In the conference room on the second floor of Lantian Industry and Trade, Zhang Heng muttered solemnly: "You want to acquire this brand, it is indeed very courageous!"

Xia Di's face turned crimson: "Xiao Heng, the price is too high, or forget it, there will be opportunities in the future." ”

"The price, it's not too high, let me think about it......" The things involved here are not as simple as Xia Di and the two imagined, Zhang Heng thought quickly.

"Big brother!" Tang Jihua's voice suddenly came from outside the door, interrupting his thoughts.

After signaling Chen Zhenning to open the door, Zhang Heng looked at Tang Jihua, who was sweating profusely, suspiciously: "What's wrong?"

Tang Jihua told Zhang Heng that he received a call from Run Run Shaw in the office in the morning, and the other party invited Zhang Heng to his office in the wireless station to talk about something, probably related to the upcoming election of Miss Xiangjiang.

"Miss Xiangjiang?" Zhang Heng's mind immediately jumped out of the round face on the JAL plane, "1973, it seems that the first session is at this time." ”

"I support you in principle about the acquisition, and I will find an opportunity to discuss it with you in detail in the next few days. After greeting Xia Di and the others, accompanied by Tang Jihua, Zhang Heng got in the car, and Chen Zhenning drove away from Lantian Industry and Trade.

Along the way, Tang Jihua seized the time to give him a general introduction to the relevant background.

The election of Miss Xiangjiang actually began as early as after World War II, when Li Jiefa, the owner of the North Point Retiro nightclub, known as "Xiangjiang Du Yuesheng", initiated this beauty pageant.

This year's Miss Xiangjiang, who was selected by the "Pearl of the Orient Beauty Pageant", was selected two months ago, and her name is Deborah.

As for why Wireless also held a Miss Xiangjiang election at this time, then we have to talk about Run Run Shaw, it was he who made it happen with all his might.

TVB was established in 1967, and the main investment sponsors were three people: Li Xiaohe, Qi Dezun and Run Run Shaw, and some celebrities of the Xiangjiang family at that time were also invited to invest some money, such as Sir Zhou Junnian, who also invested 10,000 Hong Kong dollars to help the fun.

Lee Hau-wo was born in the Lee family, a well-known opium merchant in Hong Kong (Lee Kwok-wai of Hang Seng and he was a distant cousin and did not belong to the Lee family), was the largest shareholder, serving as the chairman of the board, and the current chairman of the boards of Wheelock and Hutchison was the second largest shareholder, and Run Run Shaw held the third largest share, only a few 5.0 percent.

As the largest shareholder and chairman of the board of directors of Shaw Brothers, Run Run Shaw was pulled to invest in wireless because of his industry attributes, and after the establishment of wireless, his main focus was still on the production company located in the Shaw Brothers studio in Clear Water Bay.

However, since last year, perhaps aware of the development prospects of the television industry, Run Run Shaw began to make frequent efforts, not only successively acquiring the shares of wireless in the hands of some small shareholders, but also began to cooperate with wireless to cultivate performing arts talents, and established a wireless artist training class.

Li Xiaohe gave him the title of executive vice president, and since then he has set up his office on the wireless station, and the on-site management of Clear Water Bay has been handed over to the third brother Shao Renmei.

At the beginning of last month, not long after the birth of Miss Xiangjiang of the Pearl of the Orient beauty pageant, Li's TV station had a whimsical idea to hold a "Miss Beach" election, which aroused a tide of viewers after it was broadcast on TV, and occupied a stage of the Xiangjiang market topic list.

Sensing the significance, Run Run Shaw presented his vision to the board of directors of wireless, which was approved by the board, and the matter is now in full swing, with the preliminary round officially starting tomorrow, June 17.

"Do you think Mr. Shao invited me to go for?"

"I guess I want our company to pay some sponsorship money. ”

At No. 77 Broadcasting Road, Kowloon Tong, Zhang Heng got out of the car and looked around, the traffic and pedestrians on the road were very sparse, and it was not as prosperous as ten years later, and there were two brown three-story buildings standing at a short distance on the side of the road, and there were transmission towers on the roof.

The nearby building is a wireless station, and the one a little farther away is He Zuozhi's commercial radio station.

In his previous life, he came to the radio station once, and at that time, the first office of wireless had been bulldozed, and a high-end residential area called Xinghui Haoting was built, which was the old site of the wireless station with a hole wall familiar to the majority of fans, and No. 30 Broadcasting Road on the other side of the commercial radio station was built by Jiayi TV station in 75 years.

This is the future "Wutai Mountain" area, a beautiful face instantly popped out of Zhang Heng's mind, I don't know how old she is at this time, and where is it?

What a poor man, he shook his head and walked through the wireless door.

There was no elevator inside the wireless, and under the guidance of Tang Jihua, Zhang Heng climbed up the stairs to the third floor.

"Xiao Zhang Sheng?" As soon as he walked up to the corridor on the third floor, two people walked by, and one of them was a young woman wearing brown sunglasses who looked at him in surprise.

