Ricoh was originally a company that developed and produced optical lenses and cameras, and later developed new businesses such as photocopiers and fax machines, and by the end of the 70s, the company had an annual revenue of more than 2 billion US dollars, and had become one of the world's top 500 companies. Pen, fun, pavilion www. biquge。 info

Later, after the old president died of illness in 68, his eldest son, Kentaro Ichimura, rightfully succeeded to the position of president.

But Ichimura also has some uncles and uncles, as well as his younger brothers and sisters, who own shares in the company. As the president, he holds 10% of the shares, but he is still far from absolute control. What's more, his younger brother and sister, although each of them is inferior to him, add up to more than him.

These old guys who started a business with the first president boasted of their merits and qualifications, and they also held a large amount of equity, so they were able to dictate to him, the president, to prevent him from meddling in the business of the group's subsidiaries, and completely put him in the office of the group company.

When he wanted to reorganize the company structure and take the management of the subsidiary in his hands, some old people even said that doing so would destroy the company, and if he was so willful again, he would replace his younger brother as president.

This made Kentaro Ichimura a little hated the company's veterans and traditional business!

Because he was a bit weak to meddle in the company's traditional business, Kentaro Ichimura used the profits handed over by the subsidiary to the group to open up new businesses and cultivate his own lineage by the way.

One of the biggest moves, Mo entered the semiconductor chip manufacturing industry in the past, and introduced the 6502 chip production authorization from the United States, with a total investment scale of hundreds of millions of dollars, equivalent to the net profit of the entire group for a year!

Originally, he thought that after the production line was officially completed and put into operation, orders would come in a steady stream, which would bring him great prestige and break the deadlock that was overhead.

Unfortunately, there is a surplus of 6502 chips in the market, and more than five companies in Japan alone have obtained 6502 chip production authorizations.

The Japanese market can only feed two or three 6502 chip factories at most.

Therefore, Ricoh's 6502 chip factory encountered the dilemma of no orders as soon as it was put into production.

This project, which was originally led by Kentaro Ichimura, became his heart problem, and he was very afraid that this project would become the fuse for the company's own brothers and elders to join forces to overthrow his rule.

After Lin Qi communicated the cooperation intention with Hong Kong Ricoh, Kentaro Ichimura couldn't sleep for a few days with excitement, and continued to study the relevant information of the new start-up electronics company, hoping to promote the conclusion of the chip supply agreement.

"Lin Sang, although I am in Japan, I have also heard of the name of your company, which was established less than a year ago, and has risen rapidly from scratch completely relying on invention, and now it has made millions of dollars a month, which can be called a business miracle!" said Kentaro Ichimura enviously.

Although Ricoh was founded in 36 years, business came to a standstill during World War II. After the war, the company's founder, Kiyoshi Ichimura, led researchers to imitate the camera products of their European, American and Japanese counterparts in the warehouse day and night, from imitation to innovation. In the 50s, with the development of the RicohFlex III. camera, the company's performance suddenly skyrocketed.

Kentaro Ichimura has always complained that his father is lucky, why are there so many capable people under him?

Of course, those capable people are still in the company, but they have become old guys who get in the way.

Therefore, Kentaro Ichimura is particularly envious of the self-made Lin Qi, because the founder of the company is easier to control the real power of the company than the successor.

"Compared with such a big international brand as Ricoh, we are still far behind. Lin Qi said modestly, "For example, investing in the establishment of a 6502 chip factory is beyond our ability." Only a world-class company has the ability to create a chip factory!"

The interpreter relayed Hayashi's words to Kentaro Ichimura in Japanese.

After being complimented by Lin Qi, Kentaro Ichimura was overjoyed.

For a long time, the company has been opposed to his money-burning chip factory. Listening to a lot of opposing voices, for the affirmation, it made him feel particularly pleasant.

"If Lin Sang wants to purchase 6502, we will naturally not refuse! We produce it, that is, to put it on the market for sale, of course, the more the order, the better, and, compared with other manufacturers, there will be a certain discount. Kentaro Ichimura said.

"The lowest wholesale price in the United States is $7.5 a piece, and the purchase volume is more than one million. Lin Qi said, "If I purchase one million 6502 chips from Ricoh, what price can you give?"

Kentaro Ichimura was a little hesitant because he felt that it was impossible to make a lower offer. Not to mention $7.5 a piece, even $10 a piece, it is also very reluctant!

Ricoh's chip factory has just been invested for less than two years, and it is still in the depreciation period, with a depreciation expense of 10 million US dollars a year based on ten-year depreciation.

This depreciation is to be amortized from the chip, if the annual output is only 1 million, just calculate the depreciation cost of each chip, up to $10 each!

What's more, in the production process, there are also costs for labor, materials, energy, transportation, and so on. In essence, the chips produced by the Ricoh factory have no cost advantage over American companies!

MOS Technology has radically set the depreciation of the machine to 5 years, and now the depreciation has already been completed, so the cost of chip production is getting lower and lower!

"What if the order is as many as 10 million?" Lin Qi said with a smile.

"What? 10 million, how can you ...... Can you run out?" Kentaro Ichimura said in shock, of course, this amount is also a bit suspicious, is it commercial fraud?

He did not question Lin Qi's ability to pay, but changed his euphemistic tone, saying that with so many chips, how can they be used up?

You must know that Apple, a major customer of 6502 chips, has a total order of only more than 5 million!

"This toy, each needs one, what do you think is the market prospect of such a toy?" Lin Qi took out the handheld of "China Cube" and handed it to Kentaro Ichimura.

In less than a minute, Kentaro Ichimura figured out how to play this machine. Subsequently, Kentaro Ichimura was addicted to the handheld "Chinese Cube" and felt unable to extricate himself.

After a while, Kentaro Ichimura said embarrassedly, "I was too fascinated just now." ”

"It's okay! The fascination speaks to the charm of this game, and I feel proud to be the inventor of the game. Lin Qi smiled and said, "This handheld machine is not only required to be interesting, but also must be cheap! It is the cheapest toy on the market, so that the vast majority of families in the world can afford it! For this reason, its price must be less than 20 US dollars! The cost of the most expensive component of a 20 dollar machine cannot exceed 35% of the price of the whole machine...... Therefore, we ask your company to reduce the supply price of 6502 chips to $7 a piece!"

"No factory! It's impossible for any factory in the world to provide a $7 chip each!" Kentaro Ichimura exclaimed excitedly.

$7 a piece, even if the order is full, you can't make any profit!

Bargaining, don't be so ruthless!