Mr. Zhang is still very sure of Li Zhong's summary of Vanke, and Mr. Zhang himself has been in the real estate industry in recent years, and he also has some opinions on this industry, and his respect for WK is also becoming more and more interested with the increase in understanding. People in Shenzhen's real estate circle also have a very high evaluation of WK, and he deserves the status of the boss and the president of the real estate association, but Wang Shi is too busy and does not have much time to share these with these small-scale development companies.

Li Zhong feels that learning Vanke requires a cost, and it requires a high cost, and the cost here is not only a matter of funds, but a systematic project, not everyone can succeed by copying his model. To put it simply, we can only learn from his successful cases and mature management models.

Nationwide, many development companies have used WK as a role model to follow, but I heard that none of them have been able to learn from it until now. Because what they learn is how WK makes products, how to learn WK, what they learn is WK's moves, but they can't learn WK's corporate culture and WK's thinking.

Thinking of this, Li Zhong couldn't help but think of the martial arts in Jin Yong's novel, a benevolent brother went to Huashan to learn swords, and what he learned was only moves, but not internal strength, I didn't know how to use force, I didn't know that every time I played the sword, the internal strength should burst out from that acupoint, and in the end it could only be a trick with external strength and middle dryness. And for a matter, the most important thing is the thought, all the forms are just the embodiment of these ideas, with specific ideas as the key link, every gesture is an article, there is no need to deliberately imitate, otherwise you can only learn the style, the shape is similar but not the essence.

Why can't you learn the essence, that's because WK's beginning, economic environment, era, and development opportunities can not be copied in the original, although everyone is now doing development in Shenzhen, but WK is now in a good time, and people have been listed in A shares and B shares, so don't worry about the funds, you should be worried about how to do a good job to explain to these shareholders.

The English writer Charles Dickens said: This is the best of times, this is the worst of times, this is the age of wisdom, this is the age of foolishness, this is the age of faith, this is the time of doubt, this is the season of light, this is the season of darkness, this is the spring of hope, this is the winter of disappointment, there are all kinds of things in front of people, there is nothing in front of people, people are going straight to heaven, people are going straight to hell.

Whether it is a person or an enterprise, its growth is inseparable from the era in which it lives. Chen Yajing has been studying for more than half a month, and has recorded nearly two records, seeing these and remembering that Wang Shi and his girlfriend met at Cheung Kong Graduate School of Business, I don't know if Wang Shi came to give a lecture, will he have a relationship entanglement with our Mr. Chen.

In the past few days of getting along day and night, seeing this strong woman who is studying hard, Li Zhong can't help but think of his girlfriend in college before crossing over. I feel that it is all a matter of the previous life, in the past few days of conversation with Chen Yajing, I said my experience of learning WK, those modes naturally don't need to say anything to her, they are high-achieving students, EMBA degree from Tsinghua University, and they understand these things more thoroughly than Li Zhong. What I said more is that we can't completely copy the WK model, what we have to learn is his essence, systematic learning, systematic summary, and the system has become an enterprise model that is in line with Hengan's own development.

Of course, as a real estate enterprise based in Shenzhen, WK's geographical location determines that its development is inseparable from the development of the Special Economic Zone. The growth of WK is included in the development of the Shenzhen Special Economic Zone, and it also reflects the journey of a generation in the Shenzhen Special Economic Zone to pursue their dreams. This is the development path of WK, which is not the same as many times when it has entered the real estate industry.

The reason is actually very simple, but many developers may still be wandering in the mountains, not aware of this problem, only blindly learning WK products, or, have realized the importance of product connotation, but considering the cost of the product, considering the market demand, for the ultimate benefit and give up the pursuit of that realm. These are exactly what many enterprises and companies can't do, because enterprises are aimed at maximizing profits, and from the perspective of human nature, the current interests are visible and tangible, and not everyone can make reasonable trade-offs compared to the long-term interests that cannot be seen or touched.

In short, Li Zhong still thinks that learning WK requires a cost, whether it is a product or a property, that is, it needs the accumulation of culture, and it also needs the input of costs and the abandonment of interests! All of this is centered on a "Tao", if we really want to learn WK, we should learn this "Tao". Of course, if it's just a superficial article, then forget it, but in the end you are still you, and people are still people.

Learning WK is not about learning his one move and one style, the way to pursue a fresh move, defeat the invincible opponents in the world, make up stories, create legends, take the sword to the side, and people chase the narrow road is unreliable.

Learn from WK, an open and transparent system, which is both external and internal. Li Zhong always believes that the enterprise should be bigger, sunlight is the best disinfectant, and only by being open and transparent can the enterprise always maintain health and vitality, and can it be evergreen.

Learn WK, take WK as an example, don't be legendary, just be steady. Abide by the basic laws, thinking is not only to make the enterprise bigger, but also how to make the enterprise long-lasting.

To learn WK, you need to work on uniformity. WK's uniformity, that is, from the capital structure, corporate strategy, governance structure, management team, to product production, company culture, and brand value, is still the most competitive in the real estate industry.

Learning WK, sticking to the bottom line of value, rejecting the temptation of interests, and insisting on obtaining fair returns from the market with professional ability is the cornerstone of WK's success, and it is also the most important place to pay attention to on the road of Hengan real estate development.