"You, you," Zhang Heng was stunned, and only recognized it after a while, "It turned out to be Sister Fangfang, I almost didn't recognize it when I wore glasses, are you back?"

"It just so happened that there was an event in wireless that invited me to be a guest performer, so I came back early, and the baby will come back at the end of the summer vacation. Xiao Fangfang was a little incoherent, and she didn't expect to meet this young man who made her feel very complicated when she returned to Xiangjiang.

"Okay, I have something to do today, and I'll ask you for tea when the baby comes back. Zhang Heng didn't have a very special impression of Xiao Fangfang, greeted him politely, and left with Tang Jihua.

A middle-aged man beside Xiao Fangfang with a somewhat strange face asked curiously, "Fangfang, who is this person?"

"Oh, a friend. Xiao Fangfang said casually, looking at the man with some embarrassment, "Mr. Long, thank you for your kindness, I still want to go back to the United States to continue my studies, I really don't have time to participate in your movie." ”

The middle-aged man smiled and said: "Fangfang, you don't have to rush to excuse yourself, so let's go out first and find a place to drink tea, Xianglin will come over soon, let's sit down and have a good chat, maybe you will change your mind." ”

"Okay, I'm really bothering you, and I came to wait for me. Xiao Fangfang thought about it and agreed.

In the office of the executive vice president on the third floor of wireless, Zhang Heng met Run Run Shaw himself for the first time.

He is thin, with a high hairline, his smooth and shiny hair crouches meticulously on his skull, and the gaze behind his glasses is so scrutinizing that even with a smile on his face makes people feel a little chilled.

He took the initiative to stand up and shake hands with Zhang Heng, and invited the two to sit down on the sofa.

"Dong Zhang, hello, Miss Liang Shuyi has been mentioning you to me since she came back, and it just so happened that we had an important event this time, so I cheekily called Jihua, thank you for giving me face to come here in person. ”

Touching his somewhat cold hands, Zhang Heng politely complimented: "Mr. Shao is polite, you are an old-timer in the film and television industry in Xiangjiang, I grew up watching Shaw Brothers movies, and when I heard that you were looking for me, I was naturally surprised and couldn't wait to come to see you." ”

"Probably Jihua told you, I'll go straight to the point, TVB is about to launch the first Miss Hong Kong TV election, and several representative Hong Kong brands will be launched at that time, I don't know if Daheng Group has an advertising plan?" Run Run Shaw's eyes softened slightly, with some expectation.

"Advertising, ah......" Zhang Heng hesitated, the group's current two main products, posters and arcades, really don't need advertising too much, or the target of advertising is not Xiangjiang, if it is a TV station in Europe, America or Japan looking for him, he will agree.

"After Miss Zhou mentioned Daheng, I also understand that your company's main customers are developed countries in Europe and the United States, but as a local enterprise in Xiangjiang, it is not unhelpful to establish a good corporate image among the local people, Zhang Dong, what do you think?"

"Mr. Shao, what you said is very reasonable, I have been taught. Thinking of the upcoming graduation season recruitment, Zhang Heng sincerely agreed with his statement, "So, can you please elaborate?"

Run Run Shaw's plan is very simple, this Miss Hong Kong election activity according to the preliminary, semi-final and final, TVB will record and broadcast three episodes, each 70 minutes, of which there are three time periods before, during and after each one-minute advertisement, each time point costs vary, the most expensive is the halftime advertisement, the three phases require a total of 300,000 Hong Kong dollars.

And the radio station is now left with this halftime ad not sold.

It can only be played three times, each time only for one minute, 300,000 Hong Kong dollars, you can buy a nearly 1,000-square-foot elevator residence, and the price is by no means cheap.

Zhang Heng thought for a moment and said sincerely: "Mr. Shao, I am interested in this advertising target, but before discussing it with you in detail, it is necessary for me to understand why you have not finalized this important matter before the event is about to start, and what is the reason for this?"

Run Run Shaw's face flashed a rare trace of red, and he said with a wry smile: "That's the case, I originally finalized the partner at the end of last month, and I am an old friend of mine, but yesterday he called urgently and admitted that there were some problems with his company's board of directors, and the funds for this project may not be able to be transferred out......

It turns out that I am a temporary spare tire.

Zhang Heng nodded suddenly and asked casually: "If it doesn't involve privacy, can you tell me which company it is?"

Perhaps there were many people inside the wireless station who knew about it, but Shaw hesitated and said the name of the company.

Zhang Heng's eyes lit up, touched his chin and thought about it, and said: "Mr. Shao, we can talk about advertising, and there are still many places to make a fuss in it, in other words, as long as our vision is achieved, the money that Daheng is willing to pay may be far more than what you ask." Before I do that, though, I have a small request for you to make an appointment with your old friend for me, preferably today. ”

Set a small goal first, such as remembering in 1 second: book guest residence