"You mean...... You still want to buy the game rights of "The Legend of the Condor Heroes?" the editor-in-chief was a little incredulous.

A film and television copyright is three million, and the game copyright is cheaper, but it has to be worth a million anyway, which adds up to four million.

"In fact, editor-in-chief, not only film and television copyrights, game copyrights, but also comic copyrights, publishing copyrights, and all the copyrights related to this book, I want to buy. ”

In fact, just like writing potatoes, Xu Tian also thinks of where to do it, and now with hundreds of billions of assets in the bag, his imagination is no longer limited by poverty.

If you think about it carefully, you have so much money, why do you still want to be a poor coder?

Directly engage in IP operation!

"You, you ......" the editor-in-chief was a little confused, "You're not kidding, are you?"

"No, editor-in-chief, I'm not joking," Xu Tian said with a smile, "To be honest, I recently had an idea to turn online articles into 'IP'." ”

"'IP'?" the editor-in-chief was shocked when he heard this, and immediately rejoiced, "Do you know 'IP'?"

IP is not an IP address in the understanding of ordinary people, but another concept, which is still a concept that has just germinated, and even China Literature Group has not yet promoted this concept to the outside world, but I did not expect to hear this word in the mouth of a popular author.

"Of course, Intellectual Property, the commercial operation of online literature, I have always had this idea since I started in the industry, using online literature as a script to adapt film and television dramas and other forms of artistic presentation such as animation, so that more people have the opportunity to understand, so as to create greater profits. Of course, Xu Tian will not tell the editor-in-chief, that on the earth, IP has long been played badly.

Generally speaking, there are only two endings for investment and entrepreneurship, one is success and the other is failure, but in the field of IP, Xu Tian believes that there is only success and more success, among which the successful IPs are: "Flower Thousand Bone", "In the Name of the People", "Three Lives and Three Worlds", "Fuyao", "Night Tianzi" and Jin Yong's martial arts adaptation in the early years, etc., they have gained huge popularity and influence and excellent reputation, and by the way, they have become popular with a large number of stars.

And the other part of the more successful IP is: "Notes on Tomb Robbery", "Zhu Xian", "Martial Arts", "Breaking the Sky", etc., these works are even more awesome, their success lies in the fact that they successfully destroyed the original work and the popularity and reputation that the original work had worked hard to persist in serializing for many years to accumulate, and as soon as it was broadcast, it attracted the hatred and abuse of the original readers of the whole network.

——In order to attract so many people's scolding, it is not easy to spend a lot of money to buy the super popular copyright to adapt and destroy the original work, admire the courage and brains of those investors, and by the way, sympathize with their excellent IQ.

So this is also the reason why Xu Tian wants to master the IP adaptation rights of his works, he doesn't want his works to be handed over to any capitalist to handle, let others adapt them, it is better to leave it alone and save his reputation.

Adaptation is such a thing, if it is said well, it will be adapted, if it is said better, it will be called destructive art, and if it is said badly...... I won't say anything unpleasant.

"Okay, okay, Xu Tian, you are a very far-sighted person, you even know the concept of IP, I, I'm going to talk to the leader!"

This time I originally came to Xu Tian with great interest to talk about copyright sales, but the editor-in-chief of Reading Wen closed the line with ecstasy, sent it, this time it was sent, since the establishment of the starting point Chinese network, "The Legend of the Condor Heroes" This is the first time to sell the copyright of a film and television drama, which is almost a milestone in the history of the online literature circle, but I did not expect that even the game copyright and other related copyrights can be bundled and sold by the way, which is quite a lot of income.

Once such a big performance is grasped, does it need to talk about the future?

And that is not only his personal future, but also the entire starting point Chinese network, and even the entire reading text, can take a big leap forward!

IP operation refers to the continuous attempt to carry out more operation methods according to the type, characteristics and user attributes of the work, so that the IP has a large number of loyal fans in the creation stage.

When the IP matures to a certain stage, it can start to carry out commercial exploration such as licensing, and develop more and more paying users through various forms such as animation, games, stage plays, online dramas, and peripherals, so as to verify the value of the IP and further attract fans in more fields.

When the IP is transformed into film and television works, it has been continuously verified by market means in the early stage, cultivating a large number of loyal fans, and the investment risk will be very low. To put it simply, film and television works have become highly anticipated products before they are launched.

This is also a theoretically feasible business culture model, and what the online literature platform needs to do is to provide the entertainment industry with works that have been verified by the market and can clearly create commercial value, so as to ensure that the investment risk is minimized.

What made the editor-in-chief ecstatic was that he originally thought that it would take at least ten or eight years to achieve the IP of online texts, but he didn't expect that just because of the birth of a "Legend of the Condor Heroes", this process was shortened by three to five times!

In fact, there was a laundry detergent manufacturer called "Carving" that wanted to negotiate "The Legend of the Condor Heroes" with China Literature, but it was only a preliminary and temporary idea, and it would not necessarily be implemented, and China Literature still needed to fight for it, and even if it was promoted, then this one should almost be destroyed, after all, the "Carving" group clearly wanted to use "Eagle" to promote his laundry detergent, and after a messy advertising implantation and adaptation, can it still be watched?

But now, since Xu Tian wants to monopolize the IP adaptation rights of this one, it is not a matter for him to worry about business or anything!

The hope of China Literature's listing is imminent!

Is it possible for Chinese to reject Xu Tian's request?

However, this matter of cooperation is the same as falling in love, there is always a process of pretending to be reserved by half pushing and half, otherwise the value is not easy to raise, so the editor-in-chief has to communicate with the company for a few days, which is also within Xu Tian's expectations, but Xu Tian is not in a hurry, he has plenty of time, he can afford to wait for a few days, don't you have more money when the time comes, the starting point provides him with a platform to give him the opportunity to be exposed, and it is natural to have more returns.

But in fact, after talking about this phone call, Xu Tian had some other ideas in his heart.