Tokyo Shiba Park, Ito-Yokado Headquarters Building.

Zhang Heng and He Jie walked out of the door, their faces were not very good-looking.

When leaving Sharp's headquarters after lunch yesterday, Katsuhiko Machida introduced the company to them and suggested that they could choose this company as the general distributor of the press post at RB.

This morning, Zhang Heng came to visit, and they were received by a section chief of the Ito-Yokado Purchasing Department, who denied the annual agency index proposed by Zhang Heng, let alone pay the agency deposit.

Ito-Yokado is only willing to pay according to the purchase amount, and it also has to press a batch of payments.

According to the section chief, the fact that the newspaper post can enter their retail channel is already the greatest recognition of this product, and if Machida Katsuhiko hadn't personally called their minister, he would not have personally come forward to receive Zhang Heng and the others.

As a result, the talks between the two sides naturally collapsed.

He Jie said depressedly: "Their appearance is really unpleasant." ”

Zhang Heng smiled bitterly and was speechless.

As a large-scale retail enterprise founded for 52 years, Ito-Yokado is indeed qualified to proudly face a small business like Daheng, let alone a small business from Hong Kong.

Let's take a look at its retail establishment: more than 300 traditional department stores, more than 70 supermarkets, more than 20 large integrated markets, nine new shopping malls, and a community convenience store system that is being rolled out across the country.

Its suppliers include Sharp, SONY, Panasonic and other electrical manufacturers, as well as Mitsubishi Foods, RB Suisan, Asahi Group, Suntory and other food and beverage manufacturers.

Let's take a look at its shareholders: Ito Industries, Daiichi Life, Mitsui Life, Asahi Bank.

Except for the founding family, all the others are RB's well-known chaebol group.

Although what the section leader said was a little unpleasant, it was true, if there was no strong introducer, Daheng Printing Paper would not be able to enter their supplier directory at all.

"Zhang San, I'll accompany you to visit Zenmaru Bookstore later, as the top three chain bookstores in RB, they also sell stationery, if it's really not good, we can go to Itoya to talk about it, although they don't have many stores, they are the first in the industry in terms of professionalism. Shigeru Tanaka said embarrassedly.

Zhang Heng looked at his watch, "Thank you, Mr. Tanaka, it's not early, let's go back to the hotel for dinner first." ”

After lunch at the Prince Hotel, several people gathered in Zhang Heng's room to discuss the agency matters of the newspaper sticker.

Shigeru Tanaka gave a detailed introduction at lunch, and probably because of the geographical area, the distribution model of RB's FMCG products, including stationery, is very different from that of Xiangjiang.

The main commercial circulation structure of Xiangjiang is manufacturers-agents-retailers, and various large department stores such as Wing On Department Store still have to take goods from agents.

RB is obviously different, divided into two lines: manufacturers - agents - small and medium-sized retailers, manufacturers - large retailers.

Many large retailers with more retail stores have independent purchasing bargaining power with manufacturers, and completely skip the agent channel.

Agents are not competitive in big cities and have to focus on serving small and medium-sized retailers in small cities and remote areas.

Even so, many manufacturers are still trying to skip the middle channel and directly have business relationships with small and medium-sized retailers, so they are trying to participate in the integration of small and medium-sized retailers, and the famous Nintendo "Chuxin Club" was established with this original intention.

The four of them discussed for more than half an hour, and the conclusion was nothing more than two paths, either to find a large retailer with strong coverage, or to find an agent with a large coverage, starting from a small remote place.

Zhang Heng naturally hopes to take the first path, and the main users of the post are still in big cities with a high degree of commercialization.

He was about to go to Shigeru Tanaka to continue going out and run a few more big customers, when Shigeru Tanaka happened to bring someone over and knock on the door.

"Zhang-san, when I got back to the hotel, I called Minister Machida, and he introduced a new retailer, and it just so happened that their purchasing department had a specialist based in Tokyo, and it was the head of Oshima. ”

Zhang Heng thanked him and Machida Katsuhiko and talked politely with this visitor, and the section chief Oshima modestly told Zhang Heng that he was from the RB United Stores Company.

"RB United Store Company?" Zhang Heng hesitated, he didn't seem to have heard of this company, and he didn't think it would have much future, but he still asked politely: "May I ask which cities are your company's business mainly covering?"

Oshima handed over a business card with both hands, "Zhang Sang, there is a situation of the company's existing store behind the contemptible business card, please give me more advice." ”

"JUSCO, Jiashike ......" Zhang Hengnian looked up with his business card, and suddenly realized, isn't this the future AEON, in his previous life, there were three AEON MALL in the city where he lived, and he had seen the relevant introduction and remembered this English name.

