant bun for merchants to grab. A 15-second ad has been asked for as much as $600,000 this year, an average of $40,000 per second.

And those who can advertise on Super Bowl TV broadcasts are all star companies in various industries. It costs $1.2 million to buy for 30 seconds, and the total profit of most American small and medium-sized enterprises in a year is only a small amount of money.

How confident Apple is in this new product is only to listen to the words of Mr. Jobs, the company's founder and head of the McTakins program, in an exclusive interview with reporters:

I don't want to be arrogant, but I know very well that the product we are launching this time will be the second biggest milestone in the computer industry!

Li Xuan on Apple's Macintosh computer. It is also given a high degree of attention. Because this computer is indeed another historic product of Apple after the Apple series. Until Li Xuan's crossing, the latest models of Mac computers were still on Apple's sales shelves.

However, Li Xuanbai in his previous life had read Aunt Qiao's personal biography. Macintosh's pre-sales were not satisfactory, which directly led to Jobs being swept away by Apple's board of directors. Li Xuan didn't know if his rebirth would have an impact on Macintosh's research and development process.

In Li Xuan's view, Macintosh's biggest revolution lies in the graphical interface operating system it adopts. In fact, as early as the Lisa machine launched by Apple last year, the graphical interface operating system has appeared. However, the sales of the Lisa machine were dismal, so naturally it did not bring enough attention to the graphics operating system.

In fact, part of the idea of Microsoft's Windows was plagiarized from Apple, and the two companies have been fighting lawsuits for many years. And Apple is indeed the most innovative company in the US IT industry. That's why it's been able to capture a legion of die-hard fans.

Macintosh's national listing was scheduled for January 25, when Li Xuan was preparing for a meeting with Deng Lao in the Deep Sea Special Zone. At the first time that Macintosh was listed, Aikang Company bought back several samples and conducted a detailed performance evaluation.

After Li Xuan finished reading the evaluation report in his hand, a relaxed smile appeared on his face. The final summary of the report reads, this is a very hasty product.

According to the test of Akon technicians, Macintosh has a lot of problems. For example, the memory of the Macintosh computer is too small, and the standard configuration is only 256K. Running a graphical operating system itself will take up a lot of memory, which greatly limits the performance of the computer.

Secondly, the design of the Macintosh's appearance is flawed. According to Apple's plan, it will be a personal computer aimed at the business market. However, Macintosh's monitor is on the small side, and the shape design is not dignified enough, giving people a sense of small family. It is difficult to be recognized by the business office market.

In addition, the hardware configuration of Jinmaita computer is not reasonable enough, and there is no hard disk that is now standard with business computers. Computers can only use one floppy disk drive to store and copy several jùs, which makes it very cumbersome for users to use.

And McTakin's most fatal flaw. Yes, there is too little operating software that can be used. Due to the fact that the Macakin computer uses a new graphical interface operating system, a large amount of software has accumulated on the previous Apple series of computers. All need to be rewritten.

With Apple's market share declining, a large number of third-party software companies are focusing on development. Transferred to the East-DOS operating system of the Eastern Application Software Company. With the vigorous promotion of Dongfang Application Software Company, the market share of East-DOS has exceeded 60%.

In particular, with the increasing share of ABC computers and ABC-compatible computers in the PC market, almost all of the new PCs have adopted the East-DOS system. Dongfang Application Software Co., Ltd. is also very supportive of the development of third-party software, and is willing to provide the number of ports connected to the operating system and a special development software toolkit.

In this case, there is simply no third-party company willing to put too much effort into supporting Apple's new models. In this way, no matter how good the performance of Macintosh is, it is useless.

Along with the evaluation report, there was also Apple's infighting materials. Although Steve Jobs still serves as chairman of the company's board of directors, his power on the board has all but been hollowed out.

For example, John Scully was invited to Apple as CEO, but Jobs, the chairman of the board, was reluctant. However, the representatives of the major shareholders, who hold a large number of voting rights, directly voted through the appointment.

