Zhang Siyuan became the owner of Sohu in this way, and Zhang Yangchao did not speak again after Zeng Fuhu expressed his attitude. He felt like a clown at first, and of course he didn't want to humiliate himself at this point.

He wanted to tell the news to the Zhang family as soon as possible, Sohu, as one of the most powerful Internet companies in China, was still useful to the Zhang family. And to regain the position of chairman of Sohu, he can only rely on the Zhang family.

After Zhang Yangchao left, Zhang Siyuan briefly introduced himself and broke up the meeting. At present, he doesn't want to reveal his identity, although many people know about it, but if he doesn't say it, no one will take the initiative to mention it.

After the meeting ended, Zhang Siyuan followed Zeng Fuhu back to Zeng Fuhu's office. As for why he didn't go to the chairman's office, it was naturally to give Zhang Yangchao time to pack up his things. After all, Zhang Yangchao is still the second largest shareholder of the company, and he still has to give some face.

"Mr. Zhang, can you talk to me about online news now?" Zeng Fuhu poured a glass of water for Zhang Siyuan, put it in front of Zhang Siyuan, and then sat down in his seat and said.

Zhang Siyuan thought for a while, looked up at Zeng Fuhu and said, "Mr. Zeng, I have something I want to discuss with you. ”

"What's the matter?" Zeng Fuhu asked suspiciously.

Zhang Siyuan said something that surprised Zeng Fuhu: "President Sohu, I want you to do it." ”

"Why?"

"Since I don't have time to stay in Yanjing, I need someone who can take Sohu to new heights, and you are the best person in my mind, so I would propose that you become the president of the company and be responsible for the day-to-day affairs of the company. ”

"I'll try, but I can't guarantee it. ”

Seeing that Zeng Fuhu agreed, Zhang Siyuan continued: "Okay, then I'll tell you what I think about online media." I think that compared with traditional media, online media currently has four major characteristics, which are: immediacy, massiveness, globality, and interactivity."

"Can you tell me more about it?" Hearing Zhang Siyuan's words, Zeng Fuhu asked.

"Okay, then I'll tell you about it. Immediacy is an image expression with strong timeliness in the dissemination of online news. Take, for example, the Yugoslav embassy, which was attacked by a missile attack by the US-led NATO. What happened at 5:50, People's Daily Online published the first report on the bombing of the embassy at 9:25. CCTV reported it in the "News 30 Minutes" at 12 o'clock, and Xinhua News Agency did not press the news media until in the afternoon. This is the timeliness of online news, which is much more than traditional media. In my eyes, I think online media can do better, and it can be accurate to the minute. It's a pity that the state hasn't officially allowed us private Internet companies to publish news, so we can only send out some simple things. ”

"Online media can publish articles 24 hours a day, which is not possible in traditional industries. In my opinion, the daily volume of online media can be much greater than that of traditional media, for example, we can continue to scroll and broadcast news in various columns, click to open any online news webpage, and present readers with links such as keywords, related news and news topics in addition to the content of the news, widely collect tracking reports and related information, and comprehensively report the beginning and end of the event, which greatly enriches the news extension and background information, and allows readers to fully enjoy the news feast. Unless the server is cleaned up or the server is destroyed without backup, the manuscript published by the online media will theoretically be stored in digital form on a server with a huge data storage capacity for a long time. In this sense, online media is simply a vast news database. ”

As soon as Zhang Siyuan paused after speaking, Zeng Fuhu urged him: "Go on, don't stop." ”

"The massive nature of online media news dissemination is also reflected in the powerful retrieval function and the characteristics of easy copying and storage. Google's search engine and some websites' own search tools make it easy to find news online. Readers can copy and store the required information by copying and pasting, downloading, collecting, printing web pages, etc., which is massive. ”

"The third point is that the global nature of online media is much larger than that of newspapers, radio and television. "Network communication knows no borders", and there are theoretically no restrictions on countries and regions in the network communication space. If any country or region does not adopt special technical measures to block individual harmful websites at home and abroad, the content published on any website in the world may be accessed, browsed and downloaded by global netizens. Similarly, the global website can be easily accessed from anywhere in the world with internet access. For example, "Kling. The "sex scandal" investigation report was first made public through the Internet, and the well-known websites Yahoo! and AOL reprinted it in the fastest time, lasting more than four hours. The video of Linton's testimony was subsequently broadcast on the Internet, and the main content of the Starr report was widely disseminated by e-mail, making the case an unprecedented "first" in the history of world journalism and communication. That's global. ”