"The best of the world, which is an acronym for RB United Stores, was formed three years ago by the merger of three retail companies in the Kansai region, the largest shareholder, the Okada family, which has been engaged in the merchandise retail business for more than 200 years, and the other two shareholders ......."

Zhang Heng nodded, looked at the back of the business card, and sure enough, there are more than 200 department stores and supermarkets in Jiashike, gathered in Mie Prefecture, Hyogo Prefecture and Osaka Prefecture in the Kansai region.

Solemnly putting away the business card, Zhang Heng groaned: "I don't know what Mr. Oshima thinks of our post?"

"The poster is a very good product, and in the words of Chairman Okada, it is a spark that blooms in an instant without being erased by tedious affairs, and it is a wonderful example of how human creativity can change work and life." ”

Like a few people around him, Zhang Heng's jaw almost fell off when he was praised, and he smiled: "Chairman Okada praised it falsely, I am flattered, I take the liberty to ask, how did your company learn about the poster?"

Oshima pulled out a few newspaper notes from his purse, as well as a few newspapers.

"This is your company advertised several issues of the "Industrial and Commercial Daily", our company has a colleague on a business trip to Hong Kong, accidentally found that customers have used newspaper stickers, so try to collect these newspapers and samples, bring back to the chairman to see, he immediately decided to be sure to purchase this category. ”

The current president of Jiashike, the seventh-generation heir of the Okada family, Okada Takuya, is ready to send someone to Xiangjiang after New Year's Day to contact Daheng Printing Paper, and it just so happened that Machida Katsuhiko in Osaka City contacted him for Zhang Heng's matter, and immediately sent Oshima Section Chief stationed in Tokyo to visit.

"Thank you very much for the importance that Jiashike and Chairman Okada attach to the post!" Zhang Heng first expressed his gratitude, and then said seriously, "I have a question I want to ask first, your company's main retail channels are in Kansai, I don't know what measures are taken in the Kanto region, including the greater Tokyo area?"

Oshima confidently said: "Rest assured, Zhang San, the contemptible people have come to Tokyo precisely to prepare for the construction of new stores, and in three months at most, our two supermarkets in Roppongi and Shinjuku will be able to open, and the scale will definitely not be smaller than similar stores in Ito-Yokado in the same area, and in addition, in the first half of next year, the company will open another supermarket in Yokohama and Hachioji City." ”

Zhang Heng nodded with satisfaction, motioned to He Jie to take out the newly manufactured "label stickers", "sticky notes" and star color photo stickers, and smiled at Oshima: "Our company has launched some new categories at this stage, please give me more advice." ”

Oshima took the sample, only took a cursory glance before getting up, and then quickly apologized to Zhang Heng for his gaffe: "I'm sorry, Zhang Sang, I'm so excited to see this, I want to use your phone here to contact the president." ”

A few minutes later, he hung up the phone and walked out of the bedroom, his face full of joy, "Zhang Sang, can we discuss how to operate these products next?"

Even if the attitude of both parties has been humble and polite before, when it comes to contract payments, it is inevitable that there will be fierce arguments after all.

The main point of contention between the two parties was the price and the method of payment.

Zhang Heng insisted that the price of ordinary standard posters was 0.8 Hong Kong dollars, that is, 42.9 yen, and several other products were also about 60% higher than the local ex-factory price in Xiangjiang.

This is fob, and considering that the yen will rise in the next 18 years, he specifically specified that Jiashike needs to use Japanese yen to pay for the goods.

Of course, Oshima did not want to act as a wrongdoer, and insisted on supplying according to the ex-factory price in the Xiangjiang area.

Zhang Heng calculated the freight from the factory to the port for him, and then trumpeted the truth that exports can't make more money, and who still actively organizes exports.

On the issue of price alone, the two argued for half an hour, and finally Zhang Heng made a small concession and agreed to supply at a minimum FOB price of 40 yen, and Oshima Shenyin reluctantly agreed.

Zhang Heng felt slightly remorseful in his heart, it seems that the other party has long been mentally prepared, even if it is 42.9 yen, it should be acceptable, but an agreement has been reached, and he will not make a rude act of repentance.

Naturally, several other products also increase their prices in the same proportion according to the poster sticker, with the exception of the celebrity color photo sticker.

Because of the national conditions of RB chasing stars, high-resolution photo negatives and samples need to be sent back and forth during the production process, and the cost is high, so Zhang Heng insists on increasing the price by 60%.

Oshima also agreed, he didn't think that Jiashike had the ability to develop contacts in the entertainment industry, how to operate this product, he already had a preliminary plan in his heart, and he was waiting to go back and report to the president in detail.

The two sides quickly set the annual target for 1973: 7.2 million posters of ordinary specifications of various colors, 1.2 million stickers, 600,000 sticky notes, and 600,000 color photos of celebrities.