With Scully's arrival, Jobs's authority within Apple was repeatedly curtailed, and now only the Macintosh project department remained under his full control. Although Scully had never been in the computer industry before, as a good professional manager, he had his own sharp judgment.

Scully believes that Apple should not rush to launch Macintosh computers now after two consecutive failed new product launches, and the most important thing to do should be to keep improving. But Jobs was eager to use the Macintosh computer to show his prowess.

Because the battle between Jobs and Scully within Apple has become increasingly fierce. Now that Macintosh can sell big, he can turn around and regain control of Apple from Scully.

The previous Lisa machine has now been launched on the Macintosh computer, which uses Motorola's 68000 processor. But Mr. Scully thinks Motorola seems to have focused on more lucrative mobile phones. Its strength in the field of semiconductors is being left behind by direct competitors such as the Oriental Research Institute and Intel. For example, the MIPS processor of the Oriental Research Institute can outperform the 68000 processor in terms of performance.

Therefore, Scully believes that Apple should choose a more enterprising partner, and he has set his sights on Intel, which is opening up RISC architecture processors.

Intel also learned from the pain after 80286 defeated ERM-1 of the Oriental Research Institute and found that it had to find allies among terminal manufacturers. Otherwise, in the face of the strength of the ERM architecture, Intel's processors do not even have the terminal products they are willing to support, so how can they show their capabilities.

But in Jobs's view, Scully's eagerness to start anew was a naked challenge to his own prestige! Therefore, he had to give a strong counterattack, and Scully's desire to delay the listing of Macintosh further exacerbated Jobs's dissatisfaction.

It is said that Aunt Joe made a military order on Apple's board of directors, guaranteeing that Macintosh would be an instant hit after it went public and immediately reverse the unfavorable situation the company is now facing. It's a pity that in Li Xuan's opinion, Jobs is obviously going to be disappointed this time, this Macintosh computer is far from being as good as he imagined.

If Apple's previous large-scale marketing campaign may arouse the interest of some customers. Then the various professional reviews that will emerge soon will soon be able to dispel any illusions that the public has about Apple's new models.

That's right, some computer experts secretly contacted by the public relations department of Aikang must have already begun to make a series of vicious comments about Macintosh computers. There is never a shortage of intrigue in shopping mall competition, especially when the competitor's product has obvious loopholes to dig up.

Aikang is also clearing the way for the upcoming ABC-5 personal computer to be launched in advance. The ERM-2 architecture of the Oriental Research Institute has officially entered the commercial production stage, and the first batch of ERM-2 processors will be officially put on the shelves of the global market at the end of January.

The ABC-5 computer, with the ERM-2 processor as the core, has also entered the final testing stage and will be officially sold in March. The biggest difference between ABC-5 and the previous ABC series computers is that the new version of the DOS system provided by Oriental Application Software Company also adds a visualization mode.

In fact, as early as the beginning of East-DOS development, Li Xuan had already laid an ambush in advance when guiding the construction of the initial framework of the software. In recent years, under the guidance of Li Xuan, Dongfang Application Software Company has applied for a series of technical patents related to visual operating systems.

As early as when Apple's Lisa machine was listed, Oriental Application Software Company had already discovered that the Lisa-OS system was suspected of infringement, because the sales of the Lisa machine were relatively unsuccessful, and Li Xuan did not move.

But this time, Li Xuan has asked Oriental Application Software Company to find a strong team of lawyers, ready to make a big fuss about Macintosh's Mac-OS system, and warm up the hype for the listing of ABC-5.

Apple's idea to develop a graphics operating system actually came from Xerox's Palo Alto Research Center (PARC), and in order to obtain technical support from Xerox, Apple also sold some shares to the other party at a low price.

The visualization module of the new version of the operating system of the Oriental Research Institute must also infringe on the patents related to Xerox and Apple. Because of many underlying patents, the Oriental Research Institute can't avoid them.

But Li Xuan was still ready to strike first to gain the initiative. In the face of the counterclaim that the other party may take, Dongfang Application Software Company has also made careful arrangements. (To be continued......)