As for the fourth point is interactivity, online media news communication is a multi-directional and interactive communication between the media and the audience, and between the audience. Interactivity, also known as interactivity, includes the communication mode of "one-to-one, one-to-many, many-to-one, and many-to-many", which reflects the communication mode of combining mass communication and interpersonal communication, and is the characteristics and advantages of network media. Internet forums, discussion forums, message boards, chat rooms, e-mail, instant messaging software such as ICQ and MSN have attracted a large number of netizens to actively participate in activities such as disseminating information, commenting on news, and discussing news topics, which has greatly improved the social influence of online news dissemination. For example, on May 9 this year, People's Daily Online opened the "BBS Forum on Strong Protest against NATO Atrocities", you can see how many registered users there are now. ”

"That's all four, no?" Seeing that Zhang Siyuan stopped talking, Zeng Fuhu then asked.

Zhang Siyuan smiled: "Mr. Zeng, can you at least let me drink saliva?"

Zeng Fuhu scratched his head after hearing Zhang Siyuan's words: "Mr. Zhang, I'm sorry, I'm so excited." These insights of yours are really unique. ”

After drinking the water, Zhang Siyuan continued: "In my vision, online media will also have multimedia in the future. We can use digital technology, compatible with newspapers, radio and television, to stimulate the multiple senses of our audience. Text, pictures, audio, video, FLASH animation and other forms are adopted to enrich the means of reporting, make the news more intuitive, vivid and vivid, and increase the sense of scene and impact of the news. ”

"Because traditional media can only achieve single-media communication, and the audience can only choose the communication method of this media what media chooses, so newspapers, television and radio have always been in a "three-way world" pattern and cannot cover each other. However, online media can integrate text, sound, image and other forms of communication, which breaks the boundaries between traditional media, so that there is no longer a three-legged division of traditional media in real life. And online media can also stand out. ”

"Another point is the characteristics of new media, network media not only has the advantages of mass communication, but also has the characteristics of niche and niche communication. We can integrate different media forms through powerful information technology to achieve media transformation. In the future, we can merge the newspaper operation model to produce an online newspaper. And with the development of network streaming media technology, I believe that we can integrate radio technology to produce network radio, integrate TV technology to produce network TV stations, and integrate mobile communication technology to produce network SMS, mobile phone websites and so on. ”

After saying this, Zhang Siyuan stopped. Just looked at Zeng Fuhu with a contemplative expression on the side, Zhang Siyuan knew that Zeng Fuhu was inspired by something, and he didn't bother him.

After a while, Zeng Fuhu came back to his senses and praised Zhang Siyuan: "It's really worthy of Mr. Zhang, no wonder he can create Times Technology." Yang Chao always wants to target you, it's just asking for his own hardship. Does Mr. Zhang think that the development of online media is very likely? So, will the state allow us to meddle in this industry?"

"Definitely, it's a time to move with the times. As long as we do not disseminate information that violates the laws of the country, the state will not refuse us to do so. It's just that the release of news requires the consent of the state, and we need to get permission from the state before we can publish some news. The first to eat crabs is always a pioneer, isn't it? And I hope that Sohu will be the first to eat crabs. ”

In Zhang Siyuan's impression, at the end of 2000, the first batch of online news licenses were issued, and Sohu was one of the ones that obtained them. And all he needs now is to make this happen in advance.

There are many departments that need to run for this matter, and Zeng Fuhu has a wide network and is very suitable for doing this. If this can be done in the first half of next year, the issue price of Sohu's listing will be much higher than that of the previous life.

Zeng Fuhu listened to Zhang Siyuan's words and thought for a while: "I will try my best to do this, this is a change in the media industry." It's just that this will cause a big impact on the traditional media, is this okay?"

"The old always has to be replaced, isn't it? This is the trend of portals, which is irreversible. If the portal wants to continue to develop, this step is imperative!" Zhang Siyuan said categorically.

There are a lot of smart people in this world, and if they don't do it before others, others will do it before them. Sina, NetEase's people are not ordinary people. Now that the portal has reached a bottleneck, if you want to develop, someone always has to take this step. Only by being the first to eat crabs will you get the most benefits.

Looking at Zhang Siyuan's appearance, Zeng Fuhu's heart was surging: "Mr. Zhang, don't worry." Leave this matter to me, I will definitely make Sohu the biggest and best portal in China, there is no one. ”