The total value of the contract is 386 million yen, equivalent to about 7.2 million Hong Kong dollars.

In the previous life, RB was the world's second largest stationery seller, second only to the United States, Zhang Heng naturally knew that the potential here was far more than that, but considering the current situation of Jiashike, the set indicators were still very conservative.

Oshima proposed to cancel the agency deposit, Jiashike will pay the amount of the month's task in advance every month, Zhang Heng resolutely refused, the two sides stalemate for a few minutes, Oshima still called Osaka to ask Takuya Okada, and finally agreed.

Shigeru Tanaka informed lawyer Takasaki to come and draw up the contract, and the two parties signed it, and Oshima would take the contract back to the Osaka company to have it stamped with the official seal, and then send it back to Xiangjiang, and then send it back after the official seal was stamped on the Daheng printing paper, so that the contract would be officially valid.

Oshima's dinner invitation was declined by Zhang Heng, and he was not too disappointed, and agreed with Zhang Heng to visit the headquarters of Jiashike in Osaka next time he went to Japan, so he hurriedly said goodbye.

After personally sending off Shigeru Tanaka and lawyer Takasaki, Zhang Heng returned to the room, the atmosphere in the room was jubilant, everyone was smiling, He Jie smiled and handed him a poster with calculated numbers on it.

"Xiao Heng, I just calculated how this contract can be successfully performed, our gross profit margin is as high as 70%. ”

This means that next year Daheng Printing Paper can get a profit of 5 million Hong Kong dollars from the RB business, Zhang Heng nodded with satisfaction, and said: "According to Oshima, the turnover of Jiashike is too much worse than Ito-Yokado, I think our agency indicators will not be too easy for them, and the company will set up an RB business group after going back, and we must keep an eye on this market." ”

After changing its name to Aeon, Jiashike acquired countless supermarkets, and finally entered the 73rd of the Fortune 500 in 2017, with an annual marketing volume of 8.6 trillion yen, far leaving Ito-Yokado behind, but at this time it is still too weak.

In 1972, the annual marketing volume of Jiashike was estimated to reach 30 billion yen, and the task of 73 years was to double 60 billion yen, while the estimated marketing volume of Ito-Yokado in 72 years was 150 billion yen, and the volume of the two sides was too different.

After a while, Shigeru Tanaka came over and apologized to tell Zhang Heng that their request to visit Nintendo's Tokyo branch was politely declined.

They said that the Tokyo branch would not accept visits from non-target customers unless the president of the Kyoto headquarters, Mr. Yamauchi, had permission. ”

Nintendo's Tokyo branch is in charge of the company's sales in the Kanto region, and Zhang Heng originally planned to take a closer look at their entertainment machines, and by the way, find out if they are trending in the direction of video game consoles.

"If Zhang Sang is willing, the next time you come to Osaka, we can stop by and visit their headquarters, I think Minister Machida should have this face. Shigeru Tanaka looked at the words.

"Minister Burauta is in a hurry, and we're just curious. Zhang Heng waved his hand, if he really had to go to see it, he could completely pretend to be in the name of the store in Akihabara, and there was no need to owe Machida another favor.

After Shigeru Tanaka left, Zhang Heng sat down and pondered with some loss.

When Takasaki came to draw up a contract, he told him that he had not found the person he had assigned his name at an art university in the Tokyo area.

This person is Shigeru Miyamoto, the creator of Nintendo's video game culture in his previous life, and the creator of Super Mario and The Legend of Zelda.

It can be said that without Shigeru Miyamoto, there would be no great glory of Nintendo in the 80s and 90s.

Maybe with his own memory, through his own team, he can also develop a game that is not much different in advance, but this talented young artist, Zhang Heng will not leave it to Nintendo no matter what.

If he can come to Daheng Technology to engage in this work, what a special thing it would be, it is like killing two birds with one stone.

Regarding Shigeru Miyamoto, the only thing Zhang Heng remembers, except for a few classic games, is that he is a native of Kyoto, once studied at an art university, and after graduation, he went through a long stage before joining Nintendo through his father's introduction in the mid-to-late 70s.

It's 1973 soon, and Shigeru Miyamoto is supposed to be studying at some art university!

Zhang Heng wrote a check for 10,000 Hong Kong dollars to Gao Qi as an advance fee, telling him to expand the scope of his search, and then focus on the Kyoto area.

Being able to find him before he graduates, that is naturally good, really not, if you find him in the stumbling stage, maybe the effect will be even better, Zhang Heng looked at Tokyo Tower, and thought to himself.

The phone in the room rang suddenly, He Jie picked it up, and immediately handed it over to Zhang Heng, it was Lin Liang who called, and Xiangjiang Company had something important for him to decide.

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