Around 2003, there was a wise saying in the business circles in the south: "Fire prevention, anti-theft, anti-Ali!".

Entrepreneurs raise a few vicious wolf dogs in the factory and act as gatekeepers who "don't recognize their relatives" and will not be bribed by cigarettes; or the iron general guards the door and hangs up the "refuse to sell" free battle card, which cannot stop the footsteps of Ali's business personnel.

Ali's employees, all of whom are Naruto from Naruto, will always appear in front of him like a ghost when the factory boss is not aware of it. With a smile on their faces, they respectfully presented their business cards with both hands, and with their incorruptible tongues, they asked everyone to obediently register an Alibaba account and reluctantly pay for advertising.

In March 2003, still in the late stage of the Internet bubble, the American B2C giant eBay invested 30 million US dollars and took a 33% stake in eBay and began to enter the vast Chinese market.

Whitman, the future "Queen of Hewlett-Packard" and now the strong CEO of eBay, attaches great importance to the emerging Chinese market, and flies thousands of miles to the magic capital to hold a listing ceremony and personally supervise the commercial promotion in China.

In May 2003, when the SARS epidemic that ravaged the country finally ended, Jack Ma on the shore of West Lake, after several months of retreat and practice, and the Ali team also decided to develop from B-to-B Alibaba to B-to-C Taobao after many deliberations and discussions.

At the inaugural meeting of Taobao, Jackma said worriedly: "The Taobao we have established now is an "abandoned child" that is destined to have no results. We need to protect Alibaba by blocking eBay!"

Alibaba, who has just come out of its infancy, stands in front of the eBay giant, which has conquered cities around the world, like a small wooden sampan, facing a heavily armed aircraft carrier. Jackma hopes that the newly established, B2B-focused Taobao can compete with eBay and establish a certain buffer zone for business competition to protect the core B2B business from infringement.

Ali is like sand in a shoe, although it is "harmless" on the surface, it affects his own travel. Whitman didn't want to start fearless business competition, so he simply found Jackma and said straight to the point: "Let's buy you guys!"

Jack Ma throws the last dart, and the target of the dart is the eBay logo!

He shook his head and said bluntly, "NO!"

As a "chopping family" in later generations, Sun Buqi purchased most of his services from the Internet, and did not care about the high-quality and high-priced goods in the physical store. Anyway, Jack Ma's Taobao is backed by a wide variety of goods online, and the prices are very favorable, so they will not be used as "fat sheep" by physical stores.

Sun Buqi found nothing in the commercial street outside, returned to the dormitory in a hurry, opened the slow Taobao website, and the content that appeared made him close his mouth in surprise and shouted: "WTF, what the hell is this?"

On the entire Taobao network, there are only a few tens of thousands of products, and if it is subdivided into clothing categories and sympathetic categories, the number and categories are even more miserable. Is it just an empty phrase that Jack Ma advertises Taobao all day that "the number of online products exceeds 800 million every day, and an average of 48,000 items are sold every minute"?

Sun Buqi couldn't believe his eyes, thinking that he had entered a pirated website, or that some big bull had made a Trojan horse web page, and it had actually hacked BAT! He used Kaspersky, Ruixing, Jiang Min, and other software to kill the virus for two hours and refresh the web page several times, but the situation was still the same, and there were still only a few dozen pieces of clothes, hanging alone on Taobao.

Sun Buqi was unwilling, and after several searches, he finally found an abnormality in the corner. Taobao official jubilant announcement: "Warmly celebrate Taobao, the total turnover in 2003 exceeded 34 million yuan!"

Sun Buqi supported his forehead, quietly closed the webpage of Taobao, and silently complained: Big brother, uncle, great sage, please accept the supernatural powers! You should quickly remove this celebration banner, otherwise it will be a proper black history. More than ten years later, your one-day sales on Double 11 will be more than 5,000 times your current annual retail sales!

The bored Sun Buqi went to Jingdong Mall again, and after entering the URL, he couldn't query it. He used the two keywords "Jingdong", and only found Jingdong Multimedia Network, a website that does instant auctions, and the parent station is a company that sells CDs.

He began to make up the following scenes in his mind: Milk Tea Dong mysteriously walked up to the stranger, looked around and found that there was no abnormality, spoke a very "ordinary" Mandarin, and asked in a low voice: "Big breasted brother, do you want a film? I have everything here, Hollywood blockbusters, Hong Kong martial arts films, stick TV series, neon good boy movies, we have it all!"

As expected, Sun Buqi found nothing, but found a post issued by "personnel under the banner of Jingdong" on forums such as 163 and Tianya: "Due to the closure of the store, there are a batch of genuine electrical appliances that need to be dealt with urgently." The original price of 2798 electrical appliances, now as long as 998!998 you can't buy a loss, you can't buy fooled, walk by, pass by, don't miss it. If you are interested, please pay first, and our company will deliver the goods in seconds!"

Sun Buqi didn't think about it, and replied directly below: "The liar dies the whole family, don't be fooled! The moderator comes out, there are scammers publishing false advertisements here." At the end of the post, @了所有在线的版主.

The moderators actually appeared immediately and endorsed the "crooks". He wrote affectionately: "Banban is a native of the imperial capital and a loyal customer of Jingdong Company. As far as I know, everything in his house is genuine, and in the past seven years, he has never sold a single fake!"

With a skeptical attitude, Sun Buqi opened a link to a web page sent by the "swindler"; The things sold by the other party may be genuine products, and a barrel of discs is almost 100 yuan more expensive than the pirated ones outside! Expensive things may be genuine goods, and cheap goods must be fakes; but expensive things may also be deliberately set up to deceive people by taking advantage of the mentality of the masses.

Sun Buqi accidentally clicked on the computer time, only to find out that today is October 28, 2004, not October 2017, only to know that he was wrong to blame JD.com, and also to blame Taobao. At this time, Jingdong is still a novice in the Internet industry, and everything it does is like a layman novice, like a network crook in later generations!

Around 2004, Forbes China's richest man was not from profiteering real estate, nor from Internet upstarts, but from the traditional industry - retail, perhaps called new retail.

Suning Electric and Gome Electric used their dominant position to delay the payment period by taking advantage of the supplier's payment. They embezzled money from suppliers' sales and stook their land in 31 provinces and cities, establishing hundreds of large and small chain stores.

Huang Guangyu took the imperial capital as his base and occupied most of the markets in the north; Zhang Yuandong took Jinling City as his foundation and deeply cultivated the south of the Yangtze River.

In June 2004, Huang Guangyu took the lead and Gome Electric Co., Ltd. was listed on the Hong Kong stock market, and Zhang Yuandong refused to give in easily, and a month later, Suning Electric Co., Ltd. was also successfully listed. If nothing happens, China's richest man in 2005 should choose one of the two.

On June 18, 1998, Milk Tea Dong and his girlfriend founded Jingdong Company in BJ Zhongguancun, the company acts as an agent for the sale of optical and magnetic products, and in just two years, it has become the most influential agent of optical and magnetic products in the country.

In 2003, in the face of the impact of "SARS" on the traditional retail industry, Milk Tea East suddenly realized that it gave up the way of continuing to imitate Suning and Gome, and interrupted the plan to expand chain stores across the country. At the beginning of 2004, he brought JD.com into the field of e-commerce and began to actively embrace the Internet retail industry.

When the Jingdong store in Zhongguancun closed its doors, Milk Tea Dong mobilized the company's employees to post on major forums to promote inventory goods.

Sun Buqi, who understood the cause and effect, threw away the mouse indignantly and scolded "Daddy!" His original plan to "make a fortune" was all pinned on Taobao and Jingdong shopping malls, and now he may die halfway, and he can't help but be a little disappointed.

He took the trouble to plan the CS competition, not only to fool Mr. Peng and push Li Xin to the top, but actually left other commercial "back doors".

The event requires the participating teams to dress uniformly, just like the campus football team and basketball team, the players must have a team uniform with their own LOGO or slogan;

During the knockout round, Sun Buqi mobilized public opinion again, encouraging the relatives and friends of the participating teams, their classes, and their departments to buy the same style of clothing to cheer for their friends and classmates.

Throughout the event, Sun Buqi can get up and down, make a small windfall, and prepare the prerequisite funds for the upcoming "Warcraft Project". Relying only on the surplus money in your own hand, not only will you sit on the mountain, but in fact, you will not be able to meet the minimum amount required for the game.

Sun Buqi was going to take advantage of the "prophet" and take advantage of the asymmetry in information to book the competition clothes on Taobao and sell them to the participants and fans; the excess clothes are not afraid, and they can be disposed of to the surrounding clothing stores, and I believe that many small bosses are rushing to take over, especially the uniforms of the champion team.

For the sales and price of clothing, Sun Buqi has never had the slightest worry. Buy in large quantities from Taobao, a piece of terror only costs a few yuan, and then sell it to junior brothers and classmates for a dozen or twenty yuan, and you can easily earn tens of thousands of yuan.

The purchasing power of fans cannot be underestimated, and the tickets for e-sports in the future can easily be sold for tens of thousands of yuan, and the demand is still in short supply. The first WCG tournament held in the imperial capital last year sold sky-high tickets, all of which were contributed by game fans.

In October 2004, Taobao and Jingdong shopping malls had just been established, and shopping was not good at all.

Sun Buqi is not a person who admits defeat easily, and he will not give up easily, since the right path does not work, the "serious" business of the fallen master cannot be done, so he can only go off the rails and engage in some legal balls.

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